global opportunities - beata wickbom keynote at webbdagarna 2014 (long version with links and...

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Webbdagarna 2014: Global opportunities Beata Wickbom @beataw Long version with links and suggested reading

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As global internet access has grown dramatically in recent years, global expansion is where the biggest opportunity lies. The opportunities to learn from these emerging markets & users have never been greater. In this keynote I offer perspectives on how: Companies can some from anywhere – from Sweden or Nigeria Ideas & Opportunties are everywhere – if you know where to look you can be inspired be them, learn and build on them. Examples from Korea, Nigeria, Ghana, Kenya and Egypt. With guest speaker Perihan Abou-Zei, co-founder of Qabila Media Productions and recipient of Best Female Entrepreneur in the Arab region from MIT Enterprise Forum. So where are you looking - are you harvesting the global digital opportunities?

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Page 1: Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)

Webbdagarna 2014: Global opportunitiesBeata Wickbom @beataw

Long version with links and suggested reading

Page 2: Global Opportunities - Beata Wickbom Keynote at Webbdagarna 2014 (LONG VERSION with links and suggested readings)

Companies can some from anywhere.Ideas & opportunties are everywhere.

Where are you looking?

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Beata @beatawPerihan @perihanA

Slideshare.net/beson

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86% of Facebook users are

outside the US

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Sources: Facebook, Socialbakers, Google, Wikipedia, Quantcast

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Saudi Arabia has

most YouTube views/capita

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Crowdsourced traffic update

app

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Emerging market

opportunities

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Global pool of great ideas

http://www.humanipo.com/news/40879/gautrain-tracking-app-unveiled/

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Follow the pioneers

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”Europe is a testing ground for bigger moves in

other markets”Marc Samwer

http://techcrunch.com/2013/07/16/rocket-internet-raises-500m-from-kinnevik-and-access-plans-more-e-commerce-in-emerging-markets/

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Adopt to local user behavior

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m-medicine

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Financial services

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m-learning

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€2 bn on home tutoring/year in Egypt*.

* Source: CAPMAS 2013

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Local content is King Kong

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>6#billion#hours#watched#a#month#100#hours#uploaded#every#minute#80%#of#traf<ic#from#outside#the#US#

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The$Power$of$the$Crowd$–$The$Square$Net3lix’s$1st$Oscar$Nomination$

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Beata @beatawPerihan @perihanA

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Further reading

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http://www.humanipo.com/

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http://techy-africa.com/