gill fish's (the 6am agency) presentation at mumbrella's health & wellness marketing...
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Building OTC in a time of Innovation & Disruption Gillian Fish Founder - The 6AM Agency Author Good + Well: 25 World Experts Share Their Secrets to Wellbeing
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The Wellbeing Revolution.
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Consumers are empowered to take
care of their own health. Prevention is better than Cure.
The Era of Personalised
Medicine is accelerating the
healthcare revolution.
Complementary Medicine sits front
& centre of that revolution
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Healthcare is an industry. Humancare is a calling.
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Put the Consumer first.
Changing People’s Lives
Prowess in the Laboratory
must evolve to
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A deep understanding of the science of Wellbeing & product MOA enables us to create communications which move the dial across earned & owned.
Inflammation Oxidative Stress
Immune Dysfunction
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We trust Real Ordinary People We are comforted by the validation of Real Health Experts.
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A story of Data and Emotion
It made a real difference to my
Life.
What’s the thing that’s going to permeate someone’s soul?
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Employ a high level of Emotional Intelligence in OTC communications
• Truth.
• Authenticity.
• Distinctive.
• Personalised.
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Celebrate the Ordinary Tap into the desire for Simple Rituals of Everyday Life. Wellbeing is a journey of daily Rituals. Make sure the brand is part of that daily experience.
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• We are often telling stories of avoidance.
• Use the science of Wellbeing to turn that into a positive story.
• A solid foundation of content that educates the audience about a holistic approach to wellbeing, beyond the core health issue / product, is key to campaign success.
• Educate on broadbased Achievable Health Goals. Weave in your messaging.
• Innovate to support the Wellbeing journey. Product innovation. Tech innovation.
We live in a Temptation Culture
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Wired Health. The New Frontier.
Integrate Tech for better Health Experiences.
Personalised Health Tracking for better understanding of Prevention and Compliance.
• IoT. • Connected
devices. • Digital wearables. • Bio hacking.
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Building Empathy. With Tech.
VR at the Forefront of revolutionising healthcare.
Bring Symptoms to life for better understanding and acceptance.
• Virtual Reality. • Augmented
Reality.
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• Artificial Intelligence.
• Bots.
• Providing 24/7 healthcare and product support.
• Remote Healthcare service.
The Cognitive Era
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• Regulatory Guidelines are good
Guard Rails.
• Authenticity.
• Trusted Health Experts.
• Own your Media Bubble.
• Pierce Others.
• Innovation beyond Core product
to solve a problem.
• Talk with. Not at.
Develop a Trusted Health Partnership
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Nourish the desire of consumers to improve their health & wellbeing through education with a convergence of :
Put the Creative into the Science of Wellbeing.
Insight Technology Creativity
Innovation
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In a time of Universal Deceit speaking the Truth is Revolutionary. • Be Transparent. • Invite the Consumer into
the world of your Brand. • Provenance.
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Comvita Olive Leaf Extract
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Kaneka Corporation Ubiquinol (CoQ10)
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Let’s reframe our thinking. Thank you.