global trends intech transfer
TRANSCRIPT
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Prof. Anil B. Suraj
April 2011
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Session Objectives
To understand the intangibility of IPRs
To appreciate the value of protected IPin gaining competitive advantage
To gain an overview of the legal bases
for an effective process of technology
transfer
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IPRs General Bases
Economic (and technological) rationale
aids overall development
Social benefits enriches the Public
Domain and Basic Research
Legal monopoly towards fair regulation
within the territory
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The Intangibles
Goodwill, reputation and Consumer perception
Brand value and intuitive know-how
Scientific, industrial and literary acclaim
Stronger balance sheets short and long-term
Advertising reach and media coverage
Traditional usage and prominence enjoyed
EachEach formform ofof IPRIPR leadsleads intointo thethe other!other!
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Pressures of Enforcement
IPRs and Global recognition
y IPRs are territorial in nature
y No single authority or uniform standards
y National systems and interests continue to
preside
IPRs = fiercely competitive usage; justifies criminal remedies too
Copyrights and TMs violations
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Intellectual capital & assets
Key Principles:
Aggressive pursuit of IP protection internal and external
Visibility and full exploitation
Role of Intellectual assets in businessalliances and joint ventures Inorganic growth directions
Innovation market analysis concentrationand pulls of Competition law
Research clusters high potential + competitive
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Intellectual assets
Key Issues:
Working with the incentive structure taxation and attribution issues
Identifying the key geographical areas for marketing and registration of IPRs
Study the level of innovative behaviouramong the competitors; and suppliers
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Offshore Collaboration
Typically of three types:
y Captive entity wholly owned subsidiary IP isusually fully owned by Parent
y Joint venture a new combined company IP isbased on the Shareholding Agreement BOT/BOOT/BOOST Model involves transition risks
y Contracting with a local entity enforcement withdue diligence e.g., Confidentiality; Parent-subsidiary relations
Determining factors = cost, commitment,control, flexibility and liability models
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Legalese ofTechTransfer
Technology = wide ambit includingoperational know-howy Mutuality, Exclusivity, and Adaptability
Mode = licensing based on contractsy Contract enforcement index
y JVs; Tech assistance; Project Management; PPPs
Defined outcomes = products and tradey Fine balancing strategy required between being
restrictive and allowing direct competition
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Legal and IP risks
Sharing regime + sustained ownership
Disparities in applicable laws & IP rights
y Concerns of the legal systems maturity
Identify, define and document
processes and products
Due diligence & IP Valuation
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Risks
Enforcement across borders relies heavilyon the commitment of the local entity involved
Employer-employee relations towards aframework of trusteeship
Data protection and security lack of uniform
standards across regions and sectors
Dispute settlement and arbitral enforcementy Cross-border Investment related matters
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International framework
Investment and related processes are leftunregulatedy Competition Law and its implementation major issues
y Political interests trump business reasons!
y
Concerted efforts required PPP mode?
UN International Code of Conduct on the Transfer ofTechnology (drafted in the 1970s)y Premised on need for equitable grounds between nations
of varying economic strengths
Technology transfer must be facilitated by aninternational mechanism regulating the dimensionsof commercialization and licensed perpetuation
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Transfer ofPublic funded
Tech
nology The Protection and Utilisation of PublicFunded Intellectual Property, Bill (2008)y Instructions for Technology Transfer and
Intellectual Properties 1/3rd Royalty sharing
University and Small Business PatentProcedures Act (Bayh-Dole), 1980 USAy Permits universities, not-for-profits, and small
businesses to obtain title to inventions developed
with governmental support
y Allows government-owned, government-operatedlaboratories to grant exclusive licenses to patents
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Public funded
Federal TechnologyTransfer Act of 1986
y Provides for exchanging GOGO laboratory personnel, services, andequipment with their research partners
y Makes it possible to grant and waive rights to GOGO laboratoryinventions and intellectual property
y Allows laboratories to make advance agreements with large and smallcompanies on title and license to inventions resulting from CooperativeR&D Agreements (CRDAs) with government laboratories
The National Technology Transfer and AdvancementAct, 1995y Makes it easier for businesses to obtain exclusive licenses to technology
and inventions that result from cooperative research with the Federalgovernment
y The Act made a direct impact on the development of new industrial andtechnology standards by requiring that all Federal agencies use privatelydeveloped standards
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Emerging issues
Licensing in IPRs
y Emerging trends in global supply chain
y Minimum level of reasonable control as
evidenced in Contracts and practices
y Raises anti-trust and RTP claims as well
Securitization of IPRsy Methods of valuation and their accuracy
y Procedure of affirming secured interest
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