gms proposal
DESCRIPTION
Powerpoint presentation.TRANSCRIPT
Search Engine Marketing is an acquisition channel
which matches user intent to sales.
Our Philosophy
The search demand for Accounting/Bookkeeping and related services is growing...
We ensure that the demand finds your business
$
We get low click prices because we target the Long tail of Keywords
‘Bookkeeping Services’{High Prices, High Volume, High Competition}
' Bookkeeping and Tax Consultants in Gauteng' {Low Prices, Low Volume, Little Competition}
Exact vs. Broad Match - Long Tail Graph
Search Terms
No. of Clicks
/Cost
PerClick
Broad Match‘Head’ – industrial
equipment
Exact Match‘Long Tail’ Search Terms
E.g. equipment
CPA ROAS CPC
Smallquantity Large
quantity
• CPA (Cost Per Acquisition)• ROAS (Return On Adspend)• CPC (Cost Per Click)• Broad Match : Loosely relevant to Search/Exact Match = 100% relevant to Search
We display different adverts for each different search term with strong calls to action resulting in stronger Click Through Rates and conversion.
We have the following solutions:SEO & Landing Page & Google Clicks;
visit our website www.searchnetworx.co.za
for more info on what we have to offer...
Package 1
Traffic from Google 100 clicks per month guaranteed - R20000 over 10 months
Landing page to convert visitors to investors - R3000 over 10 months
R23,000 over 10 months [R2,300 per month ex VAT]