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Global Automotive Consumer Study:Autonomous, connected vehicles and multimodal mobilitySoutheast Asia Edition

Global Automotive Consumer Study: Autonomous, connected vehicles and multimodal mobility | Southeast Asia Edition

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Deloitte’s Global Automotive practice has been exploring consumers’ evolving automotive and mobility preferences since 2009. Through our Global Automotive Consumer Study, we continuously examine the forces changing the mobility landscape and offering consumers more choices in meeting their transportation needs. From September to October 2018, Deloitte surveyed more than 25,000 consumers in 20 countries to explore opinions regarding a variety of critical issues impacting the automotive sector, including the development of advanced technologies. The overall goal of this annual study is to answer important questions that can help companies prioritise and better position their business strategies and investments.

In this latest Southeast Asia edition of the Automotive Consumer Study, we surveyed 1,500 consumers in Indonesia, Malaysia and Thailand. We continue to examine the interest of Southeast Asia consumers in autonomous and connected vehicles. This report also takes a closer look at the trends of multimodal mobility and how it might disrupt the traditional vehicle ownership and traditional automotive infrastructure.

About Deloitte Automotive Consumer Survey


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Warming trend regarding Autonomous Vehicles (AVs) has stalled

Speaking of trust… 46% still prefer AV specialists over existing technology companies and traditional OEMs

Consumers perceived that safety of self-driving vehicles has not improved over the last year

Percentage of consumers who agree that…

Negative media reports are impacting perceptions of AVs

Percentage of consumers who feel that media reports of accidents involving AVs have made them more cautious of the technology

Trusted brand

A fully self-driving car will free up my time so I can focus on other activities

Self-driving cars should be restricted to certain times and geographic areas to maximise public safety

Accidents involving AVs make me cautious of the

technology

Travelling in a fully self-driving car will be a

positive experience

Fully self-driving cars will not be safe

72%

73%

69%

71%

2019

2018

39%

40%

Consumers want government oversight of AVs technology

Factors that make consumers feel better about riding in a fully self-driving vehicle

76% 72%

High level of government regulatory oversight

Vehicle is offered by a trusted brand

Among those who want government regulatory oversight, 78% (across generations) desire for significant involvement to set standards

Established safety track records of self-driving cars being used on the street


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What do Consumers think about Connected Vehicles (CV)

• Security risk• Personal safety risk• Data privacy risk

• Safer travel routes suggestions• Collision detection• Maintenance updates• Access to nearby parking

45% of consumers are ready to make an upfront payment for connectivity technologies

65% of the drivers prefer built-in interface (factory accessory)

72% of the passengers prefer brought-in interface (Smartphone compatibility)

Key concerns as vehiclesbecoming more connected

Benefits of CVs that interest consumers the most

Most preferred technology interface type

0101010010100101010101010101010010100101010100101001010101010101010100101001

Consumers’ willingness to pay for various connected technologies

Consumers’ payment preference for additional connectivity technologies

Sensors in the vehicle’s cockpit to detect and act on health and wellness issues

91%Self-diagnose problems and schedule service appointments

89%

Automatically find and pay for parking

85%

Communication technology to optimise traffic flow

88%

87%Connect to the internet to facilitate infotainment and personal communication activities

87%Communicate with other vehicles and road infrastructure to improve safety

Consumers’ trust OEMs the most in managing data collected by their vehicle

50%

14%

10%

9%

6%

3%

2%

0%

6%

Car manufacturer

Government agency

Cloud service provider

Insurance company

Vehicle dealer

Cellular service provider

Financial service provider

Other

None of the above


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A glimpse into the Multimodal Mobility: Getting consumers to shift

36%Minimum travel time to destination

16%Level of comfort while travelling

Percentage of consumers who use multiple modes of transportation in the same trip

Traditional transportation mode remains as the highly preferred choice to satisfy daily transportation needs

Consumers’ view regarding different transportation types

Top 3 most important aspect of mobility

New mobility models not expected to cause significant disruption over the next three years asconsumers are satisfied with “status quo”

Personal vehicle scores high in safety, ease of use, reliability

Car-pool/minibus/micro-transit scores on affordability

Public transportation perceives as being eco-friendly and affordable

32%

36%

STATUS QUO

18%

69%

13%

TAXI

Safe

ty, e

ase of use, reliability

32% Safety while travelling

Only 18% of people take multi-mode trips on a weekly basis

At least once a week

Rarely (i.e.,only when

needed)

Never

Transportation mode and frequency of use Daily Daily (3 years’ time)

Own vehicle (4-wheeler) 59% 59%

Walk 47% 46%

Motorcycle/scooter/moped 27% 26%

Bicycle (including urban bike sharing programs) 7% 11%

Car share 2% 2%

Car-pool/minibus/micro-transit 4% 5%

City bus 4% 4%

Commuter train 4% 5%

Light rail/tram 2% 3%

Rapid transit bus 4% 4%

Rental car 2% 1%

Ride-hail 4% 5%

Subway/metro 3% 5%

Taxi 2% 2%

Water-based ferry/sea taxi 1% 1%

Transportation type Cost Safety Ease of use Environmental Reliability friendliness

Car share 48.3 57.0 58.0 55.4 59.0

Car-pool/minibus/micro-transit 66.9 51.0 60.2 52.5 55.6

Own vehicle (4-wheeler) 39.8 75.2 67.3 56.3 76.2

Public transportation (e.g., train, subway, bus) 65.1 61.4 64.5 62.7 64.1

Ride-hail 51.0 60.3 64.1 56.4 63.2

Taxi 35.3 51.4 58.8 49.4 52.9

(Ratings based on sets of sliding scales)

Top 3 transportation types


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to Multimodal Transportation could be a challenge

36%Minimum travel time to destination

16%Level of comfort while travelling

Percentage of consumers who use multiple modes of transportation in the same trip

Traditional transportation mode remains as the highly preferred choice to satisfy daily transportation needs

Consumers’ view regarding different transportation types

Top 3 most important aspect of mobility

New mobility models not expected to cause significant disruption over the next three years asconsumers are satisfied with “status quo”

Personal vehicle scores high in safety, ease of use, reliability

Car-pool/minibus/micro-transit scores on affordability

Public transportation perceives as being eco-friendly and affordable

32%

36%

STATUS QUO

18%

69%

13%

TAXI

Safe

ty, e

ase of use, reliability

32% Safety while travelling

Only 18% of people take multi-mode trips on a weekly basis

At least once a week

Rarely (i.e.,only when

needed)

Never

Transportation mode and frequency of use Daily Daily (3 years’ time)

Own vehicle (4-wheeler) 59% 59%

Walk 47% 46%

Motorcycle/scooter/moped 27% 26%

Bicycle (including urban bike sharing programs) 7% 11%

Car share 2% 2%

Car-pool/minibus/micro-transit 4% 5%

City bus 4% 4%

Commuter train 4% 5%

Light rail/tram 2% 3%

Rapid transit bus 4% 4%

Rental car 2% 1%

Ride-hail 4% 5%

Subway/metro 3% 5%

Taxi 2% 2%

Water-based ferry/sea taxi 1% 1%

Transportation type Cost Safety Ease of use Environmental Reliability friendliness

Car share 48.3 57.0 58.0 55.4 59.0

Car-pool/minibus/micro-transit 66.9 51.0 60.2 52.5 55.6

Own vehicle (4-wheeler) 39.8 75.2 67.3 56.3 76.2

Public transportation (e.g., train, subway, bus) 65.1 61.4 64.5 62.7 64.1

Ride-hail 51.0 60.3 64.1 56.4 63.2

Taxi 35.3 51.4 58.8 49.4 52.9

(Ratings based on sets of sliding scales)

Top 3 transportation types


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Will car-pool or ride-hail shape the future of transportation?

37% of consumers are interested in car-pooling services

74% would consider a model that offers more utility features compared to 34% who favours luxury

60% uses the service for personal travel purposes

Significant shift in usage of ride-hail services from regular to occasional basis

Consumers see multiple benefits of ride-hailing services

Younger generations (Gen Y/Z) are relatively more keen to use this services

Key concerns for not using car-pooling services

24% 17%

48% 66%

28%17%

Never Rarely 1+ per week

76% 83%

2017 2019

28%32%41%

Gen Y/ZGen XPre/Boomers

Take too long

Sharing a small space with stranger

Safety

33%33%32%

28% 25% 22%

No parkinghassle

Ability tomultitask

Lower overall costthan owning a car

74%

Car-pool: How receptive are consumers towards this service?

Ride sharing: Will this becomes a threat for car ownership?

Choice of next vehicle model if asked to downsize the number of vehicles in the household as a result of increased mobility options

Given these benefits, 53% of consumers (mainly Gen Y/Z) may give up vehicle ownership


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Looking ahead: Consumer’s next vehicle

Traditional engines (ICE) is starting to give way to hybrids as interest in electric powertrain technology is growing

Majority of consumers are interested in buying direct from an OEM

2019 2018 2017

Gasoline / Diesel (ICE - Internal combustion engine)

Hybird electric

OtherAll battery-poweredelectric

57%

66%

63%

9%

9%

4%

5%

4%

7%

29%

21%

26%

2019

65%66%

21%22%

14%12%

2018

Very/ Somewhatinterested

Not very/at all interest

Neutral

Top 2 most preferred vehicle type Consumers preference for engine type is shifting

Are consumers choosing dealers over OEM?

Sedan and coupe car Sport-utility

vehicle (SUV)

43% 34%


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Contact us

SEA Consumer Industry LeaderEugene [email protected]

SEA Automotive Sector LeaderM.S.K Muralidhar (Murali)[email protected]

SEA Automotive Consulting LeadSharad Mohan [email protected]

Indonesia Kim Sujun [email protected] Malaysia Nitin Bhaskar [email protected] Myanmar Yasuyuki Murakami [email protected]

PhilippinesKensuke Sobue [email protected]

SingaporeLee Seong [email protected] Thailand Yasuaki Shigematsu [email protected] Vietnam Ryohei Moriguchi [email protected]


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© 2019 Deloitte Southeast Asia Ltd

global automotive consumer study: autonomous, connected ... · health and wellness issues 91%...

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