Going Geo-Loco: Location-based Services, Developers, and Your Open Platform

Delyn SimonsDirector of Developer RelationsMasheryMarch 2011

Local Content has always been valuable

then came Local Content for the Web

GPS Devices

Smartphones

API Revolution

Source: ProgrammableWeb, December 2010 and March 2011

API Revolution

Make that 6

2009: Gowalla & Foursquare Launch at SXSW

2010: Right time, Right place, Free Taco

2011: SimpleGEO breakout year?

Geolocation Land Grab

API Giants Launch Geolocation APIs

Biz Dev 2.0: Twitter Places Partners

Coopetition: Gowalla + Foursquare API

API Case Study

New Markets, New Customers

American Express & Foursquare

APIs made it possible

API Case Study

Your API gets you into new deal cycles

CNN & Outside.in/Patch

API Case Study

Yellow Pages: Accurate, Unique, Structured Data for the 21st century

Remember these Yellow Pages?

Not your grandfather’s Yellow Pages

Yellow Pages in the 21st centry

APIs make it possible

API Case Study

Compete with the big boys

Quova – WordPress plugin, location aware

Weatherbug: All weather is local

Dotmenu: Takeout delivery to local area

Make your API desirable for LBS developers

• Verified, structured, accurate data is a strength of established companies in demand by developers

• Think XML output format is enough? Think JSON.

• Are your services still based in SOAP? Think RESTful.

• Push notifications/real-time web alerts helps make your API friendly to mobile app developers

Your feedback is a gift

Q&A

Going Geo-Loco: Location-based Services, Developers, and Your Open Platform

Delyn SimonsDirector of Developer RelationsMasheryMarch 2011