giroidea - our method
TRANSCRIPT
OUR METHODFOR A FRESH START AND GROW AFTER
THE EPOCHAL TRANSFORMATION
MULTI - CHANNELCOMMUNICATIONCOMPANY
27 YEARS IN THE WORLD OF COMMUNICATION ARE NO SMALL FEAT.
GIROIDEA snc - 20155 Milan - via Mac Mahon 14/17 t. +39 02 33101240 r.a. - n. REA: MI 1252530 - Reg. Imprese C.F. P.IVA 08867380159
In these years, within these walls, we have developed
our method: so come in and welcome to our hidden
world.
LISTENING• Today wins people who are able to listen.
• Today dialogue between Brand and Customer is essential.
• The company must listen the Customer and his needs to achieve them.
• Listening is the most important phase of our work.
GIROIDEA snc - 20155 Milan - via Mac Mahon 14/17 t. +39 02 33101240 r.a. - n. REA: MI 1252530 - Reg. Imprese C.F. P.IVA 08867380159
UNDERSTAND
• Understand necessities, needs and fears of our Clients.
• Understand the expectation of their audience before the others.
• The Prospects’ point of view is essential.
GIROIDEA snc - 20155 Milan - via Mac Mahon 14/17 t. +39 02 33101240 r.a. - n. REA: MI 1252530 - Reg. Imprese C.F. P.IVA 08867380159
PLANNING• We plan the most effective creative strategy to
reach the fixed Goal.
• The win of our Client is our goal.
• For every Action there is a Reaction.
• We plan the Actions because we want a specific Reaction: seducing our Clients’ audience to increase their business.
GIROIDEA snc - 20155 Milan - via Mac Mahon 14/17 t. +39 02 33101240 r.a. - n. REA: MI 1252530 - Reg. Imprese C.F. P.IVA 08867380159
SIMPLIFY LESS IS MORE
• Every single successful message, from ancient proverbs to modern paid ads, are simple.
• “Simple” doesn’t meant short or low on information, but it does mean carefully crafted and concise.
• What we will do is concentrate on removing the superfluous and getting to the heart of the message: reaching your audience, surprising them and calling them to action.
GIROIDEA snc - 20155 Milan - via Mac Mahon 14/17 t. +39 02 33101240 r.a. - n. REA: MI 1252530 - Reg. Imprese C.F. P.IVA 08867380159
SURPRISE• Today it is necessary “broke the mould” to
surprise and to be listen.
• To surprise and to engage the Audiences, the question isn’t:“What information do I need to get across?”it is: “Which questions do I need to provoke?”
• We use Unconventional Methods to surprise.
GIROIDEA snc - 20155 Milan - via Mac Mahon 14/17 t. +39 02 33101240 r.a. - n. REA: MI 1252530 - Reg. Imprese C.F. P.IVA 08867380159
ENGAGEREACHING PEOPLE’S HEARTS
THAT’S IMPORTANT
• Surprise provokes Emotion, and Emotion captures the message and keeps it in the consumer’s memory.
• Today all products are the same, so Brand have to differentiate itself from the others through the Emotion.
• We know how to do this!
GIROIDEA snc - 20155 Milan - via Mac Mahon 14/17 t. +39 02 33101240 r.a. - n. REA: MI 1252530 - Reg. Imprese C.F. P.IVA 08867380159
CONTACT USAn expert is ready to listen you
VIA MAC MAHON 14/1720155 - MILAN
t. +39 02 33101240 r.a.www.giroidea.it
GIROIDEA snc - 20155 Milan - via Mac Mahon 14/17 t. +39 02 33101240 r.a. - n. REA: MI 1252530 - Reg. Imprese C.F. P.IVA 08867380159
Give us a chance!