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SD Freelance, LLC #DancingPreachers #ChangingGuard GLOBAL INTEGRATION: SOCIAL MEDIA IN MINISTRY REV. AMINA S. McINTYRE AUGUST 3, 2012 11:45 AM DANCING PREACHERS INTERNATIONAL CONFERENCE ATLANTA HILTON HOTEL

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Page 1: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

GLOBAL INTEGRATION: SOCIAL MEDIA IN MINISTRY

REV. AMINA S. McINTYRE

AUGUST 3, 201211:45 AM

DANCING PREACHERS INTERNATIONAL CONFERENCEATLANTA HILTON HOTEL

Page 2: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

What is Social Media?

Social Media is “a category of online media where people are talking, participating, sharing, networking, and bookmarking online.”

Page 3: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

4 Types

• Social News• Social sharing• Social networking• Social Bookmarking

Page 4: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Social News

Read news stories and vote on them

Digg, Sphinn

Any major newspaper or magazine online

Page 5: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Social Sharing

Create, upload and share videos

Flickr, Pinterest, Youtube, Animoto, Paper.li

Page 6: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Social Networking

Find and connect with people

Facebook, Twitter, LinkedIn, Myspace, Ning

Page 7: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Social Bookmarking

Find and bookmark sites of interest and information of interest.

Page 8: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

How does this work for Ministry

Get the word out (IDC on Ning; Dancing Preachers)

Updates us on recent trends (sermoncentral.com)

Resources

Page 9: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Websites

Square Space

Wordpress

Google Plus Profiles

Page 10: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Facebook

Creating and maintaining a like page- Have Ustreamed webcasts- Share a Smilebox - Message fans and friends (without going over

your friend limit)

- Share articles, links, etc.

Page 11: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Linked In

If ministry is your job, market it!

LinkedIn groups

Discussion pages

Create discussions

Page 12: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Twitter

- Quick event updates- Post links (shortened)- Post quick thoughts and references- Have short conversations with people – during

service. - Post quote from sermons, dance songs and

engage others

Page 13: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Twitter

Mention other people: @aminasmcintyre

The hashtag:Make them distinctive but easy to remember#DancingPreachers #ChangingGuard

Customize- Use powerpoint to make a new background.

Page 14: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Ustream

- Live broadcasting of your work. - Have dates. - Have a channel so it can be archived

Page 15: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Paper.li

Online Newspaper- Full updates- Add videos- Add pictures and news stories

Page 16: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Blogging

Wordpress – has a built in tracker on it

Blogger – Allows more freedom – unlimited pictures and videos

Tumblr – Easiest to use.

*****

Webpages – add a page to it

Page 17: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Blogging

Subject – Why are you blogging?- Event Blogging

- Beginning, middle and end

- Weekly and Daily blogs- News only- Services/Rehearsals

Page 18: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Pinterest

Online bulletin board- Use for posting pictures of your experience- Flyers for your programs- Put them all together

Page 19: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Join.me

Online screensharing- Free bible studies or dance technique.- Has a conference call feature

Page 20: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Youtube

- Post videos of your choreography

- Create a channel for your videos

- Have people subscribe to it.

Page 21: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Social Media Strategies

It’s so much!

How do you keep it all together?

Page 22: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Social Media Managers

Sites devoted to helping you keep it all together:

Hootsuite

TweetDeck

Seemic

Page 23: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Social Media Timeline

- Be intentional- Be consistent- Have someone (or a team) working fully on it

- Social Media takes time

Page 24: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

 ALL WEEK MONDAY TUESDAYWEDNESD

AYTHURSDA

Y FRIDAY

Week of - January 30, 2012

Daily FB/Twitter/blog Updates (Content) LAUNCH!!!!!

Ning Highlights (Development)

Ustream/Webinars (Video)

IDC Conference Information (ALL)

Youtube Updates (Video)

Logo (DPTV and IDC together) (Development)

Week of - February 6, 2012

Daily FB/Twitter/blog Updates (Content)

Regional Updates - (Community)

Ning Highlights (Development)

Ustream/Webinars (Video)

IDC Conference Information (ALL)

Youtube Updates (Video)

New Website (Development)

Video Magazine (Video)

Page 25: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Contact Me

Amina S. McIntyre

S D Freelance, LLC

www.sdfreelance.squarespace.com

404-931-3307

[email protected]

Page 26: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Resources

Jones, Ron “Social Media Marketing 101, Part 1”

http://searchenginewatch.com/article/2064413/Social-Media-Marketing-101-Part-1

Ward, Susan “Social Media Definition”

http://sbinfocanada.about.com/od/socialmedia/g/socialmedia.htm

Page 27: Global Ministries

SD Freelance, LLC

#DancingPreachers#ChangingGuard

Resources

Media for Ministry

http://mediaforministry.org/social-media-guide/

Lillard, Kenneth. Social Media and Ministry