going global with your app
TRANSCRIPT
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Harmony Launch PlansAugust 2013QuickBooks App Store Global Launch Overview
Kevin Hwa, Product Manager
Mehul Asher, Senior Product Manager
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Housekeeping:
• Got questions?– Type in your questions and we have someone monitoring the questions.
• Who we are:– Jo Peach, Developer Outreach– Kevin Hwa, Product Manager –Mehul Asher, Sr Product Manager– Brad Spikes, Developer Marketing Principle
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Whom does the App Store solve for?
SMB
Accountant Developer
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The Small Business Opportunity
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Over and above the QuickBooks App Store
WHY THE QUICKBOOKS APP STORE?
• Our TeleSales channel reaches hundreds of thousands of small businesses
• Global exposure through Intuit’s marketing organization
• Our Strategic & Key Marketing programs drive awareness & traffic to committed developers leveraging Intuit’s wide reach to the small business base
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Developer Portal will allow developers to select which countries they want to be published in
Before After 3/21 launch
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Developer Portal allows developers to customize their app cards by locale
Before After 3/21 launch
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Global add on pages will be replaced with standard App Store experience
Before After 3/21 launch
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QuickBooks App Store will display geo specific content that developers have changed
GEO specific pricing & support
GEO app relevancy
Homepage placement driven by GEO criteria
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QuickBooks App Store and QBO Apps tab will reflect
2. Country relevant apps and feature lists by country specific criteria
GEO specific pricing & support
Add-on QuickBooks App Store
GEO app relevancy
Homepage placement driven by GEO criteria
1. Replace QBO Add-on page with QuickBooks App Store
3. Localized Content
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QuickBooks App Store publishing marketing review recommendations
Recommendations• Pricing in local currency but a developer can choose what currency to price at
• Description to be customized per country
• FAQ and Support with local information
• Include country code if support telephone # is listed
• Demo URL video for specific country recommended
• Country specific screenshots recommended
• Localized language
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Keep in touch!
Contact us: [email protected]
Read the latest news and info: https://developer.intuit.com/blog
Join the conversation afterwards: twitter.com/intuitdevFacebook.com/intuitdev
Friday Google hangout: Next Friday, May 1 at 9 am PST.