goa public affairs 20121213
DESCRIPTION
Analytics and Content for Government of Alberta Digital Media team. Dec 13, 2012.TRANSCRIPT
Analytics and ContentGovernment of AlbertaPublic Affairs BureauDecember 13, 2012
Evolution
•Collecting
•High level metrics
•Advanced collecting
•Detailed metrics
•Useful/actionable data and insights
ConversConversion!ion!
ReferralReferral
SearchSearch
ReferralReferral
Global Analytics: Rollup Account
ConversConversion!ion!
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Still SearchStill Search
Lessons learned
•Planning
•Documentation
•Reporting/Visualization
Goals
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Summary document
• Primary Audience(s)
• Secondary Audience(s)
• Funnel Contributions
• Primary Goals
• Secondary Goals
• Key Performance Indicators
• Reporting Metrics
• Key Segments
Metrics that matter• Traffic sources
• Conversions
• Behaviour
• Qualitative
• Segments
• Custom Variables
Search
Site search
“This year however, we have been required to follow up via phone (which is a big drain on resources) as many of our students can't find where their email is. In the onversations with them I had to walk them through going to the ualberta.ca homepage then clicking on '[email protected]'to find their email account. It has become clear [email protected] in no way translates to 'hey- that is where my email lives' to our students- especially those new to the U of A.”
Remove Remove “Webmail”“Webmail”
Change to Change to “Email & “Email &
Apps”Apps”
Discussion