glossary of digital marketing terms

Glossary of Digital Marketing Terms

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HiveMind Marketing, Inc.1724 Alberta AvenueSan Jose, CA 95125

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AAbove The Fold: Above the fold refers to banner advertisements which are displayed at the top of a web page. In Internet marketing terms, it refers to information placed at the top of an email or webpage, so that visitors see it first, without scrolling.

Acquisition Cost: The price it costs a business to gain a new customer, client, or supplier.

Ad Rotation: When a web page shows a different ad at the top of the page each time it is viewed by a new person, or when the web page is refreshed.

Ad Tracking: A method used to check how many hits or clicks an ad receives. It is a useful tool for discovering where the most revenue comes from, and how to better personalize ads to reach more customers, and encourage more new customers.

Adsense: Google's pay-per-click, context-relevant program available to blog and web publishers as a way to create revenue.

Adwords: Google’s pay-per-click advertiser program.

Affiliate Program: A program where other people known as affiliates agree to advertise for the sponsor's site. In return, they receive commission or residual payment.

Aggregation: Gathering information from multiple web sites, typically via RSS. Aggregation lets web sites remix the information from multiple web sites, for example by republishing all the news related to a particular keyword.

Aggregator: A web-based tool or desktop application that collects syndicated content.

AIDA: Acronym for Attention, Interest, Desire, and Action.

AJAX (Asynchronous Java Script and XML): An acronym representing a way to create real-time Web applications.

Alexa: A lesser known search engine, Alexa has a free toolbar that allows users to see traffic data and other important information.

Analytics: Any metrics, statistics or key-performance indicator which measures marketing and sales effectiveness.

Anchor Text: A term that describes the main text associated with a link.

Anonoblog: A blog site authored by a person or persons who don't publish their name.

API (Application Programming Interface): The interface that allows one computer system or application to communicate and exchange data with another.

ASP (Active Server Pages): A Microsoft technology that allows scripts to be integrated into web pages, most often to collect information using forms.

Atom: A popular feed format used for syndicating content.

Digital Marketing Glossary

Attrition Rate: Attrition Rate is often expressed as the number of customers lost during a specified period of time as a percentage of the total number of customers during that same time period.

Auto-Responder: An email message, containing pre-written content, which is automatically sent after a triggering event has occurred. Triggering events may include completion of a web form, purchase of an item or inquiry to customer support.

Avatar: A graphical image or likeness that replaces a photo of the author of blog content.

BB2B: A popular shortcut for saying Business to Business. This term refers to the relationship between businesses that only offer goods or services to other businesses.

B2C: A popular shortcut for saying Business to Consumer. It refers to businesses that offers goods or services directly to the private consumer, and NOT to businesses.

Banner Exchange: A method in which advertisers work together and allow each other to place their banner ad at the top of the other's website.

Banner: Advertising method in which a web ad is placed along the top or side of a website.

Black Hat SEO: This is a popular term for SEO tactics that attempt to gain higher search engine rankings for a particular website through unethical means, such as stuffing keywords, or tricking web spiders in other ways.

Blog: Originally short for "weblog", a blog is just a web page that contains entries in reverse chronological order, with the most recent entry on top. In addition to the standard text blog, we now have photo blogs (consisting of uploaded photos), audio blogs (a.k.a. "podcasts") and video blogs (which consist of regularly uploaded video files). Blogs today represent powerful tools to engage potential buyers, establish thought leadership and increase organic search rankings.

Blogosphere: A collective term encompassing all blogs and their interconnections. It is the perception that blogs exist together as a connected community (or as a collection of connected communities) or as a social network or hivemind.

Blogroll: A list of recommended sites that appears in the sidebar of a blog.

Brand Loyalty: The phenomenon whereby buyers prefer to purchase from a company based on their familiarity with it and/or its products.

Brand: A name, term, sign, symbol or any combination of these, which identifies the maker or seller of the product. Also, the totality of the attitudes and perceptions about a company and/or its products by customers, prospects and the general market.


Broad Match: Used in paid search campaigns, meaning to accept a search match containing keywords in any order.

Buying Cycle: The process an individual or an organization undertakes when purchasing a service or product. Steps often involved in B2B purchases may include: 1) acknowledge the problem/issue, 2) define need(s), 3) explore solutions, 4) gather vendor information/options, 5) identify finalists, 6) engagement, 7) circulate RFP, 8) evaluate proposals and 9) purchase.

CCGI (Common Gateway Interface): Refers to a way for a web server to pass information along through a particular application program. CGI is used in many different web programming applications including Perl and Java.

Churn Rate: Churn Rate is a measure of customer attrition, defined as the number of customers who cease being customers over a specified time period divided by the average total number of customers over that same time period.

Click Fraud: The use of a computer program or automated script that clicks on a particular pay-per-click ad, without any real interest in the ad, for the purpose of driving up the cost of the ad.

Click-Through-Rate (CTR): A measure of the success of online advertising achieved by dividing the number of clicks on a web page or online ad by the number of appearances of that web page/online ad (i.e., number of impressions).

Closed Loop Marketing: Refers to the marketing process whereby data can easily be exchanged between Sales and Marketing, and customers can be tracked through the suspect-to-sale continuum. Closed Loop Marketing allows marketers to measure the ROI of marketing activities and their contribution to sales and profits.

Cold Calling: Unsolicited phone calls made by sales representatives or telemarketers to potential customers.

Collateral: Printed and electronic marketing/sales materials—such as brochures, sell sheets, case studies, white papers, presentations, etc..

Console: A sometimes annoying pop-up box that appears as a customer leaves a site, usually asking why they are leaving or if they need more assistance.

Content Management (CMS): A software system, usually implemented as a Web application, for creating and managing HTML content. It is used to manage and control a large, dynamic collection of Web material. A CMS facilitates content creation, content control, editing, and many essential Web maintenance functions. Usually the software provides authoring (and other) tools designed to allow users with little or no knowledge of programming languages or markup languages to create and manage content with relative ease of use.


Conversion: The percentage of people whose activity can be tracked from clicking on an ad or visiting a website to actually purchasing a product or service. A high conversion rate indicates that the link, ad, or site was successful.

Crawler: An automated program used by many search engines to index search terms and web pages into a large directory, and tracks progress as well as various statistics.

CRM (Customer Relationship Management): Often used as synonymous with SFA (Sales Force Automation), CRM refers to the complete suite of processes, methodologies, software, and Internet capabilities that help an enterprise manage customer relationships in an organized way. CRM often refers to a particular system — such as salesforce.com, Oracle CRM, or Microsoft Dynamic CRM — used by sales professionals to record, track and measure the activity of sales prospects and customers.

Cross Selling: Selling an additional category of products/solutions as a result of a customer’s original purchase.

CSS (Cascading Style Sheets): A flexible system of rules that govern the appearance of content on a web page. Most modern websites separate content from style to simplify coding making revisions. Not all browsers provide equal support for CSS with notable and prolific flaws in IE6.

DDashboard: A graphic display generated by marketing software, analytics packages, blog software, and CRM systems that summarizes activities and/or results campaigns.

Data Hygiene: The degree to which the data in a database is accurate and consistent according to a data model and data type.

Database Marketing: The use of prospect/customer information stored in an electronic database for targeted marketing activities in order to create better-tailored, better-timed offers that will maximize sales success and customer retention.

De-duplication (De-dupe): The identification, merging and removal of duplicate names and addresses from a database.

Delicious: A social bookmarking site and a property of Yahoo! Allows users to quickly store, organize (by tags) and share favorite web pages. You can also subscribe to RSS feeds of other users and share a page specifically with another user.

Deliverability: The predicted success rate for delivering emails to a database/list. Affected by factors such as CAN-SPAM compliance, sender reputation, Data Hygiene, whitelisting, blacklisting, etc.

Demand Generation: All marketing and sales activities involved in contacting potential buyers, guiding them through the buying process and closing the sale. Demand Generation focuses on both Lead Generation and Lead Management.


Demographics: Externally measurable characteristics of potential buyers such as age, gender, race, education and income level.

Digg: A place for people to discover, share and recommend content from anywhere on the web.

Digital Body Language: The electronic/online activity of prospects— such as web visits, email opens/forwards, form completions, document downloads, etc.—that reveal interest and intent just as a prospect’s body language reveals interest and intent in face-to-face situations.

Direct Marketing: A form of marketing that reaches customers directly. Direct marketing can include emails, postal mail ads, or even phone calls. It is often considered unsolicited since the customer did not request it.

Direct Response: The direct results of direct marketing, including new clients, purchased products, whitepaper downloads, etc..

Directory: A list of other websites or services online. The directory is often its own website and contains links to various sources, websites, or other information on a variety of topics.

Discussion Group: A discussion group is an online forum where people discuss various products or services.

Domain Name: The identifying name of an internet site.

Drip Marketing:

Dynamic Content: Information in web pages, Flash movies, email, enewsletters, etc., that changes automatically based on database or user information. When used effectively, this content targets users' specific needs, providing what they are looking for, when they are looking for it, and in the format they have asked for.

EEmail: Enables the creation, sending, receiving and saving of messages via electronic communication systems.

Engagement: Point in buying cycle or sales cycle after potential buyer has identified potential vendors/solutions and begins a dialogue with the organization (or sales person).

Entry: An individual post or article published on a blog. Each of these entries, while appearing in an index, are also web pages unto themselves.

EPV (Earnings Per Visitor): A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.

Event Blog: A blog specifically launched as a companion to an event.

Event Marketing: Face-to-face promotional experiences between customers and companies and the marketing activities leading up to or following the event to drive awareness,


participation and/or attendance. Examples include an industry conference, srade shows, user forums, webinars, etc.

Exit Traffic: Term used to decipher what kind of people or what kind of patterns are taking place when people exit or move away from a website.

Eye Rest: Using images, bold text, bullet points, lists, and hyperlinks to break up long copy blocks and give readers’ eyes a rest.

FFaceBook: Facebook is a free-access social networking website that is operated and privately owned by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.

Favicon: An image appended to domain name by a browser to make a website or online business stand out.

Feed Reader: An aggregator of content, subscribed to by the user, so that specific content or search results arrives in their reader.

Feed: The RSS or Atom feeds used by news aggregators.

FeedBurner: A Google owned company with a tool that enables web sites, blogs and podcasts to "burn" content into a simple way for readers to subscribe.

Findability: Refers to being locatable. Though tied closely with Information Architecture on the Web, particularly within one site, findability has also become a popular term for defining how findable, locatable and navigable a business or person’s presence is on and across the web and social networking.

Firmographics: Externally measurable characteristics of prospect companies such as size, revenue, industry, and geographical locations.

Forms: An electronic form, typically within a landing page or email, that collects information about a prospect or customer, which is fed into a marketing database or CRM system.

FTP (file transfer protocol): The means by which files are transferred from your computer directly to your website.

GGreenfield Opportunity: A market that is open and free for the taking.

Guerilla Marketing: A term used to describe bold and often unconventional forms of advertising and marketing.


HHits: A poor measurement of activity used in Web analytics, a hit is defined as any request for a file from a Web server. If on one page you have four images, two JavaScript items and you use an auxiliary CSS file — you'd record eight hits for every web visitor.

Hivemind: A connected target audience is a HiveMind that has constellated around a particular product or service. HiveMind audiences stay connected in many ways. They read blogs. They use RSS feeds to stay in contact with minimal effort. They join social networks to affirm their bonds. They pass along information about themselves and about others. They share who they are and what they are about. Marketing to a HiveMind isn't something that can be done from the outside. You can't blast them with ads, spam them with emails, fill their mailboxes with junkmail, or interrupt their TV programs with commercials. It just doesn't work. You have to engage them...and that means understanding their collective consciousness, their HiveMind.

HTML (HyperText Markup Language): The coding language used to create and link together documents and files on the internet.

Hyperlink: A navigational reference to another document or page on the internet.

IIdeal Customer Profile: Demographics and Firmographics as well as buying behavior of the ideal customer of a product or service, generally as defined by Sales. The Ideal Customer Profile is the basis upon which Demand Generation programs are built.

Impression: The exposure of a clickable ad on a website to one individual person.

Inbound Link: A link to your website from a different website.

Integrated Marketing: Marketing that attempts to create synergy among various online and offline channels.

Interactive Marketing: Interactive marketing is the ability to address a prospect, remember what that prospect does/says and address the prospect throughout all interactions in a manner that lets him or her know that your organization recalls/understands what he or she has previously revealed.

KKeyword Density: Usually expressed as a percentage, keyword density refers to the number of keywords on a web page divided by the total number of words on the page.


Keyword Research: The research to determine the words and phrases that are most applicable to a given web page, online business, product or service.

Keywords: The words or phrases used by a prospect when performing a search. Marketers optimize their websites according to the search volumes of keywords related to their industry, product or service. Marketers can also create ads related to keywords that appear in paid search listings.

LLanding Page: A custom web page designed to convert visitors into leads or sales. Email, banner ads and even offline outbound marketing campaigns drive traffic to a landing page to capture information or trigger a sale; also called a destination page, splash page, destination URL, or target URL.

Lead Generation: Marketing process for reaching prospects via the design, production, and placement of outbound communications and the subsequent capture of contact information of potential buyers. Stages in the process includes identifying prospects as 1) cold inquiry, 2) warm inquiry, 3) qualified inquiry, 4) lead, and 5) opportunity.

Lead Harvesting: Sales promotions/incentives designed to convert leads into buyers.

Lead Management: The range of processes involved in categorizing, qualifying, nurturing and routing prospect information.

Lead Nurturing: Process for maintaining contact over time with prospects who are targets of Lead Generation efforts. Lead Nurturing programs typically consist of a series of regular communications that keep a company's name top-of-mind, and guide the buyer through his or her buying process.

Lead Scoring: The predictive ranking of the value of one lead versus another to the organization. Common sources of data for Lead Scoring include explicit information—such as Demographics and BANT criteria (Budget, Authority, Need and Timeline)—combined with implicit or behavioral observations.

Life Time Value: An amount of profit a business could expect over time from one customer.

Link Building: Quality link building is one of the most important activities you can undertake to get higher search engine rankings. One-way link building builds link to your site from high value websites such as authority, relevant and industry leading websites. Two-way link building offers a link back to the linking site.

LinkedIn: A business-oriented social networking site mainly used for professional networking that allows registered users to maintain a list of contact details of people they know and trust in business.

List Broker: A company that acts as an intermediary between a list owner and a list buyer. List


brokers sell/rent lists of names and addresses for such channels as direct mail and email.

Loyalty Marketing: A focus on improving customer satisfaction and lifetime value through the use of incentives.

MMailing List: A list of people generated or purchased used in direct mailings. An email list includes people who have “opted-in” to receive email information, usually from a specific company.

Marketing Automation: A system of intelligent software, best practices and process automation designed to automatically create, deploy, schedule and track marketing campaigns. Integrates with CRM to provide visibility into prospect/buyer behavior from contact to close.

Marketing Qualified Lead (MQL): The contact and profile information of a lead identified by marketing as a potential buyer due to various explicit and implicit responses/behaviors.

Mashup: Combining two or more tools or services to create a whole new service.

Media Kit: Much like a press kit, a media kit contains vital information about a business, including contacts, logos, websites and links, as well as basic background information.

Merchant Account: An account merchants can set up with a financial institution that enables them to process and receive credit card payments from customers, whether for individual transactions or recurring billing.

Meta Refresh: A way to redirect pages from one website to another. Not as valid for search engine optimization as a “301 redirect,” which resides on the server.

Meta Tag: A special code or "tag" that contains specific information about the inner workings of a web site.

MicroBlogging: A form of blogging that enables users to compose brief text updates, via mobile devices, instant messaging, or email, and publish them quickly. Think Twitter.

Microsite: An individual web site or cluster of web pages designed to promote a specific product or service. Used to convey complicated information but limit navigation choices by not sending a web visitor to the home page of a website.

Multi-Channel Marketing: Marketing that uses multiple channels of outbound/marketing communications—such as email, direct mail, call center and web site—with the potential for integrating prospect responses into a single Dashboard view.

Multi-Touch Marketing: Contacting a specific prospect multiple times over a specified period of time, whether within a single-channel (e.g., multiple emails) or multi-channel (e.g., a mix of email, direct mail and/or call center) marketing campaign.


NNavigation: A menu of links allowing users to move from one web page to another within a site.

Netiquette: Slang for etiquette online.

News Aggregator: A web-based tool or desktop application that collects syndicated content.

Newsgroup: An email group to which people subscribe to receive news and updates.

Newsreader: A newsreader gathers the news from multiple blogs or news sites via RSS, allowing readers to access all their news from a single web site or program.

Newsvine: An open source, community news service, which lets members customize the news viewed by "seeding" articles or posting for others to view and rate.

NoFollow: An HTML attribute instructing search engines to not rank certain web pages. Originally implemented to combat certain types of search-engine spam.

OOnline Ads/Banner Ads: Online ads are generally clickable, linking to a landing page, and may include banners, skyscrapers, buttons and other formats; often animated in some way.

Open Rate: A measure of email effectiveness, the open rate indicates how many emails have been viewed. In this case, viewing technically requires that the recipient's email client requests an image embedded in an HTML email. Open rates are not registered for text messages, dial-up/offline readers, or multipart messages, where there is HTML and text in the same message.

Opt-In: Choice that customers make to willingly sign-up for emails or services online.

Opt-Out: Another term for unsubscribe. People who have previously signed up for a newsletter, emails, information, news etc., ask to remove themselves from the list.

Organic Search: Organic search results are listings in search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.

Outbound Link: A link that leads people to a different website from the one they are visiting.

PPage View: The term used when people have clicked on or viewed a web page.

Pay Per Impression: When an advertiser pays for their online ad based on the number of views.

Pay Per Lead: Paying to acquire leads from an outside party at a set rate or amount per lead.

Pay Per Post: Paying an outside party to post information on a forum as a way to generate revenue.


Pay-Per-Click: Online advertising where an advertiser pays a pre-agreed price each time a user clicks on their advertisement. The cost for the click is often negotiated via an auction, with ad placement determined by the relative size of the bid, as well as other factors.

Pay-Per-Inclusion: Search engine marketing programs that guarantee web site listings for specific keyword search terms for a fee.

Pay-Per-Sale: Often associated with affiliate programs, a pay per sale program gives people a small percentage of the sales they receive on each item based on a referral.

Paypal: One of the web's most popular sites for accepting payments and receiving payments online.

Permission Marketing: A form of marketing based on obtaining a customer’s consent to receive marketing materials, whether they be in print, email, or other formats.

Personalization: Delivery of personalized content (usually dynamic content that specifically targets the needs/interests of prospects) via email, direct mail, call center, website or other media based on implicit behavior—such as email opens or forwards—as well as explicit behavior (form completion).

Plaxo: An online address book and social networking service that provides automatic updating of contact information. Users and their contacts store their information on Plaxo's servers. When this information is edited by the user, the changes appear in the address books of all those who listed the account changer.

Podcasts: An audio or video recording posted on a web site that can be downloaded and played later. Often syndicated to registered, interested parties via RSS. The term is derived from “iPod” and “broadcasting.”

Positioning: The way the hivemind thinks about your brand. It resides in their brains, where they store data, emotions and perceptions related to your brand. It should include the most important benefit the hivemind realizes when they use your products or services, or interact with your company. See USP.

Profiling: To build a picture of a target customer based on information from various sources including customer transactions, completed forms and demographic data.

Psychographics: Classifying prospects by internal psychological attitudes: e.g., wants, aspirations, attitudes, interests, opinions and lifestyles.

RRank: How a web page performs compared with others is called its page rank. In the past, this was a primary measure of how well a page was rated by Google.

Recency: Refers to how recently a prospect has been contacted, responded to a communication or made a purchase.


Reciprocal Link: Links exchanged between two websites by agreement for mutual benefit.

Response Attribution: The ability to attribute prospect behavior to the media that triggered the response.

Retention: Sustaining a customer relationship over a given period of time. New customer Acquisition is far more expensive than retaining and/or growing revenue from existing ones.

Rich-Media: Online ads that contain motion, sounds, or video and usually use Java or Flash to enhance the viewer's experience.

RON (Run of Network): This ad buying option places ads on several networked websites.

ROS (Run of Site): This ad buying option places an ad at various places on one website.

RSS (Really Simple Syndication): An XML-based system that enables people to receive ongoing, constantly updated information collected from many sources through a simple reader.

SSales and Marketing Alignment: A two-step process that first identifies the holes in your company’s lead generation process and the gaps, disparities and misunderstandings between marketing and sales. Secondly, sales and marketing alignment involves the development of a plan for coordinating marketing activities with sales that multiplies opportunities, leverages assets, and maximizes return on investment.

Sales Cycle: The process an organization undertakes when selling a service or product. Steps typically involved in B-to-B selling: 1) demand generation/lead generation, 2) sales prospecting, 3) lead capture, 4) lead scoring, 5) lead nurturing, 6) engagement, 7) proposal and 8) closing.

Sales Force Automation (SFA): Specific term referring to systems such a salesforce. com, Oracle CRM, or Microsoft Dynamic CRM that are used by sales professionals to record, track and measure activity of sales prospects and customers. Often used as synonymous with CRM.

Sales Qualified Opportunity (SQO): The contact and profile information for a prospect who has been accepted by or developed through the efforts of the sales team. He or she is identified as a potential buyer due to certain explicit and implicit responses/behaviors that match patterns from previous prospects who ultimately turned into customers. Marketing Qualified Leads which are accepted by Sales become Sales Qualified Opportunities.

Search Engine Marketing (SEM): Search Engine Marketing is the process of marketing your web site via search engines. It includes Search Engine Optimization and directory submissions, as well as paid submission programs like AdWords.

Search Engine Optimization (SEO): Modifying web pages and web sites so that they rank as highly as possible in search results with the objective of attracting traffic from web searchers looking for vendors, solutions, products or services. This is achieved through thematic page design, consistent HTML tagging, linking strategies and focusing content on core keywords.


Search Engine Submission: Submitting your website's URL to a search engine along with a brief description to influence your search engine ranking for a specified group of keywords.

Search Terms: See Keywords.

Segmentation: Grouping a population into subsets based on common characteristics—such as vertical market, company size, sales organization, specific behavior or needs, etc.—and targeting each segment with different messaging, offers or solutions.

SEO: Acronym for Search Engine Optimization.

Short Message Service (SMS): A service for sending short messages to mobile devices (i.e., cellular phones, smart phones and PDAs).

Sidebar: A column (or multiple columns) along either or both sides of a blog site's main content area that often includes contact information of the author, the blog's purpose and categories, links to archives, honors and other widgets.

Skyscraper: Term for an online ad format that is tall and narrow. Skyscraper ads are typically run along the right or left margin of a web page.

SMO: Acronym for Social Media Optimization

Social Affinity Marketing (SAM): A powerful new strategy for developing market-ready social initiatives that cohesively build market authority, invite market discussion, drive traffic to your website, and generate immediate and measurable sales leads. Its objective is to identify and predispose important decision makers and customer audiences, so that a company can assume an authority leadership position on critical issues that enhance your brands and strengthen your strategic selling proposition.

Social Bookmarks: A method for Internet users to store, search, organize, and share web pages.

Social Media Lead Generation: The use of social media tools to support lead generation programs.

Social Media Marketing: An engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube.

Social Media: Social media is information content created by people using highly accessible and scalable publishing technologies. Social media represents a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).


Social Networking: Social networking sites help people discover new friends or colleagues by aligning shared interests, related skills, or a common geographic location.

Spam: A term for junk or unwanted email or other ads that people classify as junk.

Spambot: Automatic software robots that post spam on a blog

Spamdex: An index providing people with information on companies who tend to send spam.

Spider: Automated software that combs through web sites to index web pages for search engines.

Split-Run: When two versions of the same ad are sent to different websites (or different publications) for testing purposes, this is known as a split-run.

Splog (Spam Blogs): Blogs not providing their own or real content.

Style Sheet: The CSS file that contains the rules determining the look/feel of a site, separate from its content.

SWOT Analysis: A framework used to evaluate a company’s market position via its Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are internal factors the company can affect. Opportunities and Threats are external factors the company can’t control but must plan for.

Syndication: The distribution of blog content across a network of websites.

TTags: Labels or categories that describe the content of a web site, bookmark, photo or blog post. You can assign multiple tags to the same online resource. Tags provide a useful way of organizing, retrieving and discovering information.

Targeted: Advertising geared toward a person or group of people, identified by demographics, who would most likely buy a particular good or service.

Teleprospecting (Telemarketing): Using outbound telephone calling to find and identify prospects.

Text Ad: Ad online advertisement that is strictly text; without graphics, sound or animation.

Thought Leadership: Marketing and public relations strategy that positions a company as the knowledge expert in to the industry it serves (not just its product within that industry). Highly effective in new/emerging markets where buyers may be unfamiliar and are looking for guidance in order to make informed decisions.

Twitter: An online community where people share short, text-based (max 140 characters) microblog posts, primarily for self-promotion.


UUnique Visitor: Website measurement that records unique IP addresses as individual visitors.

Up Selling: Selling a higher function/cost service, product or solution to a customer who is actively involved in the purchase phase of the buying process.

URL Tracking: A technology that enables marketers to determine which media are generating responses and traffic to a landing page or website.

USP (Unique Selling Proposition): A unique message, presenting a distinct and appealing idea, that sets a company, product or service apart from competitors.

VVertical Banner: A vertical banner ad that usually appears on the right side of a website page.

Viral Marketing: Form of marketing that infiltrates as many different channels as possible, usually for free, in the form of videos, text messages, email appends for forum posts.

Vlog: A video blog.

WWeb 2.0: Web 2.0 refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis and blogs.

Web Directory: An online directory of websites usually relating to one particular topic or divided up into categories so that visitors can easily find sites they need.

Web Host: Provider of memory, storage, services and connectivity to enable individuals or companies post a live website.

Webinar (Webcast): An educational seminar or event offered via the Internet so that users don’t incur the expense and hassle of traveling to a physical site.

Wiki: A collaboratively edited web page. The best known example is wikipedia, an encyclopedia that anyone in the world can help to write or update. Wikis are frequently used to allow people to write a document together, or to share reference material that lets colleagues or even members of the public contribute content.


About HiveMind Marketing, Inc.HiveMind Marketing specializes in digital lead generation, helping mid-size organizations manage prospects from cold inquiry through opportunity by integrating advanced lead generation and social marketing activities into websites and outbound marketing activities.

HiveMind Marketing strengthens your company’s overall sales and marketing effort by reengineering its website, fine-tuning landing pages, automating lead nurturing processes, building online communities, strengthening outbound marketing activities and measuring the results.

The firm’s intelligent lead generation methodologies, which increase critical pipeline capture, flow and conversion, are redefining the way progressive organizations select business-critical lead-generation resources.

With offices in San Jose, California, the heart of Silicon Valley, HiveMind Marketing, Inc. is primarily focused on clients in the technology industries. For more information on HiveMind, please visit www.HiveMindinc.com.


http://www.HiveMindinc.com/

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