GNSS opportunities in Location Based Services

Justyna REDELKIEWICZEuropean GNSS Agency (GSA)

European GNSS Applications in H2020Prague, 04/02/2014

Mobile applications are getting closer to where you are

Navigation• find your way to destination on foot, by car etc.

Person tracking•Supporting blind and disabled persons

•Locate children and pets

Emergency call•e112•eCall

POI search• find closest restaurant

Community•Friend finder•Social networking

LBS advertising• Advertise nearby available

products and services

Vertical applications•Logistics•Sales force automation

Games & sports•LBS games•Training assistant

LBS address different user needs

Segment Description Primary LBS needs

Primary applications

Young and funky

Young, internet savvy users, Social networking adepts

Killing timeCommunity

Games & Sports

Safety conscious

Parents worried about the safety of their children or their ageing parents

Safety and care for loved ones

Emergency callPerson tracking

Early adopters Tech-savvy gadget freaks. Exploring new and innovative services

All

Professional Require specific LBS applications for day-to-day use in job

Productivity at work

Vertical applicationsNavigation

Lifestyle users Use LBS to organise their busy lives better

Active use of leisure time

POI searchCommunity

Bulk users Service providers or advertisers catering to many users

Commercial success

LBS advertisingVertical applications

Seamless integration of various location technologies is key in the complex LBS pyramid

APPLICATIONS

APPLICATION STORES

DEVICES

Apple App Store, Windows Phone Store, Google Play,…

Navigation, POI search, LBS advertising, tracking, emergency caller location, gaming, sport, entertainment, news, social networking,…

*Indoor Messaging System

POSITIONINGTECHNOLOGY

Cell ID, GNSS, INS, Wi-Fi, …

Smartphones, tablets, digital cameras, fitness and tracking devices, binoculars

0%

5%

10%

15%

20%

25%

0

100

200

300

400

500

600

700

800

900

2006 2007 2008 2009 2010 2011 2012

GN

SS p

enet

ratio

n

Uni

ts (m

illio

ns)

Shipments of GNSS devices by region

EU27 North America Rest of the World GNSS penetration

LBS market has seen phenomenal growth…

*The penetration represents the percentage of LBS devices in use that are GNSS enabled

*

…however success is not guaranteed in this highly competitive environment!

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

0

500

1,000

1,500

2,000

2,500

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

GNSS

pen

etra

tion

Uni

ts (m

illio

ns)

Shipments of GNSS devices by segment

Smartphones Tablets Digital cameras Portable computers Fitness devices People tracking GNSS penetration in installed base

Further growth will be additionally stimulated by new GNSS platforms

What will drive the next wave of growth?

Increasing penetrati

on of GNSS

devices

More intensive

use of these

devices

More devices

per person

Beyond human

markets: internet of things

Disruptive new

applications

7

Increasing penetration of GNSS in devices

8

But what about:• Cost of the device• Maps and content in new

regions• Privacy and regulations

More intensive use of these devices

9

But what about:• Indoor positioning• Urban canyons• Accurate geo-enabled

content• Improved user experience• Trusted position

More devices per user

10

But what about:• Power consumption• Trusted positioning• Indoor coverage• Cost of the device

Beyond human markets …

11

But what about• Integrity, reliability and

trust• Service guarantee• Power consumption• Multi-path• Communications

EU GNSS benefits Location Based Services

• Better performance in urban canyons due to and increased availability

• Robust signal characteristics provide better resistance against multipath interference

• Social benefits in terms of lives saved due to quicker response time and better accuracy in emergency caller location (112 emergency number)

Potential areas of research

• Galileo-enabled software applications for consumer devices (smartphones, tablets)

• Safety-related applications (e.g. emergency call)

• Ensuring seamless switch outdoor/indoor

• Seamless integration of various location technologies in devices

• Network - assisted services for mobile users

• Augmented reality applications

• Development of performance standards

Thank you!

Justyna REDELKIEWICZMarket Development

European GNSS Agency (GSA)