gladney ivey presentation
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UNLOCKING VALUE FROM SOCIAL MEDIA DATA
IVEY Alumni AssociationNovember 2012
Patrick Gladney@pgladneyHigh Road Communications
“Data is the new oil” Andreas Weigend, Former Chief Scientist at Amazon.com
Image: Unknown
QuantityRefinementValuePipeline
“Not everything that can be counted counts, and not everything that counts can be counted.”
Data needs to be refined before it can become useful.
Image: Walter Siegmund
The magic number.
The pipeline is not yet complete.
Is it worth it?