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Kevin Oakes
CEO, i4cp
Going Mobile: Creating Practices that Transform
Learning
Sponsored by:
John Polaschek
Senior Manager of Learning Technology, Qualcomm
June 21, 2013
About Kevin Oakes
Background Founder, CEO of i4cp
Board Member, KnowledgeAdvisors
Advisory Board Member, Intrepid
Board member Center for Talent Reporting
Author, The Executive Guide to Integrated Talent Management
Former Chairman, Jambok
Former Chairman, ASTD Board
Former Chairman, ASTD Board Selection Comm.
Founder, President, SumTotal Systems
Former CEO, Chair of Click2learn
i4cp focuses on the people practices that make high performance organizations unique.
High-performance organizations consistently outperform most of their competitors for extended periods of time.
These companies performed better over the past five years, based on these four indicators:
1. Revenue growth 2. Market share 3. Profitability 4. Customer satisfaction
Defining High-Performance
i4cp research has shown that high-performance companies excel in five core areas:
1. Strategy
2. Leadership
3. Talent
4. Culture
5. Market (customer focus)
5 Domains of High Performance
i4cp Network
2007 2008 2009 2010 2011
2011 & 2012
2012
John Polaschek Senior Mgr., Learning Technology
Qualcomm
Background
• Sr. Manager, Learning Technology, Qualcomm – Manage a team of highly skilled learning
and technical professionals. Research and implement technologies to promote knowledge sharing and learning within the organization. Manage the integration of enterprise systems, mobile resources and various eLearning technologies.
• 14+ years in the industry
• Speaker at various conferences with emphasis on mobile and technology
About John Polaschek
• Global leader in developing and delivering innovative digital wireless communications solutions based on CDMA and other advanced technologies
• Partners with wireless operators, device manufacturers, software vendors and distribution suppliers to drive adoption of mobility solutions
FORTUNE 500 Company NASDAQ Symbol: QCOM
Member of the S&P 500 Index “Most Admired Companies”, Fortune“
100 Best Managed Companies”, Industry Week “Top 500 US Companies”, Financial Times
“100 Best Companies to Work For”, Fortune
INNOVATION – EXECUTION – PARTNERSHIP
Qualcomm
Our Business
Technology Licensing
Chipsets and System Software
Wireless Multimedia
Mobile Display Technology
Enabling the next evolution of wireless through...
Qualcomm Employee Landscape
Over 28,000 employees • ~65% have engineering
backgrounds
139 worldwide locations • Headquartered in San Diego, CA • 24% of employees located
internationally
Employee growth • Total employee base grew 90% in
past five years • International employee base
grew 200% in past five years
The Study
• Released Spring 2013
• Survey to collect quantitative data
• Interviews of mobile learning practitioners for qualitative data
• Available at astd.org, Publications/ Research-Reports
Agenda
• The state of mobile
• Mission
– Engagement
– Productivity
– Access
• Challenges
• Enabling Social
• Looking ahead
Source: TIME mobility poll in collaboration with QUALCOMM, Aug. '12
COULDN’T GO A SINGLE DAY WITHOUT THEIR MOBILE
DEVICES IN HAND
Source: TIME mobility poll in collaboration with QUALCOMM, Aug. '12
OPTED TO TAKE THEIR WIRELESS MOBILE DEVICE
WITH THEM IN THE MORNING INSTEAD OF LUNCH
Source: TIME mobility poll in collaboration with QUALCOMM, Aug. '12
WOULD LEAVE THEIR WALLETS AT HOME IN
FAVOR OF THEIR DEVICE
The Biggest Platform in the History of Mankind
MOBILE CONNECTIONS IN 2012
Did you know?
• >1 million new smartphone users added everyday, close to 3X the number of babies born worldwide in 2012 (Population: CIA, Jan. ’13; Smartphone: Avg. Gartner, Jun. ’12 and Strategy Analytics, Oct. ’12)
• Smartphone installed base surpassed 1 billion in 2012 and is expected to reach 2.9 billion in 2016 (Avg. Gartner, Dec. ’12
and Strategy Analytics, Nov. ’12 )
• Smartphone shipments were ~2X those of PCs in 2012. (Avg. Gartner, Feb. ’13 and IDC, Feb. ’13)
• Tablet shipments will surpass Mobile PCs by 2015 (Tablets:
Avg of Gartner, Sept. ’12; SA, Sept. ’12; PCs: Avg of Gartner, Sept. ’12, IDC, Aug. ’12)
Did you know?
By 2015, over 300 million Pre K-12 schoolchildren across the planet will be carrying personal
learning devices.
Source: The Worldwide Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis . Ambient Insight, 2011.
Starting Young
Mobile Media Use Among Children 0-8 Years Old
10%
39%
52%
0-1 year olds
2-4 year olds
5-8 year olds
Source: www.commonsensemedia.org
The Next Generation Workforce
Born between 1994 and 2010
23 million
Watch more than 7 hours of mobile video per week
58% “always” or “sometimes” look at mobile ads
Sent an average of 3,364 texts per month
Only talk on the phone 515 minutes per month
78.7% visit social networks or blogs
Watched 23 hours 41 minutes of TV per week
Well-educated and most technologically advanced Source: Premise Immersive Marketing
New Millennials Report
• November, 2012
• 592 Respondents
“BYOD” is Already Here
• In 2012, 50% of workers brought their own devices to work.
• In 2011, 57% of surveyed firms actively discouraged personal devices in the workplace. In 2012, over 60% of surveyed firms allowed employees to use personal devices at work.
• Fifty percent of workers are using three or more devices for work.
Sources: IDC Predictions, January 2013; Yankee Group, 2012; Forrester Research, 2012
Company Issued
BYOD
• 65% of respondents say their org already supports BYOD
• Last year, only 43% said the same
Mobile is Redefining how we Work and Learn!
Always-on Connectivity
All-day Battery Life
Security Location Aware
Multimedia Performance
Unprecedented Power and Speed
28
Enterprise Mobile Learning Opportunities
29
Mobile Provides a Personalized Learning Platform
Days A Year
Enriched Content
Collaboration Tools
Qualified Instruction
Peers, Experts & Coaches
The Study
• Released Spring 2013
• Survey to collect quantitative data
• Interviews of mobile learning practitioners for qualitative data
• Available at astd.org, Publications/ Research-Reports
Slow & Steady
• We’re seeing movement in using mobile learning, but adoption is still relatively slow
• Growth in company issued tablets (46% in 2013 vs. 39% last year) is sparking more development
The Mobile Web
Operating Systems
Target Devices
Whose Opinion Matters?
Who Benefits?
Repurposing Rules
Learning Content
JIT is #1
Collaborate with internal stakeholders (security, IT, etc)
Establish an internal ecosystem for sharing information on mobile
• Internal app store
• Publishing to the mobile web
• Building apps, buying apps, recommending apps
• Support employee generated content
Encourage and assist vendors to move to mobile
Leverage existing mobile apps and technologies
Share success stories and lessons learned
Qualcomm’s Strategy for Enterprise Mobile Adoption
Building a Mobile-Friendly Ecosystem
Utilize mobile technologies to create new opportunities for learning that
improve employee performance, productivity and communication in the
enterprise
Mission
Mobile Learning Center Goals
Learning Portals
Mobile Learning Center & Qualcomm mobile apps
Merge
Mobile Ecosystem
User Content
FY12-FY15 Mobile Deployment Strategy
FY12 FY13 FY14
Business Path
Technical Path
FY15
Mobilize Learning Center, QLIS and EECOMM Content
Custom Mobile Products for Divisions
Custom Content for External Customers
Individual Targeted Apps/Sites for Mobile / Ongoing maintenance
Development of Internal App Store
Platform for User Generated Content
Mobile
Center Of
Excellence
FY13 Mobile Deployment Strategy
Mobilize Content
Review Internal Content
Develop Apps
Enhance MLC
Analyze Success
Identify and begin developing
appropriate learning apps
Add additional learning content, increase ease
of use and connectivity, expand technical
framework
Meet with key personnel in the business to identify content
Institute key metrics to measure success (adoption, usage, impact)
Enterprise App Store
Increasing Employee Engagement & Learning
Using Mobile to Share our Unique Company Culture …
EMPLOYEES
EMPLOYEE GROWTH LAST YEAR
INTERNS ARRIVE THIS SUMMER
COUNTRIES
DIFFERENT NATIONALITIES
New 2 Qualcomm
52 Weeks
Qualcomm Daily News
Improving Employee Productivity
QMaps
QPeople
Lync
Qualcomm Community
Enabling Access to Information at the Moment of Need
Leadership
ClassFinder
Snapdragon
Qualcomm Museum
Building an External Ecosystem
3rd Party Vendors
• Easy access with SSO
• 1,500 users per month
• 200 new users per month
• 6000 movies viewed per month
Lynda.com
• Short Videos & Audio
• Key Topics
Innovation
Leading and Motivating
Finance
Strategy
Harvard Manage Mentor
Technical Challenges
Tech Challenges Everywhere
• Multiple OS platforms
• Hundreds of device types
• Access restrictions
• Mobile enabled content
Where to begin?
• We created a mobile website
• Access to a few resources
– Local
– 3rd Party
• Add more content and resources
• Repeat
Enabling Social Ecosystems
Jive, SharePoint, Media Wiki
Community (Jive)
QBlogs
• Based on same platform as WordPress.com – WordPress.com currently hosts over 5.2M blogs
– Many Qualcomm employees blog outside of work
• Self-Service Publishing – Personal, Group, Team, Project sites
• Read: – Read about what your colleagues have to say
– Rate posts
– Leave comments, have discussions
• Publish – Create pages and post your content
– Receive and moderate comments
– Customize how your blog looks using themes and layouts
– Add widgets to your pages (blogroll, Qmarks, RSS feeds)
Qblogs
Looking Ahead: The (not so distant) Future of Mobile
75
Mobile = User Centered (Me, Me, Me!)
76
Qualcomm is Working on the Next Generation Mobile Technologies
Augmented reality Connecting the physical to the virtual www.qualcomm.com/vuforia
Peer-to-peer communication Collaborating between devices, without going online. Sharing files. Collaborative apps and games. www.alljoyn.org
Context awareness Your phone understands where you are, and offers appropriate content www.gimbal.com
Faster performance, longer battery life
Impact
54%
To learn more, join an exclusive mobile learning network: www.worklearnmobile.org
Recommendations
• LAUNCH…then learn
• Design for all mobile platforms and devices • Find opportunities to use mobile devices as productivity tools in
the workplace • Put content in employees hands • Utilize mobile applications to make work easier for employees
Formats Member List
Paperback $199.00 $499.00
PDF $199.00 $499.00
Go to http://store.astd.org and search “Going Mobile”
Pages: 44 pages Publisher: ASTD Press Pub Date: May, 2013
Purchase the Report
