going green: people and planet will lead to prosperity
DESCRIPTION
www.torkusa.com Tork surveyed over 1000 men and women who owned or managed a business and 83% consider the environmental impact before making a business decision. The bottom line is that if people focus on people and the planet it will lead to prosperity. Visit the Tork Better Business Center at betterbusiness.torkusa.com for business tips and advice.TRANSCRIPT
The Triple Bottom Line of “Green”
Mike Kapalko
Sustainability Marketing Manager
SCA Tissue North America
Tork “Green” Business Survey
• September 2009 online survey
• 1071 men and women, 18+
• Own or manage a business or make purchasing decisions for:– industrial facilities
– restaurants
– hospitals
– schools
Some “unsurprising” results
• 97% recognize corporate green practices impact the environment
• 83% consider environmental impact
• 78% purchase green products
Fully embraced by business
• 70% believe the role the environment in their industry will increase to some level
• 65% claim “average understanding” of issues, concerns, impacts
• 20% report “very strong” understanding
• 71% feel sustainable or recycled products have the greatest impact
Motivating factors
• Why do you purchase green products?– 88% because I care
– 36% to appeal to green consumers
– 34% better ROI
– 28% to keep up with competition
• Financial impacts to bottom line? – 64% no change
– 22% increased revenue
What about the general public?
• Extensive consumer behavior and thought research using Harris Interactive Polls conducted– Hygiene survey
– H1N1 survey
– “Green” consumer habits survey
– Restroom survey
“Green” purchases over last year
more56%
same29%
less8%
never7%
more19%
same48%
less6%
never27%
BUSINESS versus CONSUMERS
How business relays “green”
• 59% DON’T publicize green efforts
• For the 41% that do…– 62% website
– 54% employee network
– 41% in‐store signage
– 39% social media
– 27% press releases
• Of the 73% of consumers buying green, best way to be told…– 27% unsure
– 22% shelf/menu notes
– 21% signage or fliers
– 12% displaying awards
– 9% website
How business relays “green”
• 59% DON’T publicize green efforts
• For the 41% that do…– 62% website
– 54% employee network
– 41% in‐store signage
– 39% social media
– 27% press releases
• Of the 73% of consumers buying green, best way to be told…– 27% unsure
– 22% shelf/menu notes
– 21% signage or fliers
– 12% displaying awards
– 9% website
But is it con”green”ience?
more39%
less47%
same14%
green43%
not green9%
either48%
Would you choose a “green”or “not green” restaurant based on wait time?
This is not greening your life
Greenwashing a problem
• The bandwagon has left confusion in its wake
• 63% of businesses feel “green” products are to some extent, but claims are inflated
Confusion is common
• 46% of businesses felt a certification would be beneficial, 28% weren’t sure
• 79% of businesses weren’t sure which certification was most respected in their industry
• 31% of the general public weren’t sure how to validate a green claim
• Reinforces the value of having reputable certifications that are most often requested and recognized
Sustainability is holistic
• Clearly “green” is a driver and being adopted as a personal value
• A sustainable business must be holistic
• Triple bottom line approach
• Interwoven in approach and results
Bad bathrooms = bad business
• 88% believe that washroom cleanliness reflects the hygiene throughout the business
• 29% would never return
• 50% would tell friends and family about a negative experience
• 46% would avoid an establishment based on bad word‐of‐mouth about restrooms
Where would you eat?
Where would you eat?
Health, Hygiene, and H1N1
• Due to H1N1, a renewed focus on hygiene
• 44% of people most concerned about risks of away‐from‐home restrooms
• 54% of people prefer paper towels for drying
• 94% report they always wash hands after using the washroom
But what about “others”?
More risk than you know
Good16%
Bad84%
+
Disconnect of words & actions
• 70% of adults are concerned about getting it
• 74% think it is unlikely they will get it
• 73% of businesses say it will not affect them
• Both businesses and consumers agree handwashing is best preventative measure
• 38% won’t wash their hands more often
• 48% will not get either flu shot available
• CDC estimates 40% of people will get it
Sick is not good business
• Absenteeism costs businesses $660 per employee each year
• Absenteeism is built into staffing
• Studies show 20% ‐ 50% reduction in absenteeism with a hand hygiene program
• Also impacts health care costs for companies
Top 10 issues in washrooms
A different thought approach
Shifting customer values
What’s the (triple) bottom line?
• Green is here to stay, values are evolving
• People demand more than silos
• Words and actions still disconnected
• Confusion is being confronted
• Focus on people and planet will lead to prosperity– consumer/employee retention
– reduced costs, increased ROI
About the TGHC
• created to assist in providing sustainable and hygienic away from home washrooms
• top professionals and academic authorities on green building, corporate sustainability, hygiene and germ prevention
• independent feedback, advice, provide industry insight and expertise
David Gottfried
Managing Director, Regenerative Ventures
Founder, USGBC
The New World of Green
We need new models
Continuous Improvement
1. Limiting the Damage
2. Neutral
3. Restoration
4. Regeneration
Biomimicry
LEADERSHIP in
ENERGY and
ENVIRONMENTAL
DESIGN
A leading-edgesystem forcertifyingthe greenestperformingbuildings in theworld
Scores are tallied for different aspects ofenergy and environmentalperformance inappropriate categories including:
1. Site Planning2. Water Efficiency3. Energy Performance4. Material & Resource Use5. Indoor Environmental
Quality6. Innovation &
Design Process
LEED-CI
LEED
LEED-ND
LEED-HOMES
LEED-CS
LEED-EB
LEED-NCexistingbuildings
commercialinteriors
newconstruction
applicationguides
neighborhooddevelopment
core &shell
• Healthcare• Laboratories• Schools • Retail• Multi-building
Campuses • Multi-family
Residential
CA
TEG
OR
IES
OF
LEE
DR
ATI
NG
SFU
TUR
E P
RO
GR
AM
S
Green Professionals
One Bryant, NYC
• Bank of America NY HQ
• 2 million s.f., 54 stories
• LEED Platinum– Rainwater capture
– Incredible daylight
– Recycled content
– On‐site gas plant
• 70% of energy supply
– Ice storage
– Waterless urinals
CH2, City of Melbourne
42
Green Homes
Adobe Green Retrofits
• Lighting – 61% ROI
• Load management – 304% ROI
• Equipment retrofits – 61%
• Monitoring & controls – 42%
• Water management – 22%
• Waste management ‐ Immediate
• Recycled content purchases ‐ Immediate
• Green Building certification costs
CoStar Group Study
• Study = 1300 buildings (351 million s.f.)• Rents > $11.24 p.s.f.• Occupancy > 3.8%• Sales price > $171 p.s.f. (LEED)• Sales price > $61 p.s.f. (En. Star)• LEED buildings (NBI Study)
– 25% – 30% > Energy Efficiency– Gold/Platinum = 50% better Efficiency
WORLD GREEN BUILDING COUNCIL
Greening of Government
Green Companies
Green Products
• Food
• Building industry
• Cleaning
• Clothing
• Toys
• Supplies
• Light bulbs
• Travel
Green Product Rating Systems
Cleantech
• Solar• Wind• Biofuels• Batteries• Green Building• Water• Waste• Smart Meters
CellulosicEthanol
Sugar Feedsto
cks
Starch Feedstocks
ToolsSolar
NaturalGas
MechanicalEfficiency
ElectricalEfficiency
Cellulosic Future Fuels
Plastics
Water
Materials
SequestrationToolsEPC
Waste Water
Water Desalination
PVC Plasticizers
PolyurethanePolyethylene
GlassCement
Dist
ribu
ted
Sola
r
Utili
ty S
cale
Sol
ar
Coal
EfficiencyOil
HomesEngines
AppliancesPumps
LightingBatteriesMotors
Engin
eered Geotherm
al
Wind Stora
ge
Synthetic
Natural
Gas
Corn/Sugar Fuels
Wind
BuildingMaterials
Geothermal
ButanolCellul. Diesel
Cellul. GasolineCellul. Jet Fuel
KhoslaVentures Renewable Portfolio
Green Transportation
• Walkability
• Biking
• Car‐share
• Public transit
• Green cars
• Cash for clunkers
Green Jobs
Green Life
Thank you!