DEMAND FOR VIRTUAL REALITY, AUGMENTED REALITY and MIXED REALITY CONTENT IS ALREADY EXPLODING: Commercial Success Requires a Scaleable Infrastructure to Drive Audience Engagement and Manage Business Processes.

Patents pending. Copyright 2016 Furious M All Rights Reserved

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VIRTUAL REALITY, AUGMENTED REALITY AND MIXED REALITY (VR/AR-Mixed Reality)

REVOLUTIONARY CHANGE REQUIRES CONSIDERABLE INVESTMENT

• Commercial Success for VR/AR-Mixed Reality is proving to be extremely complex.

• The ecosystem is still evolving and presents a confusing array of options and overlapping solutions for developers.

• Advancing VR/AR-Mixed Reality requires an optimized go-to-market strategy platformed on a scaleable infrastructure to drive audience engagement and manage business processes.

ACCORDING TO VRFUND’S AUGUST SURVEY: VR, AR and MIXED REALITY LANDSCAPE

THE ECOSYSTEM IS ALREADY TOO COMPLEX

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INTEGRATING VR/AR-MIXED REALITY CONTENT INTO THE ECOSYSTEM

• PROMOTIONAL SERVICES/STRATEGIES: SOCIAL NETWORKS, MULTI-LEVEL MARKETING (TRANSMEDIA)

• SEAMLESS TRANSACTION, BUSINESS MANAGEMENT

• ANALYTICS AND CLOSED LOOP FEEDBACK

VIRTUAL REALITY, AUGMENTED REALITY and MIXED REALITY (VR/AR-MIXED REALITY)

BEST PRACTICE - STRATEGIES FOR SUCCESS

PRODUCTION PLATFORM, DISTRIBUTION, AUDIENCE ENGAGEMENT, BUSINESS PROCESS

END TO END LIFECYCLE MANAGEMENT DEVELOP PRODUCE DISTRIBUTE ENGAGE

Enable producers to develop, plan and budget for VR and multi-level entertainment. Use multi-format

digital content from project inception to generate interest and

reach target audience.

Drive the entire collaborate-to-create production cycle using our Studio in the Cloud application

suite. Create Smarter Content and VR. Streamline workflow process

from camera to VFX to post.

Distribute content segments and completed VR entertainment titles

to global audience on device of choice. Manage IP Rights

licensing and settlement. Provide marketing incentives to further

drive VR adoption.

Engage and interact with interested viewers via social media. Build VR audience.

Orchestrate content delivery. Capture viewing behavior.

Promote. Create fans. Generate revenue.

MULTI-LEVELMEDIAPLAN

MULTI-FORMATPRODUCTION

MULTI-LEVELMEDIA

LAUNCH

MULTI-FORMATASSET

DISTRIBUTION

RETAIL PERSONALIZED

EXPERIENCE

DATAAGGREGATION

VIEWER TO CONSUMER

CONVERSIONANALYSIS

CALIBRATERELEASE

PLAN

MULTI-LEVEL CAMPAIGN, BRANDING AND COMMERCIALIZATION

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Architecture

CREATING STORY-WORLDS for VR/AR-MIXED REALITY CONTENT

Pre Producton

Middleware SOA P2P Security

Connectors

ScriptTimelineStoryboardPreViz

Film scannersDigital aquisiton

Scene Construction Media DeliveryLive Action Performance CaptureGeometry captureVFXScene assembly

DevicesLocationsPersonalization

Applications

Portal

Access Administration

Compute

AnalyticsHubsETL

Storage

Workflow

IngestProductionData

VR/AR - MIXED REALITY CROSS PLATFORM STRATEGY:

USE MIXED REALITY PROMOTION

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MOBILE VR APP

3rd Party Platforms

STORY, PRE-PROD, VR

SOCIAL INFLUENCERS INTEGRATED PLATFORM

PODCAST

CHARACTERPODCAST

FEATUREFILM

WEBISODES

ARCONTENT

STRATEGIC GAME

VRCONTENT

STORYCONTENT

DRIVING VR/AR - MIXED REALITY DISCOVERY

TARGETED PROMOTION, USER, ENGAGEMENT

HIGH-QUALITY VR/AR - MIXED REALITY GLOBAL-SCALE MOBILE DISTRIBUTION

EXAMPLE STRATEGIES: FESTIVAL DIGITAL-MOBILE IS INTUITIVE, AND THERE ARE LOTS OF HIGH-END PHONES

FESTIVAL PROMOTION

VR PRODUCTION

DIGITAL PROMOTION

FESTIVAL EXHIBITION

DISTRIBUTION

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DEFROST; DIRECTED BY ACCLAIMED DIRECTOR RANDAL KLEISER PRODUCED BY TANNA FREDERICK, FERAL DOG PRODUCTIONS 2016

PERSONALIZED PROGRAMMING

AUDIENCEENGAGEMENTDEMOGRAPHIC, GEOGRAPHIC, PSYCHOMETRIC TARGETING

Drive Omni-Platform Multi-format Publishing/Distribution

DATA AGGREGATIONCapture Data from Omni-Platform Audience Engagement

ANALYTICS MEASUREMENTUnderstand, Interpret, Predict, Glean Insight from Media Brands

LISTEN TO AUDIENCE BEHAVIORLearn Behavior - Target and Re-Calibrate, Generate Fans

DRIVE AUDIENCE ENGAGEMENT & MONETIZE VIEWINGEngage - Capture Followers - Monetize Viewing

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• Dashboard & Metrics

VR DATA FOR DIRECTORS, PRODUCERS… PRODUCTION ANALYTICS

11DEFROST; DIRECTED BY ACCLAIMED DIRECTOR RANDAL KLEISER PRODUCED BY TANNA FREDERICK, FERAL DOG PRODUCTIONS 2016

VR/AR-MIXED REALITY Lifecycle Management

daniel.kenyon@furiousm.net

CONTACT: DANIEL KENYON 1.415 269-3000

Proprietary 2016 Furious M

We help develop, produce and distribute VR/AR-MIXED REALITY immersive experiences. Our patent pending platform enables scalable promotion of high quality VR/AR-MIXED REALITY, designed, written and scientifically engineered to deliver quality immersive experiences that put the viewer inside of the story - for mobile, tethered and stand-alone VR/AR-MIXED REALITY.

• AUDIENCE ENGAGEMENT WITH CONTEXTUAL EXPERIENCE ORCHESTRATION • ASSET LIFECYCLE and BUSINESS MANAGEMENT