Preparing An Action Plan for

Global Expansion

June 29, 2011

To reach $1 trillion by 2013To reach $1 trillion by 2013US 12.4% growth annually to $235BUS 12.4% growth annually to $235BEurope 13.2 % annually to $283BEurope 13.2 % annually to $283BAsia 25.7% annually to $323BAsia 25.7% annually to $323BRest of the World 29.7% annually to Rest of the World 29.7% annually to

$121B$121B

– – Goldman SachsGoldman Sachs

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Be sure that language and copy you are Be sure that language and copy you are using is relevant to local marketusing is relevant to local marketSweater, pullover, jumperSweater, pullover, jumperBoy shorts, cullottesBoy shorts, cullottesUse Google searches per country to gauge Use Google searches per country to gauge

common usagecommon usage

Make sure sizes are translated to local Make sure sizes are translated to local sizessizesProvide measurements in both metrics Provide measurements in both metrics

inches or centimetersinches or centimetersProvide detailed size informationProvide detailed size informationSome populations are larger than othersSome populations are larger than others

Your Site

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Are your email addresses segmented by Are your email addresses segmented by country?country?

Are you tailoring your marketing Are you tailoring your marketing calendar to relevant local holidays and calendar to relevant local holidays and shopping occasions?shopping occasions?

Are they filtered by culture and religious Are they filtered by culture and religious affiliations?affiliations?

Are you capturing historical data?Are you capturing historical data?Purchasing historyPurchasing historyFavorite itemsFavorite itemsClickstreamClickstreamProfilesProfiles

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US, Japan, S. Africa, Australia, US, Japan, S. Africa, Australia, Ireland - May 13Ireland - May 13

France - May 27France - May 27

Thailand – August 12Thailand – August 12

Mexico – May 10Mexico – May 10

UK – March 18UK – March 18

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SeptemberSeptemberUSA, China, Iran, Mexico, Russia, USA, China, Iran, Mexico, Russia,

most of EUmost of EU

January - Australia, Brazil, January - Australia, Brazil, NigeriaNigeria

February - Costa RicaFebruary - Costa Rica

March – S. KoreaMarch – S. Korea

April - JapanApril - Japan

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Are you customizing your home pages per Are you customizing your home pages per region?region?WeatherWeatherTrendsTrendsPopularityPopularity

Are you personalizing Are you personalizing merchandise/inventory?merchandise/inventory?Would you allow customers into your Would you allow customers into your

warehouse to find current and old warehouse to find current and old merchandise themselves?merchandise themselves?

Simplify the search process and provide Simplify the search process and provide what they want immediatelywhat they want immediately

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Notes:

Show site; Talk about what you built; what is unique. Also talk about your value add services. Not just a website for fashion but also includes merchandising, marketing support etc.ss

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cecilia@styletrek.com

Twitter @ceciliany @styletrekkersTwitter @ceciliany @styletrekkers

Facebook.com/styletrekFacebook.com/styletrek

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