ConferenCe: 8-9 nOVEMBEr 2010Post-ConferenCe sessIons: 10 nOVEMBEr 2O10Venue: HiltOn HOtEl, SingapOrE

For enquiries and registration: Call (65) 6536 8676 or (65) 6536 8437 or visit us at www.abf-asia.com

EnjOy

10% grOup

DiSCOunt FOr

3 Or MOrE

DElEgatES!

Sign up nOw FOr tHiS EVEnt OF tHE yEar!

BrandGlobal

ManageMent

trends and best practices in building a brand Design and packaging considerations Foreign brands vs asian brands advertising and promotions in the brand building process Crisis management

improving and re-inventing brands Brand loyalty Online branding, social media, mass media and prospects for brands CSr and brand identity Branding and Kpis

unlOCK tHE SECrEtS OF BranDing SuCCESS

17 world-classspeakers

18 powerful and inspiring presentations

2 days of in-depth knowledge, winning

formulas and marketing strategies

16 hours of networking and business

opportunities

2 cutting-edge post-conference

sessions

COMBinE CrEatiVE MarKEting SKillS witH prOVEn BranD DEVElOpMEnt StratEgiES

tranSFOrMing tHE wayS COMpaniES

BuilD anD SuStain grEat BranDS

Paul Loizsenior Global Brand

ManagerunilEVEr

Memey Mendoza Community Partnerships

senior ManagerSMart

COMMuniCatiOnS, pHilippinES

Ben oxfordnational sales and Marketing Manager

gEOgrapHE EntErpriSE

trutz Winterex-Marketing Director

MalaysiapHilip MOrriS intErnatiOnal

Jonathan BonseyManaging DirectorBOnSEy DESign partnErSHip

Adrian Ang Business DirectoraDVantagE SEO

sanjay rainasr. Vice President -Group

Marketing aStrO tV MalaySia

eka BudhimanMarketing support

Managerpt Sinar SOSrO

inDOnESia

Peter Pekexecutive Chairman BranD MErCatuS

santosh Kattiregional Brand Manager - Marketing & Innovation,

oral CareprOCtEr & gaMBlE

Alexandre Almedo Co-founder & Ceo

EyEKa aSia paCiFiC

Kim Chun-WeifounderuKulElE

David AnsettCreator of Brands

truly DEEply auStralia

Winnie PuaManaging PartnerantiCS@play

Mark GrudzinskiManaging Director

and founder purplE

shauna Li roolvinkCeo

BranDHuB

jOin BranD MarKEtErS, SpECialiStS anD tHOugHt lEaDErS

unriVallED BuSinESS OppOrtunitiES

OrganiSED By: SuppOrting OrganiSatiOnS:

sPeCIAL DIsCount to MeMBers

OFFiCial MEDia partnErS:

OFFiCial SEarCH MarKEting partnEr:

8:00 reGIstrAtIon AnD MornInG Coffee

9:00 CHairpErSOn’S OpEning rEMarKS Kim Chun-Wei founder ukulele

9:15 glOBal trEnDS in tHE ViSual languagE OF BranDS trends in the visual language of brand identity are driven by

many factors from the ‘me-too-ism’ of designers and their clients mimicking the visual language of market leaders, to new and emerging trends such as ‘sustainability’ that draw a similar and en-mass visual response from designers all over the world. understanding when to leverage and when to avoid these trends in visual brand communication is critical to every brand manager.

• Leveraging global trends in brand design • Global branding • Authenticity • Interesting trends • trends in type design • trends in brand colour David Ansett, Creator of Brands, truly Deeply, australia Dave Ansett is a co-founder and the Creative Chairman of truly Deeply

Brand Consultants. He has advised and continues to work with many of Australia’s leading public and private organisations on brand identity and communication related matters. David has judged a host of design awards and regularly speaks on matters of design and brand. He has lectured in design studies at the swinburne national school of Design and written on the subject of brand design for marketing publications and on-line brand and design sites around the globe. this year David published the research report; Global trends in the Visual Language of Brands.

10:00 StratEgiC BranDing anD tHE pOwEr OF aSpiratiOnS • the starting point of a strong brand: the right target market • Core functional and emotion imagery • Developing a brand development roadmap: vertical and

horizontal branding Paul Loiz, senior Global Brand Manager, unilever Paul Loiz has a six-year holistic experience in consumer, customer and

shopper marketing functions from strategy development, innovation design to deployment, leading best practice roll-out of men’s hair care innovation and activation for unilever globally. Paul has a strong global marketing experience in driving growth across emerging and developed countries, strong local operational skills and deep knowledge of the Philippines and China markets.

10:45 MornInG refresHMents AnD netWorKInG oPPortunItIes

11:15 BuSinESS inSigHtS On inDOnESian MarKEt’S CurrEnt StrugglE BEtwEEn SOSrO BranD OF tEa anD COCa COla’S tEa prODuCt

teh Botol sosro has effortlessly continued to conquer the beverage world, gripping around 70 percent of the noncarbonated soft drinks market. the company, located in

For enquiries and registration: Call (65) 6536 8676 or (65) 6536 8437 or visit us at www.abf-asia.com

east Jakarta, has to date produced the first glass-bottled tea in Indonesia, the first of its kind in the world.

eka Budhiman, Marketing support Manager pt Sinar Sosro indonesia eka Budhiman is a Marketing Professional with more than 12 years of

working experiences in Indonesia and singapore and within diverse industry experiences of Hospitality, engineering Products (Bearings, steam turbine), security Glass film, Power tools, Beverages and others.

12:00 SiMpliCity BranDing: HOw BranDS gO tHrOugH EVOlutiOn OF CHangE, grOwtH anD tranSFOrMatiOn

• simplicity of brand representation to increase market share • What can be done to simplify your brand? • What does it mean to the customer? • Is it difficult for them to use or understand? • Identifying factors that stand in the way of efficacy

Kim Chun-Wei, founder, ukulele Kim Chun-wei was appointed Chief Judge of the singapore Promising Brand

Awards in 2005. With ukulele as the Award’s official strategic partner, he helmed the judging panel, and was instrumental in leading the prestigious award in its formation years across 2005 to 2007, to where sPBA is today. His contributions has set the benchmark for some of the nation’s most successful and notable brands. With over 20 years of experience in strategic branding and design, Kim’s intricate understanding of branding in Asia has led ukulele to win close to 200 awards in the us, uK, HongKong and singapore. He has sat in many advisory boards and served businesses across major industry segments. Clients include Duke-nus Graduate Medical school, national Library Board, Goodrich Global, ParkHotel Group, national Arts Council, Pteris Global, singapore Airport terminal services, Health Promotion Board, amongst others. Kim is instrumental to the singapore business community as a champion of internationalising asian brands. Besides being invited to speak in major branding forums and symposiums, he has been interviewed by both local and regional media such as Channel newsAsia, MoneyMind, the Business times, Lianhe Zaobao etc.

12:45 LunCH

2:00 glOBaliSatiOn OF lOCal BranDS • Consumer perception of local vs global brands • Marketing trends driving brands in a globalised world • Continuous branding reinvention • Brand strategies across multiple societies • Brandarchitecture:doesonesizefitall?

Jonathan Bonsey, Managing Director, Bonsey Design partnership Jonathan Bonsey has over 20 years of brand and strategy development and

design experience in Asia, europe and the us. After 5 years as Managing Director at Addison Design in singapore, and 3 years in san francisco, Jonathan branched out to set up Bonsey Design in 1993, and has championed his team towardsawardwinningdesignsacrosstheAsiaPacific.AsPrincipalofthefirm,he is responsible for the supervision of the company’s various clients, including many aspects of a project’s creative direction and strategic development. He is one of Asia’s most experienced design consultants and is an active speaker and contributor to the development of branding and strategy in Asia. He is also an active Committee Member for the Design Association of singapore.

2:45 unDErStanDing tHE iMpaCt OF aDVErtiSing anD priCE On BranD Equity

• Advertising and promotions • Driving brand messages in brand building process • Dealing with budget cut in advertising and promotions santosh Katti, regional Brand Manager - Marketing &

Innovation, oral Care, procter & gamble

3:30 Afternoon refresHMents AnD netWorKInG oPPortunItIes

4:00 rE-inVEnting innOVatiOn tHrOugH SOCial CO-CrEatiOn • Why brands should leverage social technologies to re-

invent innovation? • Make social co-creation part of your brand’s innovation • successful social co-creation requires a real-time planning • Case study of Procter & Gamble and renault Alexandre Almedo, Co-founder & Ceo, Eyeka asia pacific Alexandre Almedo connects brands with 95,000 creators to co-create authentic

content, co-innovates new products and drives consumer engagement on social media networks. Key clients include: Chanel, Coca-Cola, P&G, HP, Piaget, sony and standard Chartered Bank. Alexandre has 9 years of experience in the new media industry. He was previously the Managing Director APAC of streamezzo, PacketVideo network solutions out of China, Malaysia and singapore.

Day 1: 8 nOVEMBEr 2010, Monday

BranD StratEgy

BranD BuilDing

BranD pOSitiOning

8:30 MornInG Coffee

9:00 CHairpErSOn’S OpEning rEMarKS Ben oxford national sales and Marketing Manager geographe Enterprise

9:15 gEOgrapHE EntErpriSES pty ltD – “SurViVing anD prOSpEring tHrOugH tHE gFC anD BEyOnD witH tHE DriVing OF BranD ManagEMEnt tHrOugH uSing innOVatiOn anD BESt praCtiCE”

• the approach and channels activated • the partnerships and infrastructure activated • technological applications used and built on • Branding strategy implemented and subsequent loyalties

introduced (CrM) • original Innovation and work practice to ensure viability • Communicating the messages with potency and success Ben oxford, national sales and Marketing Manager geographe Enterprise Ben oxford has over 15 years experience in senior management and over a

decade’s experience in sales, operations and Marketing Management. He is the current national sales and Marketing Manager for Geographe enterprises Pty Ltd.,a large Australian based, international manufacturing, engineering supply company for fleet parts and services to the mining, earthmoving and resources sector. Ben also works as a part time Director of PHCs. He was also the former International Director of Marketing and Communications for the CCMA (APAC). He has achieved best practice awards across the contact centre and customer service industry at state, national and international levels (AtA; CsC; CCW;). Currently holds three degrees including a Master of education (Leadership).

10:00 OnlinE BranDing, SOCial MEDia, anD tHE prOSpECtS FOr BranDS

• Why personal branding? • Why social media? • the economy of reputation • Discover new ideas • Demonstrate competence, experience, online activities

and contributions • Be reachable sanjay raina, sr. Vice President -Group Marketing astro tV Malaysia

4:45 tHE CHanging rOlE OF aDVErtiSing anD prOMOtiOnS in tHE BranD BuilDing prOCESS

• Managing brands through positioning, advertisement and promotion

• Brand building and website promotion • understanding the impact of advertising and price on

brand equity • Creating brand icons that convey specific message to the

consumer • rolling out a marketing campaign MoDerAtor: Kim Chun-Wei, founder, ukulele PAneLIsts: David Ansett, Creator of Brands, truly Deeply, australia

Alexandre Almedo, Co-founder & Ceo, Eyeka asia pacific

eka Budhiman, Marketing support Manager pt Sinar Sosro indonesia

5:30 EnD OF Day OnE

sanjay raina has been primarily into sales and marketing for about 15 years that spans across sectors like Consumer durables, entertainment, non-fiction television, newspapers, news television and Pay tV. In 2006, he took up an International assignment with Astro television, one of the largest pay tV broadcasters in the south east Asian region. the assignment commenced with setting up a kids’ channel namely Astro Ceria. this role included complete channel roll out, P&L responsibility, Programming, on air Promotions, Content Planning, Branding and Marketing and recruitment of talent.

10:45 MornInG refresHMents AnD netWorKInG oPPortunItIes

11:15 SEM & SEO: an iMpOrtant pillar in BranD ManagEMEnt

• What is seM and seo? • How seM/seo compliments traditional media? • How seM/seo integrates into the consumer buying

cycle? • What really is seo? the myth and facts • What does seo entail? • Case study Adrian Ang, Business Director, adVantage SEO Adrian Ang founded AdVantage seo, with a group of online marketing

practitioners who collectively have over 20 years of online marketing experience. Individually, Adrian has been in the online advertising industry for 10 years, even before the “Dot com” era started in singapore. His past work with Zed Digital, singapore Press Holdings (Asiaone), Blu Inc, Yellow Pages (Internet) and reeds elsevier (Kompass) had also helped him amass a wide ranging digital advertising experience. More recently, with Adrian’s leadership, AdVantage seo had been appointed the strategic seo Agency for starcom for its nippon Paint account after astounding success from its earlier seo campaigns.

12:00 BuilDing BranD lOyalty FOr yOur prODuCt Peter Pek, executive Chairman, Brand Mercatus Business times calls him a “Branding Guru”, and the Malay Mail hails him as

“Asia’s leading brand strategist”. Peter Pek is a corporate leader and judge on Malaysia’s top rating english language corporate reality television series the firm on ntv7, and was host of Brand Malaysia with Peter Pek on radio24 on 93.9fM. educated in Australia, Peter was formerly based in London for nearly 10 years, where he produced work for numerous global branding and advertising agencies. Peter is credited for bringing the superbrands project to Malaysia and was the publisher and co-editor of superbrands Malaysia’s first book project in the country. He currently heads the Malaysian operations of the uK branding agency, Brand Mercatus.

12:45 LunCH

2:00 BuilDing yOur pOrtFOliO tHrOugH COMpany FOCuS anD SupEriOr targEting

• setting the direction • Building sustainable growth • segmentation and targeting • Consumer conversion model trutz Winter, ex-Marketing Director Malaysia philip Morris international trutz Winter specializes in International fMCG marketing, building sustainable

portfolio growth in challenging markets. After starting his career in perfumery, trutz had been working with Philip Morris International for 18 years, where he held marketing positions across numerous markets. He travelled to most east european countries before moving to russia establishing Marlboro as a strong icon. He finally came to Asia via Korea where he successfully participated in rebuilding the company’s portfolio. trutz left his position of Marketing Director with Philip Morris Malaysia and is now developing his own business ventures.

2:45 BranD rEputatiOn riSK ManagEMEnt • understand the value of your brand • Identify and assess the potential areas of reputation risk

for your brand • Develop staff communications and training programs

tailored to minimise risk • Develop monitoring and reporting channels to identify

risks shauna Li roolvink, founder & Ceo, BrandHub

For enquiries and registration: Call (65) 6536 8676 or (65) 6536 8437 or visit us at www.abf-asia.com

Day 2: 9 nOVEMBEr 2010, Tuesday

BranD ManagEMEnt

CuStOMEr-FOCuSED BranDing

BranD lEaDErSHip

panEl DiSCuSSiOn

shauna Li roolvink is the founder & Ceo of BrandHub, a strategic brand consultancy focused on developing and nurturing global Asian brands. BrandHub’s clients include singtel, Certis CIsCo, national Library Board, nus school of Business, senoko Power, International enterprise singapore, national Heritage Board, and Malaysian Agrifood Corporation. shauna has conducted brand training/facilitation workshops and seminars for unilever (Japan and Vietnam), Civil service College, Ministry of education, Housing Development Board, Ministry of Manpower, Bank negara Malaysia, Multimedia Development Corporation, and International enterprise singapore and sPrInG singapore. she is also a frequent speaker on branding/marketing conferences throughout Asia for various organisations such as Ministry of trade & Industry in Indonesia & Vietnam, China Communist Youth League, Chosun Ilbo Asian Leadership Conference (Korea). shauna obtained her MBA from the Anderson Graduate school of Management at uCLA and a Bs in Business Administration from university of southern California.

3:30 DEVElOping anD iMplEMEnting a COrpOratE StratEgy tHat CrEatES gOODwill anD CrEDiBility

• Crisis management in brand marketing • Identifying potential risks with a brand threat audit • Developing strategies to minimise threats • Building a crisis management strategy • Creating a team, an infrastructure, a process and a plan

to respond to crisis • restoring a brand Winnie Pua, Managing Partner, antics@play

4:15 Afternoon refresHMents AnD netWorKInG oPPortunItIes

4:45 BrEaKing traDitiOnS: aDDing a BranD aDVOCaCy tO tHE MarKEting MiX

• Why is there a need to develop a deeper connection with the consumer?

• Advocacy marketing: A new approach to Csr • Integrating the 3 C’s of Csr into your brand’s

communications plan • Case study on livelihood advocacy of a telco brand Memey Mendoza, Community Partnerships senior Manager Smart Communications philippines Memey Mendoza is currently the senior Manager for Community Building

and Livelihood for smart Communications Inc., the Philippines’ leading telecommunications Company. she had 13 years experience in sales, trade Marketing and Marketing with multinationals, before shifting to a career in Public Affairs. she now champions poverty alleviation thru sustainable livelihood for Base of the Pyramid Communities, working with other stakeholders to perfect livelihood models. she is concurrently a Board Member and founding Partner of rags 2 riches Inc. she is also a core trainer for Gawad Kalinga’s Center for social Innovations, tasked to provide capability training on social entrepreneurship to community leaders and other partners.

5:30 wHat arE tHE KEy pErFOrManCE inDiCatOrS (Kpis) tO traCK BranDing EFFECtiVEnESS?

• How to measure the success of your branding efforts? • show how by keeping small promises through marketing

– build your long term brand. • Measures how well a given brand expression will work

across media, across cultural boundaries, and across message types

MoDerAtor: Ben oxford, national sales and Marketing Manager geographe Enterprise

PAneLIsts: Winnie Pua, Managing Partner, antics@play

trutz Winter, ex-Marketing Director Malaysia philip Morris international

sanjay raina, sr. Vice President - Group Marketing astro tV Malaysia

6:15 EnD OF COnFErEnCE

panEl DiSCuSSiOn

For enquiries and registration: Call (65) 6536 8676 or (65) 6536 8437 or visit us at www.abf-asia.com

SESSiOn OBjECtiVES anD OutlinES

Your people need to enthusiastically encapsulate the spirit of your brand in everything they say and do. the Internal Branding workshop will enable participants to decide how Internal Branding can most effectively help them achieve this in their organisation.

Participants will brainstorm ideas and develop solutions using Purple’s Internal Branding process. this will begin with a clear definition of their brand and setting out the objectives for their projects. each organisation will have subtly different requirements from an Internal Branding project. the workshop will balance the need for participants to develop ideas together while having sufficient time to tailor-make a solution for their company.

Purple will offer all participants complimentary online support for 2 weeks after the workshop to ensure that participants can make full use of what they learn.

Participants will:

• identify precisely how they can use internal Branding in their organisation to improve the effectiveness of their brand.

• Clarify precisely how their brand is currently defined.

• Define the scope of the project - including both brand alignment and brand advocacy components.

• write a Brand internalisation plan which will include clear objectives and methodology as well as the development of ideas for content and a project plan for implementation. this will include defining the most appropriate audience groups and the most effective way of involving and engaging them.

workshop timetable: registration starts at 8:30 am; Workshop commences at 9:00am and concludes at 5:00pm. Workshop materials, lunch and refreshments will be provided.

1-Day pOSt-COnFErEnCE SESSiOnS10 november 2010 Wednesday

SEparatEly

BOOKaBlE!

SESSiOn a (9:00am-12:30pm)

“intErnal BranDing – aDDing a CruCial DiMEnSiOn tO yOur BranD”

Led by Mark Grudzinski, Managing Director and founder, purple

aBOut yOur SESSiOn lEaDEr

Mark grudzinski started his career in the uK where he worked in a number of marketing positions before setting up his own consultancy to serve clients ranging from Hilton Hotels and Qantas Airways to At&t and Virgin Atlantic. ten years ago he moved to Asia and set up Purple strategic Insight in singapore to focus on strategic branding.

Purple’s projects have taken Mark to Indonesia, Malaysia, the Philippines, China, thailand and India. Asian clients have included a number of the region’s top mobile phone operators (DiGi and Celcom in Malayasia, smart in the Philippines, and excelcom and Axis in Indonesia) as well as hotel groups like ritz Carlton and InterContinental. Purple’s services cover strategic planning as well as brand implementation – particularly Brand Alignment and Internalisation.

SESSiOn OBjECtiVES anD OutlinES

80% of new products launched failed within the first 2-3 years. How do you minimise the rate of failure for your new brand? BrandHub will share the new brand development process along with successful case studies in Asia such as insing.com (internet), Paiola (papaya), redrock (beer), Areca (furniture), etc.

this session aims to provide a unique and accessible marketing platform to make your brand creation a success. this will focus on the following:

• Brand insight • Brand strategy • Brand naming• Concept testing • Case studies • Brand development

SESSiOn B (1:30pm – 5:00pm)

“nEw BranD CrEatiOn – MaKing it a SuCCESS”Led by shauna Li roolvink, founder & Ceo, BrandHub

aBOut yOur SESSiOn lEaDEr

Shauna li roolvink is the founder & Ceo of BrandHub, a strategic brand consultancy focused on developing and nurturing global Asian brands. BrandHub’s clients include singtel, Certis CIsCo, national Library Board, nus school of Business, senoko Power, International enterprise singapore, national Heritage Board, and

Malaysian Agrifood Corporation. shauna has conducted brand training/facilitation workshops and seminars for unilever (Japan and Vietnam), Civil service College, Ministry of education, Housing Development Board, Ministry of Manpower, Bank negara Malaysia, Multimedia Development Corporation, and International enterprise singapore and sPrInG singapore. she is also a frequent speaker on branding/marketing conferences throughout Asia for various organisations such as Ministry of trade & Industry in Indonesia & Vietnam, China Communist Youth League, Chosun Ilbo Asian Leadership Conference (Korea). shauna obtained her MBA from the Anderson Graduate school of Management at uCLA and a Bs in Business Administration from university of southern California.

lunCH

For enquiries and registration: Call (65) 6536 8676 or (65) 6536 8437 or visit us at www.abf-asia.com

SpOnSOrSHip anD EXHiBitiOn OppOrtunitiESthis high profile event provides your company with the unique opportunity to capture the interest and influence the decisions of a highly targeted audience. Capitalise on this ideal platform to market your services and form strategic relationships through networking. sponsorship and exhibition options include:

l Luncheon l Cocktail reception l Documentation l table-top Display l Promotional Materials

For enquiries, call rejoy penacerrada at (65) 6536 8676 or Email: rejoy.penacerrada@abf-asia.com

CEOs Vice presidents Directors Senior ExecutivesManagers Senior ManagersBrand ConsultantsMarketing Communications ConsultantsSoftware Vendors who are responsible for:

Branding Corporate Communications public relations CSr Marketing Marketing Communications advertising product Development r&D process improvement Design innovation Business Development Market research from across all

industries, including public Sectors/government agencies

it is no longer a battle among Brands X, y and Z! today, consumers choose from Brands a to Z! with markets flooded by numerous choices of similar products, consumers are being drawn towards brands they believe to be trustworthy and dependable.

BuilD a SuStainaBlE BranD. COMMuniCatE a rEputaBlE BranD.

Explore how innovations can be powerful in re-inventing one’s brand to increase business performance!

3 EValuatE & build effective brand strategies

3 CrEatE synergies between business, brand, and marketing

3 iDEntiFy opportunities for brand and marketing-driven growth

3 DEVElOp performance measurement for branding communications

3 utiliSE CSr approaches

3 iDEntiFy appropriate technologies & solutions

3 DEVElOping a framework to track marketing accountability and brand performance

3 analySE and compare alternative strategies & approaches implemented by global brands

3 DiSCOVEr differences of your organisation against your competitor

Have you compared your brand to your competitors and the leaders in the market?

What is the strongest authenticity of your brand?

Does your brand tell a story?

Have you considered the messages your brand is communicating?

attEnD tHiS EVEntand get the answers!

wHO SHOulD attEnD:

global Brand Management & innovation Conferenceis a 2-day business platform involving 16 in-depth sessions, case studies and branding insights that will help you stand head and shoulders above the competition. Featuring dynamic discussions on:

• review the challenges faced by many organisations as they attempt to extend their brand into a global market

• Determine and avoid loopholes in brand management

• Establish a strong internal brand culture within your organisation

• Explore new ways of thinking strategically which will lead to innovation

• analyse the change pattern of your customers

• understand why continuous branding is crucial to help grow, protect and sustain market share

• network, interact and exchange knowledge and ideas with creative thinkers from famous brands, businesses, technology, media and marketing associations

Do not miss this gathering of a vibrant mix of brand leaders as they present emerging global opportunities brought about by changes in communication platforms, global economies and consumers’ taste, preferences and choices.

Sign up tODay FOr tHiS EVEnt OF tHE yEar!

Call (65) 6536 8676 or (65) 6536 8437Fax (65) 6536 4356 or email: cs@abf-asia.com

Brand positioning

Brand Management

Brand Building

Brand Strategy

Brandinnovation

Brand leadership

glOBal BranD ManagEMEnt & innOVatiOn

rEgiStratiOn FOrM

g Yes! Please register the following delegate(s) for this event (please photocopy for more delegates)

Please tick (4) your choice session(s) n 2-Day Conference + Post-Conference sessions [ nov 8-10, 2010 ] n 2-Day Conference only [ nov 8-9, 2010 ] n 1-Day Post-Conference sessions [ nov 10, 2010 ]

g I am unable to attend but please put me on your mailing listg I am interested in sponsorship/exhibition opportunities

I wish to claim special discount as a member of gCtFaS orgDMaS orgECaS orgipMa orgMiS

Membership no._________________________________(please fax us your membership card)

name:(Dr/Mr/Mrs/Ms):__________________________________________Job title:___________________________Department:_________________email:_________________________________________________________ name:(Dr/Mr/Mrs/Ms):__________________________________________Job title:___________________________Department:_________________email:_________________________________________________________ approving Manager:_____________________________________________Job title:___________________________Department:_________________email:_________________________________________________________ Company:_____________________________________________________Address:____________________________________________________________________________________________________________________tel:__________________________ fax:_____________________________Booking Contact:________________________________________________email:_________________________________________________________nature of Business:______________________________________________Company Web site:______________________________________________

COnFErEnCE VEnuE anD aCCOMMODatiOn inFOrMatiOnHilton Hotel, Singapore581 orchard road, singapore 238883tel: (65) 6737 2233 fax: (65) 6732 2917Website: www.hilton.comAttn: room reservation Departmentfor reservations, please make your bookings directly with the hotel. to enjoy the special room rates, please quote Asia Business forum’s “glOBal BranD ManagEMEnt & innOVatiOn”. Hotel bills are to be settled by delegates directly with the hotel. Hotel reservations and travel arrangements are the responsibilities of the registrant. Please note that hotel rooms are available on a first-come-first-served basis.

inCOrrECt Mailing inFOrMatiOnIt is possible that you may receive multiple mailings of this event or incorrect company details on the labels, for which we apologise. If this happens, please let us know so that we can update our database immediately. If you do not wish to have your name on our mailing list, please let us know and we will remove it from our listing.

glOBal BranD ManagEMEnt & innOVatiOn COnFErEnCE (8-9 noVeMBer 2010) &

1-Day pOSt-COnFErEnCE SESSiOnS (10 noVeMBer 2010)Hilton Hotel, Singapore

FOr OFFiCial uSE

Copyright @ August 2010

fee reCeIVeD ADMIssIon forM sent 2033S/rp/jK/ag

WeB

telephone: (65) 6536 8676 or (65) 6536 8437

fax: complete and send this registration form to: (65) 6536 4356

Mail: this completed form together with payment to: asia Business Forum (Singapore) pte ltd 3 raffles place #08-01 Singapore 048617

email: cs@abf-asia.com

WeB: http://www.abf-asia.com

Your investment for attending this Conference is:

note: *Gst is only applicable to Delegates from singapore.the fee includes lunch, refreshments and conference documentation.

group Discount: enjoy a group discount of 10% for 3 or more delegates registered at the same time from the same organisation and of the same billing source.

MEtHODS OF payMEntg Please cross cheque or bank draft made payable to aSia BuSinESS

FOruM (Singapore) ptE ltD and mail your payment together with this registration to 3 raffles place, #08-01, Singapore 048617. enclosed is our cheque/draft for s$________________________________________

g overseas delegates may pay by telegraphic transfer into the account of Asia Business forum (singapore) Pte Ltd which is: account no. 147-070312-001, the Hongkong and Shanghai Banking Corporation limited, 21 Collyer quay, #01-01 HSBC Building, Singapore 049320. Please quote our reference no. 2033S and your Company’s name in your payment instructions.

g payment by credit card: to make payment by credit card, please call our customer service hotline at (65) 6536 4356

important notice: Payments are required with registration and must be received prior to the Conference to guarantee your place. Walk-in delegates will only be admitted on the basis of space availability at the Conference and with immediate full payment.

CanCEllatiOnS anD tranSFErSIf you are unable to attend, a substitute delegate is welcomed at no extra charge. Please provide the name and the title of the substitute delegate at least 2 working days prior to the Conference. A refund less s$300 administration charge will be made for cancellations received in writing on or before 19 October 2010. regrettably, no refund can be made for cancellations received after this date. A complete set of documentation will however be sent to you.

the organiser reserves the right to make any amendments and/or changes to the programme, venue, speaker replacements and/or topics if warranted by circumstances beyond its control.

regular Fee

Conference Only

post-Conference Sessions Only

Conference + post-Conference Sessions

S$2,795 + 7% gSt*

S$1,495 + 7% gSt*

S$3,890 + 7% gSt*

5 EaSy wayS tO rEgiStEr