Goes Wireless

Hertz Facts

• World's leading car renting organization

• Handles 30 million reservations annually

• Operates from 7000 locations– 1,900 locations in the USA– 5,100 locations around the world

In The Beginning

• Started in Chicago in September of 1918

• Fleet of 12 Ford Model T’s

• By 1923 annual revenue was $1 Million

• Bought by GMC in 1926– Omnibus in 1953– RCA in 1967– Ford Motor in 1987

Technology

• 1971 - Hertz went online between its call centers 24-7, 365 days a year

• 1984 - Computerized Driving Directions are introduced

• 1987 - Instant Return are introduced– Uses handheld computers

• 1988 – Cell Phone rental with your car

Technology (cont.)

• 1995 - Neverlost on-board navigation is introduced

• 1997 - www.hertz.com is launched

• 1998 - Hertz and Magellan form partnership for improvement of Neverlost

Quick Rentals

• User friendly web page

• Homepage asks arrival and departure date

• Choice of vehicle

• Given quote

• Submit information

Customer Database

• Able to track credit cards

• Know your rental History

• Able to easily credit airline loyalty mileage

GPS-Tracking

• Allows Hertz to know exactly where its cars are at all times

• Can show how fast you are driving

• Could be used to give customers discounts on driving habits

Competitors

– Online reservations– Founded in 1974– 1200 locations

– Online reservations– 2nd largest in

Industry– 1700 Locations

Luxury and Performance

• Larger companies have a Luxury, Performance, or Premium Vehicles