gitanjali bc project

8/4/2019 Gitanjali Bc Project

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Business Communication

Project:


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GITANJALIGROUP.


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Brands


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Brands


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Communication required:

Within the Organization

With franchisees

With customers


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Organizational Communication


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Organizational Structure: Matrix

Hierarchy

President

Head-Business

Development

Franchise Run

Model

Company Run

Model

Head-Retail

Marketing

Above The Line Below The Line

Head-

Production

Gold

merchandise

Diamond

Merchandise

Head- Business

Strategy

Pricing Stock Content

Marketopportunities

Head-Finance

Internal FinanceExternal

Finance

Head-Human

Resource

Customer

Relations

Franchise

Relations

InternalRelations

Head-

Operations

Logistics Supply Chain

DailyOperations

Vice-President


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BusinessDevelopment

MarketingBusinessStrategy

FinanceHuman

ResourceOperations


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Advantages:

Improved ability to access resources across the old functional and geographic silos

Better coordination on shared technologies across the organization (such as IT)

Faster decentralized decisions

Improved access to a diverse range of skills and perspectives.

Improved global or regional projects

Broader and more multi-skilled people development

Increased communication and coordination across the business

Reflects the needs of global or regional customers


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Communication System: Web

E-mail


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Communication System: Web (E-

mail)

Advantages

Faster communication

No risk of alteration of message

No confusion as to what the communication is

A record for future reference

Inexpensive method of communication


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Corporate Culture:

Informal!!!

Easier Communication throughout the organization

Better relations with peers, seniors and juniors

Openness of ideas


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Communication with

Franchisees


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Daily Communication System: Chain

Model

Head

Office

RegionalOffices

StoreManagers


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Daily Communication System: Chain

Daily sales report (DSR):

The DSR is sent by the Store Managers to their respective RegionalOffices who forward it to the Operations Department in the Head Office.

The DSR is circulated among all the Heads of Departments.

Stock inventory: The stock inventory of the stores is reported everyday to the Head Office

in the same way as the DSR.


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Annual meets:

Conference: A national corporate conference is held annually which is attended by all

the franchisees. The aim of the conference is to socialize with the

associates of the company and also to motivate them to achieve more.

Buyers meet: The Annual Buyers meet is held at the Head Office. All the franchisees are

invited to select and purchase merchandise for their stores.


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Communication with

Customers


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Above the Line Communication

(Corporate Level)


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Print media:


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Promotional events:


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Official Website:

Online Purchase

Online gifting

Online order status


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Below the Line Communication

(Franchisee Level)


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SMS Alerts

Informs customers of the latest schemes

Acts as a reminder


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Door to Door Promotion

Takes place very rarely as there are a lot of

disadvantages


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Me Design Studio


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Executive Contacted

Mr. Naresh Jhawar

Head- Retail Marketing

Gitanjali Jewellery Retail Pvt. Ltd.

Premier House, 7th Floor, Opp. Tunga Paradise Hotel

MIDC Main Rd, Andheri (East), Mumbai-400093

Ph: +91 22 4264 1430 Cell: +91 9892514215

[email protected]


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Thank you!

gitanjali bc project

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