Glocally Newark is the premiere blog to find out about “Life” in Newark in areas of Arts, Culture, Entertainment and Food. We distinguish ourselves by having experienced bloggers with a “point-of-view” and socially-hip Newarkers in-the-know on the happenings around town. Glocally Newark is non-political, concentrating on the lifestyle in Newark and its budding social and cultural scene.

1.  Who is GlocallyNewark.com? 2.  What is GlocallyNewark.com? 3. GlocallyNewark.com & Social Media 4. GlocallyNewark.com as a Model

Who is GlocallyNewark.com?

Founders of GlocallyNewark

•  Owners that are invested into the City of Newark’s revitalization

•  Real Estate Development and Design

•  Marketing and Creative Agency

How it started

•  “Vacuum” of information of what to do in Newark

•  A promotional tool for selling and renting real estate and lifestyle in Newark

•  Restaurants, Retail, Entertainment, Recreation and Culture

•  Beta site launch in February 2009

07102 Launch Party

07102 Launch Party “Physical meets Digital”

•  Premier social event of the year, was held on June 25, 2009 •  XCLUSIVE and INVITE ONLY! •  Amazing location in downtown Newark! •  Community partner BCDC •  Sponsors •  1000 Attendees •  VIP Hour/200 Attendees •  Live Music/DJ Celebrity Appearances •  Video DJ- Sponsorship messages •  News Coverage (print, online, broadcast) /Interview Booth

What is GlocallyNewark.com?

Content

arts

culture

entertainment

video

food

events

Bloggers

•  20+ bloggers representing different demographics of Newark

The Artist

The Professional

The Student

The Historian

The Newark Native

The Food Lover

The Sport Fanatic

Nightlife/Promoter

The Fashion Addict

The Community Activist

Blogger Profile Ninapilar Daniels, Culture Columnist

Readership

•  SOCIALLY HIP, TECH SAVVY, & PROFESSIONAL

•  Affluent, Educated, Employed and Balanced

•  Gender Average household income: >$75K

•  89% Attended or Graduated College 40% with Post Graduate Degree or Study

•  55% Female & 45% Male Followship

•  71% Hold Professional or Managerial Positions

Live Promotion Live Blogging “The turnout is amazing! Great coffee.”

“The mayor

just arrived. I

wonder what

he’ll order?”

“Free samples

just arrived. Hurry down to

BCCC!”

Events •  Promotion for Events •  Host Events •  Provide Space for Events

Financial Model •  Advertisers

* Website Ads •  Event

* Sponsors •  Partners

* Media Exchange •  Promotion

* Indirect/Direct Content •  Clients

* Social Media Management

Advertisers

premium

medium

small

GlocallyNewark.com Success

GlocallyNewark.com &

Social Media

Our Social Media Tools

How do we use them?

How do we maintain them?

Planning Ahead Mon. @ 9 am

Tues. @ 1:25 pm

Sat . @ 2:30 pm

HOOTSUITE

Targeting an audience “What a great

vibe… live music,

giveaways and

tons of people”

“Show a

college ID

and get two

tickets to…”

“½ priced pints right now on Halsey St!”

Halsey St./Students

GlocallyNewark.com as a model

yNewark as an Exam

retail residential hotel/restaurant

Indigo hotel, Boston

Washington’s Walk, Morristown Hamilton Square, Jersey City

Contact: Rebecca Jampol rj@formulatenow.com