global sourcing in pharma
DESCRIPTION
This presentation was made in Pharmasource Munich 2012 and covers the aspects of Pharma API and Intermediate sourcing. The presentation covers the following sub topics 1. How the changing structure of the Pharma industry is affecting ingredients sourcing 2. Are India and China still the places to go ( and for how long) – does the Cost - Benefit stack –up? 3. Supplier Innovation and Potential gains 4. Analyzing the Asian Pharma market – a generics hub with a competitive skill base i may be contacted at [email protected]TRANSCRIPT
Gurmeet SinghFebruary 21-23 2012
Global Sourcing
2
Where are the ‘New’
regions for growth and
how sustainable are
they??
Global Sourcing
3
‘...the greatest threat to the drugs industry is not a lack of innovation, because there will always be plenty of problems to solve….the biggest problem is the trouble the government and society will have in providing the healthcare for an ageing population with greater and greater need. The economics of the provision of healthcare is the big problem, and if the Industry doesn’t see that, then it is looking down the wrong end of the telescope…’
Looking Back to take a step forward…..
‘Merck Vs Glaxo The Billion Dollar Battle’ by Mathew Lynn 1991
Economic Scenario
4
In Germany the Economy humsand the Euro Crisis is elsewhere Dec 25 2011/ Aaron Wiener, Los Angeles Times
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Presentation Flow
How the changing structure of the Pharma industry is affecting ingredients sourcing
Are India and China still the places to go ( and for how long) – does the Cost - Benefit stack –up?
Supplier Innovation and Potential gains
Analyzing the Asian Pharma market – a generics hub with a competitive skill base
The KODAK Moment – Picture Perfect ?
The Company which gave the world its 1st Digital Camera in 1975 and had the
MC of US$ 28 Bn in 1997 crashed to US$ 100 Mn in 2010
6
The ‘Patent Cliff’ Challenge
2012 PE
Sourcing efficiencies + Collaborative approach – is the Key
2006 PE 2006 PE 2011 PE
2021 PE 2016 PE
What Strategy do we Employ to keep ourselves in the reckoning
Challenge the Status Quo
Organizations need to keep pace with the Rate of ChangeRun in order to remain in place
World is Flat – New set of rules for New Challenges
Keep Strategizing, Keep Benchmarking
Searching Questions…
Will there be another Drug
like LIPITOR ??
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The Answer is ….
May be … may be not !!!
or is it a qualified NO!•Fundamental shift in understanding of Biology•New drugs - compete with Super generic versions•8 on 10 prescriptions are for generics•Focus on higher priced specialty products for patients- not helped by existing options•New Tech – u/standing Bio and Genetics – easier cheaper and faster to develop new medicines
9One - size - fits - all is on the way out
Patent Protection - Patent Cliff Vs Innovation
Improved & extended lives – controversies – profits ahead of people’s well beingPatent protection leading to Innovation?! – financial crisis, less margins – lowerR&D spend – fewer new drugs, block busters Vs urgently needed medicinesEver greening of Patents PE impacts $160 Bn -2015
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Innovation – thrive w/o patents – who owned the Polio vaccine patent – there is no patent – could you patent the Sun ? – Jonas SalkEarly 1900s- Swiss chemical companies Ciba, Geigy & Sandoz – began Aspirin developed by German Bayer 1977 – Swiss introducedpatents on medicines
Patent system should benefit society through Innovation
What Next - survival after the Patent Cliff
Proactive Management of Patent Expiry can prevent leaving valuable profits on the table
What will happen after Patent Expiry Get your house in order & streamlined for
success Understand when and how you can compete
and develop tactical plans accordingly
11 Pfizer - best performing Pharma stock in 2011 closed 24% higher compared to beginning 2011
Mkt Cap $166 Bn
Actavis -
Western Generic drug makers need to adapt to
cope with the rapid changes in Pharmaceuticals
markets that are blurring the distinctions between
innovator companies and makers of cheaper
generic versions.
12
--- views of Mr Claudio Albrecht CE Actavis
Sign of the Times – Read them well !
Emerging Patent Cliff- decline in revenue growth & Margins reduced Shareholder returns ---- force companies to ADAPT and therefore a compelling reason for Increased Collaboration
Servicing drugs for 2020 would require New Skills, Technologies and Channels Infrastructure – Uneconomic for any Co. on a
stand-alone basis
Economic Compulsion to Collaborate – a necessity
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Alliances Partnerships and Acquisitions
Collaboration amongst Big Pharma e.g GSK – Pfizer;
BMS - AstraZeneca & BMS - Pfizer BMS String of Pearls Strategy – innovative alliances
partnerships and acquisitions with small and large companies –
BMS – AstraZeneca Saxagliptin and Dapagliflozin
BMS – Pfizer Apixaban – an IV anticoagulant
examples of Co- development and
Co-commercialization agreements 14
What Next ….Patent Cliff - India
15Strategy Vs Execution
Strategy with Execution is a slow road to success,Execution w/o Strategy is the Noise before Defeat-
Pharma Trends …
Profit alone Vs Profiting TogetherManage Networks Vs Scientific ExpertiseProducing Medicines to Managing OutcomesIndustry Architecture under transition
- who does what - who takes what ??2020 – No Pharma Co will be able to Profit aloneCollaboration would be Do or Die requirement for the Pharma companies
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Economic Rationale for Collaboratio
n
APPLE redefined Music sector- retained itunes Software
Creating & Orchestrating Networks of Relationships- by Controlling rather than Owning
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Presentation Flow
How the changing structure of the Pharma industry is affecting ingredients sourcing
Are India and China still the places to go ( and for how long) – does the Cost - Benefit stack –up?
Supplier Innovation and Potential gains
Analyzing the Asian Pharma market – a generics hub with a competitive skill base
API Manufacturer Rating
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API Manufacturers Number of Companies
Established 168
Less Established 267
Potential Future 304
Local 1500
Source : Thomson Reuters
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US DMF Filings by API Manufacturers: 2000 – 10
Source: Newport Horizon Premium™
India : > 100 USFDA approved manufacturing sites
API Manufacturers Spread
20API Manufacturers supplying to Regulated Markets
The Geographical
Shift
FDA Inspections 2000 2009
India & China 08 70
Sourcing Complexities & Strategies
• Growth in Pharmerging – sustainable till reliable and cost competitive
• Stricter adherence to GMP compliance
• New Technological developments – may act as threats / speed breakers to sustained growth
• Innovation – uphill task for India & China
• Innovators – reluctance to transfer new and complex technologies
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Sourcing Geographies: Key Differences-APIs
Cost
Technology
API
RMI
Regulated Market Focus
Compliance
Source: UBS + IH
India China – Balance Scorecard
India ChinaAPI to FDFs Engg and Scientists
FDA approved Units Infrastructure
IP Protection IP Environment
In Process Engg US FDA Units on increase
Cost Advantages Quality Up Grades
Basic Research to CTs Fermentation & Basic RMs
Talent Pool Scale & Capacity
Government Support
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India – China – a Comparison
Total Trade - Sino India US$ 20 bn US$ 40 bn
Export of API, Intermediate & Chemicals
~US$ 500mn US$ 3.3 bn
% of GDP spent on Healthcare 4.5% 4.7% (↑5.5%)
Pharma Sales in 2010-11 US$ 12.6 bn US$ 50 bn
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Demand - Supply Analysis
API supply side – Excess Capacity; Intense Competition
Capacity Increase: impacting Margins e.g 7ACA,
Cephs
EU Capacities contained – shift to Asian sub-continent
e.g Clavulanic Acid
26Over capacity pressurizing prices to soften
Company Capacity p.a (in Mts)
Livzon (Joincare) 1,800
Youcare* 2,000
CSPC 1,500
Zhuhai United 1,200 (Captive Use )
NCPC 1,000 + 2,000 (by 2011)
Fukang 1,000
Shandong Lukang 900
Harbin 750
Weiqida 1,000
Sandoz 1,000
Lihairun 1,000 (pending)
Kelun 2,000 (pending)
Tonglian 1,000 (pending)
Price in last 1 year: Oct 2010: 850 rmb+ Oct 2011: 450 rmb+
The actual cost is approx. 500-550 rmb
Strategic tie-up is the waySupply Securitization, Fair & Stable prices
7 ACA – China - a Supply Side Review
* suspended due to unfavorable market situation* suspended due to unfavorable market situation
Return to the West – Reverse Swing
Quality issues in the East – China e.g Heparin
India Companies for FDFs – APIs from EU API Mfgrs
Technologies in West - Manufacturing Efficiencies
Niche Segment - Facilities and Technical Capabilities
US government hospitals insist that FDFs from Asian
countries to use APIs sourced from US/EU countries
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Return to the West – Reverse Swing
Investment in Continuous Mfg and Micronization
HPAPIs - Sigma Aldrich expansion $18 Mn Israel (‘07) - Novasep > $ 12 Mn in France
- Dishman - Carbogen Amcis in India
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Sourcing Trends - a Mixed Bag
Pharmerging markets - BRIC substantial growth
API manufacturing - China+ India > Brazil & Russia
India focus on FDFs - Excess Capacities
- dependence on China APIs
China emphasis on GMPs - Costs & Consolidation
2015 - Oncology and Orphan drugs - Niche APIs
- Advantage European Manufacturers
29Reverse Swing based on Green Tech, Niche & HPAPIbalanced manufacturing base
Diminishing Cost Advantage
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Presentation Flow
How the changing structure of the Pharma industry is affecting ingredients sourcing
Are India and China still the places to go ( and for how long) – does the Cost - Benefit stack –up?
Supplier Innovation and Potential gains
Analyzing the Asian Pharma market – a generics hub with a competitive skill base
Innovation and Potential Gains
• Innovation / Nanovation – the differentiator in 2nd/3rd generation molecules• Sustainable innovation – how long ? Competitive
advantage – but need to review • Process innovation capabilities – Big scope of gain• Spiraling competitive knowledge - greed to
outperform – downfall• 'Co-opetition’- Ray Noorda (the founder of Novell)
a mind-set that combines cooperation and competition. Indian Context – LAZORR
31 Innovation – a Must to keep afloat
Key Factors to Drive Innovation
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Economies of Scale - Sustainability
Essential for Economic Viability
Value Add, Absorb and Implement
Enables Companies to experiment
Better ways to reduce Costs
Improvise through Value Addition & Execution
Key Factors to Drive Innovation
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Essential Growth Driver
Strategic Tie-Up an enabler
Region Specific
Close working with Govt. Advantage – Policy frame-work
Breed Cross Organization Synergies
Flexibility to use the Key Value Driver through Geographies
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Key Factors to Drive Innovation
Winning Strategy
Amongst Companies, Companies with Universities
Necessary Condition
Support: Affordability
Stable Currency
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China – a formidable force
Largest API player
70% market share 1,200 API Mfrs >5,000 local
pharma Cos.
Exports> $18bn
China Exports to India> $3bn
India Exports to China
$0.5bn
Govt invst$125bnby 2020
GDP on healthcare
4.7%
MNCs investing – Long Term;MS < 2.5%
Scale - Large Capacities Pricing – is the KEY Red carpet welcome Learning attitude
Fixed-asset investment in pharma in Jun-11:$19.7 bn; ↑ 38%
3rd largest Pharma market
by 2013-14
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China – A Proactive Approach
IPR protection improving; enforcement - an issueM&As – way to move forward
Merck KGaA Beijing Skywing Technology GSK Nanjin Meirui
‘Aligning with Locals’ – a winning strategy Pfizer & Shanghai Pharmaceuticals
Two-way business investments & sourcing Shanghai Pharma –> $3 bn contracts - over 60 MNCs
Holistic strategies – entire Life Style medicationIncreasing collaboration; MNCs & local Universities
Trust is building up with local companies
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Learnings from China
Economies of Scale : Leverage on strengths
Highly Supportive Government Investment Plans - US$ 760 mn for APIs Mfrs Healthcare Reform Plan-2009 – basic medical coverage,
modernize health infra & improve grassroots healthcare Highly favorable currency exchange policy By 2020, entire population to be covered under public
medical insurance NCMS-2003 – largest public health insurance programs
New Rural Cooperative Medical Scheme – Premium sharing between household & Govt. in the ratio of 1:2
Learning Attitude
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Presentation Flow
How the changing structure of the Pharma industry is affecting ingredients sourcing
Are India and China still the places to go ( and for how long) – does the Cost - Benefit stack –up?
Supplier Innovation and Potential gains
Analyzing the Asian Pharma market – a generics hub with a competitive skill base
Way Forward – Paradigm Shift
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Improve R&D productivity
• Selling Medicines to Managing Networks and Outcome - Controlling Vs Owning
• Tap potential of EM
Co-Opetition - Collaborative competition
India Pharma Figures 2011 Vs 2010
Year Indian Pharma Market
2010 52000 Cr US$ 10 Bn 2011 60000 Cr US$ 11.75 BnGrowth 15 %
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Growth % -Anti-Diabetic- 25, Vitamins - 19 , Cardiovascular- 17, Derma - 17, Anti Invectives - 11
Company Growth (%) Company Growth (%)
Sun Pharma 24 Cipla 12.3
Lupin 19 DRL 8.5
Ranbaxy >17 Aristo 7.8
Mankind >17 Pfizer 26
Alkem >17 Sanofi Aventis 24
Top 10 Pharma Coy – 38% MS; Pfizer & Sanofi – MS >2%
Evolving Business Models - India
.
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Export Oriented Business CRAMSCipla, DRL, Dishman, GVK
LICENSING – In & Out
Franchising
Partially or Wholly Owned
subsidiaries
Joint Ventures
Into IndiaPfizer, GSK, Novartis
From IndiaDishman, GlenmarkOrchid, Aurobindo
Elder – EnzymotecElder – DaiwaLupin- Ital Farmaco
Ethypharm- SolvayGlenmark – ForestGlenmark - Teijin
Novamax- CadilaNovatech – ETI Klinical
Fortis HealthcareMedicine ShoppeSource : PricewaterhouseCoopers
Greed to Good
Capitalism in the past to now Responsible Capitalism
Co-Opt Capitalism - community does matter
The idea of collaboration may be a better organizing principle than competition is, in a new economic idea but what makes successful companies and economies succeed , we have been learning that collaboration is an incredible tool..….all success in technology over the past decade – from Wikipedia to group purchasing via the internet to open source – are all collaborative models
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Noreena Hertz
Alienation Vs Interdependence
We need to think more seriously than ever about how we encourage people to focus on productive outcomes that advance and unite civilizations- peaceful imaginations that seek to “minimize alienation & celebrate interdependence rather than self sufficiency, inclusion rather than exclusion” openness, opportunity and hope rather than limits, suspicion and grievance
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- Irving Wladawsky- Berger – IBM
The World is Flat by Thomas Friedman
‘Interdependence is a higher value than independence’ - Stephen Covey
Its fable time
Slow and Steady wins the race?
The story still hasn't ended …
Version #1
Its better to be fast and reliable
Identify Core competency and change the playing field
Version # 2
Version # 3
letting the person with the relevant core competency for a given situation take the baton
Version # 4
Distributive leadership
Collaborate – an Economic Compulsion & a way Forward
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The Pharmaceutical industry thrives on human misery…..
…..but as the providers of healthcare solutions, it would be our responsibility to society to provide a soothing balm and showcase ourselves as partners in leading healthier lives, without the borders of misery ruling the patients lives… …it is here that the collective wisdom of this august group would come to play, in an environment often seen to be as one who profits at the cost of human lives
T h i n k!
- V Vijayendran
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Think Beyond
Stay Ahead
‘Interdependence is a higher value than independence’ - Stephen Covey
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Orchid’s API Facilities, INDIAwww.orchidpharma.com
Thank You! Merci! Danke! どうもありがとうGurmeet Singh
[email protected]@orchidpharma.com+ 91 95000 34345
Manufacturing - Alathur, ChennaiManufacturing - Alathur, Chennai R&D - Sholinganallur, ChennaiR&D - Sholinganallur, Chennai Manufacturing - AurangabadManufacturing - Aurangabad
Questions welcome
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Bibliography http://www.chemanager-online.com/en/topics/pharma-biotech-processing/pharma-sourcing-india-and-china http://saffron.pharmabiz.com/article/detnews.asp?articleid=56312§ionid=50&z=y Tracking API demand and supply; Patricia Van Arnum, Jan. 2010, Pharmaceutical Technology Europe http://www.contractpharma.com/contents/view_expert-opinions/2011-06-01/china-vs-india-in-the-api-race-/ http://www.contractpharma.com/contents/view_expert-opinions/2011-09-19/when-the-unexpected-happens/ http://www.contractpharma.com/issues/2011-04/view_india-report/niche-play/ https://www.mckinseyquarterly.com/Energy_Resources_Materials/Chemicals/Innovation_in_chemicals_An_interview_
with_Dow_Cornings_CEO_and_CTO_2805 http://www.pharmabiz.com/ArticleDetails.aspx?aid=65147&sid=9 http://www.marketresearch.com/GBI-Research-v3759/Active-Pharmaceutical-Ingredients-API-Asia-6444687/ http://www.indiainfoline.com/Markets/News/Pharmaceuticals-market-in-India-by-2020-A-Healthy-Decade/
5251255933 http://www.merck.com/newsroom/news-release-archive/corporate/2011_0411.html http://www.abbott.com/global/url/pressRelease/en_US/Press_Release_0856.htm http://www.in-pharmatechnologist.com/Materials-Formulation/India-set-to-overtake-Italy-in-API-production http://www.in-pharmatechnologist.com/Product-Categories/Ingredients-excipients-and-raw-materials/FDA-awards-
35m-to-improve-US-drug-production http://www.in-pharmatechnologist.com/Product-Categories/Ingredients-excipients-and-raw-materials/DSM-and-
Sinochem-s-anti-infective-ingredients-JV-gets-green-light http://www.frost.com/prod/servlet/cpo/243036823 http://www.prlog.org/10970225-market-report-china-pharmaceuticals-healthcare-report-q4-2010-published.html “China’s Pharmaceutical Industry – Poised for the giant leap”; Report by KPMG http://www.chinadaily.com.cn/usa/business/2011-10/28/content_13997107.htm “The Global Generics Market,” CPHI Preconference, Frankfurt, 24-Oct-11 Publications from PWC, Mckinsey, Scrip and host of other magazines and articles . Discussions and inputs from Industry players and friends which include GSK, Ranbaxy, Pinewood, MSN Laboratories,
Signet amongst others