global meeting july 2015 using data for competitive edge matthew mcarthur @: [email protected]...
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GLOBAL MEETINGJuly 2015
Using Data for Competitive Edge
Matthew McArthur@: [email protected]
JobG8 2015Using Data for Competitve Edgewww.jobmarketinsights.com
GLOBAL MEETINGJuly 2015
Using Data for Competitive EdgeQuestions:
Q1. Arrange these top 3 recruiting sectors in decreasing no. of offers for Oct 15: Engineering, IT, Finance.
Q2. Name and order the top 3 recruitment agencies posting the most offers over the last 12 months?
Q3. How many offers posted in London in Q3 2015?
JobG8 2015Using Data for Competitve Edgewww.jobmarketinsights.com
1. Does data matter?
2. Have you ever asked your clients “what data would you like”?
3. Can data be misleading?
4. Do you really know who your customers are?
GLOBAL MEETINGJuly 2015
1. Does data matter?1A. DATA.
JobG8 2015Using Data for Competitve Edgewww.jobmarketinsights.com
Market Most offers in
IT
WeaknessMarket has far more offers in
IT
Q1. Arrange these top 3 recruiting sectors in decreasing no. of offers for Oct 15: Engineering, IT, Finance.A1. 1. IT, 2. Finance, 3. Engineering
GLOBAL MEETINGJuly 2015
1. Does data matter?1B. INTERPRETATION.
JobG8 2015Using Data for Competitve Edgewww.jobmarketinsights.com
Work with NONE of top companies in this sector
GLOBAL MEETINGJuly 2015
1. Does data matter?1B. INTERPRETATION.
JobG8 2015Using Data for Competitve Edgewww.jobmarketinsights.com
In fact, we have none of their offers
Great opportunity to pitch!
With data you can define intelligent strategy…
GLOBAL MEETINGJuly 2015
We asked customers: “What data would you like”
Our clients asked for a list of all their potential customers
We created Job Market Insights & Missing Advertisers...
2. Have you ever asked your clients “what data would you like”?2A. DATA.
JobG8 2015Using Data for Competitve Edgewww.jobmarketinsights.com
Q2. Name and order the top 3 recruitment agencies posting the most offers over the last 12 months?A2. 1. Hays, 2. Randstad, 3. Michael Page
GLOBAL MEETINGJuly 2015
2. Have you ever asked your clients “what data would you like”?2B. INTERPRETATION.
JobG8 2015Using Data for Competitve Edgewww.jobmarketinsights.com
Missing Advertisers could be used as a targeted prospect listExport to Excel and upload to CRM for Sales
team
Automated targeted prospecting…!
You first have to know what data is important…
GLOBAL MEETINGJuly 2015
London Berlin
3. Can data be misleading?3A. DATA.
Total Offers Q3 2015:London 707,524 job offersBerlin 158,337 job offersParis 123,903 job offers
JobG8 2015Using Data for Competitve Edgewww.jobmarketinsights.com
Paris
It appeared there were FAR MORE jobs in London
than other major EU cities
Q3. How many offers posted in London in Q3 2015?A3. 707,524
GLOBAL MEETINGJuly 2015
3. Can data be misleading?3B. INTERPRETATION.
Appears jobs not being de-duplicated correctly in London…
In reality, the labour turnover in the UK, is increasing…
Resourcing and talent planning 2015, CIPD
“Rates of labour turnover …are also high on the HR data agenda. Long-term analysis of these metrics reveals that …turnover rates are edging up as economic recovery drives a strengthening labour market.”
HR data: the top five metrics for 2015, XpertHR
JobG8 2015Using Data for Competitve Edgewww.jobmarketinsights.com
Knowledge is the key step for interpretation…
GLOBAL MEETINGJuly 2015
4. Do you really know who your customers are?4A. DATA.
JobG8 2015Using Data for Competitve Edgewww.jobmarketinsights.com
It appeared ABC weren´t sharing all offers
I thought…. Upsell opportunity…
GLOBAL MEETINGJuly 2015
4. Do you really know who your customers are?4B. INTERPRETATION.
JobG8 2015Using Data for Competitve Edgewww.jobmarketinsights.com
BUT, ABC had unlimited budget
We thought… MISTAKE in the tool??
On calling the customer, we discovered poor communication and ERROR in their
feed
Don´t assume, make sure you know…
GLOBAL MEETINGJuly 2015
JobG8 2015Using Data for Competitve Edgewww.jobmarketinsights.com
Questions:
1. Does data matter?Of course. With data you can define intelligent strategy…
2. Have you ever asked your clients “what data would you like”?You should. You first have to know what data is important…
3. Can data be misleading?Certainly. Knowledge is the key step for interpretation…
4. Do you really know who your customers are?Maybe. Don´t assume, make sure you know…
Summary
