team piki

Alison Servis

Becca Serr

Mark Choi

Rick Cancelliere

Parita Kapadia

Global Service Jam 2012 - Pittsburgh

picky

When you go out to eat, or go to the grocery store, or even cook a meal at home with your family, you might !nd yourself with this label.

To tell you more about Piki Eaters, let’s meet Phil.

Phil is 52, an accountant, and lives with his wife and 2 kids. He loves his daily co!ee and donut, and every night he watches his favorite TV show on the couch.

Six months ago, Phil’s doctor diagnosed him with type 2 diabetes. Phil is stubborn and wants to be independent, but he’s also a little scared.

Now it’s almost Valentine’s Day, and Phil wants to take his wife Mary out for a nice dinner.

Mary says, “But your doctor says you have to eat healthy, and it’ll be hard for you to !nd a good restaurant for you. I’ll just cook.”

Phil is more determined than ever to !nd a nice restaurant to surprise his wife.

He !nds a romantic Italian restaurant, but when he checks out the menu, he sees there’s hardly anything he can eat.

Phil is bummed.

Then he sees an ad for a new site called Piki Eater.

The !rst step is for him to create a quick and easy pro!le of his dietary needs.

Right away, he’s able to !nd results that will work speci!cally for him.

He can see menu items, pictures, and ratings.

With Piki Eaters, Phil !nds a great restaurant that will make both him and his wife happy.

Dinner is delicious, and Phil scores big points with his wife.

We understand that eating out when you have

dietary restrictions can be frustrating.

We think you should be able to enjoy a dinner

out without feeling self-conscious about

tailoring your meal to your needs.

pickyWhy be

just being difficult

annoying

holier than thou

creative

smarthealth conscious

piki

When wecan be

piki SO WHAT MAKES YOU A EATER?

v

low-fat

high protein

high fiber

low-carb

lactose-intolerant

gluten-free

foodallergies

vegan

vegetariandiabetic

pescetarian

+piki

lactose-intolerant

add your piki

v

low-fat

high fiber

low-carb

lactose-intolerant

gluten-free

foodallergies

vegan

pescetarian

+piki

lactose-intolerant

see filtered results

fun

enjoyinglife

smart

health conscious

full of knowledge

creative

dedicated

bold

creative

piki We believe your should be celebrated, not tolerated.

Pikis know what they want Make healthier, faster decisions Know what matters most andHave no reason to be ashamed

piki

eaterswe

We see an exciting future for pikieaters

pikieaters

A world that services pikieaters and helps unearth dietary hidden treasures

piki

eaterspiki

eaters

piki

Restaurants will be proud to say it

piki

eaters

Groceries will be proud to display it

piki

eaters

Mobile apps will become a piki’s treasure map

piki

eaters