global alliance profile and membership information 2009-2010 (potential members)
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The Global Alliance is an umbrella organisation linking Public Relations and Communication Management professional associations worldwide Rationale: Encapsulate the Global Alliance’s dual mission of raising standards of the profession and advocating for the professionTRANSCRIPT
Global Alliance for Public Relations and Communication Management
Global Alliance Profile and Membership Information 2009-2010
(For Potential Members)
Rationale: Encapsulate the Global Alliance’s dual mission of raising standards of the profession and advocating for the
profession
Welcome to the Global Alliance •The Global Alliance is an umbrella organisation linking Public Relations and
Communication Management professional associations worldwide
•Amongst its mission the Global Alliance seeks to enhance the Public Relations
profession and its professionals around the world working in the following
areas through advocacy (Full Listing www.globalalliancepr.org/content/1/3/about)
Unify & Link
Professional Standards
Member Development
Service to the members and profession
•The Global Alliance intends not only to embrace the value of diversity within
the Public Relations profession but also focus on common principles within the
profession.
History & Key Landmarks of the Global Alliance
• History
The Global Alliance formally established on 25 October, 2000 after a Public
Relations World Congress sponsored by the Public Relations Society of
America and the International Public Relations Association.
Established through the coming together of leaders from various professional
associations
More than 20 national and international associations were actively involved in
the founding of this historic framework.
History & Key Landmarks of the Global Alliance
• Key Landmarks
2003 – The first World Public Relations Festival was held in Rome, Italy, under the theme
“Ethics in Public Relations”
2006 – Participation in the Rome World Congress on Communication for Development,
promoted by the United Nations
2008 – Re-launch of the Global Alliance website making it one of the central resources for
the on-line PR community
2008 – Global Alliance Center established at the Università della Svizzera italiana,
Lugano, Switzerland
2010 - World Public Relations Forum (WPRF) 2010,
Stockholm, Sweden
Aims & Objectives•To provide a forum to:
Share ideas and best practice Seek common interests and standards Provide a better understanding of the unique aspects of each culture in which practitioners operate
•To offer access to information regarding: Regional or international conferences and seminars Case studies Awards programs Benchmarking research Networking opportunities for professionals
•To serve as a vehicle for examining: Ethical standards Universal accreditation options Initiatives to strengthen the profession around theworld
Global Alliance Five-Year Strategic Plan
•In an effort to fulfil it’s aims and objectives, the Global Alliance has adopted a
new five-year strategic plan, 2009-2014.
•The strategic priorities for the five-year period include:
Creating value for member associations & practitioners;
Enhancing member engagement & participation;
Growing visibility & influence;
Securing the financial model;
PR “R & D” / Innovation
•Board Executive Committee
John Paluszek, Chair, (PRSA, U.S.A.)
Dan Tisch, Chair Elect, (CPRS) Canada
Amanda Jane Succi, Secretary (FERPI, Italy)
William Murray, Treasurer (PRSA, U.S.A.)
Paul Mylrea, Director, (CIPR, United Kingdom)
•Immediate Past Chair
Colin Farrington (CIPR, United Kingdom)
Global Alliance Executive Board & Delegates
Global Alliance Current Members 2009EuropeAsociaci de Directivos de Comunica, Spain
Association of Lithuanian PR Specialists, Lithuania
Austrian Public Relations Society, Austria
Belgian Public Relations Centre, Belgium
Bulgarian National PR Association, Bulgaria
Chartered Institute of Public Relations, United Kingdom
Communication Publique, France
Confederation Europeene Des Relations Publiques, Belgium
Croatian Public Relations Association, Croatia
Estonian Public Relations Association, Estonia
Federazione Relazioni Pubbliche Italiana, Italy
German Public Relations Association, German
Hungarian Public Relations Association, Hungary
Komora Public Relations, Czech Republic
Europe (Continued)Latvian Public Relations Association, Latvia
Norwegian Communication Association, Norway
PRIME-European Student Association, France
Public Relations Institute of Ireland, Ireland
Public Relations Society of Slovenia, Slovenia
Russian Public Relations Association, Russia
Schweizerische Public Relations Gesellschaft (PR Suisse), Switzerland
Swedish Public Relations Association, Sweden
Turkish Public Relations Association, Turkey
UJJEF – Communication et Enterprise, France
Global Alliance Current Members 2009North & South America
Canadian Public Relations Society, Canada
International Association of Business Communicators, United States of America
Public Relations Society of America, United States of America
Federal Council of Public Relations Professionals, Brazil
Inter-American Confederations of Public Relations, Brazil
Mexican Association of Public Relations Professionals, Mexico
Public Relations Society of Puerto Rico, Puerto Rico
Asia, Oceania, Middle East & Africa
Institute of Public Relations Malaysia, Malaysia
Institute of Public Relations of Singapore, Singapore
Korea Public Relations Association (KoreaPR), South Korea
Public Relations Society of India, India
Public Relations Society of Indonesia, Indonesia
Public Relations Society of the Philippines, Philippines
Public Relations Institute of Australia, Australia
Public Relations Institute of New Zealand, New Zealand
African Public Relations Association, Nigeria
Institute of Public Relations Ghana, Ghana
Nigerian Institute of Public Relations, Nigeria
Public Relations Society of Kenya, Kenya
Public Relations Institute of Southern Africa, South Africa
Public Relations Association of Uganda, Uganda
Global Alliance Recent & Current Initiatives
• Launched Sponsorship & Partnership 2009 initiative whose benefits
amongst other things serves to create value for member associations
and securing the financial model
The Global Alliance aims to make available to member associations
templates of key projects such as the Sponsorship & Partnership for
use within their own initiatives
• Developing new media and communication channels e.g. Webinar series
• Advance the Global Alliance service provision through Speakers Bureau
As a member you have the opportunity to be part of the Global
Alliance’s Speaker’s Bureau
• New & improved GA website integrating all of the GA’s
Projects and initiatives as well as providing you with central
Global information hub
Global Alliance New & Improved Website
Up to date GA Member and PR Industry news via RSS feeds
Flexibility in sharing articles through the integrated “Share Buttons”
Quick access to ALL of GA’s on line social networking activities
International Job Center for both employers and job seekers
Easy to use Knowledge Center; a centralised information hub
Global Alliance Knowledge Centre
•The Global Alliance aims to build a diverse body of
knowledge to assist public relations and communication
management professionals in their work.
•The Knowledge Centre offers you amongst other things: -
Guidelines and research papers
Case studies of award winning PR campaigns
Speeches
Policy documents
Interviews
Templates
Industry reports
•Opportunity to contribute articles and material to the
Knowledge Centre
Global Alliance Bimonthly E-newsletter• Amongst a host of insightful articles that
include a commentary from the Global
Alliance Chairman , the GA e-newsletter is
packed with: -
Research publications
Upcoming events
Current Global Alliance projects
Social networking highlights
Guest columnists
Featured jobs
• As a member of the Global Alliance not
only will you read what other professionals
in the PR industry have to say, but you can
also have your article featured in the e-
newsletter
Global Alliance Online Social Networking
• Linkedin profile complete with own group for discussion
• Amongst other benefits, the Global Alliance group offers:
Intra profession networking and connectionReal time discussion opportunities on various PR topicsLive news feeds from the Pubic Relations industryJob board
• November 2009, Lugano Switzerland Special general membership meeting
• June 2010, Stockholm, Sweden World Public Relations Forum (WPRF)
Global Alliance Upcoming Events
World Public Relations Forum (WPRF) 2010
Organizer: The Global Alliance in partnership with the Swedish Public
Relations Association
Location: Stockholm, Sweden
Date: June 14, 2010 to June 15, 2010
Website: www.globalalliancepr.org/event.php?id=8
• The Swedish Public Relations Association warmly welcomes you to Stockholm
for the 6th World Public Relations Forum. The theme for the conference is
"Communicative Organisations - in pursuit of a new paradigm". We take off in
our recently finished unique research project "Business Effective
Communication". The results are summarized by professor Sven Hamrefors in a
published video at http://vimeo.com/3335021
•"Communicative organisations - in pursuit of a new paradigm"
The new Global Alliance membership package has many important benefits, amongst them: Your members are part of a global community of 160,000 public
relations professionals – a unique marketing opportunity to current and prospective members
Discounted access to conferences put on by the GA member associations in other countries for your members
Enables you to participate in international collaboration to raise standards, share knowledge, advocate for the profession and grow as well as strengthen public relations associations like yours
It demonstrates your commitment to a shared vision to advance the public relations profession and the global society we serve
Global Alliance Membership: An Insight & Fee Structure
Following a unanimous resolution passed at the GA annual general meeting in June 2009, Vancouver, the Global Alliance is moving to a fee structure that aligns GA dues with the number of individual public relations practitioners who belong to the member association
We are confident this will broaden the GA’s membership base by reducing fees for small associations, while creating a stable and sustainable financial model
Other sources of revenue are currently being pursued such as a comprehensive sponsorship/partnership program
Global Alliance Membership: An Insight & Fee Structure
Global Alliance Fee Structure 2009-2010
National Association Members
Affiliated Association Members
1 – 300Individual Members
EUR 150 EUR 120
300 – 1000Individual Members
EUR 300 EUR 240
1000 – 2000 Individual Members EUR 500 EUR 400
More Than 2000 Individual Members EUR 1000 EUR 800
PR Research Organisations,
Councils & OthersN/a EUR 400
GLOBAL ALLIANCE FOR PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT
Global Alliance Center | Global Alliance for Public Relations and Communications Management Università della Svizzera italiana | via Giuseppe Buffi 13 | 6900 Lugano | Switzerlandphone +41 58 666 46 02 | fax +41 58 666 47 39 | e-mail [email protected] | website www.globalalliancepr.org
Thank You for Your Consideration in Joining the Global Alliance. We Look Forward to Your Association Joining
Us in Sharing Our Vision to Advance the Public Relations Profession
Please kindly use the attached form to identify the current size of your association, and your membership category, and return to the address below