GOING PLACES—A HISTORY OF COKEKortnie MorganPeriod 5

INTRODUCTION• A Brief History

• Moving with the Times• Packaging• Products• Advertising• Small Beginnings

• Logo History• Summary

A BRIEF HISTORY• Founder

• Dr. John Pemberton, Pharmacist

• Founded • Atlanta, Georgia• May 8, 1886

• Purchased by Asa Candler in 1890• Purchase price $2,300

MOVING WITH THE TIMES

PACKAGING

• 1900 - 1950 - 6.5oz hobble skirt bottle• 1955 – 10, 12, 26oz bottles• 1960 –12oz Metal cans• 1977 – 2 liter bottles

PRODUCTS

• Sprite• Tab•Coke & Diet Coke with Lemon•Coke & Diet Coke Vanilla •Coca-Cola C2 •Coke & Diet Coke with Lime

FROM SMALL BEGINNINGS• Sales per day

• 1886-9 drinks• 2010-1.4 Billion

• +21 Billion in sales• Operates in 200 countries• Produces 400 Brands

ADVERTISING SLOGANS

1929

The Pause that

Refreshes

1936

It’s the Refreshing Thing To Do

1972

I’d Like to Buy the World a

Coke

It’s the Real Thing

LOGO HISTORY

SUMMARY• In 1886 workers were constructing the Statue of Liberty. Eight hundred

miles away, another great American symbol was about to be unveiled.

• From small beginnings in Atlanta Georgia to International icon, Coke has changed the world