going deeper engaging your members and allies with social software
DESCRIPTION
A presentation I gave at the 2010 Out & Equal Workplace Summit in Los Angeles, CA, on using social software within the gay, lesbian, bisexual, transgender and straight ally community.TRANSCRIPT
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Goingdeeper:Engagingyourmembersandallieswithsocialso8ware
Friday08October2010∙9:00‐10:30AM∙Room505
ChristopherWyble∙[email protected]∙[email protected]
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Let’sstartoffwiththegroundrules.
hOp://www.sxc.hu/photo/1156821
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hOp://www.sxc.hu/photo/114141Thisisn’talecture…it’saconversaWon.
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WewelcomeyourquesWonsatanyWme,butwemayparkthemasareminderforlateron.
hOp://www.sxc.hu/photo/1000269
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Disclaimer:Okay,youfoundusout.We’reIBMers.IBMbuildsandsellsalotofthis“socialso8ware”stuff,butthat’snotwhywe’rehere.We’reheretotalkabouttheconceptsandhowweusethem,nottosellthetools.
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Let’sstartatthetop.
Socialso8wareisabigumbrella;everybodyfits.
Whatareyouusing?Whatchallengesdoyouhave?
Here’showweuseit,andwhatwe’velearnedalongtheway.
Whatelseisoutthere?
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Oneyearagotoday,weexplainedthebasics.
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Whatareyouusing?
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Alotofgroupsexperiencethesameproblems,obstaclesandchallenges.
hOp://www.sxc.hu/photo/293381
Whatareyourchallenges?
Herearesomecommonones.
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UnabletoidenWfyyourcommunity?
hOp://www.sxc.hu/photo/1146670
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Privacy,anonymity,andownershipofdatacanscareusers.
hOp://www.sxc.hu/photo/193180
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Doyouhavetoaskpermissionjusttopostaneventonyourwebsite?
hOp://www.sxc.hu/photo/149570
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Doyouevenhaveawebsite?
hOp://www.flickr.com/photos/lord‐jim/2245362817/
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Peoplealloverthecountry?Theworld?
hOp://www.sxc.hu/photo/679773
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Troublegekngthewordout?
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Herearetheproblemsweface.
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So,howdoweusesocialso8ware?Andwhathavewelearned?
Out@IBM
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Inthebeginning,Mikecreatedacommunity.Anditwasgood.
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Letmembersself‐idenWfy.
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So,let’splanayearforourERG.
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We’vegotanidea.Let’sdiscuss.
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Makesomerules,ofcourse.
hOp://www.ibm.com/blogs/zz/en/guidelines.html
Empowerallemployees…theyarethebrand.
• Behaveprofessionallyandethically.• Takepersonalresponsibility.• Includeadisclaimer:youropinionsareyours,notIBM’s.• Don’tpickfights.
“UsesocialmediaasameanstoexposeIBM’sexperts—andexperWse—totheworld.”
AdamChristensenManager,SocialMediaCommunicaWons
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Maintainyoursanity!
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Domorethanjustpresent.
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Reachdifferentpeopledifferentways.
Blogaboutit.
Uploadtherecording.
Sharepictures.
TaginformaWon.
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Itevenworksinpublic!
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That’swhatwelearnedalongtheway.WhatotherproblemssWllexist?
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Whatelseisoutthere?
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Tellmeastory…in140characters.
• Connectpeoplewithcontentavailableelsewhere
• AlternaWvetotradiWonalsubscripWonfeedbecauseit’smulW‐direcWonalandeasytore‐broadcast
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Whereareyourightnow?
• Connectwithcustomers,buildloyalty
• BringingcommuniWestogetheronanadhocbasis
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hOp://www.sxc.hu/photo/1000269
Now’stheWme.AnyotherquesWons?
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Socialso8wareresources
Blogger–bloggingplarorm–hOp://www.blogger.com/Blogspot–bloggingplarorm,nowpartofBlogger–hOp://www.blogspot.com/Delicious–socialbookmarking–hOp://delicious.com/Facebook–socialnetworking–hOp://www.facebook.com/Flickr–socialphotosharing–hOp://www.flickr.com/Friendster–socialnetworking–hOp://www.friendster.com/Last.fm–socialmusicsharing–hOp://www.last.fm/LinkedIn–socialnetworkingforprofessionals–hOp://www.linkedin.com/LiveJournal–bloggingplarorm–hOp://www.livejournal.com/LotusConnecWons–socialso8wareforbusiness–hOp://www.ibm.com/lotus/connecWons/LotusLive–socialnetworkingandcollaboraWonservices–hOp://www.lotuslive.com/Magnolia–socialbookmarking–hOp://ma.gnolia.com/MovableType–bloggingplarorm–hOp://www.movabletype.org/MySpace–socialnetworking–hOp://www.myspace.com/TwiOer–microblogging–hOp://twiOer.com/WebEx–onlinemeeWngs‐‐hOp://webex.com/Wordpress–opensourcebloggingplarorm–hOp://www.wordpress.com/and
hOp://www.wordpress.org/YouTube–socialvideosharing–hOp://www.youtube.com/
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Housekeeping
ThispresentaWonismadeavailableunderaCreaWveCommonsAOribuWon‐ShareAlike3.0UnitedStatesLicense(hOp://creaWvecommons.org/licenses/by‐sa/3.0/us/).
AllphotosareusedunderlicensefromStockExchange(hOp://www.sxc.hu),Flickr(hOp://www.flickr.com/),iStockPhoto(hOp://www.istockphoto.com/),theindividualcopyrightholder,orarepubliclyavailableandnotcopyrighted.
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Goingdeeper:Engagingyourmembersandallieswithsocialso8ware
ChristopherWyble∙[email protected]∙[email protected]