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  • Global Student Mobility Assessment

    TLG Assessment Spotlight

    Traci Lew

    April 1, 2014

  • International Mobility Trends

    Open Doors Report

    • Assessing trends since 1948

    • Produced by Institute of International Education (IIE) and the US Department of State’s Bureau of Educational and Cultural Affairs

  • Open Doors 2013

    US has experienced largest increases in over a decade

  • Open Doors 2013

    Undergraduate studies are out-pacing graduate studies

  • Open Doors 2013

    Top Countries of Origin in the US

  • National vs. CPP Comparison

    Top Countries of Origin

    In the US: At CPP (degree only):

    1. China (28.7%) 1. China (25%)

    2. India (11.8%) 2. Viet Nam (11.8%)

    3. South Korea (8.6%) 3. South Korea (8.8%)

    4. Saudi Arabia (5.4%) 4. Malaysia (8.8%)

    5. Canada (3.3%) 5. Taiwan (7.9%)

    6. Taiwan (2.7%) 6. Indonesia (5.7%)

    7. Japan (2.4%) 7. Saudi Arabia (4.6%)

    8. Vietnam (2.0%) 8. Hong Kong (4%)

    9. Mexico (1.7%) 9. Japan (3.7%)

    10.Turkey (1.4%) 10. Iran (2.2%)

  • Open Doors 2013

    Fields of Study

  • National vs. CPP Comparison

    Fields of Study

    In the US: At CPP:

    Business/Management 21.8% 28.4%

    Engineering 18.8% 25.4%

    Science 17.9% 16.6%

    Soc. Sci./Humanities 11% 7.4%

    Agriculture 1.3% 5.8%

    Level of Study

    In the US: At CPP:

    Undergraduate 52% 80%

    Graduate 48% 20%

  • Choosing a Destination

    • Linguistic and cultural affinities

    • Historical patterns of immigration

    • Geographic proxmity

  • National Mobility Trends

    Of Public Universities:

    • 14% of college students attend school out of state

    • States with highest attendance tend to be east coast and research universities

    • California amongst the lowest out of state enrollment

  • CPP as a Destination

    Geographic Proximity:

    1. Washington*

    2. Colorado*

    3. Nevada

    4. Hawaii

    5. Texas*

    6. Arizona

    7. Oregon * Indicates areas of direct recruitment

  • Current Assessment Admitted non-resident assessment

    Timeline: mid march - June

    Methodology: utilize student ambassadors to engage in 3-touch point contact with admitted students (email, telephone, skype)

    Goals: Assess motivations for applying to CPP

    Assess decision-making factors in college choice process

    Identify student concerns with college transition

  • Using the Data

    • Identify emerging markets

    • Capitalize on growth in Intensive English Language programs

    • Identify recruitment regions that will facilitate diversity and balance within academic programs

    • Consider additional aid/fee reductions to create pipelines

    • Expand recruitment beyond students

  • Questions

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