go green_closure report 2011 final

House No-17,Basundhara Colony, Phase-5, Nandan Vihar, P.O.- KIIT,Patia,Bhubaneswar, Orissa, India, Pin Code - 751024, Landline Phone:+91-674-2725498, Hand Phone:+91-9937001554

email: [email protected] --------------------------------------------------------------------------------------------------------------------

Founder: OMM GYANVIKASH TRUST, Regd. under Indian Trust Act 1882

LITTLE STEPS SCHOOL’S

GO GREEN CAMPAIGN CLOSURE

REPORT

2011 Partners

v Center for Environment and Development (CED), Trivandrum. v Bhubaneswar Municipal Corporation (BMC), Bhubaneswar. v Kalinga Development Foundation (KDF), Bhubaneswar.

Supporters

v Temple City Fabricators & Erectors Pvt Ltd., Bhubaneswar. v Texmo Industries, Bhubaneswar Branch. v Nandan Kanan, Bhubaneswar v Big Bazaar, Patia, Bhubaneswar

mailto:[email protected]

Little Steps Preschool, Nandan Vihar, Patia, Bhubaneswar -24 Page No 2

Table of contents

1. Why this Campaign? Why this Area? Page 3

2. Last Year’s Go Green at a Glance Page 4

3. Benefits from Last Year Campaign Page 4

4. Spread the Green Save the Planet Page 5

5. What We Did at Little Steps Preschool, before the campaign? Page 5

6. The Go Green Campaign 2011 – At a Glance Page 8

7. Did we achieve our Set Goal? Page 9

8. Campaign Management Speak Page 12

9. What was the level of community support? Page 13

10. Go Green Campaign Week Summary Page 13

11. Go Green Campaign Week Details Page 14

12. What changes the campaign achieved? 9

13. How we cleaned and cleared the locality? Page 29

14. How much coverage did the local media give our campaign? Page 33

15. Financial Statement of Go Green Campaign 2011 Page 34

16. Annexure I to IX Page 38

17. Appendix Page 47


Little Steps Preschool Kids Turn Crusaders For A Cleaner City

Why this Campaign?

COMPLAIN FROM KIDS & “BIG QUESTIONS FROM LITTLE ONES” - DROVE US TO DO THIS CAMPAIGN!!!!!

• Pollution is increasing as construction has increased in a big way, this being an

upcoming Posh Locality. This is increasing the temperature and reducing the water level in this area so the idea is to plant trees to protect this environmental degradation.

• Residents and people are clearing their Dustbins and Garbage on the roadside. • People have relatively less space. Proper dustbins / covered bins are not

provided. • No garbage collection is being undertaken by the Government in this Locality. • So the Campaign: PLANT A TREE, KEEP CLEAN - GO GREEN!!!

Why this Area ?

• It is an upcoming area having people from different regions with at least 950 houses or more and construction is in full swing. A onetime Green place is getting converted into a Concrete jungle.

• Educating the Residents is most important to Reduce, Reuse and Recycle. • No proper and particular attention is being paid from Government and other

NGOs dealing with environment to this particular place.


LAST YEAR GO GREEN CAMPAIGN AT A GLANCE – 26th JAN 2010

Principal & Teacher Little Steps Goes Green Principal + students

Go Green Campaign outside Residential Complexes At Big Bazar, Patia

Kids below Six Hit a Six The transport for kids Every apartment we GO

Benefits from Last Year Campaign

1. Municipality regularly sprays mosquito repellant in the school and locality. 2. The garbage dump was discontinued in the locality 3. We got two dustbins and more aware local residents. 4. The initiative was appreciated by local residents.

This prompted us to have this campiagn for a whole week this year.


GO GREEN CAMPAIGN 2011

Spread the Green, Save the Planet “Go Green” is the resolve to “infect the whole of Bhubaneswar with the will to change towards a greener future”. Little Steps Pre-School, Bhubaneswar has tied up with Centre for environmental development, Trivandrum and Kalinga Development Foundation, Bhubaneswar work on several programmes under this initiative. “Plant a Sapling” and “Take a Pledge” programmes were launched in the campaign this time.

What We Did at Little Steps Preschool, before we lead the campaign to the nearby locality? Little Steps discussed the plan of doing the campaign for a week with the kid’s parents and with the co-partners before doing the campaign. We tried to inculcate the ten basic requirements in the kid’s system so that wherever they go they would follow the same and make people follow the same in the times to come. We got feedback from parents that the kids have started directing few things to be followed in their house. This drove us to take the initiative of spreading the environmental awareness among the residents through these small kids whose words are taken more seriously considering the emotional bond with the kid. Many did it more to please the kids and keep their word even if they were indisciplined earlier. Showing Children what it Means to “Go Green” With the recent celebration of the Go Green Campaign Week from 23rd -30th Jan 2011, we wanted to take advantage of the opportunities we had to teach our children the 3 Rs of “Reduce-Reuse-Recycle”.


We taught the preschoolers what it means to Go Green using the 3 Rs in relation to trash reduction. We started with the Tiny Tots Parents the importance of creating less trash and consuming fewer resources is necessary for the future of our planet. Here is how they were told to do their part: REDUCE: Before you Own It, Always Ask “Do I Really Need This?” There are many ways to reduce the family’s total product consumption, but here’s one that every age can relate to.

• Use fewer paper napkins or better yet, use reusable napkins. There’s no need to grab a huge stack of napkins from the concession stand when you know you’ll use only one or two.

• Use a cloth bag instead of paper bags and definitely against polythene. • Try to take a cloth bag in the next shopping trips.

REUSE: Before you Trash It, Always Ask “Can this be reused in Some Way?”

• Reuse packaging. Jars can be reused to store food, leftovers, crayons, pencils, and all sorts of things.

• Make gifts, crafts, and other fun stuff. It’s a great way to reuse things like old magazines, egg cartons, film canisters, cardboard tubes and boxes that might have otherwise been thrown away.

• Pack a waste-free lunch when your kids are school-age. Use a reusable lunchbox, reusable drink containers and cloth napkins.

• When you do use disposables like plastic cups, plates, utensils, and plastic food storage bags, don’t throw them away! Wash and reuse them -- most of them will last for a long time with many uses. Remind your kids that due to a lack of sun and air, it takes more than 100 years for a plastic sandwich bag to decompose in a landfill (even the biodegradable ones).

• Reuse old bed sheets and towels and cotton diapers. They can still be reused as wiping rags in your home or for washing cars instead of using paper towels.


• Save old newspapers. They work better than paper towels for cleaning windows.

• Take reusable cloth bags on shopping trips. • Turn your Trash into Cash. Don’t throw away the clothes and toys your kids

have outgrown. Remember: one man’s trash is another man’s treasure. Donate it to a school like ours. It’s local and it’s free.

• Take a field trip to a landfill to help your kids understand there is no “away” in “throwing things away.” This is when you have the best opportunity to teach the importance of recycling and reusing. Call your garbage collection facility before you go.

RECYCLE: Ask: “If it can’t be Reused, Can it be Recycled?” Recycling is one earth-friendly activity kids of all ages can get involved in. Children can learn what items regularly used in their homes can be recycled, from soft drink cans and milk bottles. Toddlers and preschoolers can participate in separating and grouping recyclables. Make up a fun recycling game where your kids guess whether something you name is recyclable. There’s a Chinese Proverb that says: “Tell me, I’ll forget. Show me, I may remember. But involve me and I’ll understand.” That is the reason why Little Steps had taken the initiative of involving kids and their parents in the same campaign. Once they get involved they would practice the same at home and at least some change in the society would drive others to change their attitude and perception towards the environment. They should feel it is their environment, they are polluting, and they are responsible for the effects.


THE GO GREEN CAMPAIGN 2011 - AT A GLANCE The kids spread the message about cleanliness and greenery through an array of activities during the period 23rd to 30th January, 2011 under the banner of “Go Green Campaign”.

The activities included cleanliness drive, awareness through a kids rally, plantation drive and fancy dress (Birds & Animals) march. The little kids distributed leaflets appealing environmental conservation on a 10 point agenda and requested to make environmental promises which were recorded in a pledge form in a register. They were able to collect over 100 signatures from the residents of Subhadra Apartment, Nandan Vihar, Jagannath Vihar, Jagannath Complex, Cosmo Estate, Vasihanavi Palace, Start City, Mansion Greens, Orissa Sponge Colony, Visitors of Nandan Kanan and Visitors of Big Bazaar Patia apart from oral pledges from all.

The campaign was initiated on 23rd January 2011 and was inauguruated by Hon’ble Mayor of Bhubaneswar Municipal Corporation, Shri Ananta Narayan Jena. The Corporator of Ward # 02, Shri Sanjay Sethi joined the inauguration programme. The inauguration was followed by recitation of Orissa State Anthem “Bande Utkal Janani” sung by noted singer Shri Tansen Singh.

A leading environmental conservation organization of national repute; Centre for Environment and Development (CED), Trivandrum, Bhubaneswar Municipal Corporation (BMC) and a local partner Kalinga Development Foundation (KDF), Bhubaneswar were the partners of the Go Green campaign 2011.

Also support was received from TEXMO Industries in providing saplings for plantation and Temple City Fabricators for the video coverage of the event.

The campaign spanned an area from Big Bazaar, Patia till Nadankannan covering more than 950 households & 5500 people. Shri Vishal Kumar Dev, Municipal Commissioner of Bhubaneswar Municipal Corporation who was unable to make it due to last minute change of plans deputed the City Health Officer Mr. Ashok Kumar Panda to grace the Closing Ceremony on the 30th Jan 2011.


Did we achieve out set Goal?

A CARBON POSITIVE CAMPAIGN!!!... Expected reduction of Carbon Foot Print with respect to pledges and campaign Total no of persons / Respondents of the campaign

Average Carbon foot print per person*

Expected reduction in % due to campaign and pledge taken by resident

Actual Reduction per year of Kgs of CO2

Lifetime CO2 reduction assuming average age left per person to be 30 years

5500 2000 Kgs of C02 per year (Average 2 tonnes per year for India for poor households)

20% 22,00,000 Kgs of CO2 per year (2,200 tonnes of CO2 per year)

6,60,00,000 Kgs of CO2 (66,000 tonnes of CO2)

*Source: Greenpeace Report 2007 What the City Gained? CO2 Sequestration due to planting of 50 trees Type Trees Annual CO2

sequestration / tree (kg)*

Annual CO2 sequestration (kg)

Lifetime CO2 sequestration (kg) assuming average age of tree to be 50 years

Planting 50 trees of species with better CO2 sequestration ability 50 10 500 25000

* Source: Centre for Environment Education


Did we minimize our Carbon Footprint during the campaign? Sl No

Type Units Each Unit

Measure Carbon Foot Print (Kgs of CO2)*

Total Carbon Footprint Kgs of CO2

1. Leaflets used in the campaign (Thickness half that of standard A4 sheet)

3500 Nos

2.5 gm

8.75 Kg 2.9 per kg 25.375 Kgs of CO2

2. Petrol Consumed in the campaign (Used Car Pooling)

386 Kms

17.6 Km /l

21.93 Litres

2.325 per litre

50.99 Kgs of CO2

TOTAL 76.366 Kgs of CO2

*Source: Centre for Environment Education


Campaign Management Speak

Shri Ananta Narayan Jena, Mayor, Bhubaneswar Municipal Corporation said “The campaign by the little ones is an inspiration for all the elders. For long we have been trying to make people aware on such issues without much success. The children have now taken up that responsibility”.

Dr. Ashok Kumar Panda, City Health Officer, Bhubaneswar Municipal Corporation said “This is a fantastic initiative of Little Steps School and gives me the confidence that not all is lost in our endevour to save the planet”.

Shri Sanjay Sethi, Corporator Ward No -2, Bhubaneswar Municipal Corporation said “It is a wonderful initiative of Little Steps to make people aware about the serious issues of environment. These small kids will act as a weapon for the elders to be conscious about the environment.

Shri Kamal Lochan Purohit, Assistant Director, Nandan Kanan Zoological Park, Bhubaneswar said “It is a great initiative by the kids of Little Steps Preschool and Nandan Kanan also on similar lines has banned polythene in the Zoo because of which it has regained its beauty.We look forward to working with Little Steps in similar endevours”.


Ms. Sudha Manjari Mishra, Chief Mentor Cum Principal Little Steps Preschool, Nandan Vihar, Patia, Bhubaneswar said “The civic authorities have the responsibility of keeping our surroundings clean and green but as responsible citizens we also have the duty to put the waste in the dustbins and ensure that the roads are not dirty. Since a large no of people do not care about these things the kids insisted to awaken them. We do not want to burn the waste and create more pollution so we took the help of BMC to transfer the garbage instead”.

Dr Babu Ambat, Director, Centre for Environment & Development (CED), Trivandrum said “Environmental awareness factors should be inculcated in all school curriculums to make the kids understand about the seriousness of environmental issues from the beginning and act accordingly and Little Steps Go Green Campaign is the first step towards the same”.

Pravat C. Sutar, Chairman, Kalinga Development Foundation (KDF), Bhubaneswar said “Bhubaneswar city roughly generates waste to the tune of 579 grams/House Hold /day. It is expected that the campaign by the school kids of Little Steps would reduce solid waste generation through creation of sensibility to reduce, reuse and recycle wherever possible. There should be complete ban on polythenes in the city”.

Braja Mohan Sarangi, Managing Trustee, Omm Gyan Vikash Trust, Bhubaneswar & Ex. Executive In Charge Tata Sponge Iron Ltd. said “What is innovative about this campaign is that it children below the age of six of Little


Steps Preschool are the advocates of this unique idea; first of its kind in Odisha and may be in the world too, supported by their parents and elder brothers and sisters to spread the message to save the environment to local residents and the public in general.”

What was the level of Community Support?

1. Residents came out and supported the little one’s initiative. 2. Pledged orally and in writing not to throw garbage anywhere except

dustbins. 3. We were welcomed inside the societies to do the campaign. 4. They appreciated the initiative of the little ones and showed interest for

participating in the campaign next time. 5. They joined the slogan shouting with the kids.

GO GREEN CAMPAIGN WEEK 23rd JAN – 30th JAN 2011

SUMMARY OF THE CAMPAIGN WEEK

Total No of house covered 950 houses Total No of people reached 5500 people Total No of Leaflets distributed 3500 leaflets Average no of campaigners Peak Minimum

64 persons of which 40% are kids. 110 persons 50 persons

Areas covered Big Bazaar, Patia, Baishanavi Palace, Starcity, Basundhara Colony, Jagannath Vihar, Jagannath Complex, Sneha Sagar, Subhadra Apartment, Cosmo Estates, Mansion Greens, Orissa Sponge Colony, Nandankanan.


CAMPAIGN ACTIVITIES IN DETAILS :

23rd January, 2011 - Sunday: 9.00AM – 12.00 Noon

Total No of house covered 600 houses Total No of people reached 600*4= 2400 people Total No of Leaflets distributed 800 leaflets Total No of campaigners 30 kids + 50 parents +20 volunteers, staffs

& representatives = 100 campaigners Areas covered Basundhara Colony, Jagannath Vihar,

Jagannath Complex, Omm Apartment, Sneha Sagar Apartment & Subhadra Apartment

At 9 o’clock in the morning BMC Mayor Mr. Anant Narayan Jena gave his inaugural speech at the premises of Little Steps. Followed by the state anthem “Bande Utakala Janani” sung by Mr Tansen Singh eminent oriya singer and the parents and participants present there. The campaign started with the cutting off the ribbon by Mr. Mayor, BMC at around 9.30 am.

9.30 AM – 9.45AM

Kids went on giving slogans to keep the environment clean and green in Basundhara Colony and covered both Phase V & Phase II distributing leaflets in almost 40 houses.

9.45AM - 10.10AM

After Basudhara Colony they went to Jagannath Vihar covering another 30 houses with all shapes of pla cards and distributing leaflets, spreading the message of “keep clean go green” and taking oral pledges from the residents.

10.20 AM- 10.50 AM

From there they moved on to Jagannath Complex, Sneha sagar complex covering at least 180 houses. The residents could not hold themselves than coming down


and participating and encouraging the campaigners by taking photographs , providing them water and a space to rest for a while.

11.00AM – 11.45AM

While going to Subhadra Apartment on the way, they covered 50 houses in Omm apartment and asked them to keep their surrounding clean and green. In Subhadra Apartment the society welcomed us to enter inside and do the campaign. Few senior citizens showed their interest in participating and involving their kids in the campaign in the coming years. Kids went on distributing leaflets and taking pledges orally from the residents. They covered 300 houses there. On our way back all the kids were transported and given polio drops in the nearby polio centre in Kanan Vihar Phase II.

At the same time 2 labours were put into cleaning up the area and collecting the garbage, so that the garbage can be shifted from the locality to the garbage disposition place with the help of BMC. The volunteers and staffs of Little Steps were carrying glucose water, first aid boxes and water pouches for emergencies. The kids with lot of enthusiasm ended the day’s campaign with a promise to follow all the basic steps of the campaign throughout their lives.

Activities undertaken:

1. Cleaning of roads and garbage collection. 2. Shifting of garbage to dispose in the BMC’s disposition place. 3. Distributing leaflets (800 leaflets distributed) 4. March with pla-cards and giving slogans convincing people to follow

the basics and taking oral pledges


PICTORAL VIEW OF THE FIRST DAY

Inauguration by The Mayor BMC Kids In Basundhara Colony

Kids in Jagganath Vihar Kids in front of Jagannath Complex

Kids in front of Sneha Sagar Apartment Kids inside Omm Apartment


Kids inside Subhadra Apartmets Senior citizen & Residents showing

Interest to involve apartment kids .

Managing Trustee thanking the Mayor BMC Labourer cleaning the area

for the Garbarge clearing tractor

Kids performing for the guests Kids cheering before going on the campaign and media personnel trail


24th Janruary, 2011- Monday: 9.30 AM – 11.00 AM


& representatives = 50 campaigners Areas covered Cosmo Estate & Apartment

Pledges from the residents of Cosmo Estates were collected. Kids went on giving slogans and distributing leaflets in the same locality. Since only 50 houses were covered kids went to each door and collected pledges. This is the upcoming locality where the construction is going on full fledged. The consumption of water and electricity is more compared to other places.

A PICTORAL VIEW OF THE SECOND DAY

Kids in Cosmo estate Kids in front of Cosmo buildings

Kids attracting residents to join them Parents & volunteers in Cosmo Estate


25th January, 2011- Tuesday: 9.15 AM – 12 Noon


& representatives = 60 campaigners Areas covered Basundhara Colony, Jagannath Vihar,

Jagannath Complex & Sneha Sagar Apartment

A PICTORAL VIEW OF THE THIRD DAY

Staff collecting pledges in Basundhara Colony Volunteers taking pledges in Jagannath Vihar

Kids knocking at the gate to collect pledge Kids encouraging the resident to pledge


Almost 150 houses covered and pledges received. Considering 4 family members in each house, we could reach to almost 600 people on the same day. All the 10 steps mentioned in the leaflets were coded 1-10 for the convenience of people to write their pledge just by mentioning the numbers. People were reluctant to write the pledges as they felt it becomes mandatory for them to obey it after they write. We felt that, the turn out percentage would be at least 7%-9% considering the people’s reactions. We encouraged residents to follow 10 easy steps in life to make the environment clean and green. Representative of KDF was there in the campaign. Out of all 150 houses written pledges received were only 100.

Most of the pledges we got people stated that they would follow at least the following steps

• Save water,

• Switch off lights when not in use,

• Plant a tree to save life

• Use dustbins (3Rs) &

• Switch off the vehicles on the traffic.


26th January, 2011- Wednesday: 9.00 AM – 2.00 PM

Total No of visitors covered 1200 visitors Total No of people reached 1200 people Total No of Leaflets distributed 1500 leaflets Total No of campaigners 30 kids + 50 parents +30 volunteers, staffs

& representatives = 110 campaigners Areas covered Nandan Kanan Zoological & Botanical park

9.00 AM kids hoisted the national flag at the school premises. Then with 8 small cars kids, parents & volunteers were transported to Nandan Kanan. All the kids gathered at the place by 9.50 AM. The Authorities and the police were pre-informed about the campaign and welcomed all of us inside the zoo to do the campaign. Kids started distributing leaflets and collecting pledges from the visitors of the zoo. Representative of our partners CED, KDF &Texmo were present along with the corporate representatives of Mahindra Satyam, TCS and a start up Entrance Forms. Starting from 10.00AM to 12.00 Noon campaign was in full swing . 12.10 PM we stopped and headed to Botanical garden for lunch.

A PICTORAL VIEW OF THE FOURTH DAY (Republic Day)

Kids hoisting the national flag Kids in front of the children’s park


Kids & parents with pla cards inside the zoo Kids distributing leaflets to visitors

Visitors carrying the messages Parents spreading the message

A sumptuous lunch being cooked for kids Kids & Parents enjoying the food together.


27th January, 2011 - Thursday: 9AM – 12 Noon – The Plantation Day

Cleaning up of waste, Pre-plantation Activity & Plantation of Saplings

Total No of saplings planted 50 nos Total No of volunteers 20 kids + 10 parents + local residents + 10

staffs & representatives = 50 people

Morning 9.00 AM labours were put into work for cleaning the area of plantation. With 2 ft distances the holes were dug and put some fertilizer and compost to make the soil ready for plantation. The representatives of TEXMO Industries handed over the 50 saplings of Amla, Bahada, Sishu, Jamun & Jackfruits to Little Steps. Kids started planting trees with lot of enthusiasm and encouraged their parents to accompany them. Kids & staffs of Little Steps, representative of KDF and TEXMO Industries and local residents planted the trees in the nearby areas.

A PICTORIAL VIEW OF THE FIFTH DAY

Cleaning up & digging the holes 50 saplings from TEXMO

Kids going for plantation Plantation by kids in the locality

Little Steps Preschool, Nandan Vihar, Patia,

Plantation by Texmo Industries Representative

Principal planting trees with a kid volunteer

Staff watering the saplings

, Nandan Vihar, Patia, Bhubaneswar -24 Page No

Representative Kids planting the trees

Principal planting trees with a kid volunteer Kids excited for plantation

Plants with Bamboo Tree Guards

Page No 24

Kids planting the trees

Kids excited for plantation

ith Bamboo Tree Guards


28th January, 2011 – Friday: 9.30AM – 11.30 AM


& representatives = 40 campaigners Areas covered Mansion Greens & Orissa Sponge Colony Kids covered 50 houses in both Mansion Greens a residential colony & Orissa Sponge Colony. The societies were informed about the campaigns in advance and welcomed us for the campaign inside their campus. The director Mr. Khan of Orissa Sponge given the permission to enter into the colony and make the residents aware on the environmental issues.

A PICTORIAL VIEW OF THE SIXTH DAY

Kids in front of Mansion Greens Kids in front of Orissa Sponge office

Kids & volunteers in Orissa Sponge Kids in a march inside Orissa Sponge


29th January,11 - Saturday, 9.15AM – 12.15 AM, Star City, Vaishnavi Palace & Bansi Vihar

Total No of house covered 20 + 30+50 = 100 houses Total No of people reached 100*4= 400 people Total No of Leaflets distributed 200 leaflets Total No of campaigners 20 kids + 22 parents +10 volunteers, staffs

& representatives = 52 campaigners Areas covered Star City, Vaishnavi Palace & Bansi Vihar

Kids, Parents and volunteers travelled with 4 small cars to Star city and the nearby residential places like Vaishnavi Palace and Bansi vihar. There they covered almost 100 houses , met people, conveyed their ideas, distributed leaflets and took oral pledges.

Kids in Star City Kids inside Vaishnavi Palace

Kids inside Bansi Vihar Campaigners returning back from Bansi Vihar


30th January, 2011 - Sunday, 4PM – 6PM

Total No of visitors covered 500 visitors Total No of people reached 500 people Total No of Leaflets distributed 600 leaflets Total No of campaigners 30 kids + 50 parents +20 volunteers, staffs

& representatives = 100 campaigners Areas covered Big Bazaar, Patia

All the kids were wearing animal and bird dresses to spread the feelings of wild life to the visitors. They were busy in making people understand the impact of cutting trees and how it becomes difficult for the wild lives to live in forests. Leaflet distribution and taking pledges from the visitors coming in was also a part of the campaign. Since the closing day was a Sunday and in the afternoon lot of crowd comes to Big Bazaar so we could reach more and more people.

The In-charge of Big Bazaar, Patia Mr.Prabodh Baral encouraged the kids by giving some gifts for their noble work. At the end BMC Commissioner deputed the City Health Officer(CHO) Mr. Ashok Kumar Panda to do the flag off ceremony by distributing certificates of participation to all the campaigners. Ms Simran Ahuja was awarded as the best campaigner considering her contribution in both the GO GREEN Campaigns organized by Little Steps.

A PICTORIAL VIEW OF THE EIGHTH DAY (CLOSING CEREMONY)

Kids with City Health Officer Kids with pla cards in front of Big Bazaar


Kids giving slogans with pla cards Kids convincing visitors

Enthusiastic parent Tiger dressed kid taking the pledge

Chief Health Officer giving certificates Chief Health Officer posing for a photo session with all the enthusiastic kids


WHAT CHANGES THE CAMPAIGN ACHIEVED?

Basundhara Colony before the Basundhara Colony after the

campaign campaign.

Area before the Plantation Area after the plantation

HOW WE CLEANED AND CLEARED THE AREA?

Garbage Collection Vehicle Labour cleaning up the area


Cleaning Basundhara Colony Cleaning the area & Digging holes

Taking a pledge in writing has some impact on people

• The garbage which was earlier thrown on the streets has stopped. People are now at least taking the pain of walking towards the dustbin to throw the garbage.

• The local water house has taken the conscious step of not overloading water tanks in the resident’s houses.

• People are trying to minimize their electricity use.

• Conscious kids are reminding their parents to stop the vehicles on the traffic.

• People of Basundhara Colony have taken the initiative of planting the trees in nearby localities.


PLA-CARD DETAILS

1. GO Green 2. Use me(Reduce,Recycle and Reuse)

3. Save Electricity 4. Save water, every drop is precious

5. Say no to polythene 6. Use cloth Bag & Paper Bag


7. Plant a tree, save life 8. Save wild life 9. Nurture a plant like

your child.

10. Protect Nature, Keep Clean Go Green, Save Water & save fuel.


How much coverage did the local media give our campaign?

Print Media coverage:

24th Jan 2011(The Telegraph, Bhubaneswar) - : Kids turn crusaders for a cleaner city.

Link: http://www.telegraphindia.com/1110124/jsp/orissa/story_13483521.jsp

(Annexure – V) attached.

24th Jan 2011(The Times of India, Bhubaneswar) - : Tiny tots on Go Green campaign.

(Annexure – VI) attached

Telemedia Coverage

2nd February 2011 – Orissa Television (OTV), a local channel

Covered in Twin City Roundup at 6.30 PM.

Link: http://www.youtube.com/watch?v=KIb75KiSPfg

30th January 2011 - Naxatra TV, a local channel

Covered at 6.30 PM (Footage could not be recorded)

31st January 2011 - Kamyab TV , a local channel

(Footage could not be recorded)

AAJ TAK

We also heard from our friends that Aaj Tak covered the same but were unable to record and view the footage and hence are unable to confirm the same.

We would like to place on record our sincere thanks to the media for their support to this Go Green Campaign by providing coverage and reaching more people.

http://www.telegraphindia.com/1110124/jsp/orissa/story_13483521.jsp

http://www.youtube.com/watch?v=KIb75KiSPfg


FINANCIAL STATEMENT OF THE GO GREEN CAMPAIGN 2011

GO GREEN CAMPAIGN FUNDS SOURCE & UTILISATION STATEMENT

Source of Funds / Support Sl No Particulars Amount (in Rs.)

1. Financial Support from CED, Trivandrum 10,000.00 2. Support from Nandankannan by way of free

entry to premises and botanical garden, exemption of parking fees, snacks at Nandankannan

4,700.00

3. Financial Support from Temple City Fabricators & Erectors for Campaign coverage by videography and photography

5,000.00

4. Support from TEXMO Industries by providing free saplings

1000.00

5. Support from KDF by providing leaflets 976.00 6. Support from Big Bazaar by Providing Gifts to

campaigning kids. 600.00

7. Financial Support by Little Steps parent organization Omm Gyan Vikash Trust

36,052.00

TOTAL FUNDS RECEIVED 58,328.00 Use of Funds

Sl No Particulars Amount (in Rs.) 1. Campaign Facilitation Expenses 24,166.00 2. Campaign Lunch Expenses 9,900.00 3. Campaign Snacks Expenses 10,190.00 4. Campiagn Guest & Media Facilitation

Expenses 4,070.00

5. Media Related Expenses 2,300.00 6. Campaign Coverage Expenses 5,000.00 7. Campaign Transport Expenses 2,702.00 TOTAL FUNDS UTILISED 58,328.00


EXPENDITURE STATEMENT FOR THE GO GREEN CAMPAIGN

FINAL EXPENDITURE STATEMENT FOR THE GO GREEN CAMPAIGN OF LITTLE STEPS PRE-SCHOOL 2011

Sl NO

PARTICULARS SUB ITEMS QUANTITY / UNIT

PER UNIT COST

AMOUNT (in Rs.)

1 Campaign Facilitation Expenses

Caps for campaigners 100 60 6,000 Animal/Birds Costume Hiring Expenses for the Closing Ceremony (on 30.01.11 from Chitralay) 15 194 2,910 Pla-cards(Raw materials expenses + Making Charges) 20 150 3,000 Paint for Pla-cards (Colours & brushes) 4 150 600 Campaign leaflets (Printed both sides in English and Regional Language with pledge form) - Sponsored by Kalinga Development Foundation, Bhubaneswar 2000 0.488 976 Additional Campaign leaflets only in Regional Language 2000 0.25 500 Saplings - Sponsored by TEXMO Industries, Bhubaneswar Branch 50 20 1,000 Glucose Packets 8 85 680 Entry Fees to Nandankanan - Sponsored by Nandankanan, Department of Forest, Bhubaneswar 110 20 2,200 Parking Fees at Nadankanan Parking- Sponsored by Nandankanan, Department of Forest, Bhubaneswar 10 30 300 Entry Fees to Botanical Garden for Lunch - Sponsored by Nandankanan, Department of Forest, Bhubaneswar 110 20 2,200 Labour charges for cleaning the area for 2 labour @ Rs 200 8 400 3,200 Gifts provided to campaigner – by Big Bazaar 30 20 600


Sub Total of Campaign Facilitation Expenses 24,166

2 Campaign Lunch Expenses

Lunch at Nandan Kanan(26.01.11) (kids+parents+volunteers) 110 90 9,900

Sub Total of Campaign Lunch Expenses 9,900

3 Campaign Snacks Expenses

Snacks (23.01.11) 100 25 2,500 Snacks (24.01.11) 50 20 1,000 Snacks (25.01.11) 60 20 1,200

Snacks (26.01.11) - Sponsored by Nandankanan, Department of Forest, Bhubaneswar 110 15 1,650

Snacks (27.01.11) 50 20 1,000 Snacks (28.01.11) 40 20 800 Snacks (29.01.11) 52 20 1,040 Snacks (30.01.11) 40 25 1,000

Sub Total of Campaign Snacks Expenses 10,190

4

Campaign Guest & Media Facilitation Expenses

Flower Bouquets 3 150 450 Loose Flower(26.01.11)garland 4 15 60

Media and Guest Fecilicitation Centre 1 2360 2,360

Chair (23.01.11) 70 4 280 Chair (24.01.11) 20 4 80 Chair(25.01.11) 20 4 80 Chair(26.01.11) 100 4 400 Chair(27.01.11) 20 4 80 Chair(29.01.11) 20 4 80 Chair(30.01.11) 50 4 200

Sub Total of Campaign Guest & Media Facilitation Expenses 4,070


5 Media Related Expenses

Media Invitation Expenses 15 100 1,500 Media Content delivery 4 200 800

Sub Total of Media Related Expenses 2,300

6 Campaign Coverage Expenses

Video Coverage 1 3000 3,000 Photography 100 20 2,000

Sub Total of Campaign Coverage Expenses 5,000

7

Campaign Transportation Expenses

Transport(23.01.11) Rs 7*5km (one way)*5vehicles 5 70 350




Transport(27.01.11) No travelling day 0 0 0


Transport(29.01.11) Rs 7*5km (one way) *4vehicles 4 70 280


Sub Total of Campaign CoverageTransport Expenses 2,702

GRAND TOTAL 58,328

For few of the above mentioned expenses we got assistance from Centre for Environment and Development (CED), Nandankanan Zoo, Big Bazaar – Patia, TEXMO Industries, Kalinga Development Foundation and Temple City Fabricators & Erectors. Without their support it would not have been possible for Little Steps to take such a huge step of reaching almost 5500 people.


ANNEXURE – I SAMPLE OF PLEDGES RECEIVED


ANNEXURE – II SAMPLE OF PLEDGES RECEIVED


ANNEXURE – III LETTER


LETTER OF APPRECIATION

Page No 40


ANNEXURE - IV LETTER OF APPRECIATION


ANNEXURE - V LETTER OF APPRECIATION


ANNEXURE – VI PRINT MEDIA COVERAGE

Link: http://www.telegraphindia.com/1110124/jsp/orissa/story_13483521.jsp

http://www.telegraphindia.com/1110124/jsp/orissa/story_13483521.jsp


ANNEXURE – VII SAMPLE OF PRESS RELEASE

Go Green Campaign: Little Steps Preschool Kids turn Crusaders for a Cleaner City

As reported by several leading international agencies working on environmental issues, it is revealed that 50% of world’s population resides in urban areas but they consume 75% of the total world’s energy. This has necessitated emphasizing the environmental awareness to every citizen where the environmental degradation has been a major issue.

To sensitize the urban mass in Patia area of Bhubaneswar city; the tiny tots of a pre-school in Nandan Vihar, Patia; Little Steps Preschool, had a weeklong cleanliness drive. The kids spread the message about cleanliness and greenery through an array of activities during 23-30 January, 2011 under the banner of “Go Green Campaign”.

The activities included cleanliness drive, awareness through a kids rally and a plantation drive. The little kids distributed leaflets appealing environmental conservation on a 10 point agenda and requested to make environmental promises which were recorded in a pledge form in a register. They were able to collect over 100 signatures from the residents of Nandan Vihar, Patia.

The campaign was initiated on 23rd January 2011 and was inauguruated by Hon’ble Mayor of Bhubaneswar Municipal Corporation, Shri Ananta Narayan Jena. The Corporator of Ward # 02, Shri Sanjay Sethi joined the inauguration programme. The inauguration was followed by recitation of Orissa State Anthem “Bande Utkal Janani” sung by noted singer Shri Tansen Singh.

Two leading environmental conservation organizations Centre for Environment and Development (CED), Trivandrum and Kalinga Development Foundation (KDF), Bhubaneswar were joint partners to this green campaign.

Also support was provided by TEXMO in providing saplings for plantation and Temple City Fabricators for the video coverage of the event.

The campaign originated from Nandan Vihar at Patia till Nadankannan area and covered Basundhara Colony, Bansi Vihar, Apartments like Subhadra Apartments, Jagannath Complex, Mansion Green, Orissa Sponge Colony, Star City, Baishanav Palace etc.The students also campaigned at Nandankanan on 26th January 2011 appealing visitors to save wild plants and animals. The Deputy Director Nandankannan, Mr. Kamal Lochan Purohit said, “It is a great initiative by the little ones and Nandankannan on similar lines has banned polythene in the Zoo”.


On 27th January 2011 more than 100 saplings were planted in and around Nandan Vihar area by the little kids. 28th January 2011 was the day when the pledges were executed by the residents of the Patia location.

The closing ceremony was at Big Bazaar, Patia where the school students dressed up as different animals and birds gathered on 30th January 2011 to wrap up the entire week long awareness drive.

Shri Vishal Kumar Dev, Municipal Commissioner of Bhubaneswar Municipal Corporation who was unable to make it due to last minute change of plans deputed the City Health Officer Mr. Ashok Kumar Panda to grace the occasion.

BMC

Shri Ananta Narayan Jena said “The campaign by the little ones is an inspiration for all the elders. For long we have been trying to make people aware on such issues without much success. The children have now taken up that responsibility”.

Little Steps:

A senior teacher of the school said “The civic authorities have the responsibility of keeping our surroundings but as responsible citizens we also have the duty to put the waste in the dustbins and ensure that the roads are not dirty. But since a large no of people do not care about these things the kids insisted to awaken them.

“We did not want to burn the waste and create more pollution so we took the help of BMC to transfer the garbage instead” said the Principal of the School, Ms Sudha Manjari Mishra.

Center for Environment and Development(CED)

“Environmental awareness factors should be inculcated in all school curriculums to make the kids understand about the seriousness of environmental issues from the beginning and act accordingly and Little Steps Go Green Campaign is the first step towards the same. This campaign also focuses on plantation to make the earth greener, saving water and protecting nature” said Dr Babu Ambat, Director, CED, Trivandrum.

Kalinga Development Foundation(KDF)

“Bhubaneswar city roughly generates waste to the tune of 579 grams/HH/day. It is expected that the campaign by the school kids would reduce solid waste generation through creation of sensibility to reduce the use and recycle wherever possible. There should be complete ban on polythenes in the city” Said Pravat C. Sutar, Chairman, Kalinga Development Foundation.


ANNEXURE – VIII SAMPLE OF LEAFLET


ANNEXURE – IX BACK SIDE OF THE LEAFLET CUM PLEDGE FORM


APPENDIX –I

PRE – SCHOOL

House No-17,Basundhara Colony, Phase-5,Nandan Vihar, P.O.-KIIT,Patia,Bhubaneswar,

Orissa, India, Pin Code - 751024, Landline Phone:+91-674-2725498

email: [email protected]

------------------------------------------------------------------------------------------------------------ Founder: OMM GYANVIKASH TRUST, Regd. under Indian Trust Act 1882

A BRIEF PROFILE

Little Steps was established on 29th June 2009. Little Steps Preschool was founded on the

principles and philosophy of Omm GyanVikash Trust, a non-profit TRUST that seeks to

promote education that bring together educationist in different media and disciplines and

from different cultural backgrounds to create exciting new works.

A dream project harnessed by alumnae of IIT, Mumbai; Amity Business School, Noida;

Loyola Institute of Business Administration, Chennai and Xavier Institute of Management,

Bhubaneswar; Little Steps’ team includes a family of scholars and practitioners who are

drawn from disciplines of management, education, sciences, cognitive & social psychology.

Little Steps Preschool was created by Sudha and Devasis who have over 12 years of

corporate experience in Multinational and Multicultural environment, within and

outside India. They have used the services of various preschools and day care centres for

their child Mahika. The centres met a good portion but were not wholesome in meeting

their needs. This triggered the creation of a comprehensive, high quality and

flexible child care and education service to meet a near 100% of parents’ needs.

Our Little Stepites are qualified, highly enthusiastic individuals who have opted out of

the demanding corporate world to groom their own children and have now volunteered to

spend their valuable time with your child. We ensure that your child gets a mother’s

unconditional love, care, affection, patience and they make your child feel at

mailto:[email protected]


home. Little Stepites are assisted by adequately trained support staff.

We cater to all the Special Needs of Children below the Age of Six and their Parents namely:

Ø navajAta Parivesh (Nido environment)- Birth - 1 year

Ø śiaśhava Parivesh (Toddler environment)- 1- 2 ½ years

Ø bālya Parivesh (self-interpretive environment) : 2 ½ - 6 years

More than just a pre-school (Chatashala), it’s a home away from home!!!

NIPUNA, our research based curriculum, keeping in mind how each child can develop skills of “learning how to learn”.

NIPUNAOur research based

curriculum

Value based

/Gurukul Method Theme

Based

Food Based

Waldorf Method

Inquiry Based

Brain Based

Centre-Based

Montessori Method

Reggio Emilia

Method


Little Steps Preschool gives your child the best possible early years education by providing the right environment for learning and personal growth, with the highest standards as followed by the American, European and the South Asian Preschool educational system.

Why We at Little Steps Preschool are Different?

• We Concentrate on educating the little ones from birth to 6brain development happens during these years and people tend to teach them the usual rote method while we teach them through activities and games).

• We try to change the attitude of Adults towards a child’s development and upbringing– Parent Counseling and Workshops

• We try to inculcate Secularism (celebrate all festivals like Rath Yatra, Id, Christmas, Rakha Bandhan, Diwali, Onam, Pongal, Guru Nanak Jayanti, Independence Day to name a few).

• We take initiatives to make a Difference• We focus on environmental issues (even in our curriculum

Come to Little Steps Preschool, and Let Your life.

Social Sciences

• Personal, Social and Emotional Development

Language

• Communication, Language and Literacy

Mathematics

• Problem Solving and Numeracy

History & Geography

• Knowledge and Understanding of the World

Dance, Music &Arts

• Creative, Expressive and Aesthetic development

Physical Education

• Physical Development and Movement

Cross Cultural

• Multilingualism and Multi

Aptitude and

Reasoning

• Cognitive Development

Moral Science

• Spiritual Development

AREAS OF LEARNING


Little Steps Preschool gives your child the best possible early years education by providing for learning and personal growth, with the highest standards as

followed by the American, European and the South Asian Preschool educational system.

Why We at Little Steps Preschool are Different?

We Concentrate on educating the little ones from birth to 6 years (90% of the brain development happens during these years and people tend to teach them the usual rote method while we teach them through activities and games). We try to change the attitude of Adults towards a child’s development and

rent Counseling and Workshops We try to inculcate Secularism (celebrate all festivals like Rath Yatra, Id, Christmas, Rakha Bandhan, Diwali, Onam, Pongal, Guru Nanak Jayanti, Independence Day to name a few). We take initiatives to make a Difference

us on environmental issues (even in our curriculum)!!!

Come to Little Steps Preschool, and Let Your child Live the BEST moments of

Personal, Social and Emotional Development

Communication, Language and Literacy

Problem Solving and Numeracy

Knowledge and Understanding of the World

Creative, Expressive and Aesthetic development

Physical Development and Movement

Multilingualism and Multi-Cultural understanding

Cognitive Development

Spiritual Development

AREAS OF LEARNING

Page No 50

Little Steps Preschool gives your child the best possible early years education by providing for learning and personal growth, with the highest standards as

followed by the American, European and the South Asian Preschool educational system.

years (90% of the brain development happens during these years and people tend to teach them the usual rote method while we teach them through activities and games). We try to change the attitude of Adults towards a child’s development and

We try to inculcate Secularism (celebrate all festivals like Rath Yatra, Id, Christmas, Rakha Bandhan, Diwali, Onam, Pongal, Guru Nanak Jayanti,

child Live the BEST moments of his

go green_closure report 2011 final

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