gnc - road to summer 2015

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ROAD TO SUMMER 2015 ADVERTORIAL

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A one-off project where I did an advertorial and also helped with social media messaging.

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ROAD TO SUMMER 2015

ADVERTORIAL

Celebrity bodies get fit, healthy, and beach-ready on the road to summer with GNC

What do hardcourt heartthrob Alex Nuyles, flashy footballer Anton Del Rosario, and the

always alluring Alice Dixson have in common? Aside from their cover-worthy good looks

and worship-worthy physiques, all three know the value of maintaining a fitness

regimen to help keep their bodies in great shape, especially during the summer months

where the temptation to overindulge is high.

“I go to the gym at least twice a week,” says Alex Nuyles, the hotshot small forward/

shooting guard of the PBA Blackwater Elite. “I usually do weights and cardio, with

emphasis on the chest and triceps one day, then abs and legs the next. If I go out of

town and miss a day, the following week I double up.”

For Anton Del Rosario, star player of the Philippine Azkals, he prefers to do his training

outdoors. “My work is my exercise, I play football six days a week. During off-season, I

do yoga and plyometrics. And when it comes to my diet, I don’t always watch what I eat

but I always eat in moderation.”

Even in her 40s, actress Alice Dixson still possesses a body that puts women half her age

to shame. “The endorphins released through physical activity really helps you look and

feel young,” reveals Alice. “I run, play sports, and even had a bit of training in Pekiti-

Tirsia Kali, a Filipino martial art. But even if I can’t do my regular exercise routines, I

make it a point to do at least three activities a week, from 20 minutes on a treadmill to a

game of badminton with friends, so that I can sweat all the toxins out.”

And to help them reach their fitness goals, Alex, Anton, and Alice all turn to General

Nutrition Center (GNC), the world’s top healthy lifestyle store, for supplements to

maximize their workout results.

For energy and to speed up muscle recovery, Alex takes Pro Performance 100% Whey

Protein. Anton, meanwhile, enhances performance with GNC’s Vitapack Program, which

includes vitamins, glucosamine, ginseng, and a protein-infused Accelerade drink. And for

her more wellness-oriented needs, Alice swears by GNC Multivitamins, Resvitale

Collagen Enhance for her skin, and Burn 60 for increased fat loss during exercise.

Share your workout and win prizes with #GNCRoadToSummer2015

This summer, GNC Philippines is launching their GNC Road To Summer 2015 campaign

as a way of reminding everyone to enjoy the summer, but to also maintain quick and

easy workout routines that will help keep them fit, healthy, and beach-ready.

From full-body workouts to targeted training, to even short exercises at home or at

work, keeping active while eating smart and taking supplements that boost performance

and nutrition will keep you free from sickness, provide you with the energy to do

activities, plus give you a body you won’t be ashamed to bare at the beach.

To publicize the campaign, GNC will be having a promo on Facebook and Instagram

where participants will have a chance to win GNC Sports Packs, which include a Pro

Performance 100% Whey Protein 5lb., Pro Performance Thermo Burst Hardcore, Pro

Performance Shaker Bottle, and a Pro Performance Gym Bag.

To join, first follow @gncph on Instagram or GNC Philippines on Facebook. Then on your

account, post/share a photo or video of yourself performing the health or fitness

regimen you do to get a beach-ready body this summer. Caption your photo or video

and end with the hashtag #GNCRoadToSummer2015 (make sure to set your account to

public to be eligible).

Post as many photos/videos as you want for greater chances of winning. The promo will

run from March 1 to April 30, 2015, with four draws via electronic raffle on March 16,

March 31, April 16, and April 30. Every draw will have one winner from Instagram and

Facebook, for a total of eight winners overall.

For GNC Gold Card and SportLab members, GNC Road To Summer 2015 also has an

exclusive promo just for them.

For every P1,000 net single-receipt purchase of any Sport Nutrition product or any item

from the sport category, plus any other GNC product, they will receive a raffle coupon

for a chance to win one of three GoPro Hero4 Silver Sports Cameras, or one of three

trips for 2 to LaBoracay 2015 (with roundtrip airfare and 3D/2N accommodations).

This member-exclusive promo runs on all GNC stores nationwide from March 1 to April

30, 2015, with the first raffle draw for LaBoracay trips on April 9, and the second draw

for the GoPro cameras on May 14.

For detailed information about the GNC Road To Summer promos, or to learn more

about GNC and their healthy lifestyle philosophy, visit GNC’s Philippine webpage at

www.gnc.com.ph.