gillian hodgetts prof. charles deakin divisional medical director (hampshire) deputy director of...

20
Gillian Hodgetts Gillian Hodgetts Prof. Charles Deakin Prof. Charles Deakin Divisional Medical Director Divisional Medical Director (Hampshire) (Hampshire) Deputy Director of Deputy Director of Communications and Marketing Communications and Marketing AED Locator iPhone App

Upload: brice-brown

Post on 11-Jan-2016

223 views

Category:

Documents


4 download

TRANSCRIPT

Page 1: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

Gillian HodgettsGillian Hodgetts Prof. Charles DeakinProf. Charles DeakinDivisional Medical Director Divisional Medical Director (Hampshire)(Hampshire)

Deputy Director of Deputy Director of Communications and MarketingCommunications and Marketing

AEDLocatoriPhone App

Page 2: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

How common is sudden cardiac arrest?

• 60,000 cardiac arrests p.a.

• 30,000 resus attempts p.a.

• 5-10% survival rate

Page 3: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App
Page 4: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

How can survival be improved?Bystander CPRDoubles survival ≈ 20%

Bystander CPR + AED (Automatic external defibrillator)

Trebles survival ≈ 30%

Page 5: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

How can survival be improved?

•Public access defibrillation programmes (PAD)– DH– BHF– Community

•10,000 PADs

Page 6: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

How can survival be improved?Bystander CPR + AED

• Only 1% cardiac arrest patients are treated with an AED

Knowledge of AED location

Page 7: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

How can survival be improved?

• SCAS AED database– Local/national

• SCAS AED app

Page 8: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

Using the evidence

• Powerful patient stories

• Need for accessible info

• Gap in the market• Media appetite• Leading the way

Page 9: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

Kick start

• Use existing database

• AED donations• CFR managers

support• Secure data input

Page 10: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

How did webuild the app?

• Clinical input• Personal experience• Data quality• Disclaimer

Page 11: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

App design

• Database stored in MS Excel format• Changes uploaded using corporate CMS• Location, premises name, longitude and

latitude, opening hours and exact location of AED

• Uses GPS, maps nearest device• 999 button• ‘i’ button to submit new AED info• Online version created in Google maps builder

Page 12: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

AED Website

We have a Web based map

www.startaheart.nhs.uk

Page 13: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

What will anAED app do?

Find your nearestAED on a map

Page 14: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

What will anAED app do?

Find all AEDsin your area

Page 15: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

What will anAED app do?

Show a list ofall AEDs

Page 16: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

What will anAED app do?

Give helpand advice

999

Page 17: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

Campaign

• Film - adults and children

• Public launch• other Ambulance

trusts• on-going development

- android

Page 18: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

Story so far

• Over 2000 downloads

• OAHSN film• Twitter praise• Press stories

Page 19: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

Story so far

Page 20: Gillian Hodgetts Prof. Charles Deakin Divisional Medical Director (Hampshire) Deputy Director of Communications and Marketing AED Locator iPhone App

Summary

Every link counts

Time critical

Bystander CPR + AED vital

AED database and CPR confidence

Partnership approach

Positive outcome case studies