go green now!
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Go Green Now!. Motivating Homeowners to Make Their Homes Environmentally Friendly. Thomas Hartmann Nathanial Newman Laura Garcia. Opening Story. Dave and his wife Susan High energy b ill Retirement worries Choice: Push back retirement Reduce energy consumption Boring Lecture… - PowerPoint PPT PresentationTRANSCRIPT
Go Green Now!
Thomas HartmannNathanial NewmanLaura Garcia
Motivating Homeowners to Make Their Homes Environmentally Friendly
Opening Story Dave and his wife Susan High energy bill Retirement worries Choice:
Push back retirement Reduce energy consumption
Boring Lecture…
Motivation Annihilation
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The Moral and the Answer:Go Green Now!
Nothing happening is far too common Under education or mis-education
Savings Potential – Energy and Money Tax cuts and rebates
Go Green Now! Providing engaging means of educating, motivating, and assisting
people to make their homes environmentally friendly.
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Go Green Now!: Aims Forcing people to seriously
consider making their homes green
Convincing people through education
Acting as a resource and assistant
Organizing Competitions
3 Main Aims:
Engaging Education Friendly Assistance Exciting Competitions
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Aim 1: Engaging Education Interactive Activities Lively speakers Fun Goal: Get people to associate
going green with fun and excitement
No long boring lectures Prevent more stories like
Dave and Susan
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Aim 2: Assistance Going green can appear
daunting Tax cuts Rebates System installation
It is too easy for people to lose motivation and stop making progress
Step-by-step outline Assistance with each step Refer people to external
sources if we do not offer them
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Aim 3: Competitions Exciting! Highly effective
Humans are naturally competitive
Proven Utility companies’
personalized reports The BrainShift Foundation’s
Energy Smackdown
Begin with School Competitions Less funding required Children have a huge
influence on their parents Expand to other classes of
competitors Scoring
Percent reduction in electricity consumption
Bonus: Alternative Energy Production
Clip Arthttp://www.energysmackdown.com/
Rationale: Why Go Green Now?
Household energy use counts for nearly one half of the carbon output in the United States
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RationaleDifferent approach to increasing energy
efficiency
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RationaleWill motivate people
to want to make their home more energy efficient
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Logistics: Implementation
Phase 1: Organization1 year
Phase 2: ActionSeminarsCompetitions
Phase 3: ExpansionMeasure success
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Logistics: Competitions
School RallyElectricity billsUntil text bill
students reduce electricity
Scored on % reduction
Three groupsHomesCommunitiesTowns
Rules and scoring the same as school event
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Logistics: ExpertiseEnvironmental EngineersEconomistTax SpecialistsLawyersSpeakers
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Logistics: FundingInitially
NYSERDAAlternative Energy CompaniesDonations
While OperatingSeminars/Contests
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Logistics: LocationTroy, NY
Target demographicMiddle to low incomeYounger adults
Possibility for volunteersColleges
New YorkHelpful policies
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Logistics: StakeholdersCitizens of Troy, New YorkAlternative Energy CompaniesEnvironmental For-Profit AgenciesNYSERDAMakers of Energy Efficient ProductsLocal, State, and Federal
Governments
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Logistics: Social AlliancesLocal College Campuses:
Rensselaer Polytechnic InstituteTroy Public Library
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Logistics: Social Trends
PoliticalEconomicCultural
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Logistics: PoliticsPolicies favor Energy Efficiency
Tax Credits
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Logistics: Economic Tough Economy People want to save Money Energy Efficiency saves Money
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Logistics: CulturalAmerican Citizens are generally concerned
about the environmentRaising a new class of environmentally
concerned and educated citizensExpansion of Go Green Now!
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Dave and Susan… [Alternate Ending]
Davie and Susie – Dave and Susan’s children Go Green Now! comes to Davie and Susie’s school Davie and Susie are very excited They do little things to reduce their energy consumption 2nd Place to their neighbors: the McGunkermeisters
Without Go Green Now!: People will be stuck in a rut. With Go Green Now!: People will use that rut to channel
water to a hydroelectric generator to power the home.
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Questions?
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