gina goldoiu portfolio

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New Deco Project Project Brief The project requires choosing a historical object from the vast collection of the Victoria and Albert Museum. Through hands-on making, the object must be reinterpreted and remade it. The decoration and his role should be rethought and to be considered that it can be the result of functional or contextual ideas. The redesigned object will become a prototype that communicates a particular idea. Studet Gina-Ioana Goldoiu Interior Design BA (Hons) Studio 1 Coordinator Rachel Harding

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Page 1: Gina Goldoiu portfolio

New Deco Project

Project Brief

The project requires choosing a historical object from the vast collection of the Victoria and Albert Museum.

Through hands-on making, the object must be reinterpreted and remade it. The decoration and his role should be rethought and to be considered that it can be the result of functional or contextual ideas.

The redesigned object will become a prototype that communicates a particular idea.

Studet Gina-Ioana Goldoiu

Interior Design BA (Hons) Studio 1

Coordinator Rachel Harding

Page 2: Gina Goldoiu portfolio

Historical Object Chosen

A Rococo writing and dressing Table

Object information

Museum number; W4:1-1956Materials; mahogany, veneer, brass, pine or oak (inside drawers), bronze mountsDate; ca. 1757-1770Artist maker; anonymousUser; a noble family in Britain

Object functionality

The top drawer fronts pulls out to reveal a writingmaterials. Inside there are compartments for writing materials. The drawers were shaped to follow the curves of the table. Each drawer has a unique shape and number which match the number inside the dressing.

Page 3: Gina Goldoiu portfolio

How was the object used?The object was used for writing letters, communication of that time. A letter was simply folded over and sealed with a wax stamp, which in some instances bore the family crest initials.

Set of a dip pen with two nibs Sheets of paper made from a woven wire fabric, known in Europe as Vielin (made by James Whatman)

Signet rings or seals with initials

A quill pen, writing instrument made from a primary wing-featherA brass candlestick with a candle was used only when absolutely necessary

Sketches of 18th-century writing tools

The object was also used for dressing, preparation for external beauty.

Sketches of 18th-century women accessories

A female sun umbrella and a rococo female hat

Rococo female hair accessory, a rococo female mirror and a rococo female necklace

A female fan used for ventilation and filtering and a rococo female hair accessory

A female used to improve posture to help a woman stand straight, and loose elbow-length sleeves finished with wide turned-back cuffs.

Page 4: Gina Goldoiu portfolio

What makes the object special?

Image of the historical object without ornaments Image of the ornamental frame of the historical object

Characteristics of Rococo ornaments

Expressing a new unconventional and spirit of madness, pleasure, fantasy, elegance and movement. It is a sharp style of engraving and asymmetrical, combining scrolls and rocaille with naturalistic flowers and grasses.Meaning of the rococo style, the cultural psychology was the need for a fashionable possession to proclaim and secure a new, worthy position in society.

Images of hand draw ornaments

Ornaments

An ornament is used to adorn, beautify , embellish, enhance an object or an image.An ornament brings joy, creates/ build personality, humanises and also makes the object valuable.

Page 5: Gina Goldoiu portfolio

Key elements that project takes from Historical object

Sketches idea

Removable ornament, a newly designed object will may have removable decoration

Open up system, a newly designed object will may have different functions

Detached object with removable ornaments Simple object combined with a decorative object that has removable ornaments

Multi-functionality, writing and dressing tableRococo decoration

Page 6: Gina Goldoiu portfolio

Sketches of removable ornament/ object

Sketch of a simple bowl

Sketch of the two bowls

Ornamental object

Sketch of the two bowls on top of each other which may have a different function

Sketch of a decorative bowl

Page 7: Gina Goldoiu portfolio

Preparing porcelain clay; knead it first to increase its elasticity

The process of making

Positioning the porcelain clay on a ceramics wheel; by throwing the clay with some force and centring the clay on the wheel

Building the bowl; Starting by making a hole in the centre,enlarge the hole by bringing your finger slowly towards your body

Trimming the Pot ;Removing the excess of clay from the bowl Making a unique wood form to extrude the clay

Extruding the clay and attach the shapes to the bowl; by pressing the shapes and smooth over the joint with a wet finger

Remodulating the bowl using a different technique

Glassing and burning the final objects Final objects

Page 8: Gina Goldoiu portfolio

Visuals of designed object; Decorative and functional

Simple bowl made of porcelain

A decoration composed of two bowls which can be used together or separately

A decorative object composed of three bowls which can be used together or separately

A decorative object which can be used as a vase, composed of two bowls one on top of each other

A decorative object which can be used as a candle

Page 9: Gina Goldoiu portfolio

First Bowl Second Bowl Third Bowl

Technical Drawings

Side view

Top / plan view

Different MaterialsCorkGlass

Page 10: Gina Goldoiu portfolio

Why using 3D Printing?

Reason

• One of the issue it was the lack of time (6 weeks only for this project)• Work experience; to work with porcelain it takes weeks of practice to produce a beautiful object of a hight standard. The finals porcelain bowls are wobbly and they have different thickness.

Page 11: Gina Goldoiu portfolio

From Technical Drawings to 3D Object

A 3D printed bowl composed of; inside - a 3D printed bowl with attached decoration (see 2), outside- a 3D printed bowl with precise holes

Render of the designed bowl

A decorated bowl with leaves

A decorated bowl with controlled holesThe two bowls becoming one object

Combining the two bowls and using different materials

Page 12: Gina Goldoiu portfolio

From Technical Drawings to 3D Object

A 3D printed bowl composed of; inside - a 3D printed bowl with attached decoration, outside- a 3D printed bowl with precise holes

Render of the designed bowl

A decorated bowl with petals A decorated bowl with controlled holes and attached petals

The two bowls becoming one object Combining the two bowls and using different material

Page 13: Gina Goldoiu portfolio

Brief 2- New Deco

Requirements and guidelinesThe project asks to select one room from a plan of a typical house in East London (Spitalfields) that it was provided and reinvent it to accommodate a new kind of activity.The research and object from the previous brief should be considered as a starting point.

Page 14: Gina Goldoiu portfolio

1630 1695 1930 1880

House in London History

House in London 1630 • Ground floor; commercial activity (shop or workshop) • First floor, main living room (the hall) • Bedrooms on the upper floorDeco • Halls were panelled in oak (wainscot) • An armchair was reserved for a special guest or the head of the house

House in London 1695 • Household; small business (a shop or a merchant) • Ground floor; commercial purpose • Upper floors; bedroomsDeco • Painted pine • Pairs of curtains, clock, mirror • Fireplace surrounded by marble

House in London 1880 • Houses were reserved for family life • The main reception room were the dining room and drawing room (ground floor)Deco • Wallpaper, fitted carpet, ‘Venetian’ blinds, woo or printed cotton curtains a large mirror in a gift frame

House in London 1930 • Living room was used for socialising, children’s play, eating and watching television • Terraced with storeys, integral garage Deco • White walls, woodwork, wooden floor, one or two, rugs, paintings reproduction of famous artwork in a wooden frame

Reflection

The project will focus on flexible accommodation for those who needs a place to stay in the area.

Page 15: Gina Goldoiu portfolio

Huguenot weavers From France

Huguenots of Spitalfields

Interior of living and working space, Huguenot silk weavers

Huguenots – the persecuted French Protestant minorityAround 300 Huguenot families lived in Spitalfields in 1685

Interior of Huguenot weavers home

Many Huguenot weavers left France that the country went from being an exporter of silk to an importer in a few years.

Female silk weavers at work in Spitalfields

The weavers, of many Huguenots, erected grand-looking houses, most notably along Fournier Street, one of which is now occupied by the artists Gilbert & George.

Page 16: Gina Goldoiu portfolio

Arrived before 1941

>100thousands

≈190thousands

≈250thousands

≈310thousands

≈390thousands

≈590thousands

≈1500thousands

≈150thousands

Arrived 1941 1950

Arrived 1951 1960

Arrived 1961 1970

Arrived 1971 1980

Arrived 1991 2000

Arrived 1981 1990

Arrived 2001 2011

1600

1400

1200

1000

800

600

400

200

Thousands

London migrants year of arrival

Before 1941 in London were less than 100 thousand migrants. After 2000 the number of migrants in London was more than 1000 thousand migrants from all over the world.

Page 17: Gina Goldoiu portfolio

Countries of Origin

65% of international migration in London came from the top twenty countries

Top 20 Countries India (15,600), United States (13,900), Australia (12,400), France (10,300)

Spain (8,100), Italy (7,800) Poland (7,100), Ireland (6,400), Pakistan (6,100)

Germany (5,800), Romania (4,900), China (4,500), Nigeria (4,500), Canada (3,800), New Zealand (3,600), Japan (3,400), Lithuania (3,000), Netherlands (2,800), Portugal (2,600), South Africa (2,500)

Page 18: Gina Goldoiu portfolio

Domestic flows, London boroughs 2010-2011

People moving inside boroughs People moving outside boroughs

Page 19: Gina Goldoiu portfolio

Infrastructure of the area

Roads

Railway

Main Road

Bicycling

Building Provided

Travel Map Organisational corporation(Public)

Transport

Schools

Commercial

Building Provided

Building Map

Page 20: Gina Goldoiu portfolio

Nearby buildings height

Hanbury Street

Commercial Street

Fournier Street

Page 21: Gina Goldoiu portfolio

Top three categories of Shoreditch population

30-4429.2%

25-2917.7%

20-2413.3%

Age

White English 11.6%

Other 23.9%

Black 35.8%

Ethnicity

Christian 41.6%

Muslim 12.9%

No Religion 32.4%

Religion

One Person 37.8%

Lone Parent 14.1%

Multi-Person 18.9%

Household Composition

Owned 11.1%

Social Rented 42.9%

Private Rented 40.6%

Housing Tenure

Level 4 45.6%

Level 3 10.6%

Other 10.1%

Qualification

Full-Time 42.1%

Self Employed 11.2%

Student 12.2%

Employment

Manager Director & Senior Officials 11.4%

Professional Occupation 27.3%

Associate Professional 24.3%

Occupation

0 5 10 15 20 25 30 35 40 45 50 %

The characters may be potential clients for the space. The idea is to design a room, for transient people that move in and they can change the space in the way they like.

Page 22: Gina Goldoiu portfolio

Case Studies

Changing Vase Front

Drawing Chair by Droog Design

Removable Liquid Rubber Paint

Removable Rubber Paint

Velco Carpet Tape

Removable Carpet Tiles

Maison Moschino room hotel, Italy

Antique Box Wall Shelf

Flexible Wall Shelving by Design Studio Says Who

Flexible acoustic screen

Heron Bi-Fold Doors

LightPlane Panels, edge-lit LED panels

Wall White Bord

Flexible Lattice by Formlabs

Removable design decoration

Flexible design ideas

Page 23: Gina Goldoiu portfolio

0 1 5 10m

Lower Ground Floor Ground Floor First Floor Second Floor

The Existing Plans of the provided building

Page 24: Gina Goldoiu portfolio

The Existing Front Elevation

0 1 5 10m

The existing axonometric plans

Demolition Plan

Taking into consideration the fact that the outside noise is reduced at this level and having the advantage of natural light, the top room of the building provided seems to be a good opportunity to design a space for those who move in.

Chosen plan

Page 25: Gina Goldoiu portfolio

Inspiration and design

The Huguenots produce huge amounts of fabric, silk was used for clothes, furnishing and wall coverings.

Sketches of design idea inspired by the mechanism of weaving machines.

Sketches of design idea of a plan viewIssue; the proposal design becomes a different arrangement of objects

Page 26: Gina Goldoiu portfolio

Sketches of design ideas

Developed Sketch of design idea

Sketch of a plan view of developed ideaIssue; it is not flexible, it has no mechanical feeling

Sketch of developed idea

Sketch of plan view

Sketches ofpossible joints

Page 27: Gina Goldoiu portfolio

Designing the space

Storage

BedroomKitchenBathroom

Office

0 1m

CC

CCDD

DD

AA

BB

AA

BB

Space planning Plan view of the proposal plan

The space will have partition walls that can be rotated, pulled or pushed to create the idea of a flexible interior. They are acoustic panels covered with Rolled Steel. They protect the furniture and reduce the noise.Removable paint or magnetised paper can be applied (the user can stick photos or notes).

Page 28: Gina Goldoiu portfolio

Proposal Sections

Section AA Section CC

Section BB Section DD

Page 29: Gina Goldoiu portfolio

Visual of proposal plan with all the partition walls closed Visual of the proposal plan with the partition walls open

Proposal Interior

Page 30: Gina Goldoiu portfolio

Proposal Interior

Visual of the proposal perspective

Visual of a different perspective

Page 31: Gina Goldoiu portfolio

This project asks to take the outside broadcaster and freelance journalist and design a relevant and specific practice life in the 21st-century hotel. A potential client is a person who travels extensively between events, production hubs and their home office. Their schedule can be relentless with time to eat, sleep and refresh before they have to travel to the next venue. Through primary and secondary research consider the social spaces, eating and preparation of food, working spaces, reading spaces, cleaning, washing, clothes and shoe care, hair salon, healthcare, spa, fitness, shops and Post Office. Think about function, comfort, private and public scenarios that allow the chosen site and its series of spaces to operate effectively but also capture moments of luxury that take the experience to another level and in this way perform as a hotel in the traditional sense. Also, consider integration into working and residential community.

Project Brief

Final Major Project

Stop Over

Studet Gina-Ioana Goldoiu

Interior Design BA (Hons) Studio 2

Coordinator Kaye Newman

Page 32: Gina Goldoiu portfolio

Travel issues and proposal

‘When preparing to travel, lay out all your clothes and all your money. Then take half the clothes and twice the money’

Susan Heller, American writer

Travel involves;

• Packing and unpacking things• Looking after and carrying heavy luggage

The Hotel, not Hotel/ Stop Over;

• It would like to provide or focus on clothing services

Page 33: Gina Goldoiu portfolio

London

Paris

Amsterdam

Shanghai

Tokyo

Sao Paulo

Montreal

Toronto

CancunMexico City

ExCel London

Davenport House

Great Place to workEast London

Avanta

Waterloo House Olympia

Department for Business, Innovation and Skills

BE Business Centre

Docklands

Top international business travel destinations

Top industries of business travel

• Financial Services• Tourism• Manufacturing• Technology• Professional Services• Tourism• Media• Hospitality• Pharmaceutical

Business places in London

• Avanta, Business Centre• ExCel London, Events Venue• East London Business Place• BE Business Centre• Docklands Business Club Conference Centre• Great Place to work, Business Management Consultant• Department for Business, Innovation and Skills• Davenport House, 1920 building offering confer-ence and training rooms• Olympia London, Events Venue• Waterloo House Business Centre

Reflection

• The first map helps me to visualise the most visited business countries in the world.• The London map shows me where are some of the most visited business places.

Page 34: Gina Goldoiu portfolio

Business places in Islington borough

Hotels in Islington borough

Stop over

Islington borough and local area

Hotels in the Islington borough £52-259 minimum price per room, one night.

Reflection

The building is located between an office area(predominant on South and East) and a residential area (predominant on West and North side). This information helps the project to design something that will facilitate the community.

RetailResidentialEducationIndustryOfficeHotel

Goswell Road

N

Page 35: Gina Goldoiu portfolio

Buildings height and Sunlight impact

Reflection

• The sketch of the outside building helped me to analyse the building facade and also to observe the neighbourhoods

Facts

• 6-9am West side of the building is in the shadow• 9am-12pm North West side of the building is in the shadow• 12-3pm North side of the building is in the shadow• 3-6pm West side of the building is in the sunset light

Page 36: Gina Goldoiu portfolio

260-266 Goswell Road Moreland Street 254-258 Goswell Road 250-252 Goswell Road

Site Context

Goswell RoadStreet Elevation

N

Page 37: Gina Goldoiu portfolio

39 Moreland Street Goswell Road Spencer StreetMasons Yard

City University (London)

Tait Building

Site Context

Goswell RoadStreet Elevation

N

Page 38: Gina Goldoiu portfolio

Before 19004 1902-1921 1923-1980

Street and building history

• 1894 Historical map of the area• 1873 First Tramway in Goswell Road from Angel• 1904 A Sunday School day treat in Goswell Road

•1902 - 1921 Mr. Domenico Brucciani & Co Ltd. Modellers; sculpture and modelled fountains

• 1923 Billinge John Ernest, shirt manufactures

• 1930 - 1980 Davies Richard & Co Ltd. Shirt makers

Reflection

• Historical aspects enrich my knowledge of facts and events of Goswell Road and helps me to consider important aspects of the building that may influence the design.

• 1980 - 1985 Shokkos ladies fashion manufacturers and Cornelius &Co Ltd shirt manufacturers

• 1980 Permission given for upper floors to be used as offices

• 1984 Development; Change of use of the third floor as a Photographic studio

• 1985 B & S Handbag Co Ltd. Handbag manufacturers

• 1988 Planning permission to use the ground floor as a restaurant

• 2011 Change of use of third and fourth floor from office to bedroom flats

Page 39: Gina Goldoiu portfolio

Paper shirt manufacture

Paper shirt design

A talented designer named Stratis Tavlarides designed a set of beautiful pierced shirt. The material of this shirt is quite unusual because they are made of paper.

The designer’s inspiration comes from the geometry of daily life. The designer also used negative space design techniques, when light passes through the gap, paper clothes will look silky texture.

About the paper shirt

• The shirts are made by cutting, folding, and taping swathes of paper. • These delicate shirts have overlapping graphics, intertwined with logo, also have a plenty of serpentine contour.• After use, all the paper can be gathered up and sent to a recycling The program, where they can be used for their second (or third) coming.

Hotel’s idea

• The Hotel will provide unique paper shirt for their visitors and outside clientele• The shirts can be made in the Hotel• The user can decide to recycle or keep them as a souvenir after they wear it

Page 40: Gina Goldoiu portfolio

Shirt pattern First idea Second idea

Inspiration and Design

Analysing and tracing a shirt pattern, an idea is to use the shape to enhance theinterior. The shape can be modulated to create functional objects or practical decoration.

Page 41: Gina Goldoiu portfolio

Client luggage

• Clothing, favourite brand Uni Qlo - Japan• Wallet, black leather Mulberry 6 slot card holder• Watch, Timex 1950’s• I phone, Mac• Skin care, Aesop products• Oral B toothbrush and toothpaste• Bear trimmer, ITrim

Reflection

• Client style aspects ;very simple, classic, affordable and good quality.• He works for a global skin care brand and meets new people from all around the world every week• He always carries with him his favourites skin care products (a cleanser, a toner and a moisturiser) and he dedicates time to maintain a healthy looking skin.

Page 42: Gina Goldoiu portfolio

Reflection

• The collage helps me to visualise the client passion, wishes and aspirations

Client aspiration

After the second interview with Daniel, I found out that he is passionate about movies, theatres and teaching acting. He also loves jazz.

Trumpet plays Jazz Acting

Page 43: Gina Goldoiu portfolio

Mapping some of the client’s Interest

Theatre Educational building

As Daniel likes plays and to teach acting, analysing the area in which the building stands this seems to match the main factors that help to increase its interest.

Goswell Road

Page 44: Gina Goldoiu portfolio

Epidermis

Dermis

Hypodermics

Adipose tissue

Adipose tissue

Hair follicle

Sebaceous (oil gland)

Arrector pili muscle

UVB (ultraviolet light) UVA (ultraviolet light)

Heat

Water

Skin functions to protect the body against

• Microbial invasion• Mechanical stress• Water• Chemical damage• Heat• Light

Skin can

• Control the body temperature• Provide an important means of emotional communication and identification• Absorb a variety of substances; water, oils, vitamins, minerals• Excrete wastes and toxins through sweating, oil production and shedding

Porcelain skin

Healthy looking skin

It is important to consider

• Diet• Lifestyle• Climate• Environmental pollutants• Genetics

Reflection

The structure of the skin and skin functions helps the project to consider different aspects that may help Daniel to maintain a ‘porcelain skin’.

Page 45: Gina Goldoiu portfolio

Quiet roadRat runMain Road

NO2

Nitrogen Dioxide

O O

N

PM10PM2.5

Particulate Matter

Human hair-7μm (micrometres)Average diameter

PM10 <10μm in Diameter

PM2.5 2.5μm in Diameter

Air pollutants

Road transport, domestic boilers and industrial processes

Main Sources

Diesel vehicles, boilers

• Headache

• Fatigue

• Respiratory illness

• Cardiovascular illness

• Gastroenteritis (inflammation of the stomach and intestines)

• Cancer risk

• Nausea (a feeling of sickness with an indication to vomit)

• Skin irritation

Air pollution in Islington

• Since 1960 Islington Council has to monitor air quality• National Air Quality Strategy (since 1997) monitors eight air quality• Pollution is very dangerous. but we can’t see it and we can hardly smell it• Air, water, land and noise pollution can impact quality of life, create health concerns and harm the natural environment• Air quality in Goswell Road is at the Medium level

Health effects of pollution

Trees are all assisting to clear and purge the air

Page 46: Gina Goldoiu portfolio

Ceramic map of the area

Poring hot rubber into a frame on top of the laser cut map, then leave it over the night

Separating the rubber from the mold map Separating the plaster cast from the moldMelting rubber at very high temperature (2000C)

The first rubber mold

Poring hot rubber into a frame on top of the first rubber mold, then leave it over the night

Pooring plaster clay into a frame on top of the second mold

Mold map of the areausing the Laser cut

The map is a similar representation of something that it is known, on a more personal level.It helps to get a better sense of all the shapes and how they look from different angles. As a three-dimensional form it is more interactive and allows to interpret a variety of thoughts and emotions.The ceramic it is an inspiration of the historic facts of the building (1902 - 1921 Mr Domenico Brucciani & Co Ltd. Modellers; sculpture and modelled ).

Separating the mold rubbers

Page 47: Gina Goldoiu portfolio

Porcelain map

Pressing porcelain clay into a new laser cut wood mold

Separating the clay from the laser cut map very gentle

After it dried, normally 2-3 days the work gets the first fire.

Then it is glazed once, very quickly only on the front side; the back side needs to be unglazed.

Covering the porcelain clay with small pieces of newspaper and little stones; when the clay starts to dry it shrinks and tends to curve

The map gets clean from the newspaper ash.

The last step, the map gets into the kiln for the second fire.

The porcelain map is an abstract interpretation of the ‘porcelain skin’ on a different scale and level.

Porcelain clay pressed into the laser cut wood mold

Page 48: Gina Goldoiu portfolio

The proposal name for the place is H2Otel. The name is inspired by the chemical formula of water (H2O) which is a major factor in the skin cleansing process, and the common name of an establishment that provides accommodation, meals and other services for travellers and tourists.

The H2Otel visitors will be checked in at the Recept∫on. (The Reception include the integral symbol instead of letter ‘i’ to amplify the action of admitting someone to a new place).

The H2Otel will provide some bedrooms with a luxurious bathroom. Each bathroom will have a Rain Shower that enhances the benefits of the skin cleansing, pleasure and well-being.

Eat green is the are where the visitors and locals will sit and eat at the H2Otel. The restaurant is on the ground floor (for easy access).The name is inspired by the complexity of ingredients and food that are beneficial to a detox process (mainly fresh fruits and vegetables will be served).

A large area of the building is dedicated to the H2Otel SePA SPA named from the com-bination of Selenium formula (Se), one of the essential minerals for a healthy skin and the terminology of a traditional mineral spring considered to have health giving proper-ties (SPA).

The H2Otel will have a small business of paper shirt manufacture that can be purchased as a souvenir, gift or as a one day wear.

Proposed Entrance

SePA H2Otel

SePA H2Otel

SePA H2Otel

Proposed name and font

SePA H2Otel Brief

Page 49: Gina Goldoiu portfolio

Steam Room Massive Bathroom Rain/Shower

Steam room benefits

• Boost Immune System• Deep cleanse the skin• Recover from workouts• Stress relieve• Induce deeper sleep

• The skin gets a glow of vitality• Stiff neck and Shoulders relive• Sleep and insomnia decrease• Improve circulation• Cleans the skin, creates pleasure and relaxation

Shower benefits

Page 50: Gina Goldoiu portfolio

Ca

Calcium

This vital mineral also boosts bone health (prevents osteoporosis), relieves arthritis, improves dental heath, and relieves insomnia, menopause, premenstrualsyndrome, and cramps.

Cr

Chromium

This trace mineral is important for glucose uptake in the body so is particularly relevant to those suffering from diabetes. It increases glucose uptake by the cells, which stimulates fatty acid and cholesterol synthesis,

This common mineral improves brain function, soothes arthritis, helps in skin care, eliminates throat infections, corrects hemoglobin deficiency, prevents heart diseases and boosts immunity.

Cu

This is a key element of hemoglobin formation, body metabolism, muscle activity, anemia, brain function, immunity, insomnia, restless leg syndrome, and the regulation of body temperature.

Fe

Copper

Iron

Magnesium can treat high blood pressure, heart attack, alcoholism, bone health, cramps, diabetes, menopause,pregnancy, and asthma. It is also very important in terms of lowering anxiety and stress.

Mg

K

Potassium can correct low blood sugar, regulate blood pressure, prevent heart diseases, increase water flow in the body, alleviate muscle disorders and cramps, boost brain function, manage diabetes, correct kidney disorders, and manage arthritis.

Se

Selenium, its function is significant. It is one of the most powerful mineral antioxidants, and it actually prevents the formation of new free radicals by participating in variouscellular reactions that lower the peroxide concentration in the cellular body.

The final mineral on the list is very good at managing Skin care,eczema, acne, healing of wounds, prostate disorders, cold, weight loss, pregnancy, reproduction, hair care, appetite loss, eye care, and night blindness.

Zi

Rooms number/nomination

With reference to the numbering/ nomination, the project will use the mineral and colours to alert the visitors. The hotel is in port a SPA, there for consideration of mineral health, air and many of the products it uses.

Magnesium

Potassium

Selenium

Zinc

Page 51: Gina Goldoiu portfolio

Proposed entrance for different rooms

The material of the door frame and the offset en-trance frame can be Sandalwood.

The benefits of Sandalwood essential oil can be attributed to its properties as an antiseptic, anti-inflammatory, antispasmodic, astringent, cicatrizant, diuretic, disinfectant, emollient, expectorant, hypotensive, memory booster, sedative and tonic substance.

The material of the door frame and the offset en-trance frame can be Cedarwood, one of the most beneficial woods for the skin.

The health benefits of Cedarwood Essential Oil can be attributed to its properties as an anti-seborrhoeic, antiseptic, antispasmodic, tonic, astringent, diuretic, expectorant, insecticidal, sedative and fungicidal substance.

Outside view of the proposed porcelain door for the Selenium room

Outside view of the proposed porcelain door for the Magnesium room.

Inside view of the proposed room entrance for the Magnesium room.

Inside view of the proposed room entrance for the Selenium room.

Page 52: Gina Goldoiu portfolio

Big Bathroom Small Bedroom

Wet Dry

Golden proportion

oI

oI

oI = Phi = 1.618

The Golden Ratio or ‘Golden’ Number

Theories and formulas

Greater derived from a square

Starting with a square, an arc centred on the midpoint of its base swung down from an upper corner efficiently produces a large golden rectangle.

oI

oI

oI

The Golden Ration is used to capture the beauty and harmony of natural proportions.

For the proposed design the formula will be used to create natural proportions of the interior that enhance harmony and a good balance of the space.

Removing squares

Using rabatment to create a grid

Designing the space

Page 53: Gina Goldoiu portfolio

MO

RELAN

D STR

EET

GOSWELL ROAD

FIRST FLOOR

MO

RELAN

D STR

EET

GOSWELL ROAD

SEC OND FLOOR

Second Floor T errace

25

0-2

52

GO

SWEL

L R

OA

D

25

0-2

52

GO

SWEL

L R

OA

D

Lift

Lift

MO

RELAN

D STR

EET

GOSWELL ROAD

FIRST FLOOR

MO

RELAN

D STR

EET

GOSWELL ROAD

SEC OND FLOOR

Second Floor T errace

25

0-2

52

GO

SWEL

L R

OA

D

25

0-2

52

GO

SWEL

L R

OA

D

Lift

Lift

Applying the golden section formula to the building space plan Applying the golden grid to the floor planning

MO

RELAN

D STR

EET

GOSWELL ROAD

FIRST FLOOR

MO

RELAN

D STR

EET

GOSWELL ROAD

SEC OND FLOOR

Second Floor T errace

25

0-2

52

GO

SWEL

L R

OA

D

25

0-2

52

GO

SWEL

L R

OA

D

Lift

Lift

Experimenting the golden grid on the floor plan

Page 54: Gina Goldoiu portfolio

MO

RELA

ND

STRE

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GOSWELL ROAD

Store

Reception

Office

Office

Stair

25

0-2

52

GO

SWEL

L R

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Office

Office

MO

RELA

ND

STRE

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GOSWELL ROAD

Store

Work room

Work room

Stair

25

0-2

52

GO

SWEL

L R

OA

D

WC

WC

Store

Work room

Work room

Lift

Lobby

GRO UND FLOORBASEMENT

Deliveries

Main Entrance

Unit Entrance

N

MO

RELA

ND

STRE

ET

GOSWELL ROAD

Store

Reception

Office

Office

Stair

25

0-2

52

GO

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L R

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Office

Office

MO

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GOSWELL ROAD

Store

Work room

Work room

Stair

25

0-2

52

GO

SWEL

L R

OA

D

WC

WC

Store

Work room

Work room

Lift

Lobby

GRO UND FLOORBASEMENT

Deliveries

Main Entrance

Unit Entrance

N

MO

RELA

ND

STRE

ET

GOSWELL ROAD

Store

Reception

Office

Office

Stair

25

0-2

52

GO

SWEL

L R

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Office

Office

MO

RELA

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GOSWELL ROAD

Store

Work room

Work room

Stair

25

0-2

52

GO

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L R

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WC

WC

Store

Work room

Work room

Lift

Lobby

GRO UND FLOORBASEMENT

Deliveries

Main Entrance

Unit Entrance

N

MO

RELA

ND

STRE

ET

GOSWELL ROAD

Store

Reception

Office

Office

Stair

25

0-2

52

GO

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L R

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Office

Office

MO

RELA

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GOSWELL ROAD

Store

Work room

Work room

Stair

25

0-2

52

GO

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L R

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WC

WC

Store

Work room

Work room

Lift

Lobby

GRO UND FLOORBASEMENT

Deliveries

Main Entrance

Unit Entrance

N

Existing Plan Demolition plan Existing Plan Demolition plan

Building address 254-258 Goswell Road Clerkenwell EC1V 7EB

Project Stop Over. Hotel not Hotel

Scale 1:100N

Page 55: Gina Goldoiu portfolio

MO

RELA

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STRE

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GOSWELL ROAD

FIRST FLOOR

MO

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GOSWELL ROAD

SEC OND FLOOR

WC

Store

K itchen

Office

Office

Office

Office

Stair

Second Floor T errace

WC

Office

Store

Stair

Office

OfficeOfficeK itchen

NewLobby

25

0-2

52

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L R

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25

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L R

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Lift

NewLobby

Lift

N

MO

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GOSWELL ROAD

FIRST FLOOR

MO

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GOSWELL ROAD

SEC OND FLOOR

WC

Store

K itchen

Office

Office

Office

Office

Stair

Second Floor T errace

WC

Office

Store

Stair

Office

OfficeOfficeK itchen

NewLobby

25

0-2

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L R

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Lift

NewLobby

Lift

N

Existing Plan Demolition plan

MO

RELA

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STRE

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GOSWELL ROAD

FIRST FLOOR

MO

RELA

ND

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GOSWELL ROAD

SEC OND FLOOR

WC

Store

K itchen

Office

Office

Office

Office

Stair

Second Floor T errace

WC

Office

Store

Stair

Office

OfficeOfficeK itchen

NewLobby

25

0-2

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L R

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NewLobby

Lift

N

MO

RE

LAN

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GOSWELL ROAD

FIRST FLOOR

MO

RE

LAN

D S

TRE

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GOSWELL ROAD

SEC OND FLOOR

WC

Store

K itchen

Office

Office

Office

Office

Stair

Second Floor T errace

WC

Office

Store

Stair

Office

OfficeOfficeK itchen

NewLobby

25

0-2

52

GO

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L R

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25

0-2

52

GO

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L R

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NewLobby

Lift

N

Existing Plan Demolition plan

Building address 254-258 Goswell Road Clerkenwell EC1V 7EB

Project Stop Over. Hotel not Hotel

Scale 1:100N

Page 56: Gina Goldoiu portfolio

MO

RELA

ND

STRE

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GOSWELL ROAD

MO

RELA

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GOSWELL ROAD

Bath / Steamroom

Bedroom

Kitchen/ Dining/ Living Space

FLAT UNIT A1 2 4 m2

25

0-2

52

GO

SWEL

L R

OA

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THIRD FLOOR

Second Floor T errace Below

T hird Floor T errace

En- SuiteBathroom

WC

Entrance HallLift

Lau

nd

ry

25

0-2

52

GO

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L R

OA

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FOURT H FLO OR

Second Floor T errace Below

Stair

Bath / Steamroom

Bedroom

Kitchen/ Dining/ Living Space

En- SuiteBathroom

Stair

FLAT UNIT B1 4 0 m2

Entrance Hall

WC

Lift

Lau

nd

ry

T hird Floor T errace Below

New Glaz edDoor

New Glaz edDoor

N

cycle wall

recy

clin

g

cycle wall rack

recy

clin

g

MO

RELA

ND

STRE

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GOSWELL ROAD

MO

RELA

ND

STRE

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GOSWELL ROAD

Bath / Steamroom

Bedroom

Kitchen/ Dining/ Living Space

FLAT UNIT A1 2 4 m2

25

0-2

52

GO

SWEL

L R

OA

D

THIRD FLOOR

Second Floor T errace Below

T hird Floor T errace

En- SuiteBathroom

WC

Entrance HallLift

Lau

nd

ry

25

0-2

52

GO

SWEL

L R

OA

D

FOURT H FLO OR

Second Floor T errace Below

Stair

Bath / Steamroom

Bedroom

Kitchen/ Dining/ Living Space

En- SuiteBathroom

Stair

FLAT UNIT B1 4 0 m2

Entrance Hall

WC

Lift

Lau

nd

ry

T hird Floor T errace Below

New Glaz edDoor

New Glaz edDoor

N

cycle wall rack

recy

clin

g

cycle wall rack

recy

clin

g

Existing Plan Demolition plan

MO

RELA

ND

STRE

ET

GOSWELL ROAD

MO

RELA

ND

STRE

ET

GOSWELL ROAD

Bath / Steamroom

Bedroom

Kitchen/ Dining/ Living Space

FLAT UNIT A1 2 4 m2

25

0-2

52

GO

SWEL

L R

OA

D

THIRD FLOOR

Second Floor T errace Below

T hird Floor T errace

En- SuiteBathroom

WC

Entrance HallLift

Lau

nd

ry

25

0-2

52

GO

SWEL

L R

OA

D

FOURT H FLO OR

Second Floor T errace Below

Stair

Bath / Steamroom

Bedroom

Kitchen/ Dining/ Living Space

En- SuiteBathroom

Stair

FLAT UNIT B1 4 0 m2

Entrance Hall

WC

Lift

Lau

nd

ry

T hird Floor T errace Below

New Glaz edDoor

New Glaz edDoor

N

cycle wall

recy

clin

g

cycle wall rack

recy

clin

g

MO

RELA

ND

STRE

ET

GOSWELL ROAD

MO

RELA

ND

STRE

ET

GOSWELL ROAD

Bath / Steamroom

Bedroom

Kitchen/ Dining/ Living Space

FLAT UNIT A1 2 4 m2

25

0-2

52

GO

SWEL

L R

OA

D

THIRD FLOOR

Second Floor T errace Below

T hird Floor T errace

En- SuiteBathroom

WC

Entrance HallLift

Lau

nd

ry

25

0-2

52

GO

SWEL

L R

OA

D

FOURT H FLO OR

Second Floor T errace Below

Stair

Bath / Steamroom

Bedroom

Kitchen/ Dining/ Living Space

En- SuiteBathroom

Stair

FLAT UNIT B1 4 0 m2

Entrance Hall

WC

Lift

Lau

nd

ry

T hird Floor T errace Below

New Glaz edDoor

New Glaz edDoor

N

cycle wall rack

recy

clin

g

cycle wall rack

recy

clin

g

Existing Plan Demolition plan

Building address 254-258 Goswell Road Clerkenwell EC1V 7EB

Project Stop Over. Hotel not Hotel

Scale 1:100N

Page 57: Gina Goldoiu portfolio

MO

RELAN

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GOSWELL ROAD

Stair

25

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52

GO

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L R

OA

D

MO

RELAN

D STR

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GOSWELL ROAD

Stair

25

0-2

52

GO

SWEL

L R

OA

D

Lift

GRO UND FLOORBASEMENT

MO

RELAN

D STR

EET

GOSWELL ROAD

FIRST FLOOR

MO

RELAN

D STR

EET

GOSWELL ROAD

SEC OND FLOOR

Second Floor T errace

25

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GO

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L R

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25

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52

GO

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L R

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Lift

Lift

Storage

WC

Storage

Reading Room

Meeting Room

Shirt Manufacture

1A1 1

A1 1A1

1A1

1A1

1A1

Sauna HightTemperature

Sauna MediumTemperature

Staff

Rain Shower

Jacuzzi Massage Room

Reception

StairLookers

WC

Lookers

WC

Reception

Restaurant

Lobby

Kitchen Staff

Staff

Hotel Administration

Hotel Administration

Main Entrance

Restaurant/SPA Entrance

Unit Entrance

Circulation

Circulation

Circulation

Space Planning

Building address 254-258 Goswell Road Clerkenwell EC1V 7EB

Project Stop Over. Hotel not Hotel

Scale 1:100N

Page 58: Gina Goldoiu portfolio

Space Planning

MO

RELAN

D STR

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GOSWELL ROAD

FIRST FLOOR

MO

RELAN

D STR

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GOSWELL ROAD

SEC OND FLOOR

Second Floor T errace

25

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52

GO

SWEL

L R

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25

0-2

52

GO

SWEL

L R

OA

D

Lift

Lift

Building address 254-258 Goswell Road Clerkenwell EC1V 7EB

Project Stop Over. Hotel not Hotel

Scale 1:100N

Storage Bedroom 2

Bedroom 1 Bedroom 3

Bedroom 4

MO

RELAN

D STR

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MO

RELAN

D STR

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GOSWELL ROAD

25

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GO

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Second Floor T errace Below

T hird Floor T errace

Lift

25

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52

GO

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L R

OA

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FOURT H FLO OR

Second Floor T errace Below

Stair Stair

Lift

T hird Floor T errace Below

StorageAnteroom

Bedroom 7 Bedroom 8

Bedroom 8Coffee and terrace

Bedroom 5 Bedroom 6

Bedroom 6Service

Coffee and terrace

1A1 1

A1 1A1

1A1

1A1

1A1

Page 59: Gina Goldoiu portfolio

MASONS YARD GOSWELL R OAD

Space Planning

Sauna. Massage. Jacuzzi. Rain Shower. WC

Restaurant. Reception. Lobby. WC.

Reading Room. Meeting Room. Shirt Manufacture. Staff and Administration Offices

Bedrooms

Bedrooms

Bedrooms

Boiler

Solar Panels

Building address 254-258 Goswell Road Clerkenwell EC1V 7EB

Project Stop Over. Hotel not Hotel

Scale 1:100

Private space

Public space

Page 60: Gina Goldoiu portfolio

Lift

SaunaSauna

Massage Room

Staff

Rain Shower

N

Lift

Staff

Wine Storage

Dry Storage

Main Entrance

Unit Entrance

Restaurant/SPAEntrance

Proposed Ground Floor Plan

Lift

Staff

StairReading Room

MeetingsEvents

Paper Shirt Manufacture

Cupboard

Stair

Stair

StairStair

Staff

Staff

Lobby

Proposed Basement Plan Proposed First Floor

Changing Room

Jacuzzi

Reception

Reception

Restaurant

Kitchen

Design Planning

Page 61: Gina Goldoiu portfolio

Proposed Second Floor Plan Proposed Third Floor Plan Proposed Fourth Floor Plan

Stair

Lift

Coffee

Lift

Stair Stair

Lift

N

Design Planning

Page 62: Gina Goldoiu portfolio

Environment

• Clean, fresh• Aesthetic• Comfort• Relaxation

Rooms’ philosophy

The H2Otel will provide eight bedrooms named after beneficial minerals for a healthy skin. The colour panel of each room’ will reflect a specific mineral.

Rain shower

Laptop working

Conference

Reading room

Reception

LobbySauna

Rain shower Changing room

Jacuzzi

Massage

Kitchen

Restaurant

Shirt manufacturing

Sleep

Coffee shop

Page 63: Gina Goldoiu portfolio

First F

loor

Ground

Floor

Basem

ent

Design and materials

Johnson-tiles

Riven Portland White StructuredGazed PorcelainSuitability Floor (SPA space)

Vyaratiles

Stones flooringSuitability Floor (Shower)

Johnson-tiles

Lagos Beige MattGlazed PorcelainSuitability Floor (Lobby)

Johnson-tiles

PorcelainArtisan Highland Ash NaturalSuitability Floor (Massage room)

Johnson-tiles

Sokrates Bone TexturedUnglazed PorcelainSuitability Floor (Kitchen)

Johnson-tiles

Sagittarius Slim Gouache Milk Natural, Unglazed PorcelainSuitability Floor (Restaurant)

Johnson-tiles

PorcelainCentaurus Bone PolishedSuitability Floor (Reading room)

Page 64: Gina Goldoiu portfolio

Fourth

Floor

Third F

loor

Secon

d Floo

r

Design and materials

Johnson-tiles

Sagittarius Slim Lines Blue Natural, Unglazed PorcelainSuitability Floor (Corridors)

Simplififabric

Natural Bamboo curtains(Antibacterial, UV protection, incredible soft, thermo-control)

Kugletaeppe

Eco-Friendly Natural WoolCarpet

Westex carpet

Natural Loop TroikaWool Carpet (Bedroom)

Ada & Ina

Linen Fabric, GretaOatmeal (on top of Tables and others furniture pieces)

Johnson-tiles

Bertha Bone Bush HammeredUnglazed PorcelainSuitability Floor (Terrace/Balcony)

Page 65: Gina Goldoiu portfolio

Communal. Reading room. First Floor