GIFT CARD SOLUTIONS FOR NATIONAL & GLOBAL MERCHANTSFirst Data takes you beyond with Gift Card solutions designed to drive loyalty and repeat sales.

Enabling innovative solutions through strategic alliances

HOW WILL YOU GO BEYOND?Today’s marketplace is changing at a rapid pace right down to the

waysyourcustomersbuygoodsandservices.Tostaycompetitive,

it’s crucial for you to implement a payment strategy that delivers

the most value to your business—and realizes the potential of

everytransaction.

At First Data, we’re uniquely positioned to help your business

succeed.Withmorethan40yearsofglobalexpertise,hundreds

of products across 28 categories and 25,000 payment experts, we

offer merchants the breadth and depth of solutions and services

otherssimplycan’t.Letalone,fromonesingle,integratedsource.

When you partner with First Data for your merchant branded

giftcardprogram,yourbusinessbenefitsfromFirstData’sstrong

history in prepaid, leading product innovation, comprehensive

consultativeservicesandglobalfootprint.WithFirstDataGift

Card solutions, you can attract new customers, drive incremental

revenueandbuildyourbrand.

46%The number of consumers making purchases at gift card

mallshasincreasedfrom38%in2009to46%in2010

–2010FirstDataU.S.GiftCardConsumerInsightsStudy.

Learnmore.

Payment Acceptance

Advanced Solutions &Innovation

Mobile

NetworksConsumer

& CommercialPayments

Info & Analytics Prepaid

PRODUCT SUITES

Acquiring

eCommerce

Telecheck and Collecitons

Terminals

Security and Compliance

International Currency

Financing

Pay

men

t Acc

epta

nce

Prepaid

Information &

Analytics

Ad

vanced Solutions

Network Solutions

Is

suin

g &

& Innovation

Acc

ess S

olut

ions

FIRST DATA’S BROAD PORTFOLIOFirst Data Gift Card solutions are just one of a wide range of leading payment

offeringsyoucanleverage—allfromonesingle-sourceprovider.

Gift

Payroll & General Purpose

Promotional & Incentive

Card Production

Healthcare

GO BEYOND: GIFT CARDS

Differentiate and Grow Your Brand with First Data GIFT CARD SOLUTIONSIndustry Leading Expertise

Comprehensive Services

Unsurpassed Reliability

Fraud Protection

Relevant Business Advice

First Data has over 17 years of experience in Prepaid solutions,

startingwiththeindustry’sveryfirstgiftcardprogram.Since

then, First Data has implemented thousands of gift card

programs and managed many successful conversions

includingmanyoftheindustry’slargestprograms.

Learnmore.

First Data Gift Card solutions start with our reliable gift

card processing platform and include product design,

cardplasticsmanagement,distributionandbackoffice

services.FirstDatacanhelpyoumanageeveryaspect

of your program, providing end-to-end card services,

robust reporting and advanced tools that improve the

securityofyourprogram.Programoptionslikethird

party distribution and reload automation can help grow

andadvanceyourprogram.Learnmore.

First Data delivers secure and reliable technology

serviceswithsevenconsecutiveyearsat99.9%system

uptime.Oursystemshave2xthecapacityneeded,even

during peak season, with command center monitoring

24x7andanunparalleledincidentresponseprocess.

We offer comprehensive, industry leading point-of-sale (POS)

systems with transaction processing and card technologies

thathelpprotectagainstgiftcardfraud.Thisincludes

unique features such as proprietary card numbering and

data structure, PINs and encryption required for Internet

redemptiontransactionsandaFraudWatchsolution.

A single point-of-contact assures you easy access to

everythingyouneedtomanageyourprogram.You

receive exclusive access to customer insights, best

practices, comprehensive industry research, industry trend

information and targeted recommendations that will help

driveyourgiftcardprogramgrowth.Learnmore.

1,2 – 2010 First Data Gift Card Consumer Insights Study

The ways your customers buy goods and services

areevolvingeveryday.Giftcardscontinuetogrow

in popularity with over 93 percent of consumers

purchasing or receiving a gift card annually1.Andgift

cards can generate more revenue for your business,

too.Over72percentofconsumersreportspending

more than the value of their gift cards2.

At First Data, our global experience across the full

payments value chain gives us unique insights into

the marketplace, allowing us to develop the most

innovative and comprehensive solutions merchants need

toleveragemorevaluefromeverytransaction.

FirstDataGiftCardsolutionsarenoexception.FirstData

merchant branded gift card solutions for large merchants

are trusted by over 300 of the world’s largest retail

brands.Weofferextensiveconsultativeservicestohelpyou

defineandimplementasuccessfulprepaidoffering,

innovative functionality that drives leading-edge merchant

programs,andservicein37countriesworldwide.Our

expertiseincludesbothnewprogramsetupandconversions.

Grow your business and your bottom line with the industry’s most complete gift card solutions.

OUR GIFT CARD SOLUTIONS

FIRST DATA ADVANTAGE

Over 17 years of gift card production experience

and over 35 years of experience in card issuing.

Utilizes powerful web-based functionality,

Automated Clearing House (ACH) and Electronic

Funds Transfer (EFT) for funds movement,

convenient reporting, and flexible setup options.

Allows a single card to carry gift balances for

multiple merchants.

Facilitates relationships with gift card resellers

and innovative online distribution options for both

physical and virtual cards.

An easy to use web-based solution, enabling consumers

to reload funds onto stored-value cards in real time

via a link to a credit card or checking account.

Provides consumers the ability to quickly and easily

send a gift to a friend via Facebook, to their mobile

device or email.

Robust, web-based gift card order and program

management system as well as order fulfillment

services for B2B and B2C sales.

Mobile couponing distribution system that leverages

your gift card program to track the coupon to

redemption.

Innovative and impactful data-driven marketing

solution used to acquire, develop, convert and

retain customers.

Full range of reporting capabilities in a hosted

environment that save you time and resources.

Provides actionable insights on closed loop

programs, tracking key metrics on activations,

redemptions and reloads across the industry.

Offers prepaid issuing merchants the opportunity

to benchmark the performance of their prepaid

products vs. timely and established industry

metrics.

BENEFITS

Total program management including planning and

forecasting, order management, design consultation,

and inventory and fulfillment services.

Accurate, timely net settlement of gift cards and

easy-to-use reporting which is particularly useful for

merchants with franchise locations.

Drives increased spending of existing customers with

targeted packages and influences purchasing behavior

with unique incentives.

Increase brand exposure and boost gift card sales by

expanding the number of channels you utilize for card

distribution.

Encourages repeat card usage and increases frequency

of customer visits through real time processing and

rules-based reloading.

Increases sales through the power of social networks,

expanding your gift card program into new markets

and demographics.

Creates new revenue opportunities with reduced

administrative efforts by enabling online B2B and B2C

sales through your website.

Allows you to reach customers through a broad array of

mobile media outlets including social networking sites,

online mapping and directional services, location-based

shopping apps and existing merchant loyalty programs.

Improves campaign response rates by 3X- 7X versus

traditional direct mail using a prepaid incentive card.

Enables better decision making with access to better

information by delivering the data you need, when and

how you need it.

Allows subscribers to make timely market decisions and

operational adjustments to optimize your competitive

advantage.

Enables greater insight into competitive performance

through quantitative analysis to help you optimize

strategic decisions regarding program management.

SOLUTION

Card ProductionLearn more.

Settlement Solution

Multi-Purse Card

Third Party Distribution

Reload Automation

eGift SocialSM

Learn more.

Internet Sales Solutions

First Data mVoucher Solution

Incentive-to-ActionSM

Learn more.

Prepaid Business Intelligence

SpendTrend™ Closed Loop PrepaidLearn more.

Prepaid Advisor Benchmarking Toolkit

First Data was honored with the 2011 Paybefore Best in

CategoryAwardforBestGiftCardProgram.

Learnmore.

GIFT CARD SOLUTIONSTHAT DELIVERWe’vedesignedourGiftCardsolutionsspecificallyaroundthe

needsofbusinesseslikeyours.

Generate Incremental RevenueGift cards are not only popular as gifts,

theycanevenchangepurchasingplans.

When redeeming a gift card, 25 percent

purchased an item they had not planned to

spend money on, 8 percent bought a more

expensive version of an item they planned

to buy and 3 percent purchased an item

fromastoretheydon’tnormallyshopat.1

This means incremental revenue for your

business - and potentially a new repeat

customer.

First Data provides the tools, resources and

guidance to help manage and grow your

giftcardprogram.You’llhaveaccessto

a comprehensive suite of market studies,

including annual Consumer Insights,

semi-annual Mystery Shopping, Legislative

Reviewsandmore.

Maintain System ReliabilityLike most merchants, you want a reliable

gift card system that’s going to stay up

and running, especially during peak selling

seasonsandtheholidays.Yourequirea

reliable service provider that has a stable,

well-testedplatform.

First Data has a proven track record for

reliableuptime:99.9%,yearafteryearfor

thelastsevenconsecutiveyears.Backed

by our Service Level Agreements, First Data

providesyoutheassuranceyouneed.

Innovate Your Gift Card ProgramMultiple factors are converging to

propel the growth of e-gifting, with

25 percent of consumers likely to send

ane-gift.2 Contributing to this growth

include the proliferation of social

networking sites, the convergence of

mobile and Internet technologies and

the continued desire for convenience

andimmediacy.Socialnetworkspresent

a tremendous opportunity for businesses

to target consumers, especially people

inthedifficulttoreach18-to-25yearold

demographic.

The First Data eGift SocialSM Solution

allows you to expand your existing gift

program into the rapidly developing social

networkingspace.Theapplicationallows

your customers to send “item level” gifts via

Facebook to a friend’s mobile device

oremail.

1,2–2010FirstDataU.S.GiftCardConsumerInsights Study

99.9%Twentyfivepercentofconsumersare

interested in sending an e-gift2

25%1/3Over one third of consumers receiving

gift cards change their purchasing plans,

resulting in additional sales for the merchant 1

99.9%uptimemeansquickertransactions

and happier customers

HOW DO YOU GO BEYOND TO…• Execute a gift card program seamlessly?

• Differentiate your gift card program from your competitors?

• Drive incremental growth through the use of gift cards?

• Attract new customers and build existing customer loyalty?

• Reduce fraud?

FIRST DATA. GIFT CARD SOLUTIONS.

FIRST DATA GOING BEYOND+40 years in the business

+28 product categories, hundreds of products

$1.4 trillion settled annually

53 billion transactions annually

Contactyoursalesrepresentativeorvisitfirstdata.com

© 2011 First Data Corporation. All Rights Reserved. All trademarks, service marks and trade names referencedinthismaterialarethepropertyoftheirrespectiveowners.

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