global business outlook survey of senior executives 2013-2014, new report launched
TRANSCRIPT
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Global Business Outlook Survey
of Senior Executives 2013-
2014
Category : Business & Government
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Introduction to Report
Launch Date: July 29, 2013
Number of Pages: 126
Geography Coverage: Global
Available Format: PDF
Price For Single User License: USD 2,000
Price For Site License: USD 4,000
Price For Global User License: USD 6,000
Delivery Time: Within 24 Hours (During Working Days)
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About the Report
This report provides data and analysis on category-level spending outlooks, budgets, supplier selection criteria, business challenges, and investment opportunities of senior level executives. Furthermore it provides the current size of the marketing and advertising budgets and how spending will change, providing insight into global marketing behavior; it also identifies future growth, key consumer trends, MandA, and e-procurement across various industries.
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Research Findings
Cost and demand pressures
Repayment of debt
Potential need to meet new compliance procedures
An analysis of revenue growth expectations by senior level respondents reveals that 55% are 'more optimistic' about their company's revenue growth in 2013.
Senior level respondents identified 'focus sales efforts on generating new business', 'trial new and innovative products in the market' and 'focus sales efforts on existing markets' as key areas where companies intend to change strategies.
Survey results show that, senior level respondents identified the US, Singapore, Taiwan and Hong Kong and Canada to offer the highest growth potential among developed countries in 2013-2014.
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Key Market Issues
China, Brazil, India and the Middle East are the important emerging markets to offer growth in 2013.
'Market uncertainty', 'responding to pricing pressure' and 'cost containment' remain the leading business concerns for 2013.
Overall, for 2013, the average size of the annual procurement budget identified by senior level executives across industries is projected at US$81 million, while the annual marketing budget is identified at US$2 million.
'Competitor and market intelligence research' and 'customer intelligence and analytics' were identified as the marketing and sales solutions most expected to be invested during 2013.
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Topics Covered in Report
1. Global Industry Dynamics - Senior Level Respondents
2. Global Market Growth Outlook - Senior Level Respondents
3. Threats and Opportunities - Global Senior Level Respondents
4. Global Buyer Expenditure Activity - Senior Level Respondents
5. Global Procurement Behaviors and Strategies- Senior Level Respondents
6. Global Suppliers' Marketing Expenditure Activity - Senior Level Respondents
7. Global Marketing and Sales Behaviors and Strategies - Senior Level Respondents
For more details regarding Report coverage see the last slide
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Company Coverage (Partial List)
For more details regarding company coverage and TOC see the last slide
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