Zeimer’s Advertising ShoppeZeimer’s Advertising Shoppe

• Copywriting

• Editing

• Creative Director/ Project Manager

• Audio Production

• Blogging

Gil Zeimer :: BackgroundGil Zeimer :: Background

3rd generation San Franciscan

1976: Became an advertising copywriter.

Worked for big ad agencies in SF & Dallas.

1995: Launched Zeimer’s Advertising Shoppe.

Hobbies: Blogging, writing, hiking, scuba diving, skiing, movies, and reading.

The Zeimer Family: 2010The Zeimer Family: 2010

What I Write & What It CostsWhat I Write & What It Costs

I usually work on a project fee based I usually work on a project fee based on a rate of $100/hour.on a rate of $100/hour.

Discount for BNI members: $85/hour.Discount for BNI members: $85/hour.

Some examples…Some examples…

Credit Card Processing WebsiteCredit Card Processing Website

Problem: Problem: Limited budget. Demanding client and project Limited budget. Demanding client and project manager. Way too much copy. Wanted new copy “above manager. Way too much copy. Wanted new copy “above the fold.” Had to totally upgrade their websitethe fold.” Had to totally upgrade their website. .

Solution:Solution: Worked virtually side by side with Bradley Worked virtually side by side with Bradley Charbonneau of Likoma to create a branded WordPress Charbonneau of Likoma to create a branded WordPress site that we could update and add to for Phase II.site that we could update and add to for Phase II.

Results: Results: Too early to tell.Too early to tell.

Cost: 10 hours = $1,000Cost: 10 hours = $1,000

Credit Card Processing Website: BeforeCredit Card Processing Website: Before

Credit Card Processing Website: AfterCredit Card Processing Website: After

Inspired In-Law CampaignInspired In-Law Campaign

Problem: Problem: Introduce new residential solution to aging Introduce new residential solution to aging population, their families and the trade with a complete, population, their families and the trade with a complete, integrated campaign – in two months.integrated campaign – in two months.

Solution:Solution: Collaborate with Phil Siegel, Josh Larson, Collaborate with Phil Siegel, Josh Larson, Carrie Shores, and their designer to create a new Carrie Shores, and their designer to create a new 16-page website, printed materials, ads, and banners.16-page website, printed materials, ads, and banners.

Results: Results: The Inspired In-Law was a hit at the AARP The Inspired In-Law was a hit at the AARP Trade Show in Orlando and the West Coast Green trade Trade Show in Orlando and the West Coast Green trade show in SF.show in SF.

Cost: $3,400 for the whole packageCost: $3,400 for the whole package

Inspired In-Law Website

Inspired In-Law Website

Inspired In-Law Ad

Referral: Intuit Small Business BlogReferral: Intuit Small Business Blog

Problem: New blog. Sparse content. Hired a handful of contributing writers in mid-October.

Solution: I’ve now posted 36 articles on the site in the last 8 weeks, an average of 4.5 per week, which is 15% of the total content.

Result: Traffic is way up. I’ve been able to interview numerous BNI subject matter experts for articles. This project created a referral from the lead editor for a huge project I started last week.

Cost: $100/blog = $3,600

Referral: Intuit Small Business BlogReferral: Intuit Small Business Blog

Referral: Intuit Small Business BlogReferral: Intuit Small Business Blog

Referral Triggers Referral Triggers Best referrals: • Graphic & Web designers/art directors• Ad agencies• Marketing and sales execs• Anyone who wants to enhance their Website with SEO keywords or with professionally written/edited materials

• Other certified green businesses

Industries I work with:• Healthcare • Packaged goods• Legal • Technology• Financial • Startups

www.zeimer.com www.zeimer.com

zeimer.com

Any questions?

See samples at zeimer.com