Global Perspective of

the Indonesia Modest Fashion

Muhamad Pandu Rosadi

CEO Miranda Moda Indonesia

Modest Fashion Designer Brand

• Founder of Hijabers Community

• 24 offline stores network

• Digital store Web and Apps

• Transform as lifestyle brand

• Focusing on local market

penetration, community

empowerment and collaborations

Exhibition 10 years Anniversary

Transformation of Indonesia Modest Fashion

for the past decade.

< 2000

Religious & cultural

movement

Now

Fashion Savvy Trend

Booming Industry

Digitalization

2010

New Era of Hijabers

Young Millenials Modest

Fashion Designer

Three Segments Hijab Market in Indonesia

Simple & Practical veil

70% hijabi

Syari veil

10% hijabi

Fashionable Veil

Urban & mid class hijabi

International experience

International

Experience

Dubai

International Experience

Korea

International Experience

London

International Collaboration

Malaysia

Global Perspective

1. Rich in local woven fabric & pattern

2. Very playful and unique design.

3. Quality product fabric

4. International sizing issue

5. Distribution & logistic

Lesson learnt from global perspective

1. Lets not only showcasing, but also how to tap into the real

international market.

2. Consistency will get buyers attention.

3. Strengthen brand story and make it relevant to the user

4. Simple, play with colors, function, good quality of production

and fabric to seasons

5. Research on local market taste combine it with a twist of

Indonesia.

6. we should walk together as team.

Thank you