global health final
TRANSCRIPT
About Me
Twitter: mojo_girl
librarian, mom, social media,
information literacy, edupunk,
educational technology,
author, subcultures, chronic
overtweeter
http://www.csulb.edu/~ttravis
Tiffini Travis
Global Health Communication
There is a clause in the
healthcare bill that allows
the government to
monitor the sale of Gold
Objectives
Defining Health Information
Literacy
What types of communication tools
are your patients using?
How can you harness social media to control the
messages?
Health
Information Literacy
Health Literacy Skills
locating health information
evaluating information for credibility and quality
analyzing relative risks and benefits
calculating dosages
interpreting test results
Adults have basic or below basic
skills for dealing with health material
Vulnerable Populations
Minority populations
Elderly (age 65+)
Immigrant populations
Low income
People with chronic mental and/or physical
health conditions
Changing Nature of
Communication
Traditional communicationFlyers
Phone Calls
Website
Medical Staff
Newsletters
Community Groups
Communication
Now
Apps
SMS
Instant Messaging
Who connects Online•
•67% of whites and 56% of African-
Americans are broadband users
56%of adult Americans have accessed the
internet by wireless means, such as using
a laptop, mobile device, game console, or
MP3 player.
2010
Mobile Device Use2009
Digital Divide
iPhones, android, blackberry, HTC, iPod touch, Zune
Smart devices
of Americans
owned Smart
Phones
December 2009
African Americans are
most active users of
mobile Internet
15% in 2006
41% 70+ use online
entertainment
technologies
42%
Iphone
75 percent had fallen asleep with their iPhone in the bed with them
24 percent said that the iPhone felt like part of them, an extension of their brain or being.
69 percent said that they were more likely to forget their wallet than their iPhone.
41 percent said losing it
would be a tragedy.
“Of course I love you
just not more than….”
74 percent said that when they got their iPhone it
made them feel cool.
Only 9 percent admitted to
patting their phone.
Only 8 percent admitted to
formulating the thought, "My iPod is
jealous of my iPhone.”
30 percent said that the iPhone was a doorway
into the world.
5805health, medical and fitness
apps in AppStore
50% medical reference
Going Mobile?What information to include?
What design works?
Who are you designing for?
Medical Mobile
Epocrates.com
PubMed Mobile
Eat This Not That
Text4Baby.orgText 511411
Free messages every week with health
information about your pregnancy
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Dissecting a Fan PagePeople can post to the wall
Administrators can post to the wall
Insights give
demographic data
Impressions are the
number of times a
post is viewed by
your fans
People join when they “like” a page
Which is a student more
likely to “like”?
Sexually transmitted diseases
I don’t ever want to get…
LA public health teen site
OR…
Facebook Communication
Information
Publicity
Daily health tips
Is the number one source of instant
information
# Hashtags group tweets
Frequently link to
full news stories
Twitter Communication
Daily health information
Time sensitive alerts
Current articles
Preventions
Quick facts
The Future?
Paperless
Kindles
Ipads
Nooks
Brochures
Color handouts
Videos
User generated content
The Future?
QR Codes
QR Codes
Business Applications
Promotional Applications
Quick Response Codes
The Future?
Remote doctor visits
Virtual patient records
Continuing Education
On site reporting
Privacy
Misinformation
Liability
Digital divide
Your population
Issues
to
consider
Professional
development
Monitoring conferences
Staying abreast of user trends
Keeping track of new technologies
Keeping track of medical information
Virtual Version of this presentation
http://muchied.blogspot.com/
The slide presentation and virtual versions of
the handout will be placed here
8/28/20088/28/20088/28/20088/28/2008
8/28/20088/28/20088/28/20088/28/2008
• Tiffini Travis [email protected]
• Yahoo/MSN IM: csulb_librarian AOL/GoogleTalk: csulblibrarian