global app market insights / ios / sep:oct 2013

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GLOBALINSIGHTSREPORTiOS Platform (iTunes Store)Data Collection 9 Sep. - 8 Oct.

September 2013 www.prioridata.com

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TABLE OF CONTENTS

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

THE BIG PICTURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .…

Global Snapshot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Comparative Country Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Country Growth Comparison . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Platform Comparison by Country . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

THE IN-DEPTH LOOK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .…

App Market Composition by Category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13App Market Saturation by Category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Category Monetization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Paid App Price Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Paid App Revenue By Category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Paid App Revenue Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22App Store Rating Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

KEY TITLES & PUBLISHERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .…

Top NEW Free App Titles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27Top NEW Paid App Titles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28Top Publishers of NEW Free & Paid Apps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29Top Free App Titles - IN-MONTH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30Top Paid App Titles - IN-MONTH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31Top Publishers of Free & Paid Apps - IN-MONTH . . . . . . . . . . . . . . . . . . . . . . . . . . 32Top Free App Titles - ALL-TIME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33Top Paid App Titles - ALL-TIME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34Top Publishers of Free & Paid Apps - ALL-TIME . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

APPENDIX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …

Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38License Type & Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

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INTRODUCTIONWelcome to Priori!

Thank you for purchasing our report! We hopeit helps you make better decisions in the mobileapp economy.

This report, the Global Insights Report, pro-vides a comprehensive view of app activity at theglobal level. It is designed to display key statis-tics around the size, composition, growth, mon-etization, and user satisfaction within the globalmarket and its component countries and cate-gories. It also provides information on the topapps and publishers over the reporting period.

This report is based on data collected directlyfrom the app stores, and is supplementedby download estimates and app classificationswhich are generated through Priori’s proprietarytechnologies. Please see the Methodology pagein the Appendix of this report for further detail onour approach.

We are committed to bringing transparency tothe app market through data. If you have ques-tions about this report or would like to inquireabout our data capabilities please contact us [email protected].

Priori Data GmbHBerlin

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EXECUTIVE SUMMARY

• This report focuses primarily on the size and composition of the global market for iOS apps. Thisincludes 26 countries and 41 application categories. Note that for iOS we only track apps in theiTunes store.

• As of September 2013, there are 985,764 apps in the iTunes store, 61% of which are free and39% of which are paid. 11% of all apps have in-app purchase. Compared to August 2013, thenumber of free apps available for download in the app store increased by 3.8% while the numberof paid apps available for download increased by 1.2%. 3,778 apps were deleted from the appstore during September 2013.

• Out of the total number of apps detected, 10.2% were released within the last three months and17.3% are gaming applications.

• Associated with all apps in the iTunes store are 258,081 publishers, 17.8% of which publishgames. The average number of apps per publisher is 3.8.

• In September 2013, we estimate that there were around around 1.9 billion downloads of iOSapplications. Of these, 94% of downloads were accounted for by apps that are free to download,19.7% by new apps and 53.9% by gaming apps.

• In September 2013, 24 out of 26 countries we track experienced solid growth in in-month down-loads versus the prior month. At the global level, in-month downloads increased by 3.3%. Chinawas the country with the highest number of iOS downloads in September 2013. In terms ofmonth-over-month download growth, Norway was the fastest growing on the iOS platform.

• Across the countries where we maintain information on both iOS and Android, 6 out of 23 coun-tries experienced fewer in-month downloads of iOS apps versus Android apps in September2013. In terms of iOS versus Android downloads for September 2013, China showed the largestdisparity while Sweden showed the smallest disparity.

• In terms of iOS in-month downloads, the United States was the leader among the countries in ourdatabase, with a 37.4% share of September 2013 downloads. The next largest country, China,had a share of 13.9%.

• Action Games was the leader among the native categories, with 160,280,595 downloads inSeptember 2013, followed by Entertainment andArcadeGames, with 128,369,741 and 116,727,951downloads, respectively.

• The fastest growing category was Education, with a 40.3% growth in month-over-month down-loads in September 2013.

• We compare the number of apps to the number of downloads as a proxy for market saturationat the category level. Other Games apps have the highest app-to-download ratio at 12.16 appsper thousand downloads. Role Playing Games apps have the lowest app-to-download ratio, at0.06 apps per thousand downloads.

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EXECUTIVE SUMMARY (CONTINUED)

• In September 2013 the News category had the highest proportion of free-to-paid apps. Amongfree apps, the Role Playing Games category was the most likely to contain in-app purchase whileamong the paid apps the Role Playing Games category had the highest proportion of apps within-app purchase.

• Among the pay-per-download apps, Navigation apps tend to be the most expensive, with anaverage price of $13.43, while apps belonging to the Arcade Games category tend to be theleast expensive, with an average price of $1.77.

• Among the pay-per-download apps, the highest grossing category in September 2013 was Pro-ductivity, with in-month revenues of $35,371,970 (excluding revenues from in-app purchases).The lowest grossing category was Casino Games.

• At the app level, the Simulation Games category tends to have the highest in-month revenuesfrom paid downloads, with category average revenues of $26,681 (excluding revenues from in-app purchases). Conversely, the Trivia Games category tends to have the lowest in-month rev-enues for pay-per-download apps, with category average revenues of only $2,076.

• Trivia Games app users tend to be the most satisfied while Utilities app users tend to be the leastsatisfied, with average iOS app store ratings of 4.0 stars and 3.5 stars, respectively.

• Among free apps released within the last three months, Song Yang's tops the list, with15,696,000 downloads in September 2013 and an average app store rating of 4.8 stars, followedby Quantum Design Group's Airplane! and Electronic Arts's FIFA 14 by EA SPORTS. Apps onthis list are ranked based on their in-month downloads.

• Among paid apps released within the last three months, Gameloft's Asphalt 8: Airborne topsthe list, garnering the highest number of in-month downloads among its peers with 1,737,000downloads in September 2013 and an average app store rating of 4.6 stars. Chair EntertainmentGroup LLC's Infinity Blade III and 505 Games (US) Inc.'s Terraria take second and third place,respectively.

• When we consider all free apps regardless of release date ranked in terms of in-month down-loads, Song Yang's tops the list with 15,696,000 downloads in September 2013 and anaverage app store rating of 4.8. Supercell's Clash of Clans and Gameloft's Despicable Me: Min-ion Rush take second and third place in terms of their in-month download numbers, respectively.

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EXECUTIVE SUMMARY (CONTINUED)

• When we consider all paid apps regardless of release date ranked in terms of in-month down-loads, Gameloft's Asphalt 8: Airborne tops the list with 1,737,000 downloads in September2013 and an average app store rating of 4.6. Chair Entertainment Group LLC's Infinity Blade IIIand Mojang's Minecraft – Pocket Edition take second and third place in terms of their in-monthdownload numbers, respectively.

• When we consider all free apps regardless of release date ranked in terms of all-time downloads,Facebook Inc.'s Facebook tops list with all-time downloads and an average app store rating of3.7, while Burbn Inc.'s Instagram and Supercell's Clash of Clans have the second and third highestall-time download numbers, respectively.

• When we consider all paid apps regardless of release date ranked in terms of all-time downloads,Chillingo Ltd's Cut the Rope garnered the most all-time downloads among the paid apps, withall-time downloads as of September 2013, followed by Halfbrick Studios's Fruit Ninja and LimaSky's Doodle Jump.

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THEBIGPICTUREThe following pages provide a high-level overview of the globalmobile apps market. We look at key market statistics and ex-amine how they vary across countries and platforms.

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Global Snapshot 7/ 39

How large is the iOS market for mobile apps?

The figures below provide a general picture of the global iOS mobile apps market, including key statis-tics and recent changes in market size. All statistics are given at the global level. Note that globalmonetization information is based on a given app's price in the country store where it is most popular,i.e., where it has achieved the most downloads in a given month.

Global iOS Mobile Apps - Basic Market Composition

Apps

Statistic September 2013 August 2013 Change % Change

Number of Free Apps 604,500 582,648 + 21,852 + 3.8%

Number of Paid Apps 381,264 376,851 + 4,413 + 1.2%

Total (Free + Paid) Number of Apps 985,764 959,499 + 26,265 + 2.7%

Of Which Are New 10.2% 9.8% + 40 bps

Of Which Are Games 17.3% 18.1% - 80 bps

Of Which Have In-App Purchase 11.0% 10.9% + 10 bps

Number of Apps Deleted In Month 3,778 2,803 + 975 + 34.8%

Publishers


Number of App Publishers 258,081 251,173 + 6,908 + 2.8%

Of Which Publish Games 17.8% 18.4% - 60 bps

Average Apps Per Publisher 3.8 3.8 + 0.0 + 0.0%

Average In-Month Downloads Per Publisher 7,171 7,132 + 39 + 0.5%

Downloads


Estimated Free Downloads 1,738,683,558 1,682,823,598 + 55,859,960 + 3.3%

Estimated Paid Downloads 111,920,923 108,429,390 + 3,491,533 + 3.2%

Total (Free + Paid) Estimated Downloads 1,850,604,481 1,791,252,988 + 59,351,493 + 3.3%

Of New Apps 19.7% 22.6% - 290 bps

Of Gaming Apps 53.9% 57.4% - 350 bps

Of Apps with In-App Purchase 60.0% 60.5% - 50 bps

Average In-Month Downloads Per App 1,877 1,867 + 10 + 0.5%

Revenue


Estimated In-Month Revenue from Paid Downloads $332,499,206 $309,618,370 + $22,880,836 + 7.4%

Note: Estimated revenue from downloads of paid apps excludes in-app purchase revenue.

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Comparative Country Information 8/ 39

How is the global mobile appsmarket comprised by coun-try?

As Apple maintains individual country app stores, Priori estimates individual country downloads, allow-ing us to compare cross-country performance.

In September 2013, the top ranked country in terms of downloads was the United States which heldthe 2nd position in the previous month.

Downloads By Country - iOS% of In-Month Downloads

Country Rank(September

2013)

Country Rank(August 2013)

Country Download Share(September 2013)

Download Share(August 2013)

1 2 United States 37.4% 24.2%

2 1 China 13.9% 32.5%

3 4 United Kingdom 7.0% 4.6%

4 3 Japan 6.6% 9.5%

5 6 France 4.3% 2.8%

6 8 Germany 4.3% 2.5%

7 9 Canada 3.7% 2.5%

8 7 South Korea 2.9% 2.7%

9 5 Russia 2.6% 3.5%

10 11 Australia 2.6% 2.0%

11 10 Italy 2.6% 2.4%

12 14 Netherlands 2.0% 1.5%

13 13 Spain 1.8% 1.6%

14 17 Switzerland 1.3% 0.9%

15 12 Brazil 1.2% 1.7%

16 16 Sweden 1.1% 0.9%

17 18 Denmark 0.8% 0.7%

18 15 India 0.7% 0.9%

19 21 Austria 0.7% 0.4%

20 20 Norway 0.7% 0.5%

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Comparative Country Information 9/ 39

How is the global mobile apps market comprised by coun-try? (continued)

Mobile App Market Size By Country - iOS (continued)% of In-Month Downloads

Country Rank(September

2013)

Country Rank(August 2013)

Country Download Share(September 2013)

Download Share(August 2013)

21 23 Poland 0.4% 0.3%

22 19 United Arab Emirates 0.4% 0.6%

23 22 Portugal 0.3% 0.3%

24 24 Finland 0.3% 0.3%

25 25 Czech Republic 0.2% 0.2%

26 26 Hungary 0.2% 0.2%

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Country Growth Comparison 10/ 39

How are the individual countries growing?

The following graph displays the growth of the mobile apps market in countries across the globe, interms of app downloads. For each country, the percentage growth over the last month is shown.

As shown below, 24 out of 26 countries we track experienced solid growth in in-month downloads inSeptember 2013. At the global level, in-month downloads increased by 3.3%.

Growth of iOS Mobile Apps Market in Countries Across the GlobeGrowth in In-Month Downloads from Previous Month

3.3%

−12.3%

−5.5%

2.4%

3.4%

5.8%

6.0%

7.8%

8.3%

8.4%

8.9%

11.6%

12.2%

13.3%

13.3%

13.4%

15.2%

15.6%

16.4%

16.5%

21.8%

22.2%

22.9%

24.1%

26.0%

26.2%

26.8%

GLOBAL

China

Switzerland

United Arab Emirates

Canada

France

United Kingdom

Netherlands

Italy

United States

Spain

South Korea

Japan

Australia

Denmark

Portugal

Austria

Sweden

Finland

Brazil

Germany

Czech Republic

India

Poland

Russia

Hungary

Norway

−10% 0% 10% 20% 30%

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Platform Comparison by Country 11/ 39

How does the size of the global mobile apps market varyby platform?

The following table shows how the size of the mobile app market varies by platform in countries acrossthe globe. Market size in a given country is measured using total in-month app downloads across allapp categories. Two platforms are considered -- Android and iOS.

While the dynamics of the iOS and Androidmarkets are quite different globally, we do think it is valuableto illustrate a basic comparison between the two. 6 out of 23 countries experienced fewer in-monthdownloads of iOS apps versus Android apps in September 2013. China was the country with the highestnumber of iOS downloads.

21 out of 23 countries experienced higher month-over-month download growth on the iOS platformversus on Android. Norway was the fastest growing on the iOS platform while China showed the largestdisparity in September 2013 iOS versus Android downloads.

iOS vs. Android in Terms of App DownloadsAugust 2013 and September 2013 Downloads by Country

Country AndroidDownloads(September

2013)

AndroidDownloads

(August 2013)

Change inAndroid

Downloads (%)

iOS Downloads(September

2013)

iOS Downloads(August 2013)

Change in iOSDownloads (%)

China 39,687,893 42,808,899 -7.3% 510,416,120 582,275,997 -12.3%

United States 1,144,221,438 1,283,449,771 -10.8% 469,478,031 432,974,568 8.4%

Japan 157,769,151 182,800,789 -13.7% 190,382,969 169,691,803 12.2%

United Kingdom 257,399,995 293,752,461 -12.4% 87,709,454 82,763,739 6.0%

Russia 270,110,547 281,157,206 -3.9% 79,889,151 63,410,796 26.0%

Germany 162,218,307 189,379,559 -14.3% 54,973,525 45,140,450 21.8%

South Korea 285,936,139 283,929,922 0.7% 54,646,725 48,977,787 11.6%

France 102,243,294 109,593,710 -6.7% 52,147,668 49,287,958 5.8%

Canada 34,202,248 34,615,749 -1.2% 46,388,411 44,857,682 3.4%

Italy 105,780,528 114,397,586 -7.5% 46,387,044 42,851,263 8.3%

Australia 51,179,014 56,566,419 -9.5% 40,811,217 36,028,238 13.3%

Brazil 172,648,582 169,527,709 1.8% 36,379,743 31,224,648 16.5%

Spain 265,322,738 291,691,267 -9.0% 31,347,685 28,784,015 8.9%

Netherlands 38,840,266 42,654,925 -8.9% 28,663,153 26,594,000 7.8%

Sweden 21,261,076 23,843,757 -10.8% 18,277,998 15,807,754 15.6%

Switzerland 11,339,531 12,695,692 -10.7% 14,827,343 15,697,766 -5.5%

Denmark 11,131,457 12,114,974 -8.1% 13,623,374 12,020,658 13.3%

Norway 7,312,863 8,052,584 -9.2% 10,661,289 8,407,945 26.8%

Austria 22,468,931 21,077,922 6.6% 8,687,579 7,542,861 15.2%

Poland 48,111,174 53,588,840 -10.2% 6,272,221 5,055,004 24.1%

Portugal 24,735,651 20,977,730 17.9% 5,976,414 5,271,345 13.4%

Finland 10,912,392 11,682,356 -6.6% 5,389,856 4,630,120 16.4%

Hungary 22,619,225 23,881,538 -5.3% 3,413,885 2,704,235 26.2%

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THEIN-DEPTHLOOKThe following pages break down the global app market into itscomponent categories to provide a closer look at what drivesactivity.

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App Market Composition by Category 13/ 39

Which categories comprise the global app market?

The table below displays the categories comprising the global app market, ranked in terms of currentmonth downloads.

The largest category is Action Games, with 160,280,595 downloads in September 2013. The ActionGames category also held the 1st place position in the prior month. The fastest growing category isEducation, with a 40.3% growth in month-over-month downloads. Card Games experienced the largestmonth-over-month decline, at -35.9%.

Global App Market Composition - iOSCategory Information

Category Rank(September

2013)

Category Rank(August 2013)

Category Apps Change inApps

Publishers Change inPublishers

Downloads Change inDownloads

1 1 Action Games 18,120 3.2% 9,837 3.1% 160,280,595 13.8%

2 3 Entertainment 83,446 2.0% 34,300 2.4% 128,369,741 4.8%

3 4 Arcade Games 17,164 2.8% 9,537 2.7% 116,727,951 11.5%

4 7 Simulation Games 5,963 6.2% 3,252 4.5% 99,213,804 25.4%

5 2 Puzzle Games 22,635 3.9% 11,974 3.0% 93,286,356 -27.5%

6 5 Adventure Games 10,188 4.9% 4,793 3.9% 90,568,402 0.0%

7 9 Utilities 56,198 1.5% 31,262 1.9% 79,526,793 13.9%

8 11 Lifestyle 82,447 3.2% 40,091 2.5% 77,718,827 18.9%

9 6 Strategy Games 9,092 2.8% 5,242 3.4% 76,154,453 -9.8%

10 10 Role Playing Games 4,315 4.9% 2,250 3.9% 75,143,746 9.8%

11 8 Social Networking 18,663 1.9% 13,369 2.4% 71,999,880 1.9%

12 12 Photography 25,141 3.1% 12,162 2.9% 64,964,195 5.6%

13 16 Education 104,260 13.7% 32,006 8.4% 61,454,697 40.3%

14 13 Family Games 14,197 6.9% 7,186 4.8% 57,258,470 -1.3%

15 14 Music 34,054 2.4% 14,482 2.0% 52,263,689 10.5%

16 15 Productivity 27,594 2.3% 16,731 2.6% 52,038,063 16.4%

17 20 Books 58,599 0.4% 11,302 1.6% 35,959,255 16.3%

18 24 News 25,701 2.1% 12,056 2.2% 34,482,233 26.6%

19 19 Board Games 8,315 3.4% 4,727 3.0% 31,238,971 -6.5%

20 23 Healthcare and Fitness 27,198 3.1% 14,364 3.4% 29,157,688 3.4%

21 25 Racing Games 4,319 7.0% 2,037 4.6% 26,410,440 1.7%

22 18 Sports Games 5,797 6.3% 3,152 4.6% 25,801,576 -29.0%

23 27 Travel 50,420 2.4% 17,354 2.5% 25,453,347 9.3%

24 29 Word Games 5,110 4.5% 2,902 3.3% 24,588,613 12.3%

25 17 Card Games 4,792 3.8% 2,777 3.7% 24,417,282 -35.9%

26 21 Trivia Games 5,904 4.5% 2,770 4.0% 23,813,813 -17.9%

27 31 Finance 24,351 2.7% 14,902 2.5% 22,646,450 12.9%

28 32 Reference 28,866 1.6% 11,548 2.0% 20,743,455 10.7%

29 35 Business 74,301 4.5% 37,955 3.0% 20,701,089 24.5%

30 26 Casino Games 3,894 6.4% 1,831 6.5% 20,647,528 -13.2%

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App Market Composition by Category 14/ 39

Which categories comprise the global app market? (con-tinued)

Global App Market Composition - iOS (continued)Category Information

Category Rank(September

2013)

Category Rank(August 2013)

Category Apps Change inApps

Publishers Change inPublishers

Downloads Change inDownloads

31 22 Kids Games 13,954 -4.4% 6,700 -3.1% 20,644,440 -27.2%

32 30 Weather 4,064 1.3% 2,257 1.7% 19,560,241 -3.4%

33 33 Sports 27,802 2.3% 12,852 2.0% 18,752,269 2.0%

34 34 Navigation 13,986 2.2% 6,837 2.4% 17,944,139 0.5%

35 28 Educational Games 12,288 -42.9% 6,421 -22.3% 14,645,102 -35.6%

36 36 Food and Drink 19,669 4.9% 10,321 3.5% 11,110,360 23.2%

37 37 Music Games 2,369 2.6% 1,375 2.9% 9,706,903 21.7%

38 38 Dice Games 1,750 7.7% 1,094 5.5% 6,146,733 21.6%

39 39 Medical 22,853 3.1% 10,341 3.1% 5,615,815 17.5%

40 40 Catalogs 5,972 6.0% 3,588 4.9% 3,446,008 24.9%

41 41 Other Games 13 0.0% 10 0.0% 1,069 23.4%

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App Market Saturation by Category 15/ 39

What is the level of market saturation by category?

In the figure below, we use the ratio of apps-per-thousand downloads as a proxy for the level of satu-ration in each of the categories comprising the global app market.

The category with the highest app-to-download ratio is Other Games. The category with the lowestapp-to-download ratio is Role Playing Games.

Global App Market Composition - iOSApps Per Thousand Downloads

0.06

0.06

0.11

0.11

0.12

0.15

0.16

0.19

0.20

0.21

0.21

0.22

0.24

0.24

0.25

0.25

0.26

0.27

0.28

0.39

0.53

0.65

0.65

0.68

0.71

0.75

0.78

0.84

0.93

1.06

1.08

1.39

1.48

1.63

1.70

1.73

1.77

1.98

3.59

4.07

12.16

Role Playing Games

Simulation Games

Adventure Games

Action Games

Strategy Games

Arcade Games

Racing Games

Casino Games

Card Games

Weather

Word Games

Sports Games

Puzzle Games

Music Games

Trivia Games

Family Games

Social Networking

Board Games

Dice Games

Photography

Productivity

Entertainment

Music

Kids Games

Utilities

News

Navigation

Educational Games

Healthcare and Fitness

Lifestyle

Finance

Reference

Sports

Books

Education

Catalogs

Food and Drink

Travel

Business

Medical

Other Games

0 5 10

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Category Monetization 16/ 39

How do the different categories monetize?

The following figures show how different monetization methods are utilized by the various categories.Global monetization information is based on a given app's price in the country store where it is mostpopular, i.e., where it has achieved the most downloads in a given month. Figures in parenthesesdenote the prior month values. Note that the apps counted below only include apps which have beendownloaded in the past month.

The category with the highest proportion of free versus paid apps is News. Among free apps, thecategory most likely to contain in-app purchase is Role Playing Games. Among paid apps, the categorymost likely to contain in-app purchase is Role Playing Games.

App Category Monetization - iOS% of Apps Using the Following Monetization Methods

Category Name Apps Free Free w/ In-AppPurchase

Paid Paid w/ In-AppPurchase

Education 15,159 52% (53%) 17% (17%) 29% (28%) 2% (2%)

Entertainment 14,594 63% (64%) 16% (16%) 19% (18%) 1% (2%)

Lifestyle 12,876 72% (72%) 13% (12%) 14% (14%) 1% (1%)

Utilities 10,731 58% (59%) 10% (9%) 31% (30%) 2% (2%)

Business 7,217 75% (75%) 7% (7%) 16% (16%) 2% (2%)

Music 6,581 57% (58%) 13% (13%) 27% (26%) 3% (3%)

Productivity 6,258 48% (48%) 13% (13%) 36% (36%) 3% (3%)

Travel 6,066 68% (67%) 8% (8%) 23% (23%) 1% (1%)

Photography 5,987 48% (49%) 18% (18%) 31% (30%) 3% (3%)

Books 5,728 50% (51%) 19% (18%) 29% (29%) 2% (2%)

News 5,579 77% (78%) 18% (17%) 5% (5%) 0% (1%)

Healthcare and Fitness 5,027 55% (54%) 13% (13%) 29% (30%) 3% (3%)

Finance 5,019 78% (78%) 6% (6%) 14% (15%) 1% (1%)

Puzzle Games 4,937 49% (50%) 27% (27%) 19% (19%) 4% (5%)

Sports 4,865 62% (62%) 15% (15%) 21% (21%) 2% (2%)

Action Games 4,652 48% (48%) 25% (24%) 21% (22%) 6% (6%)

Reference 4,629 49% (49%) 12% (12%) 36% (36%) 3% (3%)

Arcade Games 4,247 50% (51%) 26% (25%) 18% (18%) 6% (6%)

Social Networking 4,124 70% (70%) 16% (15%) 13% (13%) 2% (2%)

Family Games 3,732 52% (52%) 28% (27%) 16% (17%) 3% (4%)

Adventure Games 3,244 46% (45%) 28% (28%) 21% (22%) 5% (5%)

Kids Games 2,983 56% (56%) 29% (29%) 13% (13%) 2% (2%)

Medical 2,812 59% (58%) 10% (10%) 29% (29%) 2% (2%)

Navigation 2,739 53% (51%) 13% (14%) 26% (28%) 7% (7%)

Strategy Games 2,661 44% (44%) 28% (28%) 21% (22%) 7% (6%)

..

Category Monetization 17/ 39

How do the different categories monetize? (continued)

App Category Monetization - iOS (continued)% of Apps Using the Following Monetization Methods

Category Name Apps Free Free w/ In-AppPurchase

Paid Paid w/ In-AppPurchase

Food and Drink 2,632 69% (69%) 10% (10%) 19% (20%) 2% (2%)

Simulation Games 2,456 48% (48%) 31% (30%) 17% (17%) 4% (4%)

Board Games 2,287 52% (54%) 26% (26%) 18% (17%) 3% (3%)

Educational Games 2,189 51% (47%) 24% (23%) 24% (28%) 2% (2%)

Role Playing Games 1,960 46% (45%) 33% (33%) 14% (16%) 6% (6%)

Sports Games 1,608 51% (52%) 23% (23%) 20% (19%) 6% (6%)

Card Games 1,541 52% (51%) 31% (31%) 15% (15%) 2% (3%)

Racing Games 1,446 52% (51%) 29% (29%) 14% (14%) 5% (5%)

Trivia Games 1,396 52% (52%) 31% (30%) 13% (14%) 4% (4%)

Word Games 1,300 49% (49%) 34% (35%) 13% (13%) 4% (3%)

Casino Games 1,245 50% (49%) 35% (35%) 12% (13%) 3% (3%)

Weather 1,197 57% (58%) 11% (10%) 29% (28%) 3% (3%)

Catalogs 885 78% (79%) 8% (7%) 13% (12%) 1% (1%)

Music Games 722 54% (51%) 31% (29%) 11% (15%) 3% (4%)

Dice Games 477 51% (49%) 30% (30%) 16% (18%) 3% (3%)

Note: Percentages have been rounded and may not sum up to 100%.

..

Paid App Price Distribution 18/ 39

What is the price distribution of pay-per-download appsacross categories?

The price distribution of pay-per-download apps is given in the table below. Again, only apps whichhave been downloaded in the past month are counted. Note that global app price is taken from thecountry store where a given app is most popular, i.e., where it has achieved the most downloads in agiven month. Figures in parentheses denote the prior month values.

On average, the Navigation category tends to have the most expensive pay-per-download apps, witha category average price of $13.43. Conversely, the Arcade Games category tends to have the leastexpensive pay-per-download apps, with a category average price of only $1.77. For the bulk of cate-gories, the average price of pay-per-download apps increased relative to last month.

Global Paid Apps - iOSPaid App Price Distribution

Category Name Paid Apps Min Max Median Average

Education 5,414 $0.87 ($0.87) $219.99 ($299.99) $2.43 ($2.58) $4.39 ($4.59)

Utilities 3,708 $0.87 ($0.87) $249.99 ($249.99) $1.21 ($1.27) $2.87 ($2.84)

Entertainment 3,366 $0.87 ($0.87) $102.24 ($250.00) $1.10 ($1.10) $2.13 ($2.16)

Productivity 2,701 $0.87 ($0.87) $999.99 ($384.74) $2.43 ($2.43) $4.82 ($4.65)

Photography 2,328 $0.87 ($0.88) $74.99 ($99.99) $1.97 ($1.76) $2.41 ($2.43)

Music 2,148 $0.87 ($0.87) $999.99 ($999.99) $1.99 ($1.99) $4.80 ($4.90)

Books 2,120 $0.87 ($0.87) $69.99 ($69.99) $2.43 ($2.43) $3.77 ($3.67)

Lifestyle 2,098 $0.87 ($0.87) $149.32 ($108.93) $1.92 ($1.88) $2.92 ($2.84)

Reference 1,947 $0.87 ($0.87) $133.33 ($109.93) $2.43 ($2.03) $6.49 ($5.86)

Healthcare and Fitness 1,760 $0.87 ($0.87) $79.99 ($170.42) $1.99 ($1.99) $3.21 ($3.26)

Travel 1,550 $0.87 ($0.88) $84.99 ($74.12) $2.95 ($2.83) $3.49 ($3.29)

Action Games 1,418 $0.87 ($0.87) $32.47 ($19.99) $1.03 ($1.01) $2.10 ($2.03)

Puzzle Games 1,375 $0.87 ($0.87) $44.10 ($11.43) $1.74 ($1.60) $2.19 ($2.13)

Business 1,298 $0.87 ($0.88) $999.99 ($999.99) $3.19 ($3.25) $7.94 ($8.57)

Sports 1,238 $0.87 ($0.87) $488.72 ($161.35) $2.39 ($2.40) $5.42 ($4.93)

Arcade Games 1,126 $0.87 ($0.87) $15.38 ($108.93) $0.99 ($1.01) $1.77 ($1.79)

Adventure Games 1,035 $0.87 ($0.88) $30.77 ($31.02) $1.99 ($1.99) $2.87 ($2.86)

Medical 940 $0.87 ($0.88) $799.99 ($799.99) $3.54 ($2.99) $11.00 ($10.93)

Navigation 906 $0.87 ($0.88) $993.63 ($300.00) $2.95 ($2.99) $13.43 ($11.98)

Family Games 892 $0.87 ($0.88) $11.15 ($11.43) $1.21 ($1.11) $1.87 ($1.83)

..

Paid App Price Distribution 19/ 39

What is the price distribution of pay-per-download appsacross categories? (continued)

Global Paid Apps - iOS (continued)Paid App Price Distribution


Strategy Games 875 $0.87 ($0.88) $28.99 ($19.99) $1.99 ($1.99) $2.49 ($2.38)

Finance 768 $0.87 ($0.87) $154.39 ($82.03) $1.99 ($1.99) $3.84 ($4.04)

Educational Games 699 $0.87 ($0.87) $19.99 ($42.99) $1.99 ($1.99) $2.17 ($2.59)

Social Networking 635 $0.87 ($0.87) $52.52 ($20.07) $1.21 ($1.11) $2.21 ($2.01)

Simulation Games 635 $0.87 ($0.88) $22.56 ($349.99) $1.99 ($1.99) $3.04 ($3.51)

Board Games 583 $0.87 ($0.88) $16.79 ($13.11) $1.21 ($1.21) $2.13 ($2.20)

Food and Drink 574 $0.87 ($0.88) $49.99 ($349.99) $2.05 ($1.99) $3.31 ($3.82)

Kids Games 567 $0.87 ($0.88) $11.15 ($9.99) $1.21 ($1.21) $1.85 ($1.84)

Role Playing Games 456 $0.87 ($0.88) $34.99 ($34.99) $2.22 ($1.99) $3.83 ($3.57)

Sports Games 454 $0.87 ($0.87) $87.18 ($11.28) $1.21 ($1.99) $2.30 ($2.18)

Weather 403 $0.87 ($0.88) $40.71 ($40.71) $1.99 ($1.99) $2.35 ($2.34)

Card Games 340 $0.87 ($0.87) $19.99 ($19.99) $1.98 ($1.99) $2.24 ($2.25)

News 316 $0.87 ($0.87) $29.99 ($25.00) $1.99 ($1.99) $2.59 ($2.60)

Racing Games 299 $0.87 ($0.88) $19.99 ($39.99) $1.21 ($1.11) $2.03 ($2.16)

Trivia Games 277 $0.87 ($0.87) $6.99 ($9.99) $1.21 ($1.21) $1.79 ($1.84)

Word Games 275 $0.87 ($0.87) $16.79 ($13.56) $1.21 ($1.21) $1.98 ($1.92)

Casino Games 244 $0.94 ($0.88) $18.46 ($18.61) $1.99 ($1.99) $3.36 ($3.03)

Music Games 124 $0.87 ($0.88) $49.23 ($49.63) $1.21 ($1.99) $3.66 ($3.27)

Catalogs 123 $0.87 ($0.88) $14.36 ($52.26) $0.99 ($0.99) $2.31 ($2.43)

Dice Games 112 $0.87 ($0.87) $19.99 ($9.49) $1.99 ($1.99) $2.43 ($2.29)

Note: All currencies have been converted to US dollars.

..

Paid App Revenue By Category 20/ 39

How large are the in-month revenues for pay-per-downloadapps across categories?

The following table shows the current and prior month revenues for pay-per-download apps at thecategory level. All revenue numbers have been rounded to the nearest dollar. App level revenue iscalculated as the pay-per-download price in a given country store multiplied by estimated in-monthdownloads in that same country store. The revenues presented below are aggregated over all countrystores. Note that this excludes in-app purchase revenues.

The highest grossing category in September 2013 was Productivity, with pay-per-download revenues of$35,371,970. The revenues for this category increased relative to the prior month. The lowest grossingcategory in September 2013 was Casino Games.

Global Paid Apps - iOSIn-Month Paid App Revenue By Category

Rank(September

2013)

Rank(August2013)

Category Name Total Revenue(September

2013)

Total Revenue(August 2013)

Change inRevenue (%)

1 1 Productivity $35,371,970 $29,798,119 19%

2 6 Education $21,209,640 $15,655,788 35%

3 2 Music $20,306,254 $20,848,063 -3%

4 11 Adventure Games $19,044,918 $11,753,650 62%

5 3 Action Games $16,863,629 $18,353,648 -8%

6 5 Utilities $15,763,074 $15,878,678 -1%

7 10 Business $14,795,601 $13,837,676 7%

8 8 Photography $14,235,347 $14,835,741 -4%

9 4 Simulation Games $13,927,332 $16,448,173 -15%

10 7 Navigation $13,913,084 $14,899,418 -7%

11 9 Healthcare and Fitness $12,376,771 $14,027,070 -12%

12 12 Entertainment $12,288,420 $11,734,495 5%

13 13 Reference $11,847,796 $ 9,802,186 21%

14 14 Puzzle Games $ 9,637,828 $ 8,278,512 16%

15 18 Medical $ 8,986,582 $ 7,249,113 24%

16 17 Lifestyle $ 8,917,880 $ 7,527,192 18%

17 15 Strategy Games $ 8,429,865 $ 8,223,005 3%

18 16 Arcade Games $ 8,299,678 $ 7,678,094 8%

19 19 Books $ 7,569,759 $ 6,678,816 13%

20 22 Role Playing Games $ 5,352,641 $ 5,331,942 0%

21 23 Family Games $ 5,340,684 $ 4,600,501 16%

22 21 Travel $ 5,337,582 $ 5,638,876 -5%

23 20 Sports $ 4,989,566 $ 5,797,671 -14%

..

Paid App Revenue By Category 21/ 39

How large are the in-month revenues for pay-per-downloadapps across categories? (continued)

Global Paid Apps - iOS (continued)In-Month Paid App Revenue By Category

Rank(September

2013)

Rank(August2013)

Category Name Total Revenue(September

2013)

Total Revenue(August 2013)

Change inRevenue (%)

24 24 Weather $ 4,778,516 $ 4,383,455 9%

25 26 Finance $ 4,629,311 $ 3,844,753 20%

26 25 Racing Games $ 4,050,470 $ 4,172,655 -3%

27 27 Board Games $ 3,886,874 $ 3,454,270 13%

28 31 Sports Games $ 3,091,796 $ 2,412,491 28%

29 29 Social Networking $ 2,986,087 $ 2,849,188 5%

30 30 Food and Drink $ 2,889,303 $ 2,686,947 8%

31 35 News $ 2,659,498 $ 1,129,258 136%

32 34 Card Games $ 1,823,726 $ 1,284,420 42%

33 33 Word Games $ 1,704,268 $ 1,349,211 26%

34 28 Educational Games $ 1,637,461 $ 3,423,731 -52%

35 32 Kids Games $ 1,322,192 $ 1,642,154 -19%

36 38 Catalogs $ 733,721 $ 519,575 41%

37 36 Music Games $ 627,091 $ 705,602 -11%

38 37 Trivia Games $ 516,832 $ 555,786 -7%

39 39 Dice Games $ 241,649 $ 223,469 8%

40 40 Casino Games $ 114,513 $ 104,979 9%

..

Paid App Revenue Distribution 22/ 39

What is the distribution of in-month revenues for pay-per-download apps across categories?

The distribution of in-month revenues for pay-per-download apps is given in the table below. Figuresin parentheses denote the prior month values. All revenue numbers have been rounded to the nearestdollar. App level revenue is calculated as the pay-per-download price in a given country store multi-plied by estimated in-month downloads in that same country store. The revenues presented below areaggregated over all country stores. Note that this excludes in-app purchase revenues.

On average, the Simulation Games category tends to have the highest in-month revenues for pay-per-download apps, with category average revenues of $26,681. Conversely, the Trivia Games categorytends to have the lowest in-month revenues for pay-per-download apps, with category average rev-enues of only $2,076.

Global Paid Apps - iOSIn-Month Paid App Revenue Distribution


Education 5,671 $ 13 ($ 17) $ 649,988 ($ 221,473) $1,337 ($1,256) $ 3,967 ($ 3,574)

Utilities 3,932 $ 11 ($ 10) $ 477,732 ($ 582,699) $ 875 ($ 806) $ 4,260 ($ 4,425)

Entertainment 3,757 $ 13 ($ 12) $ 667,266 ($ 578,010) $ 774 ($ 722) $ 3,676 ($ 3,487)

Productivity 2,796 $ 90 ($ 36) $1,210,105 ($1,706,434) $1,552 ($1,406) $13,288 ($11,554)

Books 2,457 $187 ($176) $ 122,828 ($ 204,282) $1,487 ($1,274) $ 3,379 ($ 3,102)

Photography 2,442 $ 17 ($ 17) $ 564,100 ($ 866,169) $ 999 ($ 931) $ 6,047 ($ 6,192)

Lifestyle 2,245 $ 37 ($104) $ 787,301 ($ 955,798) $ 852 ($ 774) $ 4,384 ($ 3,663)

Music 2,209 $ 52 ($ 47) $1,708,276 ($3,191,639) $1,296 ($1,166) $ 9,615 ($10,414)

Reference 2,022 $198 ($ 90) $ 226,911 ($ 192,041) $1,415 ($1,303) $ 6,210 ($ 5,195)

Healthcare and Fitness 1,830 $ 37 ($ 33) $1,980,994 ($1,782,845) $1,199 ($1,124) $ 7,154 ($ 7,863)

Travel 1,609 $198 ($181) $ 251,033 ($ 292,759) $1,241 ($1,057) $ 3,480 ($ 3,294)

Action Games 1,535 $ 3 ($ 4) $3,441,628 ($3,506,546) $ 840 ($ 867) $13,556 ($13,769)

Puzzle Games 1,437 $198 ($ 78) $ 930,411 ($ 862,557) $1,000 ($ 997) $ 7,187 ($ 6,128)

Business 1,343 $102 ($181) $ 856,424 ($ 859,645) $2,091 ($1,947) $11,903 ($11,807)

Sports 1,312 $198 ($181) $ 505,749 ($ 482,019) $1,028 ($1,003) $ 4,053 ($ 4,529)

Arcade Games 1,207 $ 48 ($ 45) $ 666,596 ($ 440,728) $ 838 ($ 774) $ 7,860 ($ 6,993)

Adventure Games 1,123 $ 82 ($ 75) $6,905,858 ($1,421,947) $1,337 ($1,153) $20,026 ($12,320)

Medical 996 $198 ($172) $1,067,561 ($ 599,350) $1,860 ($1,565) $ 9,601 ($ 7,599)

Navigation 952 $198 ($181) $1,268,503 ($1,313,281) $1,695 ($1,432) $16,368 ($15,440)

Family Games 945 $131 ($ 8) $ 472,650 ($ 261,615) $ 915 ($ 835) $ 6,404 ($ 5,617)

..

Paid App Revenue Distribution 23/ 39

What is the distribution of in-month revenues for pay-per-download apps across categories? (continued)

Global Paid Apps - iOS (continued)In-Month Paid App Revenue Distribution


Strategy Games 904 $ 90 ($ 80) $ 487,851 ($ 391,339) $1,368 ($1,087) $10,446 ($ 9,663)

Finance 815 $154 ($181) $ 731,902 ($ 151,107) $1,337 ($1,166) $ 6,148 ($ 5,168)

Educational Games 739 $198 ($181) $ 148,779 ($ 216,106) $ 930 ($ 874) $ 2,366 ($ 2,316)

Social Networking 676 $185 ($173) $ 144,684 ($ 179,911) $ 892 ($ 867) $ 4,673 ($ 4,310)

Simulation Games 657 $131 ($120) $6,414,247 ($8,598,705) $1,411 ($1,416) $26,681 ($29,960)

Kids Games 636 $ 66 ($181) $ 179,296 ($ 224,021) $ 838 ($ 774) $ 2,361 ($ 2,383)

Board Games 602 $198 ($181) $ 673,992 ($ 495,580) $1,050 ($ 997) $ 7,016 ($ 6,469)

Food and Drink 586 $198 ($181) $ 512,348 ($ 667,644) $1,154 ($1,082) $ 5,837 ($ 5,269)

Sports Games 482 $198 ($181) $ 647,945 ($ 204,789) $ 930 ($1,037) $ 7,379 ($ 6,031)

Role Playing Games 474 $ 28 ($ 25) $ 899,732 ($ 830,929) $1,863 ($1,638) $14,049 ($12,635)

Weather 413 $187 ($176) $1,638,536 ($ 767,493) $1,210 ($1,010) $13,164 ($12,313)

Card Games 367 $204 ($191) $ 425,724 ($ 103,761) $1,072 ($ 920) $ 6,490 ($ 4,571)

News 342 $198 ($181) $1,067,459 ($ 81,840) $1,100 ($1,007) $ 8,390 ($ 3,391)

Racing Games 318 $ 11 ($ 61) $1,780,071 ($1,381,299) $1,180 ($1,011) $14,891 ($13,726)

Trivia Games 305 $201 ($ 15) $ 33,458 ($ 37,794) $ 838 ($ 774) $ 2,076 ($ 2,097)

Word Games 300 $198 ($ 36) $ 570,738 ($ 237,449) $ 791 ($ 774) $ 6,108 ($ 4,906)

Casino Games 273 $268 ($241) $ 31,642 ($ 25,643) $1,295 ($1,334) $ 5,205 ($ 4,772)

Catalogs 131 $198 ($181) $ 325,351 ($ 148,146) $ 774 ($ 692) $ 6,166 ($ 4,518)

Music Games 129 $198 ($181) $ 258,434 ($ 266,649) $1,027 ($ 806) $ 5,549 ($ 4,582)

Dice Games 116 $268 ($191) $ 22,687 ($ 30,467) $ 930 ($ 858) $ 3,059 ($ 2,456)

Note: All currencies have been converted to US dollars.

..

App Store Rating Distribution 24/ 39

What is the distribution of app store ratings across cate-gories?

The distribution of average iOS app store ratings is given below at the category level. Note that globalapp app store rating is taken from the country store where a given app is most popular, i.e., where ithas achieved the most downloads in a given month. Figures in parentheses denote the prior monthvalues. Ratings are given on a scale of one to five stars, and partial stars are not awarded.

As shown in the table below, Trivia Games apps receive the highest app store ratings on average, whileUtilities apps receive the lowest.

Average App Store Ratings - iOSApp Store Rating Distribution

Category Name Average Rating(No. of Stars)

1-StarRatings (%)

2-StarRatings (%)

3-StarRatings (%)

4-StarRatings (%)

5-StarRatings (%)

Trivia Games 4.0 (4.0) 1% (1%) 3% (4%) 15% (16%) 60% (58%) 21% (21%)

Word Games 4.0 (4.0) 0% (0%) 2% (2%) 17% (17%) 57% (59%) 24% (22%)

Role Playing Games 4.0 (4.0) 0% (1%) 3% (3%) 18% (19%) 54% (53%) 24% (24%)

Strategy Games 4.0 (4.0) 0% (0%) 3% (3%) 17% (20%) 55% (53%) 24% (24%)

Puzzle Games 4.0 (4.0) 0% (0%) 3% (3%) 14% (15%) 59% (58%) 23% (23%)

Arcade Games 4.0 (4.0) 0% (0%) 3% (3%) 16% (18%) 59% (58%) 21% (21%)

Action Games 4.0 (4.0) 0% (0%) 3% (3%) 17% (18%) 60% (59%) 20% (20%)

Dice Games 4.0 (3.9) 1% (1%) 4% (5%) 15% (18%) 59% (56%) 21% (20%)

Card Games 4.0 (3.9) 0% (0%) 3% (3%) 17% (19%) 59% (57%) 20% (21%)

Educational Games 3.9 (4.0) 0% (0%) 3% (2%) 17% (16%) 64% (65%) 16% (17%)

Music Games 3.9 (3.9) 0% (0%) 3% (3%) 20% (21%) 57% (57%) 20% (19%)

Casino Games 3.9 (3.9) 1% (1%) 4% (5%) 19% (19%) 59% (60%) 17% (16%)

Board Games 3.9 (3.9) 0% (0%) 3% (4%) 19% (19%) 60% (59%) 17% (17%)

Books 3.9 (3.9) 0% (0%) 5% (5%) 21% (21%) 47% (48%) 26% (26%)

Family Games 3.9 (3.9) 0% (0%) 3% (3%) 17% (19%) 63% (61%) 17% (17%)

Education 3.9 (3.9) 1% (1%) 4% (5%) 20% (20%) 53% (52%) 22% (23%)

Adventure Games 3.9 (3.9) 0% (0%) 3% (3%) 19% (20%) 57% (57%) 20% (19%)

Kids Games 3.9 (3.8) 0% (0%) 3% (3%) 19% (20%) 66% (65%) 12% (12%)

Catalogs 3.8 (3.8) 1% (1%) 9% (7%) 24% (24%) 44% (45%) 22% (23%)

Medical 3.8 (3.8) 2% (1%) 8% (9%) 25% (23%) 46% (46%) 20% (21%)

Food and Drink 3.8 (3.8) 1% (1%) 8% (8%) 24% (24%) 43% (42%) 24% (25%)

Reference 3.8 (3.8) 1% (2%) 7% (7%) 23% (22%) 44% (43%) 25% (26%)

Healthcare and Fitness 3.8 (3.8) 1% (2%) 9% (9%) 23% (22%) 44% (43%) 23% (25%)

Music 3.8 (3.8) 1% (1%) 6% (6%) 24% (24%) 46% (46%) 23% (23%)

Simulation Games 3.8 (3.8) 0% (1%) 5% (5%) 22% (23%) 57% (56%) 16% (16%)

..

App Store Rating Distribution 25/ 39

What is the distribution of app store ratings across cate-gories? (continued)

Average App Store Ratings - iOS (continued)App Store Rating Distribution

Category Name Average Rating(No. of Stars)

1-StarRatings (%)

2-StarRatings (%)

3-StarRatings (%)

4-StarRatings (%)

5-StarRatings (%)

Racing Games 3.8 (3.7) 0% (0%) 4% (5%) 25% (28%) 59% (54%) 12% (12%)

Lifestyle 3.7 (3.8) 1% (1%) 10% (10%) 25% (25%) 40% (39%) 24% (24%)

Sports 3.7 (3.7) 1% (1%) 9% (9%) 26% (27%) 42% (42%) 22% (21%)

Weather 3.7 (3.7) 1% (1%) 7% (8%) 26% (26%) 47% (46%) 19% (19%)

Travel 3.7 (3.7) 2% (2%) 11% (12%) 26% (26%) 41% (40%) 20% (20%)

Sports Games 3.7 (3.7) 0% (0%) 5% (6%) 26% (26%) 57% (55%) 12% (12%)

Photography 3.7 (3.7) 2% (2%) 8% (9%) 26% (26%) 47% (46%) 17% (17%)

Social Networking 3.7 (3.7) 1% (1%) 11% (10%) 26% (26%) 40% (40%) 21% (22%)

Finance 3.6 (3.7) 1% (1%) 11% (11%) 29% (27%) 38% (39%) 20% (22%)

Productivity 3.6 (3.7) 1% (1%) 9% (10%) 28% (27%) 47% (47%) 15% (15%)

Business 3.6 (3.6) 1% (1%) 12% (12%) 28% (28%) 41% (41%) 19% (18%)

Entertainment 3.6 (3.5) 1% (2%) 13% (13%) 30% (31%) 40% (40%) 15% (15%)

Navigation 3.5 (3.5) 2% (3%) 12% (12%) 35% (34%) 40% (39%) 11% (12%)

News 3.5 (3.5) 1% (1%) 14% (13%) 34% (33%) 37% (37%) 15% (16%)

Utilities 3.5 (3.5) 2% (3%) 14% (14%) 29% (28%) 38% (38%) 16% (16%)

Note: Percentages have been rounded and may not sum up to 100%.

..

KEYTITLES&PUBLISHERSThe following pages identify the key players in the global appmarket, from up-and-coming new entrants to established appmarket veterans.

www.prioridata.com

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Top NEW Free App Titles 27/ 39

What are the top NEW free titles?

The following table provides insight into which free app titles are up-and-coming in the global appmarket. All app titles shown below have been in the iOS app store for three months or less.

As is evident in the table below, themost popular new free app is Song Yang's , with 15,696,000downloads in September 2013. This app held the #10 position in the prior month.

Free New Entrants - iOSTop 30 New Free Apps

Rank(Septem-ber2013)

Rank(Au-gust2013)

App Title Publisher NativeCategory

Priori Sub-Category

Platform Has In-AppPurchase

AverageRating

FreeDown-loads

(In-Month)

Growth inDown-loads(%)

1 10 Song Yang Action Games War Games iPhone native Y 4.8 15,696,000 230.8%

2 - Airplane! Quantum Design Group Arcade Games Flight Games all iOS native Y 4.4 9,160,000 -

3 - FIFA 14 by EA SPORTS Electronic Arts Action Games Sport Ball Games all iOS native Y 4.0 7,303,000 -

4 2 Plants vs. Zombies™ 2 PopCap Strategy Games Zombie Games all iOS native Y 4.3 6,885,000 -64.4%

5 - InstLike Anton Lobovkin Utilities Social Networking all iOS native Y 4.8 3,878,000 -

6 19 Adventure Games Role Playing Games all iOS native Y 4.9 3,634,000 41.2%

7 924 First Touch Soccer 2014 First Touch Sports Games Sport Ball Games all iOS native Y 4.4 3,631,000 8723.7%

8 - Where's My Water? 2 Disney Puzzle Games Water and Fire Games all iOS native Y 3.4 3,604,000 -

9 16 TapYou Inc. Lifestyle iPhone native N 4.7 3,546,000 14.5%

10 863 Giant Boulder of Death [adult swim] Simulation Games Demolition Games all iOS native Y 4.4 3,494,000 7717.5%

11 13 for Kakao CJ E&M Adventure Games all iOS native Y 4.5 3,383,000 -17.3%

12 - Grand Theft Auto: iFruit Rockstar Games Action Games Racing Games all iOS native N 2.3 3,123,000 -

13 7 Koramgame.com Role Playing Games Fighting Games all iOS native Y 4.9 2,966,000 -54.2%

14 14 SEGA CORPORATION Action Games all iOS native Y 4.7 2,939,000 -25.7%

15 - Lucky Town Multimedia Co.Ltd Action Games Christmas Games all iOS native Y 4.6 2,922,000 -

16 8 2 PopCap Strategy Games Zombie Games all iOS native Y 2.7 2,898,000 -46.3%

17 17Emoticon & Emoji Keyboard & Photo Graffiti -

Chatting on WhatsappTwitterZoosk Etc.

Waynett Cheung Productivity Smileys and Emoticons iPhone native Y 4.4 2,705,000 4.7%

18 - Crazyhornets Role Playing Games Classic Arcade all iOS native Y 5.0 2,504,000 -

19 21 Bin Wang Family Games Guessing Games all iOS native Y 4.9 2,435,000 -2.0%

20 91 Plane!! G4Next Family Games Space and Aliens all iOS native Y 4.3 2,393,000 290.9%

21 27 Animal Voyage: Island Adventure Pocket Gems Inc. Role Playing Games Build and Manage Sims all iOS native Y 4.1 2,362,000 5.7%

22 14523 Candy Blast Mania TeamLava Arcade Games Cooking Games all iOS native Y 4.6 2,262,000 322998.3%

23 271 Egg Inc. Entertainment iPhone native N 4.7 2,149,000 1147.2%

24 96 Fight Through - Hardest Game Ever zhou guowei Arcade Games Love and Valentine Games all iOS native Y 4.8 2,144,000 262.8%

25 35 SHAO WEN SU Puzzle Games Guessing Games all iOS native N 4.7 2,015,000 18.9%

26 69 Jigty Jigsaw Puzzles Out Fit 7 Ltd. Puzzle Games Puzzles and Logic Games all iOS native Y 4.3 1,958,000 145.2%

27 928 The crazy dialect 7k7kGames Puzzle Games World Facts Quizzes all iOS native Y 4.4 1,936,000 4635.6%

28 1299 Skygame Network Technology Adventure Games Superheroes and Superpowers all iOS native Y 4.9 1,910,000 7383.2%


30 6 Bloody Harry FDG Entertainment Action Games Zombie Games all iOS native Y 4.6 1,835,000 -78.6%

Note: In cases where an app's prior month rank is missing, the app was released within the past month.

What is a Sub-Category? - Our technology dynamically structures the app universe into more than 550app and 120 game sub-categories, resulting in the most advanced taxonomy in the industry. This sys-tem allows our customers to truly measure app economy developments at a level of detail that is prac-tical for their business analysis. A full overview can be found on our website www.prioridata.com.

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Top NEW Paid App Titles 28/ 39

What are the top NEW paid titles?

The following table provides insight into which paid app titles are up and coming in the global appmarket. All app titles shown below have been in the iOS app store for three months or less.

As shown in the table below, the most popular new paid app is Asphalt 8: Airborne, published byGameloft. This app also held the first place position last month.

Paid New Entrants - iOSTop 30 New Paid Apps


Rank(Au-gust2013)


Priori Sub-Category

Platform Price AverageRating

PaidDown-loads

(In-Month)


1 1 Asphalt 8: Airborne Gameloft Racing Games Racing Games all iOS native 6.00 CNY 4.6 1,737,000 31.1%

2 - Infinity Blade III Chair Entertainment Group LLC Adventure Games Role Playing Games all iOS native 6.99 USD 4.0 947,000 -

3 3 Terraria 505 Games (US) Inc. Adventure Games Role Playing Games all iOS native 4.99 USD 4.2 589,000 56.4%

4 - Angry Birds Star Wars II Rovio Entertainment Ltd Arcade Games Classic Arcade all iOS native 0.99 USD 4.6 456,000 -

5 85 Sprinkle Islands Mediocre AB Puzzle Games Water and Fire Games all iOS native 1.99 USD 4.6 361,000 1207.7%

6 21 Xiangzhi He Utilities Call Managers and Tools iPhone native 45.00 CNY 4.2 310,000 146.1%

7 79 Call of Duty®: Strike Team Activision Publishing Inc. Adventure Games Gun and Shoot'em Up Games all iOS native 6.99 USD 3.2 304,000 907.7%

8 122 heng Li Utilities Download Managers iPhone native 40.00 CNY 3.9 260,000 1355.6%

9 157 Nutrition Quiz PRO: 600+ Facts Myths & Diet Tips for Healthy Living runtastic Food and Drink Facts Varia all iOS native 1.99 EUR 4.6 215,000 1454.6%

10 308 Pivvot Whitaker Trebella Arcade Games Jump and Run all iOS native 2.99 USD 4.3 212,000 3158.8%

11 - Reeder 2 Silvio Rizzi News News Feeds all iOS native 4.99 USD 4.3 199,000 -

12 8 HD RUNHAO YAO Simulation Games Fashion and Style Games iPad native 6.00 CNY 4.8 192,000 -21.0%

13 - Color Keyboard ® Seventh Generation Lifestyle Font and Text Resources all iOS native 1.99 USD 3.9 174,000 -

14 - Swipe Type - Pro Input Method Seventh Generation Lifestyle Font and Text Resources all iOS native 1.99 USD 3.8 172,000 -

15 2 adinnovation Inc. Simulation Games iPhone native 85.00 JPY 4.6 169,000 -63.2%

16 - iWhitelist Contact ® Seventh Generation Lifestyle Contact Management iPhone native 1.99 USD 4.6 160,000 -

17 -Panorama Backgrounds & Parallax Wallpapers &

Dynamic LivePapers for iOS 7 Whatsapp Hangouts Viber

The Manor Catalogs Wallpapers all iOS native 1.99 USD 3.7 151,000 -

18 7 RUNHAO YAO Puzzle Games Fashion and Style Games iPhone native 6.00 CNY 4.9 150,000 -41.4%

19 - Color Keyboards | Swipe Type | Cool Fonts App Bobo Lifestyle Keyboards and Input Languages all iOS native 1.99 USD 4.1 144,000 -

20 - Calendars 5 - Smart Calendar and Task Manager with Google Calendar Sync Readdle Productivity Calendars all iOS native 6.99 USD 4.3 142,000 -

21 - Animated Emojis App Bobo Entertainment Smileys and Emoticons iPhone native 1.99 USD 4.5 139,000 -

22 - SpotiFinder ™ for Spotify Premium App Bobo Entertainment Music Discovery all iOS native 1.99 USD 4.6 138,000 -

23 - Instaliker - 1000 's of Likes & Followers Plus Instagram Wow App Top Free Apps And Games . Utilities Photo Sharing all iOS native 1.99 USD 3.1 138,000 -

24 14 Junk Jack X Pixbits SRL Adventure Games Build and Manage Sims all iOS native 4.99 USD 4.7 138,000 -11.4%

25 - Crazy Fonts for Whatsapp & Hangouts & Viber App Bobo Lifestyle Font and Text Resources all iOS native 1.99 USD 4.5 132,000 -

26 - Sticker Emojis for Whatsapp & Hangouts & Viber App Bobo Lifestyle Cameras all iOS native 1.99 USD 4.6 132,000 -

27 - NEURON AGE CO.LTD. Role Playing Games iPhone native 85.00 JPY 4.3 129,000 -

28 - Strata Graveck Puzzle Games Puzzles and Logic Games all iOS native 0.99 USD 4.7 121,000 -

29 134 Stickman Downhill Robert Szeleney Arcade Games Racing Games all iOS native 0.69 GBP 4.5 118,000 641.1%

30 - Colorful Backgrounds for Whatsapp Hangouts Viber The Manor Entertainment Wallpapers all iOS native 0.99 USD 4.3 117,000 -


..

Top Publishers of NEW Free & Paid Apps 29/ 39

Who are the top publishers of NEW free and paid apps?

The following tables provide insight into which free and paid app publishers have been successful withrecent app releases.

New Entrants - iOSTop 15 Publishers of New Free Apps

Rank Publisher New FreeApps

Published

All FreeApps

Published

New Free AppDownloads(In-Month)

All Free AppDownloads(In-Month)

New Free AppDownloads(All-Time)

All Free AppDownloads(All-Time)

1 Song Yang 4 4 16,881,000 16,881,000 22,314,000 22,314,000

2 Electronic Arts 10 80 10,891,000 24,485,000 12,611,000 215,755,000

3 PopCap 2 6 9,782,000 10,931,000 43,516,000 70,232,000

4 Quantum Design Group 1 9 9,160,000 10,374,000 9,160,000 44,496,000

5 Disney 15 103 6,336,000 10,849,000 13,224,000 111,496,000

6 Koramgame.com 5 15 4,985,000 5,059,000 12,662,000 15,209,000

7 CJ E&M 11 25 4,392,000 5,755,000 14,737,000 47,957,000

8 Big Fish Games Inc 60 533 4,210,000 10,773,000 8,863,000 272,259,000

9 SEGA CORPORATION 5 22 3,950,000 5,180,000 10,217,000 36,026,000

10 Anton Lobovkin 1 1 3,878,000 3,878,000 3,878,000 3,878,000

11 Egg Inc. 3 3 3,863,000 3,863,000 4,486,000 4,486,000

12 [adult swim] 2 8 3,845,000 4,561,000 5,630,000 19,298,000

13 1 1 3,634,000 3,634,000 7,318,000 7,318,000

14 First Touch 1 4 3,631,000 7,530,000 3,678,000 93,408,000

15 TapYou Inc. 1 3 3,546,000 3,723,000 11,345,000 14,235,000

Top 15 Publishers of New Paid Apps

Rank Publisher New PaidApps

Published

All PaidApps

Published

New Paid AppDownloads(In-Month)

All Paid AppDownloads(In-Month)

New Paid AppDownloads(All-Time)

All Paid AppDownloads(All-Time)

1 Gameloft 1 96 1,737,000 3,006,000 3,304,000 61,302,000

2 Chair Entertainment Group LLC 1 4 947,000 1,731,000 947,000 27,020,000

3 App Bobo 6 6 685,000 685,000 685,000 685,000

4 505 Games (US) Inc. 1 3 589,000 597,000 1,035,000 1,061,000

5 The Manor 5 5 555,000 555,000 555,000 555,000

6 Seventh Generation 3 3 506,000 506,000 506,000 506,000

7 Rovio Entertainment Ltd 1 13 456,000 1,323,000 456,000 49,039,000

8 Mediocre AB 1 4 361,000 452,000 469,000 2,594,000

9 RUNHAO YAO 2 2 342,000 342,000 1,235,000 1,235,000

10 Xiangzhi He 1 1 310,000 310,000 459,000 459,000

11 Activision Publishing Inc. 1 13 304,000 585,000 325,000 10,538,000

12 heng Li 1 1 260,000 260,000 281,000 281,000

13 runtastic 1 17 215,000 1,003,000 247,000 8,722,000

14 John Bray 12 14 214,000 216,000 387,000 470,000

15 Whitaker Trebella 1 2 212,000 215,000 236,000 311,000

..

Top Free App Titles - IN-MONTH 30/ 39

What are the top free titles in terms of IN-MONTH down-loads?

The following table provides insight into which free app titles are currently ranked at the top of all appsin terms of in-month downloads. All app titles (regardless of publishing date) currently in the iOS appstore are considered.

As can be seen below, the top free app in terms of in-month downloads is , with 15,696,000September 2013 downloads. This app held the #18 position in the prior month.

Top Free Apps - iOSTop 30 Free Apps - IN-MONTH


Rank(Au-gust2013)


Priori Sub-Category


AverageRating

FreeDown-loads

(In-Month)


1 18 Song Yang Action Games War Games iPhone native Y 4.8 15,696,000 230.8%

2 3 Clash of Clans Supercell Strategy Games War Games all iOS native Y 4.6 12,273,000 21.3%

3 4 Despicable Me: Minion Rush Gameloft Action Games Superheroes and Superpowers all iOS native Y 4.7 11,992,000 26.8%

4 - Airplane! Quantum Design Group Arcade Games Flight Games all iOS native Y 4.4 9,160,000 -

5 2165 Deer Hunter 2014 Glu Games Inc. Simulation Games Hunting Games all iOS native Y 4.5 9,025,000 7904.8%

6 37 Instagram Burbn Inc. Photography Photos and Authoring iPhone native N 4.6 8,498,000 209.1%


8 9 Candy Crush Saga King.com Limited Arcade Games Puzzles and Logic Games all iOS native Y 4.1 7,162,000 -7.2%

9 2 Plants vs. Zombies™ 2 PopCap Strategy Games Zombie Games all iOS native Y 4.3 6,885,000 -64.4%

10 15 Subway Surfers Kiloo Arcade Games Jump and Run all iOS native Y 4.5 6,871,000 34.5%

11 24 Hay Day Supercell Simulation Games Farm and Animal Games all iOS native Y 4.5 6,692,000 61.4%

12 13 GungHo Online Entertainment Inc. Action Games all iOS native Y 4.5 6,317,000 11.2%

13 11 Injustice: Gods Among Us Warner Bros. Action Games Superheroes and Superpowers all iOS native Y 4.7 6,104,000 -0.8%

14 66 Bin Wang Education Chinese Language and Culture all iOS native Y 4.9 5,295,000 156.6%

15 25 Iron Force Chillingo Ltd Arcade Games War Games all iOS native Y 4.8 5,172,000 26.3%

16 22 Head Soccer D&D Dream Corp. Arcade Games Sport Ball Games all iOS native Y 4.8 4,964,000 14.5%

17 16 Sonic Dash SEGA Arcade Games Jump and Run all iOS native Y 4.5 4,876,000 -4.3%

18 6 Colormania - Guess the Colors Genera Mobile Puzzle Games Guessing Games all iOS native Y 4.6 4,367,000 -51.0%

19 12 LINE WIND runner NAVER Japan Corporation Adventure Games Jump and Run iPhone native Y 4.1 4,237,000 -28.1%

20 5 LINE Pokopang NAVER Japan Corporation Action Games Farm and Animal Games iPhone native Y 4.2 3,916,000 -57.2%

21 - InstLike Anton Lobovkin Utilities Social Networking all iOS native Y 4.8 3,878,000 -

22 27 Dragon City Mobile Social Point Role Playing Games Role Playing Games all iOS native Y 4.5 3,737,000 -8.6%

23 591 Megapolis Social Quantum Strategy Games Build and Manage Sims all iOS native Y 4.3 3,684,000 686.9%

24 39 Temple Run 2 Imangi Studios LLC Adventure Games Jump and Run all iOS native Y 4.4 3,664,000 40.1%

25 42 Adventure Games Role Playing Games all iOS native Y 4.9 3,634,000 41.2%

26 5084 First Touch Soccer 2014 First Touch Sports Games Sport Ball Games all iOS native Y 4.4 3,631,000 8723.7%

27 1046 Megapolis HD Social Quantum Simulation Games Build and Manage Sims iPad native Y 4.3 3,606,000 1319.5%

28 - Where's My Water? 2 Disney Puzzle Games Water and Fire Games all iOS native Y 3.4 3,604,000 -

29 33 TapYou Inc. Lifestyle iPhone native N 4.7 3,546,000 14.5%

30 4761 Giant Boulder of Death [adult swim] Simulation Games Demolition Games all iOS native Y 4.4 3,494,000 7717.5%


..

Top Paid App Titles - IN-MONTH 31/ 39

What are the top paid titles in terms of IN-MONTH down-loads?

The following table provides insight into which paid app titles are currently ranked highest in terms ofin-month downloads. All app titles (regardless of publishing date) currently in the iOS app store areconsidered.

The most popular paid app in terms of in-month downloads is Gameloft's Asphalt 8: Airborne. Thisapp also held the first place position last month.

Top Paid Apps - iOSTop 30 Paid Apps - IN-MONTH


Rank(Au-gust2013)


Priori Sub-Category


AverageRating

PaidDown-loads

(In-Month)


1 1 Asphalt 8: Airborne Gameloft Racing Games Racing Games all iOS native 6.00 CNY 4.6 1,737,000 31.1%

2 - Infinity Blade III Chair Entertainment Group LLC Adventure Games Role Playing Games all iOS native 6.99 USD 4.0 947,000 -

3 2 Minecraft – Pocket Edition Mojang Simulation Games Various Block Games all iOS native 6.99 USD 4.4 887,000 -24.7%

4 8 Terraria 505 Games (US) Inc. Adventure Games Role Playing Games all iOS native 4.99 USD 4.2 589,000 56.4%

5 4 Infinity Blade II Chair Entertainment Group LLC Action Games Role Playing Games all iOS native 6.99 USD 4.7 473,000 -0.3%

6 - Angry Birds Star Wars II Rovio Entertainment Ltd Arcade Games Classic Arcade all iOS native 0.99 USD 4.6 456,000 -

7 212 Plant Nanny Fourdesire Healthcare and Fitness Gardening iPhone native 6.00 CNY 4.6 442,000 617.9%

8 10 Sky Gamblers: Storm Raiders Atypical Games Simulation Games Flight Games all iOS native 4.99 USD 4.5 430,000 20.0%

9 24 Plague Inc. Ndemic Creations Simulation Games Virus and Disease Games all iOS native 0.99 USD 4.7 424,000 74.0%

10 3 Fruit Ninja Halfbrick Studios Action Games Classic Arcade iPhone native 0.99 USD 4.6 414,000 -23.8%

11 28 Weather Live Apalon Weather Weather all iOS native 3.99 USD 4.5 381,000 59.1%

12 7 Pimp Your Screen - Custom Themes and Wallpapers for iPhone iPod touch iPad and iOS 7 Apalon Lifestyle iPhone Personalization all iOS native 1.99 USD 4.4 366,000 -8.4%

13 562 Sprinkle Islands Mediocre AB Puzzle Games Water and Fire Games all iOS native 1.99 USD 4.6 361,000 1207.7%

14 5 The Room Fireproof Games Adventure Games Quest and Mystery iPad native 1.99 USD 4.8 354,000 -25.0%

15 19 Runtastic PRO GPS Running Walking & Fitness Tracker runtastic Healthcare and Fitness Outdoor Sports iPhone native 4.99 EUR 4.6 330,000 13.1%

16 111 Take It Easy Ravensburger Digital GmbH Board Games Board Games all iOS native 1.99 USD 4.6 327,000 232.3%

17 73 Xiangzhi He Utilities Call Managers and Tools iPhone native 45.00 CNY 4.2 310,000 146.1%

18 32 Infinity Blade Chair Entertainment Group LLC Action Games Role Playing Games all iOS native 5.99 USD 4.7 309,000 39.2%

19 14 FIFA 13 by EA SPORTS Electronic Arts Sports Games Sport Ball Games all iOS native 2.99 GBP 4.4 309,000 -4.7%

20 515 Call of Duty®: Strike Team Activision Publishing Inc. Adventure Games Gun and Shoot'em Up Games all iOS native 6.99 USD 3.2 304,000 907.7%

21 17 Clear Vision (17+) FDG Entertainment Arcade Games Gun and Shoot'em Up Games all iOS native 0.99 USD 4.7 302,000 -4.3%

22 30 Where's My Water? Disney Puzzle Games Water and Fire Games all iOS native 0.99 USD 4.6 278,000 20.7%

23 11 BADLAND Frogmind Adventure Games World Facts Quizzes all iOS native 3.99 USD 4.7 277,000 -16.8%

24 859 heng Li Utilities Download Managers iPhone native 40.00 CNY 3.9 260,000 1355.6%

25 12 Asphalt 7: Heat Gameloft Arcade Games Racing Games all iOS native 6.00 CNY 4.7 239,000 -26.9%

26 - Cut the Rope Chillingo Ltd Puzzle Games Classic Arcade iPhone native 0.99 USD 4.8 225,000 -

27 15 Pro SINA Corporation (Nasdaq: SINA) Weather Weather iPhone native 6.00 CNY 4.8 225,000 -30.3%

28 - Cut the Rope HD Chillingo Ltd Puzzle Games Classic Arcade iPad native 3.99 USD 4.6 222,000 -

29 16 Free Music Download Pro - Mp3 Downloader ASPS Apps Music Download Managers all iOS native 2.99 USD 4.5 221,000 -30.6%

30 1113 Nutrition Quiz PRO: 600+ Facts Myths & Diet Tips for Healthy Living runtastic Food and Drink Facts Varia all iOS native 1.99 EUR 4.6 215,000 1454.6%


..

Top Publishers of Free & Paid Apps - IN-MONTH 32/ 39

Who are the publishers of top free and paid apps in termsof IN-MONTH downloads?

The following tables provide insight into which publishers of free and paid apps are currently ranked atthe top of the global app market in terms of all-time downloads.

Top Publishers - iOSTop 15 Publishers of Free Apps - IN-MONTH

Rank Publisher Free AppsPublished

Total AppsPublished

Free AppDownloads(In-Month)

Total AppDownloads(In-Month)

Free AppDownloads(All-Time)

Total AppDownloads(All-Time)

1 Gameloft 61 157 35,884,000 38,890,000 492,708,000 554,010,000

2 Electronic Arts 80 219 24,485,000 25,576,000 216,414,000 255,985,000

3 Supercell 2 2 18,966,000 18,966,000 163,322,000 163,322,000

4 Glu Games Inc. 65 73 18,793,000 18,809,000 361,136,000 364,111,000

5 NAVER Japan Corporation 65 66 16,908,000 16,912,000 237,563,000 237,875,000

6 Song Yang 4 4 16,881,000 16,881,000 22,314,000 22,314,000

7 Chillingo Ltd 71 199 13,188,000 14,048,000 154,157,000 224,547,000

8 Beijing Baidu Netcom Science & Technology Co.Ltd 39 39 11,143,000 11,143,000 80,970,000 80,982,000

9 PopCap 6 23 10,931,000 11,504,000 71,977,000 103,860,000

10 Disney 103 184 10,849,000 11,726,000 113,309,000 131,053,000


12 Google Inc. 28 28 10,404,000 10,404,000 204,936,000 204,936,000

13 Quantum Design Group 9 14 10,374,000 10,377,000 44,496,000 44,514,000

14 King.com Limited 6 6 9,245,000 9,245,000 92,122,000 92,122,000

15 GungHo Online Entertainment Inc. 11 11 9,088,000 9,088,000 102,382,000 102,382,000

Top 15 Publishers of Paid Apps - IN-MONTH

Rank Publisher Paid AppsPublished

Total AppsPublished

Paid AppDownloads(In-Month)


Paid AppDownloads(All-Time)


1 Gameloft 96 157 3,006,000 38,890,000 61,302,000 554,010,000

2 Chair Entertainment Group LLC 4 4 1,731,000 1,731,000 27,020,000 33,327,000

3 Rovio Entertainment Ltd 13 30 1,323,000 4,362,000 49,168,000 217,045,000

4 Electronic Arts 139 219 1,090,000 25,576,000 39,572,000 255,985,000

5 Apalon 14 20 1,087,000 3,613,000 12,640,000 49,541,000

6 runtastic 17 32 1,003,000 2,350,000 8,722,000 22,778,000

7 Mojang 1 2 887,000 1,401,000 9,512,000 20,892,000

8 Disney 81 184 877,000 11,726,000 17,744,000 131,053,000

9 FDG Entertainment 26 30 865,000 7,556,000 51,176,000 120,134,000

10 Chillingo Ltd 128 199 861,000 14,048,000 70,390,000 224,547,000

11 Halfbrick Studios 6 14 725,000 3,184,000 33,395,000 173,597,000

12 App Bobo 6 6 685,000 685,000 685,000 685,000

13 505 Games (US) Inc. 3 9 597,000 876,000 1,061,000 2,518,000

14 Activision Publishing Inc. 13 21 585,000 1,926,000 10,566,000 33,193,000

15 PopCap 17 23 574,000 11,504,000 31,883,000 103,860,000

..

Top Free App Titles - ALL-TIME 33/ 39

What are the top free titles in terms of ALL-TIME down-loads?

The following table provides insight into which free app titles are currently ranked at the top of all appsin terms of all-time downloads. All app titles (regardless of publishing date) currently in the iOS appstore are considered.

As can be seen below, the top free app on this list is Facebook, with all-time downloads (as of September2013). This app also held the first place position last month.

Free Apps - iOSTop 30 Free Apps - ALL-TIME


Rank(Au-gust2013)


Priori Sub-Category


AverageRating

FreeDown-loads

(All-Time)


1 1 Facebook Facebook Inc. Social Networking Social Networking all iOS native N 3.7 201,198,000 1.0%

2 2 Instagram Burbn Inc. Photography Photos and Authoring iPhone native N 4.6 163,063,000 3.2%

3 5 Clash of Clans Supercell Strategy Games War Games all iOS native Y 4.6 98,236,000 8.6%

4 3 Smurfs' Village Beeline Interactive Inc. Adventure Games Build and Manage Sims all iOS native Y 4.6 95,920,000 1.8%

5 4 Temple Run Imangi Studios LLC Action Games Jump and Run all iOS native Y 4.6 94,348,000 0.2%

6 6 Subway Surfers Kiloo Arcade Games Jump and Run all iOS native Y 4.5 81,216,000 5.1%

7 7 Words With Friends Free Zynga Inc. Word Games Word Games iPhone native Y 4.3 74,508,000 1.4%

8 8 Candy Crush Saga King.com Limited Arcade Games Puzzles and Logic Games all iOS native Y 4.1 73,779,000 4.7%

9 9 Head Soccer D&D Dream Corp. Arcade Games Sport Ball Games all iOS native Y 4.8 72,624,000 4.1%

10 11 Hay Day Supercell Simulation Games Farm and Animal Games all iOS native Y 4.5 65,086,000 7.5%

11 10 LINE WIND runner NAVER Japan Corporation Adventure Games Jump and Run iPhone native Y 4.1 62,869,000 1.4%

12 12 Solitaire MobilityWare Card Games Solitaire all iOS native N 4.2 60,291,000 3.2%

13 13 Pinterest Pinterest Inc. Social Networking Social Networking all iOS native N 4.6 59,904,000 2.6%

14 14 Ice Age Village Gameloft Action Games Build and Manage Sims all iOS native Y 4.6 58,715,000 1.8%

15 16 Diamond Dash wooga Arcade Games Jewel Puzzles all iOS native Y 4.4 57,508,000 2.5%

16 15 Find Something - where is my goal! Funship Entertainment Puzzle Games Hidden Object Games all iOS native Y 4.7 56,822,000 -1.1%

17 17 Fruit Ninja Free Halfbrick Studios Action Games Classic Arcade iPhone native Y 4.4 55,645,000 1.9%

18 18 Bible LifeChurch.tv Reference Bible Study all iOS native N 4.6 55,065,000 2.7%

19 19 PAC-MAN Lite NAMCO BANDAI Games Arcade Games Classic Arcade iPhone native Y 3.0 53,854,000 1.7%

20 20 Touch Hockey: FS5 (FREE) FlipSide5 Inc. Sports Games Hockey Games iPhone native Y 3.0 52,993,000 1.7%

21 27 PPS ShangHai ZhongYuan Network Technology Co.Ltd Entertainment Media Players and Organizers all iOS native N 4.5 52,445,000 5.5%

22 21 DragonVale Backflip Studios Role Playing Games Virtual Pets and Families all iOS native Y 4.6 52,258,000 1.8%

23 37 Despicable Me: Minion Rush Gameloft Action Games Superheroes and Superpowers all iOS native Y 4.7 51,622,000 18.8%

24 22 Skype for iPhone Skype Communications S.a.r.l Social Networking Internet Phones iPhone native Y 3.4 51,594,000 1.9%

25 23 Google Earth Google Inc. Travel Space Exploration all iOS native N 3.6 51,235,000 1.7%

26 30 Injustice: Gods Among Us Warner Bros. Action Games Superheroes and Superpowers all iOS native Y 4.7 51,094,000 6.5%

27 26 Shazam Shazam Entertainment Ltd. Music Music and Lyrics all iOS native Y 3.7 50,919,000 1.8%

28 24 MetalStorm: Online Z2Live Inc Action Games Flight Games all iOS native Y 4.5 50,836,000 1.4%

29 28 Paper Toss Backflip Studios Simulation Games Drawing Puzzles iPhone native Y 3.5 50,260,000 1.7%

30 29 Google Search Google Inc. Reference Search Engines all iOS native N 3.6 50,074,000 1.7%


..

Top Paid App Titles - ALL-TIME 34/ 39

What are the top paid titles in terms of ALL-TIME down-loads?

The following table provides insight into which paid app titles are currently ranked at the top in termsof all-time downloads. All app titles (regardless of publishing date) currently in the iOS app store areconsidered.

The most popular paid app on the iOS platform in terms of all-time downloads is Chillingo Ltd's Cutthe Rope. This app rose to the top of the rankings in under a month's time.

Paid Apps - iOSTop 30 Paid Apps - ALL-TIME


Rank(Au-gust2013)


Priori Sub-Category


AverageRating

PaidDown-loads

(All-Time)


1 - Cut the Rope Chillingo Ltd Puzzle Games Classic Arcade iPhone native 0.99 USD 4.8 47,572,000 -

2 1 Fruit Ninja Halfbrick Studios Action Games Classic Arcade iPhone native 0.99 USD 4.6 22,876,000 1.6%

3 2 Doodle Jump Lima Sky Action Games Jump and Run iPhone native 0.99 USD 4.5 22,030,000 0.1%

4 3 Ski On Neon Esoteric Development Action Games Stunts and Tricks iPhone native 0.99 USD 4.1 21,344,000 0.3%

5 4 Angry Birds Rovio Entertainment Ltd Action Games Classic Arcade iPhone native 0.99 USD 4.6 20,763,000 2.4%

6 5 Cover Orange FDG Entertainment Family Games Fruit Games iPhone native 0.99 USD 4.7 19,570,000 2.2%

7 6 Infinity Blade Chair Entertainment Group LLC Action Games Role Playing Games all iOS native 5.99 USD 4.7 15,633,000 3.2%

8 7 Clear Vision (17+) FDG Entertainment Arcade Games Gun and Shoot'em Up Games all iOS native 0.99 USD 4.7 15,079,000 0.7%

9 8 The Moron Test DistinctDev Inc. Entertainment Self Testing iPhone native 0.99 USD 3.9 14,556,000 0.0%

10 9 Plants vs. Zombies PopCap Strategy Games Zombie Games iPhone native 0.99 USD 4.8 12,755,000 1.7%

11 10 Air Penguin GAMEVIL Inc. Arcade Games Fun with Ice all iOS native 0.99 USD 4.7 10,405,000 1.6%

12 12 Infinity Blade II Chair Entertainment Group LLC Action Games Role Playing Games all iOS native 6.99 USD 4.7 10,201,000 4.6%

13 11 Quell Reflect+ Fallen Tree Games Ltd Family Games Puzzles and Logic Games all iOS native 1.99 USD 4.8 10,022,000 1.7%

14 13 Minecraft – Pocket Edition Mojang Simulation Games Various Block Games all iOS native 6.99 USD 4.4 9,512,000 3.9%

15 14 Words With Friends Zynga Inc. Word Games Word Games iPhone native 4.99 USD 4.5 8,378,000 1.8%

16 16 Where's My Water? Disney Puzzle Games Water and Fire Games all iOS native 0.99 USD 4.6 8,022,000 3.8%

17 17 Angry Birds Seasons Rovio Entertainment Ltd Action Games Classic Arcade iPhone native 0.99 USD 4.4 7,787,000 1.9%

18 15 Asphalt 7: Heat Gameloft Arcade Games Racing Games all iOS native 6.00 CNY 4.7 7,565,000 -6.5%

19 19 The Room Fireproof Games Adventure Games Quest and Mystery iPad native 1.99 USD 4.8 7,504,000 1.0%

20 20 Tiny Wings Andreas Illiger Action Games Classic Arcade iPhone native 0.99 USD 4.7 7,468,000 2.9%

21 18 Rat On The Run Donut Games Action Games Classic Arcade all iOS native 0.99 USD 3.1 7,449,000 0.0%

22 21 Asphalt 6: Adrenaline Gameloft Racing Games Racing Games iPhone native 30.00 CNY 4.9 7,130,000 2.1%

23 24 Traffic Rush Donut Games Strategy Games Racing Games all iOS native 0.99 USD 3.3 6,955,000 2.2%

24 23 Siege Hero Armor Games Inc Action Games Jump and Run iPhone native 0.99 USD 4.8 6,942,000 2.0%

25 22 Plants vs. Zombies HD PopCap Strategy Games Zombie Games iPad native 0.99 USD 4.7 6,896,000 0.9%

26 25 Fruit Ninja HD Halfbrick Studios Action Games Classic Arcade iPad native 2.99 USD 4.6 5,970,000 1.5%

27 26 Monster Trucks Nitro RedLynx Ltd Racing Games Racing Games iPhone native 0.99 USD 3.6 5,745,000 0.0%

28 27 Pocket God Bolt Creative Entertainment Fun Animals iPhone native 0.99 USD 4.0 4,821,000 1.9%

29 30 Plague Inc. Ndemic Creations Simulation Games Virus and Disease Games all iOS native 0.99 USD 4.7 4,804,000 5.1%

30 28 FIFA 13 by EA SPORTS Electronic Arts Sports Games Sport Ball Games all iOS native 2.99 GBP 4.4 4,701,000 2.2%


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Top Publishers of Free & Paid Apps - ALL-TIME 35/ 39

Who are the publishers of top free and paid apps in termsof ALL-TIME downloads?

The following tables provide insight into which publishers of free and paid apps are currently ranked atthe top of the global app market in terms of all-time downloads.

Top Publishers - iOSTop 15 Publishers of Free Apps - ALL-TIME

Rank Publisher Free AppsPublished

Total AppsPublished

Free AppDownloads(In-Month)


Free AppDownloads(All-Time)


1 Gameloft 61 157 35,884,000 38,890,000 492,708,000 554,010,000

2 Glu Games Inc. 65 73 18,793,000 18,809,000 361,136,000 364,111,000


4 Facebook Inc. 5 5 3,172,000 3,172,000 240,713,000 240,713,000

5 NAVER Japan Corporation 65 66 16,908,000 16,912,000 237,563,000 237,875,000

6 Backflip Studios 44 51 3,481,000 3,575,000 236,515,000 239,058,000

7 Zynga Inc. 40 57 5,450,000 5,854,000 225,478,000 242,216,000

8 Electronic Arts 80 219 24,485,000 25,576,000 216,414,000 255,985,000

9 Google Inc. 28 28 10,404,000 10,404,000 204,936,000 204,936,000

10 GAMEVIL Inc. 74 92 4,150,000 4,197,000 182,890,000 199,710,000

11 TeamLava 20 20 8,226,000 8,226,000 176,221,000 176,221,000


13 Com2uS USA Inc. 56 81 6,659,000 6,918,000 165,475,000 183,082,000

14 Optime Software LLC 23 40 988,000 1,036,000 163,444,000 164,719,000

15 Supercell 2 2 18,966,000 18,966,000 163,322,000 163,322,000

Top 15 Publishers of Paid Apps - ALL-TIME

Rank Publisher Paid AppsPublished

Total AppsPublished

Paid AppDownloads(In-Month)


Paid AppDownloads(All-Time)


1 Chillingo Ltd 128 199 861,000 14,048,000 70,390,000 224,547,000

2 Gameloft 96 157 3,006,000 38,890,000 61,302,000 554,010,000

3 FDG Entertainment 26 30 865,000 7,556,000 51,176,000 120,134,000


5 Electronic Arts 139 219 1,090,000 25,576,000 39,572,000 255,985,000

6 Donut Games 30 31 184,000 194,000 39,099,000 43,136,000

7 Halfbrick Studios 6 14 725,000 3,184,000 33,395,000 173,597,000

8 PopCap 17 23 574,000 11,504,000 31,883,000 103,860,000

9 Triniti Interactive Limited 6 101 93,000 3,775,000 27,050,000 73,512,000

10 Chair Entertainment Group LLC 4 4 1,731,000 1,731,000 27,020,000 33,327,000

11 Lima Sky 6 11 42,000 244,000 23,340,000 32,586,000

12 Esoteric Development 3 6 30,000 39,000 21,404,000 22,449,000

13 Disney 81 184 877,000 11,726,000 17,744,000 131,053,000

14 Com2uS USA Inc. 25 81 259,000 6,918,000 17,608,000 183,082,000

15 GAMEVIL Inc. 18 92 48,000 4,197,000 16,820,000 199,710,000

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APPENDIX

www.prioridata.com

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Glossary 37/ 39

Glossary

Active AppsOur Active Apps definition excludes apps that have not been downloaded in the monthreported on.

Average Rating Average app rating as assigned by the users directly in the app store. Ratings areassigned on a scale from 1 to 5 stars, where 1 is the lowest, and 5 is the highest. A rating of 0 (zero)means that app has not been rated yet. iOS and Windows ratings are country-specific, meaning an appcan have a different rating in each country. Android app ratings are not localized - Google assigns aglobal rating only, so an Android app's rating is the same across countries.

Basis Points (bps) A basis point is a unit equal to one hundredth of a percentage point.

Change in Downloads The month-over-month growth in estimated period downloads.

Estimated Active Users Active Users measures the cumulative number of individual users who haveactively used an app in the last month. It excludes multiple usage sessions by a single user. We deriveour Active Users estimates by multiplying our download estimates by app interest specific retentionrates that we get from a data partner. The calculation is made over a 90 day period.

Estimated Downloads (In-Month) Number of downloads generated by an app in the current ordesignated month.

Estimated Downloads (Prior Month)Number of downloads generated by an app during the priormonth.

Estimated Downloads (All-Time) Number of downloads generated by an app since its inceptionin the app store.

Free Apps Number of free-to-download apps counted in the app store at a given point in time.

In-App Purchase Virtual goods or features that can be purchased from within an app.

Native Category The category as designated by the developers when submitting their apps to theapp store.

NewAppsNumber of apps currently in the app store that were published within the last threemonths.

Paid App Download Price Price of a pay-to-download app as listed in the app store at the endof a given month. All prices are converted to Euros using exchange rates published by the EuropeanCentral Bank.

Paid Apps Number of pay-to-download apps counted in the app store at a given point in time.

Platform The mobile operating system supporting a particular app. “Android” platform apps referto apps in the Google Play marketplace. “Windows” platform apps refer to apps in the WindowsMarketplace for Mobile. “iOS” platform apps refer to apps in the Apple app store, which includes bothiPhone and iPad apps.

Publisher Name of the developer or official entity (i.e. company) publishing the app.

Sub-Category Priori’s designator for detailed app category. Sub-Categories denote the functionalcategories to which an app belongs. Sub-Categories are constructed using Priori’s proprietary AppAr-chitecture classification system.

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Methodology 38/ 39

Methodology

Every month, we collect app data from the Apple App Store, Google Play Store, and Windows PhoneMarketplace. This effort covers 30 countries and processes information on more than 2,000,000 appsand 500,000 developers. Our collection process runs on the 8th of each month, and our reports containinformation from the preceding 30 days. A report titled “June 2013” contains information collectedbetween June 9th and July 8th.

Our collection process gives us detailed metadata on apps and developers, including descriptions,versioning, size, monetization, user ratings and commentary. This information is collected directly fromthe stores and presented un-altered in our reports.

We have also generated a series of additional data metrics which add value and context to public data.These metrics, developed using proprietary technologies, enable us to better understand the scale,growth, and composition of the markets we cover. Two of these metrics are contained in this report:

First, Priori generates download estimates for each app in the store. Our methodology utilizes publiclyavailable information given by the app stores, hard data which is published in company filings and pressreleases, and other quantitative indicators which serve as inputs to our regression models. In somecases, developers give us direct access to their app store accounts, allowing us to calibrate our modelsagainst actual values. Proprietary download information is never displayed in our reports, therefore it isnatural to expect a margin of error in our estimates. We hear that for 80% of apps in our database (nowmore than 1.6mm) our estimates for in-month downloads are within a margin of +- 20%. The error islargest for small apps, particularly those who have just entered a store. As we aggregate the numbersup to the publisher, sub-category, category, country, and platform levels, our margin of error decreasesto about 5%.

Second, Priori maintains a proprietary app classification system which we call AppArchitecture, whichassigns a sub-category designator to each app in the store. This allows us, for example, to classifyan app not just as a “Medical” app, but rather a “diabetes” app, a “first aid” app, or a “heart ratemonitor” app. This system allows our customers to better target a specific area of interest in the appstores, either for competitive intelligence, investment, or ecosystem review purposes.

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License Type & Disclaimer 39/ 39

License Type & Disclaimer

License Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …The data in this report is provided to you (the Client) by Priori Data GmbH with a Single User License.A Single User License is for the sole use of the client. The material shall not be posted on a corporateintranet or network, or reproduced. The licenses prohibit entering the material into any electronicdatabase either in part or in whole without the written consent of Priori Data GmbH. Dissemination inwhole or in part is strictly forbidden. Please contact us at [email protected] with licensing questions.

Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .…

All opinions and estimates contained in this report constitute Priori Data GmbH judgment as of the dateof this report, are subject to change without notice and are provided in good faith but without legalresponsibility. Nothing in this report constitutes business, marketing or other advice, nor other individ-ually tailored business strategic or investment advice. If any hypotheses, observations and perspectiveson any of the items covered in this report were to be used for ventures, investments or corporate ac-tions, the effect and consequences of these will make Priori Data GmbH exempt from any direct orindirect involvement in them. Choosing to use this information for any purpose other than being in-formed remains and will remain the responsibility of the reader and recipient of this report.

This material is prepared for general circulation and has been prepared without regard to the individualcircumstances and objectives of persons who receive it. To the full extent permitted by law neitherPriori Data GmbH nor any of its affiliates, nor any other person, accepts any liability whatsoever for anydirect or consequential loss arising from any use of this report or the information contained herein. Oursalespeople, analysts, and other professionals may provide oral or written statements about the mobileindustry and the general market that reflect opinions that are contrary to the opinions expressed in ourresearch.

No matter contained in this document and no part of this material may be (i) copied, photocopied orduplicated in any form by any means or (ii) redistributed without the prior written consent of Priori DataGmbH.

Validation, Limits & Accuracy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …

We continuously validate our data with independent third-party data sources. The Priori methodologyemploys a multitude of techniques to ensure that our estimates achieve a high degree of accuracy.

global app market insights / ios / sep:oct 2013

Marketing