global skills conference march 2013
DESCRIPTION
Presentation from Maximizing LinkedIn Workshop from Global Skills Conference, March 21, 2013, Kitchener, Ontario, Canada. in partnershipTRANSCRIPT
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GLOBAL SKILLS CONFERENCE
2013
Tara Orchard Career Transition / Performance CoachCareer-coach Canada
Maximizing the Possibility of your LinkedIn Profile
John Rose CPCProfessional Recruiter | Recruiter Leader | Social RecruiterGrand River Personnel Ltd | RaaS
Co Presented by:
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MAXIMIZING YOUR LINKEDIN PRESENCE
LinkedIn and The Job Search Process
The Recruiters View
Using LinkedIn
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THE SOCIAL NETWORK JOB SEARCH
Social network job searching IS NotLooking for and applying to jobs you find in social networks
Social Network Job Searching ISGathering information, Building relationships and actively Showcasing
your brand, knowledge, skills and value
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LINKEDIN BENEFITS
LinkedIn enables you to
1) Efficiently Gather and Disseminate Information
2) Build and Establish Your Reputation
3) Increase your Connected Circle of Influence
4) Demonstrate your Value to others
5) Find and Be FoundWhy Does It Work?
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JOB LEAD DEVELOPMENT PROCESS
1. Locat
e
•Finding jobs that are available NOW
2. Cultiv
ate
•Finding jobs that may be available Soon
3. Creat
e
•Finding jobs that are not available unless YOU create them3 Components of Job Lead Development
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5 ACTIVITIES TO FACILITATE JOB LEADS
1. Locate
•1. Advertised Postings
•2. Recruiter Connections
2. Cultiv
ate
•3. Networking (including social)
3. Create
•4 Personally Developed Jobs
•5. Self-Employment Developed Jobs
Now
Soon
You
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COMMON TIME ALLOTMENT
Job Available
Job Available
Soon
Job Not Available
0
20
40
60
80
100
70
20 10
25
45
30
Jobs AvailableJob Seekers time
Estimated % of Job Seekers Time and Activities % of Jobs Available Using Each Method
Locate
Create
Cultivate
75%
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LINKEDIN SAVES TIME
Now
Soon
You
Locate
Cultivate
Create
The Job You Want
• Find Openings, but also find People, Organizations and Information
• Relationships with People, Organizations, Professional communities
• Opportunities based on research and connections
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RE-DISTRIBUTE YOUR TIME
Job
Avai
labl
e
Job
Avai
labl
e So
on
Job
Not A
vaila
ble
020406080
100
25 45 30
25
45
30Jobs AvailableJob Seekers time
% of Job Seekers Time and Activities
LinkedIn enables this time Distribution
Locate
Create
Cultivate
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THE RECRUITERS VIEW
Presented by John Rose CPCProfessional Recruiter | Recruiter Leader | Social Media Recruiter | John Rose CPC | LinkedIn Specialist
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Finding the Needle in a Haystack
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Now Imagine looking through these 36 Haystacks?
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Several Tools Used to Find ‘The Needle’
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Sections Used in Advanced Search
Keywords Section: 5 words and/or variations (Maximun 500)
Company Section: Target and Competitors
Title Section: Use variations of similar titles
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Sections Recruiters Seach & Review
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Sections Recruiters Seach & Review (Cont’d)
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Sections Recruiters Seach & Review (Cont’d)
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Reverse Searching
Finding the name of a ‘LinkedIn Member’ at a Company
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Reverse Searching
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Reverse Searching (cont’d)
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Most Overlooked Section - Settings
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THE C
HAN
GIN
G C
AREER
LAND
SCAPE
Social NetworkingWith LinkedIn
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LINKEDIN PROFILE IN 3 DIMENSIONSMaximize Your LinkedIn Profile For 3 Purposes
Be Findabl
e
Be Reliable
BeImpressi
ve
In searches by recruiters or potential employers
Backup your claims with consistency, focus and accuracy when people check you out
Sell your value well when people find you or you find them
Locate
Create
Cultivate
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BUILDING YOUR 3 DIMENSIONSBe
Findable
Be Reliable
BeImpressive
Keywords, Job Title, Location, Education, # of Connections
Consistent with Resume, other Social network profiles, Industry/Job Needs
Well crafted profile, descriptions, recommendations, publications, blogs . . .
In Groups Comments Activity Stream
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LINKEDIN BASICS
Understand your Goals and Targets
Complete a Profile
Add a Photo
Keywords & Skills
Get Recommendations and Endorsements
Add Content
Join Groups
Make Connections
Say and Do things
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LINKEDIN ADVANCED INGREDIENTS
1) Identity – Defining your Niche and Brand
2) Credibility - Establish Roles, Trust and
Expertise
1) Identity – Defining your Niche and Brand Career Focus, Purpose Personality, Style Value, Quality, Skills, Abilities, Knowledge
3) Connectivity – Building Effective
Relationships
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A representation of who you are, what you can and what you want to do
Showcased in your
Your Identity = Your Brand
Images Profile Header Descriptions Key Words Statements Affiliations Activities
ARTICULATE Your FOCUS and Value
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Brand Is Not A Job Title
Facilitating Insights to Promote Positive
Change
Who are you? What can you offer?What do you do?
Your Brand is Conceptual
Infused into Your
descriptions What you say What you do
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15 Second Elevator Pitch
Header
Job Titles
Location
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BRANDED IDENTITY LETS YOU
Position Your Strengths, SkillsUnique Contributions
For a TargetJobIndustryProjectClientEmployer
Purposely
Statements of Positioning and Targeting
Enables Social Recruitment
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LINKEDIN ADVANCED INGREDIENTS
2) Credibility - Establish Roles, Trust and
Expertise Content Producer Content Curator
Content Facilitator Community Leader Thought Leader
Connector 3) Connectivity – Building Effective
Relationships
Identifying people, groups, communities
Moving people from no ties, to weak ties to strong
ties
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L INKED
IN Active Networking with LinkedIn
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Share Information Share Ideas
Share Information Share Ideas
Be Generous Be Generous
Join Group Discussions Join Group Discussions
Linkedin-Build Your Network
Engage People Connect People
Engage People Connect People
How do you do all of this well?
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People Sourcing Tool
People Sourcing Tool
Information Sourcing ToolInformation
Sourcing Tool
Active and Engaged Approach
Goal of the LinkedInTo Facilitate Network Growth and Engagement
To Discover or Create Job Opportunities
Breadth of Content and Relationships
Depth of Content and Relationships
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Connectivity - Invite Connection
Say Something Specific
Be Authentic in the connection
Review: their profile, activity, Groups
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Find Professional Groups
1) Check out your Network Connection’s Groups
2) Search for Groups
3) Check them Out
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Support your Connections
Start a Conversation
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Engage with People
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Facilitate Connections
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Showcase and Facilitate Knowledge
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Build Engagement
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Final Tips to Get Started
Relationship Building to Facilitate Opportunities
1) Share Information
2) Offer your Ideas/Advice
3) Comment on Ideas/Information
4) Start Discussions
5) Answer/Post Questions
6) Connect People to Other PeopleBe Bold
Be ThoughtfulBe Active
Be Patient
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MAXIMIZE LINKEDIN TODAY
Tara Orchard from Career-Coach Canada
Twitter @careerchatter
ca.linkedin.com/in/taraorchard
www.facebook.com/taraorchard.careers
Thank You For Your Attention