global opportunities - beata wickbom keynote at webbdagarna 2014 (long version with links and...
DESCRIPTION
As global internet access has grown dramatically in recent years, global expansion is where the biggest opportunity lies. The opportunities to learn from these emerging markets & users have never been greater. In this keynote I offer perspectives on how: Companies can some from anywhere – from Sweden or Nigeria Ideas & Opportunties are everywhere – if you know where to look you can be inspired be them, learn and build on them. Examples from Korea, Nigeria, Ghana, Kenya and Egypt. With guest speaker Perihan Abou-Zei, co-founder of Qabila Media Productions and recipient of Best Female Entrepreneur in the Arab region from MIT Enterprise Forum. So where are you looking - are you harvesting the global digital opportunities?TRANSCRIPT
Webbdagarna 2014: Global opportunitiesBeata Wickbom @beataw
Long version with links and suggested reading
Companies can some from anywhere.Ideas & opportunties are everywhere.
Where are you looking?
http://www.dagensps.se/artiklar/kronikor/ulf-bergmark/2008/09/03/27138060/index.xml#sthash.pPYxP619.dpuf
Beata @beatawPerihan @perihanA
Slideshare.net/beson
http://www.businessinsider.com/a-global-social-media-census-2013-10
86% of Facebook users are
outside the US
Sources: Facebook, Socialbakers, Google, Wikipedia, Quantcast
Nearly 25% of LinkedIn users are in
India
Saudi Arabia has
most YouTube views/capita
YouTube #2
”Today, the simple truth is that great
companies can come from anywhere.”
http://www.ft.com/intl/cms/s/0/156569c4-6c06-11e3-85b1-00144feabdc0.html
17 year old Brit
launces global app in a month
http://www.theguardian.com/technology/2013/mar/25/summly-sold-yahoo-teenage-creator?guni=Article:in%20body%20link
http://www.ft.com/intl/cms/s/0/3904bc10-28d5-11e2-b92c-00144feabdc0.html#axzz2wGiY57vI
Crowdsourced traffic update
app
Emerging market
opportunities
http://www.humanipo.com/news/34013/uber-exploring-m-pesa-payment-integration-for-nairobi-service/
Global pool of great ideas
http://www.humanipo.com/news/40879/gautrain-tracking-app-unveiled/
Nov 2013
http://www.businessinsider.com/map-global-social-media-competition-2013-12#ixzz2vupXEmrD
http://online.wsj.com/news/articles/SB10001424052702304834704579405232330645204
Follow the pioneers
”Europe is a testing ground for bigger moves in
other markets”Marc Samwer
http://techcrunch.com/2013/07/16/rocket-internet-raises-500m-from-kinnevik-and-access-plans-more-e-commerce-in-emerging-markets/
http://techcrunch.com/2013/10/28/rocket-internets-marc-samwer-on-cloning-we-make-business-models-better-because-we-localize-them/
http://www.techinasia.com/flipkart-next-day-delivery/
Adopt to local user behavior
http://digitalmedia.strategyeye.com/article/pcmSk2ybwoI/2012/11/14/spotify_investor_points_to_emerging_markets_and_new_sectors_/
m-medicine
http://www.impatientoptimists.org/Posts/2013/11/How-a-Modern-Library-Keeps-Mothers-Healthy-in-Rural-Ghana
Financial services
http://www.businessweek.com/articles/2013-03-06/what-africa-can-teach-us-about-the-future-of-banking
https://www.youtube.com/watch?v=WGUpIBeDH-M
m-learning
€2 bn on home tutoring/year in Egypt*.
* Source: CAPMAS 2013
Local content is King Kong
>6#billion#hours#watched#a#month#100#hours#uploaded#every#minute#80%#of#traf<ic#from#outside#the#US#
https://www.youtube.com/watch?v=5uDU7k16tIw
The$Power$of$the$Crowd$–$The$Square$Net3lix’s$1st$Oscar$Nomination$
Beata @beatawPerihan @perihanA
Further reading
http://www.attractchina.com/blog/understanding-social-media-china/