gis for telecom operators - amazon simple storage service · france telecom, bt, telefonica,...
TRANSCRIPT
![Page 1: GIS for Telecom Operators - Amazon Simple Storage Service · France Telecom, BT, Telefonica, Telecom Italia, Vodafone D2, Etisalat ... CRM and otherSIs . ... GIS for Telecom Operators](https://reader030.vdocuments.site/reader030/viewer/2022012914/5c68137809d3f2bf4a8cf049/html5/thumbnails/1.jpg)
Abu Dhabi 2012 – MEAUC By Chrystelle Ourzik, Esri Inc
GIS for Telecom Operators
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Challenges – A competitive market
• Market understanding • Optimized network operations and maintenance • Services innovation • Optimizing revenue per subscriber and profitability • Excellence of customer services
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Organizational Dynamics
Sales
Marketing Customer Care
Engineering
Network
Addressing Exchange of Information
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The Always Available Network Anywhere, Anytime, Any Device
CO
WiFi Femtocell
WiMAX
DSL
ZigBee
HFC 4G/LTE
Cellular
DBS
Microwave
Bluetooth
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Use of GIS in Telecoms Leveraging business expertise and data
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France Telecom, BT, Telefonica, Telecom Italia, Vodafone D2, Etisalat
Asset Management: Copper, Coax, Fiber, etc…
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Market & Competitive Analysis
• Market Analysis • Identify Service • Business Intelligence
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Service Planning
• Identify Revenue Potential • Determine Network Capabilities • Prioritize Projects
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Design and Project Management
• Capital Investment • Contractor Management • Accurate Activation Status • Reduce Time-to-Market
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Marketing and Sales
• Network Activation • Campaign Planning • Serviceability • Installation Dates
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Customer Care
• Network Management • Repeat Trouble Reports • Manage Customer Care• Fix Network Problems
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France Telecom
• Customers location • Service qualification and
serviceability • Customer connection • Network traffic status
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France Telecom
1. Search of termination point for enabling serviceability of a customer or prospect: 1. Buffer zone and
proximity
2. Additional analysis performed for confirming serviceability and ROI to connect the customer.
CRM and otherSIs
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France Telecom
Thematic : occupation of CPs (Concentration points) • Green: available Pairs • Red: used Pairs • Black : Out-of-service Pairs
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France Telecom
Thematic map: Disturbed CPs Green: No Red: Yes
ND * :
Dérangement signalé :
0175000001Identification :Etat Drgt :Priorité Drgt : 1
Nom : TRUVEREPrénom : Amanda
Abonné(e) :
Adresse *
30 rue BergerHallesPARIS 1er arrondissement 75101
Numéro de client : 45781Produit : TEL \ ADSLDate de mise en service : 28/12/2003
Centre d’essai : PAR1N° Dossier Ins Complexe : 1N° Groupement technique : 1
When clicking on a CP, you can see the incident details.
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France Telecom
Thematic map : WIFI spots and network coverage
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Orange
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Orange and SFR
Claims/service interruptions Roaming
3G coverage 2G coverage
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Vodafone Czech Republic
• Geocoding • Buffer zones • Coverage Stats • Coverage Probability
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Vodafone Czech Republic
• Density map • Network coverage • Display of white zones • Competitor coverage • Point of interest • Serviceability B2B, B2C • Mapping/geocoding of Large
customer
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Vodafone Czech Republic
Traffic Analysis; Red areas show more traffic than usual.
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Vodafone Czech Republic
Intranet Solution : • Customer service • Geocoding (integration
with CRM Siebel) • Interruption of services • Claims
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Vodafone D2
Web Public site (Internet) • Address geocoding • Network Coverage
information
http://www.vodafone.de/privat/hilfe-support/netzabdeckung.html
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Telefonica (Spain)
Market Analysis: • Market Typology in Madrid
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Telefonica (Spain)
Other apps • 500m radio frequency
Asturias Clientes TRAC a menos de 3 km. de una central convencional
Retail zones of influence
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Softbank Implementation
Better quality of service
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Business Intelligence: Integration with SAS/Cognos
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Business Intelligence: Integration with SAS
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Planning and network sizing
Ex: TDF (France) Export of results through Shapefiles : network coverage and radio frequency
Integration with Atoll
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Demo : B2B and B2C sales services qualification
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Network Operations and Maintenance NOC demo
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Thank you
Questions?