global pr summit beirut

BEIRUT, LEBANON | 8-9 OCTOBER 2015

Real life case studies by the world’s most respected PR professionals from Google, P&G, Schneider Electric

1One day interactive workshop on crisis communications with Donald Steel, Former Chief Communications Advisor at BBC

2Over 5 hours of interactive discussions on crisis communications, reputation management, visual PR and content management

3

www.thepworld.com +3892 5 111 350 [email protected]

GLOBALSUMMIT·BEIRUTPR TRENDS

MARKETING KINGDOM

Dear PR Colleagues,

Welcome to the Global PR Trends Summit Beirut, Lebanon’s first ever international event on public relations, corporate communications and social media.

In the past five years, over 5000 PR professionals in 15 countries have attended our PR Trends Summit, making it one of the world’s biggest PR events and the biggest series of PR events in emerging markets.

This year alone, we organized the event in Morocco, Turkey, Jordan, Egypt and Oman and the feedback everywhere has been outstanding. We hope to have the same experience in Lebanon.

For the Lebanese edition of our PR Summit, we have prepared for you a two day interactive agenda, focusing on the latest trends in the ever changing public relations world. With the rise of social media, the role of PR professionals has changed dramatically and our event will focus exactly on that. When you leave the event, we want you to go back to your company with tools and methods that will help you master all PR challenges and create a PR strategy that will position you as the country’s market leader. If you are asking yourself how we are going to achieve that, the answer is simple.

For maximum interaction and learning experience, we have assembled an unparalleled speaker panel consisting of some of the region’s and world’s most innovative PR professionals. I am glad to confirm that some of the world's most inspiring PR professionals from Google, BBC, Pfizer, AstraZeneca and Unilever will share their knowledge with you at the event. At the PR Summit you will also have the amazing opportunity to master crisis communications with the help of the amazing Donald Steel, one of the world’s most respected crisis communications professional.

As always, seats for the Global PR Trends Summit Beirut are limited, so we urge you to reserve your seat as soon as possible, either through our website www.thepworld.com or simply by sending an email to [email protected]

We would also like to note that we have special group discounts available. Do let us know how many people from your company will attend and we will make sure you get the best deal.

Let us know if you have any questions.

We look forward to meeting you at the Global PR Summit this coming October.

Kindest Regards

Kosta PetrovEvent DirectorMarketing [email protected]

Maria PetreskaSales DirectorGlobal PR Trends Summit

GLOBAL PR TRENDS SUMMIT

MARKETING KINGDOMTHE GLOBAL PR TRENDS SUMMIT IN NUMBERS

countries have hosted the Global PR Trends Summit including Turkey, Russia, Qatar, Azerbaijan, Egypt, Morocco, Jordan and Oman

16speakers have presented at the event from Superbrands such as Facebook, Twitter, Yahoo!, BBC, Tumblr, Coca-Cola etc.

212companies have sent delegates at the event

2145

companies have sponsored the Global PR Trends Summit

28media outlets have reported on the Global PR Trends Summit

341marketing and PR professionals have attended the Global PR Trends Summit since our first event in March 2010.

5231

Considered to be one of Europe's most prominent media professionals, Esra has a wide experience in corporate communications and media relations across various industries. Before joining AstraZeneca in 2012, she was heading the Corporate Affairs and Communications Departments at Unilever in the United Kingdom. Esra is also the Chairwoman of the British Skin Foundation.

Esra Erkal Paler, Global Head Of Media Relations, AstraZeneca

Heather has nearly two decades of PR and social media experience, currently leading earned media strategies for Unilever’s global hair care portfolio, including TRESemme, Dove Hair, Toni&Guy and Clear, among others. She previously lead PR and social media for Unilever’s personal care brands in the US, including award-winning and sales-generating work on AXE and Suave. Some of her achievements at Unilever include revolutionizing how the company measures PR by creating a proprietary qualitative measurement system and creating one of the industry’s first and most successful community management strategies in the social media space. Prior to Unilever she held PR roles at Gatorade and Jim Beam Brands, and began her career at PR agencies working on P&G, Mattel, the 1996 Olympics and many other consumer brands. Heather was named the 2012 PR Person of the Year by PR News for her innovative and industry-leading work at Unilever.

Heather Mitchell, Global Head Of PR And Social Media, Unilever Hair Care

Charlie is a PR & Communications specialist with a background in shaping the reputation of cities, organisations & brands. He has ten years of experience in integrated communications, media relations, campaign & event management, issues management and sponsorship activation. Charlie leads planning and execution of PR & communications activity (B2B & B2C) across wide brand portfolios. He has broad experience across other marketing functions with excellent core skills of spoken & written communications, team leadership and strategic thinking.

Charlie Taylor, Director of Communications, Department of Tourism & Commerce Marketing

As the Regional Communications Manager for Google in the Middle East, Joyce is managing Google's communications efforts in the Middle East and North Africa region across consumer, corporate and Ads.Before joining Google she was the Program Manager and Content Editor for Sikka Art Fair, as well as Communications Manager for the Middle East and North Africa and MBC- the Middle East Broadcasting Corporation.

Joyce Baz, Regional Communications Manager, Google

MARKETING KINGDOMSPEAKERS

As Pfizer’s Director of Media Relations EMEA, Andrew manages corporate communications across Europe, Middle East and Africa. With seven years' previous experience leading publicity for international media company BBC Worldwide's digital businesses, he has specialised in adding digital channels and social media activity to Pfizer's public communications. In the five years at Pfizer he has been instrumental in developing the award winning "Get Real, Get a Prescription" public safety campaign, as well as setting up the company's first online consultation service, aimed at improving British men's access to accurate health information. As part of his current role, he advises and supports global, regional and in-country online projects as part of Pfizer’s broad media and public relations efforts.

Andrew Widger, Director, Media Relations EMEA, Pfizer

Hussein has over 12 years of solid Marketing Communication experience in the space leading and building integrated marketing practices within multinational agencies (JWT, Leo Burnett, and TBWA\) and client side (Fortune 500 companies - Virgin Mobile and Red Bull), across the Middle East and Africa region. Hussein is currently working as a Marketing Communications Consultant in the MENA region, as a Digital Innovations and Leadership Director with Digital Ape, as a Digital Strategy and Social Media Marketing Lecturer at DM3 Institute, as a Mentor at Turn8, part of i360accelerator, and as a Mentor with Arabreneur. He is also the Founder / Chief Editor of Mena Trending (http://menatrending.com). For more details about Hussein, please visit:http://about.me/husseindajani

Hussein Dajani, Innovations and Digital Leadership Director, Digital Ape

Deema Kingsmill-Moore began her career with Marriott International in 2012, when she joined as Director of Public Relations for the Middle East and Africa region. She is responsible for managing Marriott International’s corporate reputation across the region, strategic planning of opportunities in media and speaker panels to raise the company profile, localisation and implementation of global initiatives across the continent for both brand and corporate, as well as running the continent’s social media channels.Deema has spent almost 20 years working in public relations and communication in Jordan, Egypt and the UAE, and is passionate about the industry and its potential. She has been involved with MEPRA as a member, a judge, and now as a Co-Chair of the Standards & Governance Committee on the Board of Directors.

Deema Kingsmill-Moore, Director of PR, MEA, Marriott International

Alex is a marketing communications executive who has spent the last ten years in the Middle East and lived across the region, in Saudi Arabia, Bahrain, Lebanon, Jordan, Syria and the United Arab Emirates. He holds the position of corporate communications manager for the Arabian Peninsula at Procter & Gamble. A journalist by training and with a cultural mix that is both European and Arabic, Alex’s expertise spans communications and media, public relations and marketing for both multinationals in the energy, technology and FMCG space as well as several Gulf-based government institutions. His experience spans corporate communications, media relations and outreach, content development, crisis/reputation management, and digital and social media.

Alex Malouf, Corporate Communications Manager, P&G

Thierry Nicolet has been leading the Press Relations activities of Schneider Electric since 2008, covering 50 countries. He manages a network of local Marketing Communications Managers, PR Managers and over 40 PR Agencies, and made the company's world wide impressions triple in the past 4 years. Prior to his current position, Mr. Nicolet lead the Press Relations expansion world wide for more than 5 years at APC (until its acquisition by Schneider Electric) by setting up and analysing key performance indicators, engineering global robust processes and by providing guidelines, assistance and coaching to Marketing managers and their selected PR Agencies. Mr. Nicolet has over 22 years of Marketing Communications experience after graduating in Business Administration and International Trade from European Business School Paris. Fluent in French and English and conversational in German, he entered APC as an Inside Sales Engineer and rapidly expressed an interest for Marketing Communication to become Marcom Manager for France, UK, The Nordics, Middle East and Africa. He then got involved with product marketing after which he also headed the Direct Marketing, Email Marketing and Customer Retention activity for the whole region to finally take the role of PR Director for EMEA. This wide scope of responsibilities has given him an extensive proficiency in Marcom demand drivers which he now uses to support Schneider Electric’s strategies, messages and solutions introductions.

Thierry Nicolet, Global VP Press Relations, Schneider Electric

MARKETING KINGDOM

Donald Steel is a specialist in reputation and issues and crisis management, and works with companies in the UK, Europe and Asia Pacific. He was until earlier this year the BBC's Chief Communications Adviser and was for 11 years the Corporation's Chief Media Spokesman. In this role, he was responsible for the management of some of the biggest media stories of the decade, from the murder of the TV presenter Jill Dando, a terrorist bomb attack on BBC's London Television Centre and the kidnapping of the BBC journalist Alan Johnston to the furore in the Arab world over the BBC and Sky TV's decision not to screen a charity appeal for the people of Gaza on impartiality grounds. He is widely regarded as an expert in the reputation and crisis communications fields and is a frequent speaker on the the topics, including at the London School of Economics. Recent and forthcoming engagements include London, Amsterdam, Prague, Madrid, Belgrade and Skopje, and he will shortly begin an extensive speaking tour of Dubai, Mumbai, Singapore and Hong Kong. The BBC Academy, Europe's largest broadcasting training facility, made him its first Associate Fellow in 2010 and he was elected a Fellow of the Royal Society of Arts in 2009. In addition to his own practice, he has just been appointed Associate Director at Johnston Associates, the UK's leading aviation PR firm, based at London Heathrow. He is also retained as a communications adviser to the BBC.

Donald Steel, Former Chief Communications Advisor, BBC

SPEAKERS

MARKETING KINGDOMDAY ONE, 8TH OCTOBER 2015

Chairman’s Opening Remarks08.45

Lunch For Speakers And Delegates13.00

Interactive Discussion With the Speakers12.45

Networking And Refreshment Break10.45


Creating Successful Global Campaigns With The Help Of Social Media Channels

Joyce Baz, Regional Communications Manager, Google

Building Successful PR Partnerships To Maximize The Effect Of Your PR Strategies

Andrew Widger, Global Head Of Media Relations, Pfizer

12.15

The Use Of Resident Advocacy In City Marketing: Crowdsourcing Advoca-cy And Using The Power Of The People?

Charlie Taylor, Director of Communications at Department of Tourism & Commerce Marketing, UAE

11.45

11.15

The End Of Corporate Websites: Is Content The New King?

Alex Malouf, Corporate Communications Manager, P&G

10.00

Analyzing The Growing Importance Of Content Management In Digital PR Heather Mitchell, Global Head Of PR And Social Media, Unilever Hair Care

09.30

Understanding The Challenges And Opportunities Of PR In A Social Media World

Speaker TBC, Facebook

09.00

Registration And Morning Coffee08.00

End Of Day One17.30


Successfully Implementing Global PR Strategies Locally

Deema Kingsmill-Moore, Director of PR, MEA, Marriott International

16.15

Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing

Thierry Nicolet, Global VP, Press Relations, Schneider Electric, France

16.45

Networking And Refreshment Break

Interactive Discussion With the Speakers

15.45

15.30

The Do’s And Dont’s Of Responding To Social Media Crisis


Understanding The Role Of Digital PR In Crisis Communications

Hussein Dajani, Innovations And Digital Leadership Director, Digital Ape

15.00

Reputation Management In The Healthcare Sector: Trends, Challenges And Opportunities Esra Erkal-Paler, Head of Global Media Relations, AstraZeneca

14.30

14.00

MARKETING KINGDOMDAY ONE, 8TH OCTOBER 2015

Crisis Simulation Workshop With Donald Steel

More than 5000 PR and communications professionals from 30 different countries have had the opportunity to attend Donad Steel's world class crisis communications workshops. Find out found out why Donald Steel is consid-ered the world's biggest authority on crisis management.

Opening Session: A Real Life Crisis Scenario10.00

Registration And Morning Coffee09.00

Analyzing The Importance Of Reputation And Reputation Management: What is reputation?

•Building trust•Case studies of good and bad examples of reputation management

10.30

Writing A Crisis Plan: The Role Of Executives11.30

Lunch For Speakers And Delegates13.30

Interactive Crisis Simmulation

Participants will be divided into groups and each group will select a spokes-person who will be interviewed on the particular crisis situation. As the crisis develops, other spokespeople will be taken.

The simulation will also include a press conference where the spokespeople have to answer journalist questions.

About Your Expert Workshop Leader:

Donald Steel is a specialist in reputation and issues and crisis management, and works with companies in the UK, Europe and Asia Pacific. He was until earlier this year the BBC's Chief Communications Adviser and was for 11 years the Corporation's Chief Media Spokesman. In this role, he was responsible for the management of some of the biggest media stories of the decade, from the murder of the TV presenter Jill Dando, a terrorist bomb attack on BBC's London Television Centre and the kidnapping of the BBC journalist Alan Johnston to the furore in the Arab world over the BBC and Sky TV's decision not to screen a charity appeal for the people of Gaza on impartiality grounds. He is widely regarded as an expert in the reputation and crisis communications fields and is a frequent speaker on the the topics, including at the London School of Economics. Recent and forthcoming engagements include London, Amsterdam, Prague, Madrid, Belgrade and Skopje, and he will shortly begin an extensive speaking tour of Dubai, Mumbai, Singapore and Hong Kong. The BBC Academy, Europe's largest broadcasting training facility, made him its first Associate Fellow in 2010 and he was elected a Fellow of the Royal Society of Arts in 2009. In addition to his own practice, he has just been appointed Associate Director at Johnston Associates, the UK's leading aviation PR firm, based at London Heathrow. He is also retained as a communications adviser to the BBC.

14.30

Networking And Refreshment Break12.00

Key Principles Of Crisis Management: Writing A Crisis Statement12.30

Managing The Media

This segment will include key tips in managing the media, giving broadcast interviews and the essentials of organizing a good press conference

13.00

DAY TWO, 9TH OCTOBER 2015


SOME OF OUR PREVIOUS SPONSORS

Over 30 companies have sponsored or exhibited at the Global PR Trends Summit around the world.

At P World we are all about creating unique experiences for our customers. By supporting our event you will be in direct contact with your target market and generate business for your organization. As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team. At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities. We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company. For more information on how you can get involved at the Global PR Trends Summit Beirut as an exhibitor or a sponsor, please email Kosta Petrov at [email protected]

MARKETING KINGDOMINTERESTED IN SPONSORING OR EXHIBITING

AT LEBANON'S FIRST GLOBAL PR AND COMMUNICATIONS EVENT?

Serhad BolukcuFacebook

Massimo SangiovanniMotorola Solutions

Karen CarterMicrosoft

Dana KabbaniEMI Music

Jessica BennettTumblr

Sonja BriffettHenkel Beauty Care

Madlen NicolausSalesforce

Irina PashinaSAP Marketing

Steffen RuebkeHenkel Beauty Care

Burak ErgenogluSanofi

“ Thank you so much for having me. It was a pleasure and what a great group of speakers you had as well. ”

“ I enjoyed the conference and networking. ”

“Amazing event! I had a great time and was able to meet some fantastic people. You all do a stellar job. ”

“ I thought the conference was great! ”

“ Thanks again for a wonderful event! Well organized and great guest speakers ”

“ It was a great experience again and thanks again for the perfect organization. ”

“ It´s an honor and pleasure to be part of the P. family and I am happy I could contribute to what was an

amazing marketing conference! ”

“ Many thanks also from my side for the great "experience" - it was great to visit such an amazing country, attend such an inspiring seminar

and conduct more online/tv interviews per day than ever before. ”

“ It has been a pleasure for me to speak at your very well organized event. Thank you very much for you and the team members

for your professionalism and being a good host. ”

“ I really enjoyed the meeting – everything was organized perfectly, smart and nice speakers, impressive location ”

WHAT IS THE GLOBAL BUSINESS SAYINGABOUT THE P WORLD EVENTS

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GLOBAL PR TRENDS BEIRUT

REGISTER BETWEEN 27TH JULY-6TH SEPTEMBER

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SIGNIFICANT SAVINGSFor further information on current promotions and Group Discounts please contactKosta Petrov on +38925111350 or [email protected]

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An invoice will be sent upon the receipt of your registration. Please note that full payment must bereceived 7 days after the issuance of the invoice. If the payment is not received by the 7th day of the issuance, the registration will be canceledand you will have to re-register for the event.You can pay by bankers draft in US$ or with a credit/debit card through our e-payment system. Please note that all major credit/debit cards, except American Express, are accepted.Entry to the Event will be refused if payment is notreceived prior to the event.

global pr summit beirut

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