gip - goal product partner planning tier 3
TRANSCRIPT
iGIP: Goal Product & Partner planning: Tier 3
Overview MC Planning for Tier 3
Goal Product and Partner
Planning
Backwards planning &
strategy planning
Implementation Planning
MC Planning for Tier 3
Let’s see how we plan our goals for iGIP,
our product/market strategy
& the suppliers we need to deliver this in tier 3!
Objectives
I know my MC goal for iGIP
I know the break down in products & my suppliers
I know where the growth will come from (which LCs)
Goal Planning
Steps to determine overall MC goal
Understand the past
performance
Define with your MC the focus program
Define a first
ambition for iGIP
Define focus LCs for iGIP
(who will jump?)
Define LCs goals & validate national
goal
Cross check with LC and MC goals in
other programs
Focus LCs & LC Goals
Define which out of all your LCs will have iGIP as a focus program and have the capacity to jump in iGIP
Understand their realisations in the past term and determine an (initial) goals per LC
Check if the LC goals are able to add up to the national ambition
Ensure to align the goals with your LCs when they are final
Cross check with LC and MC goals in other programs
In the end, every LC needs to be focused on one program, in which it will have the highest jump
Together as an MC you will need to be aligned on the goals for all programs and the LC goals across programs
This way you will make sure that the LCs you have, will actually focus on and have the capacity to grow in your program
Do this based on the OD model of your entity!
This result should look like this:
Cross check with LC and MC goals in other programs
This result should look like this:
Cross check with LC and MC goals in other programs
GIP Focused LCs GCDP
Focused LCs
Tier 3 entities are recommended to have 1 focus
program!
LCs also have one focus program and are generally
not recommend to run all four programs
Also, we recommend to have the mature LCs focused on iGIP since they have more capac-
ity to grow the program
NOTE
Wait!
We are not there yet!
NOT SO
FAST
Now we need to plan
In which products & with which partners we will
deliver the goals!
We planned the initial overall goals…
Product & Supply Planning
Analyse past 3 years' data about your realized TNsYour market: which types of companies, their needs for talent, your competitors, etc
Analyse your previous year’s global GIP realizations according to sub products and countriesAnalyse Global previous GIP realizations
Analyse customer feedback of TNs realized (NPS or your own feedback system)
Analyze Your External Market
Analyze Internal AIESEC Market
Analyze Customer Feedback (NPS)
Analyze to understand
You can add to your analysis data about the external market, like trends and market behaviors in your region - it gives you good
insights. But it’s very important go deeper on your entity previous realization. It gives you accuracy and precision.
Entity PartnersSubproducts
Decide which entities you are going focus on most.
For example;My entity (entity A) is going to supply Marketing TNs to students from entities A, B, C etc
Connect internal and external data.
Decide which sub-product to focus on.
How to define your focus
NOTE!The most important fact is to figure out which students are mostly available in general. You will move to general matching to match
your TNs!
Use the Market Place to see the
goals of all entities in sub-products!
NOTE 1
Analyze
Supply & Demand management in GIP is very important!
Make sure you don’t attract students you cannot match!
This means you need to balance what your market
needs, to what we actually can supply.
NOTE 2
Marketing!
Top Products in GIP
Teaching Teaching!
Tier 3 entities can best start running ONE sub-product; either Teaching or Marketing
LCs should also run only one sub-product in their LCs
Amount of SPs
Tier 3 runs iGIP in a beginner stage and therefore not in high volume
As tier 3, you do not need actual partnerships, moreover you should know what student profiles are
available!
Then you need to raise TNs for these profiles, and you need to be aware of the kind entities which can supply
you these EPs
Amount of suppliers
How?
Check Market place for top entities in Marketing and Teaching
Check AFT for top entities with current forms in Marketing and Teaching
Decide the sub product and EP profile you want to raise for
Start raising these TNs!
TN Suppliers
You know how much your Re goal is in every sub product!
You know which TNs you need to raise
You know with with suppliers can send you these EPs
You know which LCs will focus on which product
The Result!
Product & Market
Goals
iGIP: Goal Product & Partner planning: Tier 3