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The New Competition for Growth

April 11, 2023

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What is new and different about growth?

1. Competition for Growth (PwC Global CEO Survey - 2012)

Secure growth in new markets, moving beyond an export mindset

2. Cities competing for Growth (Experian, Jones Lang LaSalle - 2012)

50%+ CRE investment comes from 30 high-order cities, up to 300+ by 2020

3. Competition for Talent (PwC Global CEO Survey - 2012)

Skill shortages are very real, constraints impact growth

CEO’s target the expanding buying power of emerging markets

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Business Environment Benchmark

Value

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The New Growth Map

Market Potential Benchmark

Value

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Talent and Growth are Misaligned

Talent Attractiveness Benchmark

Value

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Growth Drivers+

Business Environment+

Talent Attractiveness

The Balance is Shifting EastValue

Sustainable High Growth Countries

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The balance will continue to shift East

1. An additional 800 billion USD Chinese Outward Direct Investment over the next 5 years, Europe as the leading destination for Technology and Services investments from China. (A-CAPITAL DRAGON INDEX 2011)

2. The future success of Cities will be determined by talent and innovation, driven by Emerging Markets moving up the value chain.

3. New opportunity hotspots will emerge in Cities in Europe often independent of macro economic conditions. (Experian)

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Lets grow