Give me all your love

Madonna

Andrew GoodwinThis music video is extremely voyeuristic towards Madonna as she is sexualized. This is shown through her tight leather looking costume which shows her legs. The male gaze can also be seen through out as there is constantly a group of men that are following and protecting Madonna as if they are in love with her.

The pop genre characteristics are also key, such as the costumes, the dance routines and the lighting. They all add together to create the pop genre feel. The dance routine and costumes can also add together to create a star image of the artist which is a part of Steve Archer’s theories.

The notion of looking throughout the music video is something that the audience will use to relate to the music video. Madonna is seen to be constantly singing towards the camera to make her seem as though she is singing directly to the audience.

Steve Archer

Performance is a large part of this music video as there is not much narrative and therefore the video relies heavily on performance, this is another genre characteristic of a pop music video.

There is a lot of fast cutting throughout the music video which emphasizes the pop genre of the music video and the upbeat tempo of the music.

The star image of Madonna is similar to that of Kylies as they have both influenced each other, therefore both will influence me for my music video. The star image is important as this helps the audience recognise the artist, relate to the artist, understand what the artist is trying to portray and helps make them a recognizable symbol, in pop for Madonna and Kylie.