global food trends –influencing future product development -pam yates

2014 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel

GLOBAL FOOD TRENDS INFLUENCING FUTURE PRODUCT DEVELOPMENT MAY 2014

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OVERVIEW

BIG STORIES 2013 NATURALNESS HIGH PROTEIN

LOOKING FORWARD

TODAYS PRESENTATION

INGREDIENTS ARE A KEY FEATURE NEW INNOVATION

Food fads are driven by restaurants, celebrity chefs, cooking shows and celebrity endorsement

In 2013 Kale, quinoa, and chia ... Greek yoghurt featuring as a ingredient in dips, bicsuits and spread Coconut water phenomenon increased the profile of coconut palm sugar,

coconut oil and revitalise coconut milk

Company:PepsiCoBrand:Quaker Harvest QuinoaQuaker Harvest Quinoa Yogurt, Fruit & Nut Granola Bars are wholegrain snack bars made with quinoa, oats, wheat, brown rice and dried fruits, with a yogurt topping. This product retails in a 175g recyclable pack of 5 x 35g bars. (ID: 2304561)CanadaFeb 2014

Company:Abbott Laboratories Brand:Abbott Zone Perfect Abbott Zone Perfect Barra de Granola con Yogurt Griego y Chocolate (Greek Yogurt and Chocolate Nutrition Bars) are new to the range. These bars have been made with Greek yogurt and other natural flavors, feature 3g fiber, 12g protein, and have been kosher certified. This product retails in a 540g pack containing 12 x 45g bars. (ID: 2299612)

Mexico Jan 2014

Company:Pureharvest Brand:Pure Harvest Organic Pure Harvest Organic Coco Quench Coconut Milk is a full-flavoured non-dairy milk made with organic coconuts. The 100% natural recipe is said to combine the full health benefits of the coconut with organic brown rice. The healthy fat and minerals in coconut milk are matched with the sweetness and complex carbohydrates of rice milk, and it provides calcium, protein, and a number of other nutrients including lauric acid, which is known to have many health benefits. The milk is suitable for use as a See more (ID: 2162253)

Australia Aug 2013

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Rice bran oil Buffalo berries Freekah Hemp seeds L-theanine

L-tryptophan Ornitine Omega 7

Fermented Sprouted Foam Slow processed Green unripe

What's next for ingredients?

What compounds?

How will ingredients be processed?

WHATS NEXT?

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Big Stories 2013 - Naturalness

5

Natural sweeteners

Natural energy sources

Natural colours

NATURALNESS AND FREE-FROM CLAIMS TOP GLOBAL INGREDIENT-RELATED TRENDS

FOOD SCANDALS HAVE FUELLED AN INCREASE IN FREE-FROM CLAIMS

Top 5 ingredient-related claims on food and drink launches, China, 2012-2013

PROVENANCE STORY PROVIDES ACCESS TO LIVE INFORMATION via SCANNABLE CODES

John West August 2013

Spain 213 g, 5.94

WUHAN BUTCHER CURES BACON HOMEMADE??

Source: http://shanghaiist.com/tags/airpocalypse

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Emmi Yogourtpur (Switzerland) Only 3 ingredients: yogurt, fruit and

sugar

KEEP IT SIMPLE TO CONVERT HOME-MADE FOOD USERS

That's It Apple + Mango Fruit Bar (US) Made with one apple and one mango

Company:Ssial Food

Brand:Ssial Food

Ssial Food Vegetable Rice Ring Cereal is made with 100% Korean rice, vegetables, sea salt with added honey and sugar cane instead of sugar to provide a healthier cereal for children. This good quality cereal contains nine vitamins, iron and zinc for a well balanced nutrition and also contains astragalus membranaceus, licorice and red ginseng. The product contains less sodium than conventional cereals and is retailed in a 400g pack. (ID: 2092265)

South Korea Jun 2013 Breakfast Cereals Cold Cereals

NATURAL ORIGIN SWEETENER CONTINUE TO GROW AND BE CALLED OUT ON FRONT OF PACK

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Andechser Natur Stevia Yogurt (France)

Organic stevia and cane sugar

NATURAL SWEETENERS TEAM UP WITH OTHER SWEETENERS

Gaosi biscuits (China) Oats and Coarse Grains Digestive

Cookies with Xylitol

Company:Geng Yun Bai Nian Brand:Gaosi Gaosi Yan Mai Cu Liang Xiao Hua Bing (Oats and Coarse Grains Digestive Cookies with Xylitol) contain added oats and are rich in dietary fiber. This premium product is free from cane sugar and retails in a 320g pack. (ID: 2323166)

USE OF NATURAL COLOURED INGREDIENTS TO CREATE THE PERCEPTION OF HEALTH SUCH AS AN ANTIOXIDANT EFFECT

http://foodanddrink.mintel.com/foodscience/18370

Consumer attitudes towards artificial colours continue to be discoloured by poor publicity about artificial colours coupled the overriding trend of naturalness. This has led to food and drink launches with natural colours overtaking food and drink launches with artificial colours. More recently, some foods have used purple fruit and vegetables, promoting their natural antioxidant content, anthocyanin. Other products include red fruits that are associated with superfruits and green fruit and vegetables, such as spirulina. The approval this year of spirulina in the US as a natural colouring for use in confectionary products (candy and chewing gums) could further increase its use as a natural colour, especially in blue confectionary. Notable changes to natural blue colouring include Nestl Smarties in Europe.

Record ID 2078723 Vietnam May 2013Jelly Belly Beanaturals Super Fruit Jelly Beans feature cranberry, blueberry, pomegranate, acai berry and barbados cherry flavours. The product contains no artificial colours or flavours and retails in a 90g pack. cranberry puree, acerola cherry juice concentrate, colours (anthocyanins, natural colour pigments from (apple colour, purple carrot colour, hibiscus colour, black carrot colour, black currant colour)), blueberry puree, pomegranate juice concentrate, cherry juice concentrate,

Record ID 2153990 Denmark Aug 2013Arla Bubble Latte Granatble & Jordbr (Pomegranate Flavoured Milk Drink with Strawberries Bubbles) is a low fat, fresh and funky drink with three different fruit flavours, some bubbles and fruit in the middle. The product has been made with natural ingredients, and retails in a pack containing 330g of milk drink, and 40g of strawberry bubbles. The pack features Facebook address

Record ID 2133819 Indo 2013Maxi Mixed Roots Rosemary Garlic Flavoured Mixed Chips are a mix of fresh purple and orange sweet potatoes and taro. This all natural snack is rich in antioxidant and vitamin E, contains 0g of trans fat and 30% less fat than potato chips. Taro is said to be rich in minerals while sweet potatoes are rich in vitamin A, vitamin C and other vitamins and minerals. The product retails in an 80g pack.

NATURAL ENERGY TEAMS UP WITH INGREDIENTS WITH INTRINSIC HEALTH BENEFITS SUCH AS SUPERFRUITS HIGH IN ANTIOXIDANTS

Tropicana Energy, UK

a natural extract from the guarana berry and naturally sourced caffeine

Rich in B3, B5 and B6 to reduce tiredness and fatigue

Company:Tropicana Brand:Tropicana Energy Tropicana Energy Raspberry & Blackcurrant with Blackberry Energy Drink is a blend of delicious fruit juices with a natural extract from the guarana berry and naturally sourced caffeine. This product is high in caffeine that helps improve alertness and concentration, and is also rich in vitamins C, B3, B5, and B6, which contribute to the reduction of tiredness and fatigue. It provides one of the five-a-day, contains no added sugar, colours or preservatives, and retails in a recyclable pack containing 3 x 150ml recyclable bottles. (ID: 2258679) guarana extract (guarana extract (0.07%), naturally sourced caffeine (0.06%)), UK Dec 2013

BIG PLAYERS INVEST IN RESEARCH INTO TRADITIONAL HERBS FOR ENERGY, BEAUTY AND HEALTH BENEFITS

Coca-Cola Beauty-Oriented Tea developed in collaboration with Kusuri Nihondo, a Herbal Medicine Salons Company

Nestl Health Sciences have formed a 50/50 JV with Chi-Med Nutrition Science Partners.

PepsiCo new patent using TCM ingredients for energy

Coca-Cola Karada Meguricha Beauty-Oriented Tea (Japan)

Source: Mintel GNPD, Mintel Food and Drink

Elderly people who consume the wolfberry fruit in a milk-based formula may strengthen their ability to fight certain infections, according to a new study by Nestl.

Coca-Cola and Sanofi attempt to bring Eastern beauty drink trend to the Westhttp://foodanddrink.mintel.com/casestudy/12550

http://usa.chinadaily.com.cn/business/2013-02/20/content_16238951.htm

GSK said innovative TCM is an important part of the company's R&D in China, with a strategy of integrating the existing TCM knowledge of diseases with modern drug discovery technology and clinical trial methodology.

At the end of 2011, Hutchison MediPharma Ltd- a subsidiary of Chi-Med - reached an agreement with international drugmaker AstraZeneca PLC for global licensing, co-development and commercialization of Volitinib, a TCM extract that halts the progress of breast and lung cancer. Under the terms of the agreement, development costs for Volitinib in China will be shared between the two sides, with Hutchison MediPharma continuing to lead the development in China. AstraZeneca will lead and pay for the development for the rest of the world.

In addition to creating partnerships, many international pharmaceutical companies have chosen to cooperate with Chinese academic research institutes, given the local partners' rich resources of talent, basic research and academic expertise.

France's largest drug maker, Sanofi-Aventis SA, has worked with the Hong Kong University of Science and Technology to develop modern versions of traditional Chinese medicines to treat chronic diseases such as diabetes and cancer.

GSK has also established partnerships with academic bodies and TCM experts in China. "We are developing novel therapeutic TCM mixtures as prescription medicines through innovative extraction methods and combinations, and we use clinical data/evidence to differentiate from existing TCM products on the market," said Zang Jingwu, senior vice-president and head of GSK R&D China.

Novartis set up a six-year research partnership with the Shanghai Institute of Materia Medica in 2009 to identify and test the pharmacological properties of some traditional medicines.

The Shanghai institute is a unit under the Chinese Academy of Sciences and currently the largest natural-herb research base in the nation. A series of multinationals, including Johnson & Johnson Pharmaceuticals and MSD - known as Merck & Co in the United States and Canada - have established R&D cooperation agreement with the institute.

Company:Coca-ColaBrand:Coca-Cola Karada MegurichaCoca-Cola Karada Meguricha Beauty-Oriented Tea is now available with a newly designed 410ml pack. This product is aimed at women looking for beauty from within. The tea is developed in collaboration with Kusuri Nihondo, a Herbal Medicine Salons Company, and is formulated with nine oriental ingredients claimed to boost circulation and metabolism. It consists of a blend of four tea leave varieties: refreshing oolong; pu erh; green; and yellow. Launched on May 14, 2012 with a RRP of 147 yen. Also available in the following packs: 280ml PET (120 yen); 1L PET (210 yen); 1.25L PET (208 yen); and 2L PET (326 yen). (ID: 1808691)

oolong tea, green tea, houttuynia cordata, sasa veitchii, duzhong leaf, pu erh black tea, lotus leaves, yellow tea, Chinese wolfberries, satsuma orange peel, crataegus cuneata, ginseng, reishi mushrooms, vitamin C

ENERGY CATEGORY EXPANSION

Candy with Liquid Centre

Vietnam

Frozen

Australia

Ice Cream

South Korea

Yogurt

Japan

Corn Snacks

Australia

Jack'n Jill Dynamite Energy Keo Tang Luc Co Nhan (Energy Candy) features a strawberry flavour and a mixed fruit filling. The candy is said to enhance mental alertness, improve concentration and help improve athletic performance. The product is retailed in a 120g pack. (ID: 2005088)

Lavelee Double Energy Ice Cream contains 300mg taurine and 200g of vitamin C. This HACCP certified product retails in an 85ml pack. (ID: 2069748)

Homer Hudson PHD Guarana + Taurine Frozen Energy Drink is formulated with advanced energy boosting smart ingredients and nutritional co-factors for periods of increased mental exertion and exhausting physical demands. This product retails in a 100ml pack. (ID: 1740339)

CC's Cheese Energy Flavoured Corn Chips are loaded with energy as it contains guarana and ginseng. This product has no added colours and contains caffeine from guarana extract. It retails in a 90g pack. (ID: 1681006)

Meiji Energy Yogurt is formulated with added vitamin B1 and B6 to help produce energy from carbohydrate and milk protein. This FNFC product (Food with Nutritional Functional Claim) also contains royal jelly and has an energy drink flavour. It is targeted primarily at men in their 20s to 30s and retails in a 180g pot featuring packaging designs of the recently released American movie Marvel Avengers Assemble. Launched on August 14, 2012 with a RRP of 120 yen. (ID: 1874254)

2013 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.

Big Stories 2013 : High Protein

US LEADS HIGH PROTEIN TREND WITH OTHER MARKETS STARTING TO FOLLOW

GREEK YOGHURT TREND DRIVES HIGH PROTEIN CLAIMS

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Fuller for longer are benefits consumers can understand they resonate well with consumers

Kellogg's Special K Protein Wheat, Rice & Soy Flakes Cereal to satisfy hunger for longer (US)

HIGH PROTEIN FOR ALL OCCASION BREAKFAST TO DINNER

Source: Mintel GNPD

M&S Fuller Longer Chicken & Chilli Prawn Pad Thai, high in protein,

contains balanced carbohydrates (UK)

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Milk is a good drink to have during and after exercise (% consumers agreeing), 2013

Consumed within 30 minutes following endurance training Consume after sports

Gainomax Recovery Long Distance Flavoured Milk Drink

High in protein and carbohydrates. Contains salt for

rehydration (Sweden, 2012)

Meiji Sports Milk 80% more protein than regular milk

10.5g protein/100mL (Japan, 2013)

MILK AS A SPORTS DRINK

37

49 52 45

Germany France Italy Spain

Source: Mintel GNPD

The biggest reason consumers drink milk is for its nutritional profile - protein, vitamin D, and calcium. Company:Meiji

Brand:Meiji

Meiji Sports Milk is now available in a 200ml pack. It is a low-fat dairy drink that contains 80% more milk protein compared to regular milk per 100kcal and BCAA amino acids. It has a fresh taste and is designed to be consumed after sports activities. Launched on July 15, 2013 with an RRP of 115 yen. (ID: 2144613)

Japan Aug 2013

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DAIRY BRANDS COMMUNICATE ON THEIR NATURAL PROTEIN CONTENT TO ENGAGE WITH MEN

The 2012 top-selling* new product in the US ($284m

sales) ran a campaign featured in Men's Health magazine

Build muscles, burns fat, improve digestion, improve complexion,

improve male reproductive function, normalize sex hormones, raise libido,

lower cholesterol

- Contains 40% more protein than other chocolate milks

- Shoot down hunger fast - Strapline: the manly chocolate milk

for men with added man.

Dannons Oikos (US) Powerful Yogurt (US) Arla Wing-Co (UK)

* According to IRI's annual poll of the best-performing lines Source: Mintel GNPD

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Good opportunities for high protein snacks in China

Meat snacks Bean & Rice Chip Nuts

PROTEIN INVADES OTHER SNACKING PRODUCTS

Chilli Bean Curd

L

averstoke Park Farm Beef Biltong contains high protein and satisfies hunger (UK)

Company:Bai Wei Lin Brand:Bai Wei Lin / Baiweilin Bai Wei Lin / Baiweilin Pao Jiao Wei Lao Dou Dou Gan (Pickled Chilli Flavoured Dried Bean Curd) is processed according to a red cooking technique. According to the manufacturer, soybean is high in protein. This snack is rich in dietary fiber and is said to be aromatic, mellow and delicious. The product retails in a 90g pack. (ID: 2309504)

China Feb 2014

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Aging populations continues to age, so issues such as sarcopenia (muscle wastage and loss of strength) will be major issues to address

.

Migros Actilife Protein Vital Drink supports normal muscle mass and

bone function (Switz)

Nestl Health Science Boost Chocolate Nutrition Bars

contain 11g of protein to help maintain muscle (US)

Wasa Fit & Vital Protein Crispbread helps to maintain muscle mass &

normal bones (Germany)

PROTEIN FOR OLDER CONSUMERS

Source: Mintel GNPD

One clearly beneficial aspect of protein - its ability to help us maintain lean muscle mass as we age - is not something manufacturers are really spelling out in marketing messages, perhaps because they dont want to start talking about sarcopenia or old people,

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High protein products in China are being marketed as general health that good for you rather than mentioned specific function

High Protein Soybean Drink for Women (China) (ID: 2289935)

Spicy Hand Shredded Donkey Meat (China) (ID: 2287169)

High Protein Nutritious Drink (China) (ID: 2260685)

PRODUCTS CLAIMING HIGH PROTEIN IN CHINA

Source: Mintel GNPD

Zhiren Gao Dan Bai Nv Ren Dou Jiang (High Protein Soybean Drink for Women) has been repackaged and is now available in a newly designed 218g pack containing individual sachets. It is made with quality GMO-free soybeans and contains calcium. According to the manufacturer, 99% calcium can be found in bones and teeth, and another 1% calcium works together with vitamin D and hormone to maintain normal blood coagulation levels, heart beat activity and muscle contraction. This drink is said to be smooth, delicate, and aromatic. (ID: 2289935)

Rui Sai / Raise Shou Si Xiang La Lv Rou (Spicy Hand Shredded Donkey Meat) is made with free range donkey and processed using a modern technique. According to the manufacturer, donkey meat helps nourish blood, and is high in protein and low in fat. This snack claims to be aromatic, non-greasy and tender. The product retails in a 150g pack.(ID: 2287169)

Shuang Qi Gao Dan Bai Ying Yang Su (High Protein Nutritious Drink) contains vitamins (D, A, B1 and B2), and trace elements, such as calcium, iron and zinc. It is low in fat and free from cholesterol and saturated fatty acids. According to the manufacturer, protein provides the body with amino acids, and aids in repairing, formation and growth of cells. This drink contains xylitol and isomalt-oligosaccharide as sugar substitutes. The product is said to quickly replenish nutrients to the body and retails in a 240g carton containing 24 x 10g sachets.(ID: 2260685)

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IN ASIA BEAUTY FOODS MOVE INTO RTD WILL OTHER REGIONS ADOPT THIS TREND?

Unif Vegetable and Fruit Juice (Malaysia)

Collagen 300mg and vitamins B1, B2, D, C and E

Source: Mintel GNPD

Fix Youth Activating Dietary supplement (US)

Contains no collagen but choline-stabilised orthosilicic acid (ch-OSA) that claims to regenerate collagen

24% growth in beauty drinks last

year

24% INCREASE IN BEAUTY FOOD/DRINK IN APAC March 2012-Feb 2013

Fix Youth Activating Acai Raspberry Flavored Hair, Skin, Nails Dietary Supplement is claimed to reduce fine lines and wrinkles, strengthen and thicken hair, improve skin elasticity and strengthen nails. It contains other natural flavors and clinically proven ch-OSA to regenerate collagen, which is essential for beautiful skin, hair and nails as well as healthy bones and joints, and restore the body's condition of youth. It does not contain juice and it retails in a 16-fl. oz. bottle. Also available is Orange Pineapple Flavored Hair, Skin, Nails Dietary Supplement.Record ID 1922523

Raise a glass for younger looking skin:http://foodanddrink.mintel.com/foodscience/16272

Dole Juice Up Inner Beauty Pineapple Lychee Juice Drink with Pycnogenol is a blend of the sweet taste of pineapple and the exotic flavor of lychee combined with Pycnogenol, an antioxidant that helps maintain skin elasticity and smoothness, for beautiful glowing skin. The drink is rich in vitamin C, a nutrient that helps strengthen the immune system. The product retails in a 240ml recyclable pack, which contains 13mg of Pycnogenol. (ID: 1942868) Nov 2012

Company:Uni-PresidentBrand:Uni-President Unif All You NeedUni-President Unif All You Need 100% Mixed Vegetable and Fruit Juice with Berries contains collagen 300mg and vitamins B1, B2, and D, and is high in vitamins C and E. According to the manufacturer, collagen is a protein in connective tissues found in skin, bones and muscles; vitamin C enhances absorption of iron from non meat products; and vitamin E protect cells in the body. This halal certified product is free from sweetener, preservatives or artificial colourings. It retails in a 300ml pack. (ID: 2081364)MalaysiaMay 2013

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Source:

BB Tea

Germans belief in herbal remedies extend to beauty

Mintel GNPD

Kusmi Tea BB Detox Green Tea, with Mat and Grapefruit Blend, claimed to be perfect for beautiful skin (Germany)

http://foodanddrink.mintel.com/categories/tea-malt-and-other-hot-drinks/monthly/2013/09/

Company:Kusmi TeaBrand:Kusmi TeaKusmi Tea BB Detox Green Tea, Mat and Grapefruit Blend is now available. This beauty beverage with green tea, mate and a hint of grapefruit is perfect for a beautiful skin. This delicious blend may be enjoyed hot or iced at any time of day. It retails in 125g and 250g packs. The product was on display at the Anuga 2013 Trade Show in Cologne, Germany. (ID: 2213875)GermanyOct 2013

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Collagen Hyaluronic acid Antioxidants

o Vitamin C o Super fruits

Acai Pomegranate Grape seed

KEY INGREDIENTS

EMERGING INGREDIENTS

BEAUTY INGREDIENTS MAKING A SPLASH IN DRINKS

Astaxanthin Lactic acid Ornithine Sea buckthorn Maritime pine

bark L-glutathione Coffee fruit Mangosteen

(Garcina)

Combined with teas, fruit and soy based beverage

Source: Mintel GNPD

BEAUTY LEVERAGES PROVENANCE STORY FOR NATURAL POSITIONING

Innisfree green tea seed cream Moisturising + anti-oxidant

effect Source: http://global.innisfree.co.kr

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Since 2012, the market for FOSHU drinks has been escalating with

the debut of a fat-absorbing cola and fat-

burning coffee beverages

.

Carnitine Tea Catechin

Aquarius Zero with Carnitine Coca Cola (Japan)

Zero calorie sports drink featuring carnitine which is said to help burn

fat.

Ginger and Lemon Sport Drink Kao (Japan)

FOSHU certified ginger & lemon sports drink featuring tea catechins

said to reduce body fat when consumed regularly.

JAPAN LEADS INNOVATIONS IN SLIMMING AND FAT BURNING BEVERAGES

In 2012, both Kirin and Suntory launched weight loss colas, which utilise indigestible dextrin as the active ingredient. In April 2012, Kirin launched its FOSHU status Mets Cola, billed as the worlds first weight loss cola. The indigestible dextrin in Mets Cola restricts the bodys ability to absorb fat whilst eating. The product is targeted at 30 year old males and suggests that if they are to have a burger and a coke, it had better be a Mets Cola. The implication is that consuming Mets Cola with a fatty meal will actually mitigate the negative effects of the excess fat. Suntory followed suit and launched a weight loss cola in October 2012, Pepsi Special

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Suntory, Tea+Plus Original Oolong Tea (Thailand)

Suntory, Tokucha (Japan)

Featured patented OTPP

FOSHU certificed with polyphenol (Quercetin glycoside) claimed to activate an enzyme that breaks

down fat

POLYPHENOLS THE FOCUS NEW RECENT LAUNCHES FOCUSED ON REDUCING FAT FROM APPLE AND TEA FIGHT FAT

Source: Mintel GNPD

Record ID 2188086 Thailand Sept 2013Suntory Tea+Plus Original Oolong Tea features patented OTPP, which is polymerized polyphenol extracted from natural oolong tea. it contains no preservatives or artificial colours and is suitable for jain vegetarians. The product retails in a recyclable 500ml bottle.

Record ID 2226802 Japan Nov 2013Suntory Ryokucha Yemon Tokucha (Tokutei Hokenyo Shokuhin) (Foshu Green Tea) is a Foshu-certified RTD green tea that contains a polyphenol (Quercetin glycoside) known to activate an enzyme that breaks down fat. It was found that through continued consumption, it can help reduce body fat. While being a Foshu-certified product, it offers the aromatic authentic taste of green tea created using select domestic tea leaves. This product retails in a 500ml PET bottle. Launched on October 1, 2013 with an RRP of 179 yen.

Some of the well-recognised polyphenols include resveratrol, a polyphenol concentrated in the skin of red grapes and grape seed extract, which contains resveratrol and a host of other active nutrients. The polyphenol compounds found in green tea, namely catechins and quercetin are also among the familiar polyphenol ingredients. Looking at the top polyphenol ingredients used in functional products reveals that a lot of them are used to colour or flavour products, including vanillin used to create vanilla flavours, while black and purple carrot extract naturally colour products or provide a source of vegetable extract. The table below lists the top ten polyphenols.

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WHAT DOES IT ALL MEAN

Focus on natural ingredients especially those with intrinsic natural health benefits

Natural colours linked to natural sources - superfood Highlight natural sweeteners Utilise natural energy sources and TCM

Protein trend will develop more outside US and beyond dairy

Protein benefits resonates well with most consumers and will extend beyond muscle training to weight management Seniors will be the next target for protein claims

Looking forward - ingredients to watch are

Beauty ingredients Slimming ingredients catechins and polyphenols

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2014 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel

Tel Email

Pam Yates Research Manager Platforms APAC +86 (21) 6032 7360

[email protected]

For full presentation please visit:

china.mintel.com/FBIF2014

GLOBAL FOOD TRENDSTODAYS PRESENTATIONINGREDIENTS ARE A KEY FEATURE NEW INNOVATION 4Big Stories 2013 - NaturalnessNATURALNESS AND FREE-FROM CLAIMS TOP GLOBAL INGREDIENT-RELATED TRENDSFOOD SCANDALS HAVE FUELLED AN INCREASE IN FREE-FROM CLAIMS 8WUHAN BUTCHER CURES BACON HOMEMADE?? 10NATURAL ORIGIN SWEETENER CONTINUE TO GROW AND BE CALLED OUT ON FRONT OF PACK 12USE OF NATURAL COLOURED INGREDIENTS TO CREATE THE PERCEPTION OF HEALTH SUCH AS AN ANTIOXIDANT EFFECTNATURAL ENERGY TEAMS UP WITH INGREDIENTS WITH INTRINSIC HEALTH BENEFITS SUCH AS SUPERFRUITS HIGH IN ANTIOXIDANTSBIG PLAYERS INVEST IN RESEARCH INTO TRADITIONAL HERBS FOR ENERGY, BEAUTY AND HEALTH BENEFITS 16Big Stories 2013 : High Protein US LEADS HIGH PROTEIN TREND WITH OTHER MARKETS STARTING TO FOLLOWGREEK YOGHURT TREND DRIVES HIGH PROTEIN CLAIMSHIGH PROTEIN FOR ALL OCCASION BREAKFAST TO DINNER MILK AS A SPORTS DRINK DAIRY BRANDS COMMUNICATE ON THEIR NATURAL PROTEIN CONTENT TO ENGAGE WITH MEN 23PROTEIN FOR OLDER CONSUMERSPRODUCTS CLAIMING HIGH PROTEIN IN CHINALooking Forward 27BB Tea 29BEAUTY LEVERAGES PROVENANCE STORY FOR NATURAL POSITIONING 31POLYPHENOLS THE FOCUS NEW RECENT LAUNCHES FOCUSED ON REDUCING FAT FROM APPLE AND TEA FIGHT FATWHAT DOES IT ALL MEANPam Yates