going online 2015
TRANSCRIPT
GOING ONLINESource: “How to set up an online business”
PlanningBuildingSellingMarketing
Part 1: Planning• What do you want to get out of your business?• Do you have the skills – competences that you need?
• Determination• Humility• Decisiveness• An analytical mind
• Why do you want to go online?• Low start up costs• Long opening hours• Testing• Scale• Competing the big boys• The other side of the coin…
Part 1: Planning• What kind of internet business are you?
• Selling godos• Selling downloads and online services• Selling information
• Comming up with your business idea• Brainstorming• Turn on the radar• Evaluating your ideas• … Can you make money out of it?
• Is there a market for your idea?• Segmentation• Check competition
Part 1: Planning• Analysing the market
• Google insights search• Define your product
• Use Surveymonkey• Planning your website
• Define the structure • Prepare a business case• Raise your start-up cash
• Product development • Marketing• Running the business• Money to live on
PlanningBuildingSellingMarketing
Part 2: Building• Web hosting• Content Management systems• Usability – Web design• How to host:
• Dedicated• Shared• Virtual
• Domain name• Setting up your server• Writing your content• Images and graphics
Part 2: Building• Video and sound• Use of Wordpress• Pluggins• Create an app for your business• Apps can be used as another channel for your business
PlanningBuildingSellingMarketing
Part 3: Selling• Consider e-bay, Amazon or Mercado Libre• Payment systems• Having your own shopping cart• Free shop tools• Oscommerce• PrestaShop• Shopify
• Selling on phones and tablets• Making money through memberships
PlanningBuildingSellingMarketing
Part 4: Marketing• “Your first aim is to get the right visitors to your Site”• Optimize your copy: SEO• Use Google Analytics• Keywords• Blogging• Relationship – based marketing
• Loyalty means re-buying• Autoresponders
• Search engines index• Pay per click• Adwords
Part 4: Marketing• Design a landing page• Running an AdWords campaing:• Impressions• Clicks• Convertions
• Marketing through social media• Facebook• Youtube• Pinterest• Twitter