glibane 2016: how consumer cloud conquered corporate control of communication and collaboration

How Consumer Cloud Conquered Corporate Control of Communication and Collaboration

Peter O’KellyO’Kelly Associates

11/29/2016

@pbokelly/pbokelly.blogspot.com 1

Agenda

• Context• Corporate communication/collaboration• Compelling consumer cloud capabilities• Corporate contenders • Considerations

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Context


6

Source: Groupware: Communication, Collaboration, and CoordinationLotus Development Corp., 1995

Corporate Communication/Collaboration

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7

Email, blogs, and messaging-based

conversation channels

Document libraries, lists, wikis, and workspace-

based conversation channels

Instant messaging, voice, and video

Web conferencing: shared presentations, polls, and

whiteboards

Information architecture and infrastructure

services

Communication CollaborationSy

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onou

sAs

ynch

rono

usCorporate Communication/Collaboration


8

Collaborative applications

Web applications

Information management

Enterprise messaging

Corporate Communication/Collaboration


Actual Results May Vary

• Most people have not been entirely thrilled with the evolving corporate communication/ collaboration state-of-the-art– Costly, complex, constrained, cumbersome…

• Leading to a number of workarounds such as– Email messages with file attachments– Use of consumer-oriented instant messaging

• Overall: suboptimal and often out of IT control


12Source: Ignite 2016 session BRK3001: “The Ultimate Field Guide to Office 365 Groups”



Compelling Consumer Cloud Capabilities

• Mobile• Cloud• Social• Modern user experiences• Revitalized productivity apps and services• Graphs and machine learning


Mobile

• The most disruptive computing and communication shift in decades

• No longer secondary to PCs– Smartphones and tablets are now the devices

likely to be with you most of the time– The preferred notification model for many people,

with the ability to take action in context– Compelling capabilities such as easily capturing

and sharing pictures and video


Cloud

• Radical simplification– No need for extensive training; fewer needs to ask permission– Hypertext resources managed in the cloud

• Typically free or low-cost – Often based on data bartering...

• Driven in part by – Email, IM, and other communication/collaboration apps– Strong synergy with mobile devices

• Unprecedented scale– E.g., Facebook’s permission-filtered news feed and search with

excellent performance for ~1.8 billion monthly active users


Social

• Actions many people now take for granted– Like or otherwise “emote”– Share– @mention– Tag– Comment: multi-level and contextual conversations– Subscribe/follow

• Activity and notification streams• Amplified by mobile devices and cloud services


Modern User Experiences

• Effective use of beyond-the-basics interactive and dynamic hypertext, with seamless multimedia integration

• Fostering the ability to – Stay focused on purposeful activities rather than

being distracted by technologies and tools– Take informed action in context

• Made possible in part by mobile, cloud, and social advances


Revitalized Productivity Apps/Services

• From largely stand-alone apps and sharing via copies of files to…

• Cloud-based apps with new capabilities we now happily take for granted– Beyond-the-basics hypertext– Single source with versioning– Collaborative authoring– First-class mobile device support– Better integration and less context-switching

• Couldn’t have happened without mobile, cloud, social, and UX advances


Graphs and Machine Learning

• Graph databases of people, places, things, and relationships among them– At global scale with excellent performance– Using machine learning techniques to gain insights and

make predictions• End user benefits include news feeds with useful

recommendations based on user activities and predictive analytics

• Business benefits include unprecedented opportunities for targeted advertising and activity analytics


Recap: Consumer Cloud Capabilities

• Market dynamics that collectively– Get the right information to the right people at the

right time on the right devices in the right places…– Make it easy for them to do useful things together• With apps and services they actually like using

• In other words: delivering on longstanding corporate communication/collaboration goals– And disrupting enterprise incumbents while

creating opportunities for new competitors


Corporate Contenders

• Microsoft • Google • Facebook• Some-assembly-required combinations– A common startup pattern: Asana + Atlassian Confluence

+ Box or Dropbox + Gmail + Atlassian HipChat or Slack + Trello…

• Everybody else– Amazon, Apple, Cisco, Huddle, IBM, Jive, OpenText,

Salesforce, and many others…


Microsoft

• Took a while to refocus– BPOS and early Exchange and SharePoint Online services– Initially a bit understated about Office Online

• And still occasionally inconsistent about OneNote

• But now very strong synergy– Azure and global network of “hyperscale” data centers– Office 365 with Microsoft Teams– Dynamics 365– LinkedIn

• Also a mobile app/service market leader– On Android and iOS


Microsoft

23

Source: Ignite 2016 session BRK3315 Dive into the Microsoft Common Data Model


Microsoft

24Source: Ignite 2016 session BRK1025 The Future of SharePoint


Microsoft


Google

• An early corporate cloud leader with Google Apps– Took consumer-oriented offerings – Gmail and other apps/services – into

organizational computing domains– Gained significant market share from Microsoft

• But… seemed to get distracted along the way– Lots of communication/collaboration missteps over the last decade – Failed to fully exploit opportunities to leverage Google Apps on Android

and iOS while Microsoft struggled with Windows Phone• Now attempting to regain momentum with G Suite

– Could also attempt to leapfrog via acquisitions, e.g., Asana, Atlassian, Slack, and/or Trello

– But is likely more focused on competing with AWS and Azure than Office 365, and has nothing like Dynamics 365


Google


Facebook

• After more than a decade of startups self-describing as “Facebook for the enterprise” and limited market success with “enterprise social”– Facebook launched Workplace by Facebook– Adapting a suite of leading-edge communication/collaboration capabilities

for organizations of all types• At low or no cost; free for non-profits and educational institutions• With first-class mobile device support

– Offering a near zero learning curve for ~1.8 billion people who already use Facebook

• “Co-opetition” with Office 365 and G Suite– Complements email and productivity apps

• Example: Facebook is an Office 365 customer…– Competes with Teams, Yammer, Skype, and Office 365 Groups; Google

Hangouts, Google+, Voice, and Groups


Workplace by Facebook


Considerations

• There are now unprecedented opportunities – and imperatives – in corporate communication and collaboration– Addressing business fundamentals: productivity,

responsiveness, employee engagement…– Also reducing “shadow IT” patterns

• Some longstanding challenges remain– Culture, incentive systems, guidance on which

app/service is most effective for different scenarios…– Email is not going away anytime soon


Considerations

• Also some new challenges and opportunities– Migration and consolidation– Finding the appropriate on-premises/cloud hybrid mix

• Exclusively on-prem approaches won’t suffice

• These dynamics will rapidly expand to influence other app/service domains– Content management– Workflow and collaborative apps– Line-of-business apps


glibane 2016: how consumer cloud conquered corporate control of communication and collaboration

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