The “Bright” Team’s SpecialistAmanda Hendrickson (Marketing and

Strategy)

Christy Fernholz “(Info Technology and Systems)

Tiffinee Bowen (Finance and General Admin)

Inspiration for Bright Boxes Is there a need? Business model: Why B2C rather

than C2C or B2B

Signature Products: The Bright BoxBright Box, Campus Spirit contents:

Bright Box Gift Tag with Personal MessageCampus Logo Sticker Water BottleCracker JacksSchool Color BandanaCheese CrackersGlow StickRice Krispies TreatsTootsie PopsM&MsSpirit Quote Card SkittlesCampus Logo Stress ToyLaundry Card

• Other Bright Box Care Packages:• Birthday Box• Finals Box• Specialty (Religious) Boxes• Christmas, Easter, Chanukah,

Chinese New Year, Nowruz• Graduation Box• Freshman Survival Box• Get Well Soon Box• Career Box

• Calendar service

Is always open for business Global reach, can shop from any where Store “signage” can be updated quickly and

frequently Richness of the informational content. Cost savings from:

The lack of retail space rentMinimal facility maintenanceFewer employees needed

InfrastructureInfrastructure CustomerCustomer

Core Capabilities:

E-CommerceCare PackageUniversity PopWarehouseDelivery

Cost Structure:Relevant yet low cost items + flat rate postage.

Partner Network:UniversitiesSuppliersStudent Groups

Value Configuration:Local relevanceFast delivery

Product & Service:

Specialty Care package

“Bright Box”sold by

Giftpac.com

Customer Relationship:Calendar Profile

Distribution Channel:Website WarehouseFlat rate mail

Revenue

Target Customer:

Moms of California University students with household income above national av.

OfferOffer

Parents of California University Students National and Global Mean income level and above White/Asian MOMs Religious Holidays

1. Keep it simple2. Offer relationship with the brand3. Recognize her needs: time off, balance, family

time4. Avoid celebrity reps5. Offer opportunities to touch, see, or feel

product6. Provide ways to enrich her child’s life7. Include an online component8. Reward her for her loyalty9. Recognize she is more than a mom10. Help her be “The Best Mom”

Targeted marketing to Niche Segment

Ensure high ranking on Google for Web searches (on-line component)

Strong Campus Presence on Strategic Days

Marketing and partnership opportunities with each University, Alumni Organizations

Targeted marketing to Niche Segment

Tabling on campus for prospect email list drive

Marketing to parents of high school graduates

Marketing to Campus religious support groups

Marketing to Major Churches

Loyalty Component Discounts for purchasing several

packagesThree care packages for a

discounted priceOr a $5 off coupon towards the

next purchase Reward factors

Kids can log on and send a “You are the Best” digital thank you card

% of proceeds go back to University

PHASE 2 2011 PHASE 3 2012

211,874.88 (loan amount = 200,000 for Q1’10 and Q2’10 CoGS and OPEX/ rate = 5.5/ terms = 2 years)

Cash Flow 35% of Net Income (YR 2010 = 34,505.51/ YR 2011= 69,996.89/ YR = 2012 124,219.83)

Calculated Discounted Payback Period = 2.98

DISCOUNTED PAYBACK METHODCUTOFF PAYBACK PERIOD = 3YRS

Hosted on Syseva Corp’s web server SiteServer data centerLow CostVirtual host not a dedicated server

Service level agreement with SiteServer includes 1Mbps99.9% availability1 IP addressBurstable bandwidth

Features of the serverRAID 12.6GHz quad-core CPURedundant power supplies Redundant Ethernet connections

Google Apps SSL

Constant Contact (CRM)

Pre-written survey templates Option to create your

own survey

Provide links to include in your emails, website, or newsletters that direct customers to your survey

Reports that summarize your survey’s results

Email marketing Customizable

templates

Support in building, managing and growing our permission-based mailing list

97% delivery rate by offering content

Email tracking

Linux server

MySQL database

Apache web server

Drupal’s shopping cartManage inventory Process Credit CardsManage Customer Service

Drupal offersA flexible feature rich frameworkBuilt-in functionalityAdd-on modulesA large support community

http://giftpac.syseva.com

The information collected isUsed to facilitate purchasesShared w/companies involved in processing an

orderUsed to provide updates about an orderUsed to send notices about promotions

We may contact recipients of orders by email or phone regardingOrder detailsPromotional deals

Cookies will be used to track visits to our web site

IP addresses will be collected to Gather demographic

information Monitor the level of

activity on our site

Modifications to the privacy policy will be posted 10 days before they go into effect

Primary measurement of success will be the number of orders placed

MonitorNumber of unique visitorsNumber of abandoned shopping

cartsNumber of customer

complaints/dissatisfactionsNumber of repeat customers

The “Bright” Team Specialist Thanks You!