global market for emission control catalysts

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Global Market for Emission Control Catalysts National and Regional Regulations Drive the Global Markets NBBC-39 February 2013

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Global Market for Emission Control Catalysts National and Regional Regulations Drive the Global Markets

NBBC-39

February 2013

2 NBBC-39

Research Team

Deepak Karthikeyan Senior Research Analyst

Chemicals, Materials & Foods

+91-44-66814209

[email protected]

Soundarya G Research Analyst

Chemicals & Materials

+91-44-6160 4213

[email protected]

Lead Analyst Contributing Analyst

Research Director

Dr. Leonidas Dokos Research Director

Chemicals, Materials & Foods

+44 (0)1865 398 685

[email protected]

For more information:

Jeannette Garcia Corporate Communications Associate

Chemicals & Materials

+1.210.477.8427

[email protected]

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Contents

Section Slide Numbers

Executive Summary 4

Market Overview 11

Total Emission Control Catalysts Market

• Industry Challenges 21

• External Challenges: Drivers and Restraints 26

• Forecasts and Trends 35

• Market Share and Competitive Analysis 41

CEO’s 360 Degree Perspective 49

Regional Analysis 51

Mobile Emission Control Catalysts Market 77

Stationary Emission Control Catalysts Market 126

The Last Word (Conclusions and Implications) 147

Appendix 150

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Executive Summary

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Executive Summary

Source: Frost & Sullivan analysis.

• The global emission control catalysts market is expected to reach $6,705.2 million by

2019 growing at a compound annual growth rate (CAGR) of 11.3 per cent from 2012 to

2019.

• The market is driven primarily by growth in automotive vehicle sales and tightening

regulatory trends.

• It is set to witness advancements in technology with companies striving to deliver

efficient solutions and remaining cost-competitive at the same time.

• Demand for emission control catalysts is shifting from developed to emerging

economies such as India and China, where the automotive industry is expected to

flourish.

• Johnson Matthey Plc, BASF, and Umicore group are the major participants in the

mobile segment, and Cormetech Inc. leads the stationary segment of the market.

• Companies are focusing on expansion strategies, research and development (R&D)

activities, and product customization to retain and increase market share.

• The mobile emission control catalysts segment is the largest and accounts for 82.0 per

cent of the total market revenue.

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Executive Summary (continued)

Source: Frost & Sullivan analysis.

• The mobile emission control catalysts segment is expected to grow at a CAGR of 11.0

per cent through 2019.

• The emission control catalysts market for diesel engines is gaining momentum with the

emergence of heavy-duty diesel vehicle regulations. Hence, companies are beginning to

focus on diesel engines to gain a competitive position in the market.

• The stationary emission control catalysts segment constitutes 18.0 per cent of the total

emission control catalysts market. Power plants, gas turbines, and industrial processing

units are the major end users.

• This segment is expected to witness faster growth with a CAGR of 12.7 per cent through

2019. The stationary emission control catalysts segment was worth $1,206.3 million in

2012 and is expected to grow to $2,788.5 million by 2019.

• Both mobile and stationary emission control catalysts are highly consolidated, with the

top three participants accounting for 79.8 per cent and 73.5 per cent of the market,

respectively.

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Compound

Annual Growth

Rate

11.3%

(CAGR, 2012–2019)

Market

Concentration

69.5%

(% of market share held by top

3 companies)

Executive Summary—Market Engineering Measurements

Market Stage

Growth

Market Revenue

$6,705.2M

(2012)

Market Size for

Last Year of Study

Period

$14,229.0M

(2019)

Base Year Market

Growth Rate

0.6%

Customer Price

Sensitivity

6

(scale: 1 [low] to 10 [high])

Degree of

Technical Change

8

(scale: 1 [low] to 10 [high])

Total Emission Control Catalysts Market: Global, 2012

Market Overview

For a tabular version, click here. Stable Increasing Decreasing

Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan analysis.

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Replacement

Rate

3-5 years (average period of

replacement of catalysts

formulation)

Number of

Competitors

20-25

(active market competitors in

base year)

Executive Summary—Market Engineering Measurements

(continued)

Competitor Overview

Stable Increasing Decreasing Note: All figures are rounded. The base year is 2012.

Source: Frost & Sullivan analysis.

Total Addressable Market

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Executive Summary—CEO’s Perspective

2 Companies are expanding globally to

efficiently tap growth markets in

developing countries.

3

Catalysts manufacturers should work

closely with original equipment

manufacturers (OEMs) to achieve cost

minimization and improve system

performance.

1

Technology innovation at the substrate,

wash-coat, and product level is critical

to reduce platinum group metal (PGM)

consumption without compromising on

efficiency.

Source: Frost & Sullivan analysis.

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Executive Summary—CEO’s Perspective (continued)

4

Global companies will partner with

small and niche participants to expand

their product portfolio and increase

their presence in developing markets.

5

Vertical market integration and the

outsourcing of production activities to

low-cost regions will enable companies

to be cost-competitive.

Source: Frost & Sullivan analysis.

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Market Overview

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Market Overview—Introduction

• Emission reduction from automotive and stationary engines has been one of the top priorities for

countries around the world.

• Apart from carbon dioxide (CO2) and water, which are by-products of fuel combustion in

automotive and stationary engines, carbon monoxide (CO), hydrocarbons (HC), oxides of nitrogen

(NOx), and other particulate matter are produced due to incomplete combustion of fuel.

• The concentration and quantities of pollutants vary with the type of engine, fuel, and operating

conditions.

• The market for emission control catalysts has evolved since the 1970s, when the Clear Air Act was

introduced in the US to control emissions form automotive sources.

• The market has been continuously growing with the on-going regulatory trends.

• The growth of the market is further driven by the corresponding growth in the automotive and

power plant segments.

Market Segments CAGR (%)

Mobile Emission Control Catalysts Segment 11.0

Stationary Emission Control Catalysts Segment 12.7

Total Emission Control Catalysts Market: CAGR for Mobile and Stationary Segments, Global, 2012

Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan analysis.

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Market Overview—Introduction (continued)

Source: Frost & Sullivan analysis.

Mobile Emission Control Technologies Stationary Emission Control Technologies

Operate at high temperature ranges

Operate at comparatively lower temperatures

Catalytic converters have space limitations, as

they have to be installed in automobile engines

No space constraint

Technologies for diesel and gasoline engines are

standardized and require lesser modification for

specific applications

It is a project-driven business dealing with power

plants and gas turbines and requires a high level

of customization

Catalysts manufacturers work closely with OEMs

in choice of substrates, chemistries, and

technologies used in the catalytic converter

Catalysts manufacturers have more freedom in

designing and engineering processes

Short development time

Longer development time

There are significant differences in catering to the mobile and stationary segments. Some of the key areas

where the two segments contrast each other are as follows.

Total Emission Control Catalysts Market: Contrast between Mobile and Stationary Emission Control

Technologies, Global, 2012

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Market Overview—Definitions

• The study examines the market for emission control catalysts under two broad segments:

o Mobile emission control catalysts

o Stationary emission control catalysts

• The unit shipments and revenue of the catalysts formulation include only those of the

chemistries and exclude revenues from wash-coats, substrates, and other parts of the

catalytic converters.

• The catalysts formulation is either a single metal or a combination of active metals that

include platinum, palladium, rhodium, vanadium, and zeolites. Supporting and stabilizing

agents such as oxides of tungsten, titanium ,and molybdenum are excluded from the

revenue.

• Unit shipments are represented in kilograms, and the revenue is expressed in $ million.

The price of the catalysts are represented as the average price per kilogram of the

catalysts.

• The study discusses the unit shipments and revenue for the mobile application segment.

Source: Frost & Sullivan analysis.

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Research Objective and Scope—Segments Covered

Source: Frost & Sullivan analysis.

Mobile

Applications

Stationary

Applications

Include on-road vehicles such as passenger cars, trucks,

and buses and exclude off-road vehicles such as

construction machinery, material handling, mining, and

marine applications

Power plants, chemical and industrial processes, gas

turbines

Gasoline

engines

Diesel

engines

Geographic Coverage North America, Europe, APAC, and Rest of the World (ROW)

Base Year 2012

Study Period 2009–2019

Note: The stationary segment discusses only revenue of the catalysts formulation.

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Market Overview—Key Questions This Study Will Answer

Is the market growing, how long will it continue to grow, and at what rate?

What are the key dynamics impacting the growth of the market?

What are the regulatory trends in the market?

What is the competitive scenario in the market? How is it expected to change in the future?

Which segments are poised to grow in the future?

Source: Frost & Sullivan analysis.

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Market Overview—Segmentation

Emission Control Catalysts for Stationary Engines 18.0%

Emission Control Catalysts for

Mobile Engines 82.0%

Per Cent Sales Breakdown Total Emission Control Catalysts Market: Global, 2012

Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan analysis.

Key Takeaway: The growth of the mobile segment is driven by automotive sales, and

that of the stationary segment is driven by the increasing demand for power.

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Total Emission Control Catalysts Market—Technology

Overview

Source: Frost & Sullivan analysis.

Two- and Three-way Catalysts

• Two-way catalysts are used to eliminate CO and HC emissions.

• Three-way catalysts are the main source for controlling emissions from gasoline engines.

• These catalysts convert CO and HC into CO2 and water NOx to nitrogen in tandem.

• Gasoline engines predominantly have oxidation taking place, as NOx

emissions are minimal.

• Three-way catalysts are the most popular emission control technologies for gasoline engines and have been widely used across all geographies.

Diesel Oxidation Catalysts (DOC)

• Diesel emissions have a higher oxygen content that makes three-way catalysts less efficient.

• Apart from CO and HC conversions into CO2 and water, diesel oxidation catalysts eliminate the diesel particulate matter by oxidizing the hydrocarbons that usually get adsorbed in the carbon particles.

• DOCs are used in conjunction with diesel particulate filters (DPF), SCR and NOx adsorbers to enhance the NOx conversion levels.

Selective Catalytic Reduction (SCR)

• The technology involves ammonia as a reductant to eliminate NOx in an oxidizing atmosphere and allowing the selective reduction of NOx

over the oxidation of ammonia itself.

• Originally designed for stationary applications such as power plants, marine applications, and other stationary diesel engines, the SCR technology has gained momentum and is now being deployed even in light and heavy duty diesel engines.

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Total Emission Control Catalysts Market—Technology

Overview (continued)

Source: Frost & Sullivan analysis.

Oxidation Catalysts

• These are the original auto catalysts that convert CO and HC into CO2 and water. They have lost popularity with the introduction of three-way catalysts that have the additional capability to perform reduction simultaneously. Oxidation catalysts are being used in areas with less stringent regulatory requirements.

NOx Adsorbers

• NOx adsorbers, also known as Lean NOx Traps (LNT), are used to enhance the conversion of NOx to nitrogen.

• When NO is converted into NO2 in a three-way catalyses, the NO2 is allowed to be adsorbed by a material such as alkali and alkaline earth metals that can store the NO2 by forming stable nitrates.

• The NOx is regenerated by creating a rich condition through the injection of small amounts of fuel.

• These are typically operated at high temperatures, where the use of precious metals is difficult.

Lean De NOx Catalysts

• These are also known as hydrocarbon SCR, which involve hydrocarbons to reduce NOx to nitrogen in an SCR technology.

• The hydrocarbon required is either consumed from the exhaust itself or by injecting small quantities of the fuel.

• Lean DeNOx catalysts offer the advantage of not requiring an additional reductant to be attached, while their efficiency compared to the ammonia SCR is still being questioned.

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Total Emission Control Catalysts Market—Regulatory

Overview

North America

Mobile: CARB,

Tier I-IV,

Stationary:

NSPS, NESHAP

Europe

Mobile: Euro 1 to 6

Stationary:

Gothenburg

Protocol

India

Mobile: Bharat

Stage II-IV

Stationary: US

Tier 1 and EU

stage II

China

Mobile: China III-V

Stationary: China

Tier I and II

Source: Frost & Sullivan analysis.

Brazil

Mobile: PROCONVE L4-L6

PROCONVE P5-P7

Stationary: Sao Paulo

Guidelines

Australia

Mobile: ADR79/01–ADR79/05,

ADR80/00–ADR80/03

Stationary: State-level

Regulations